Shoppers in frenzy over new Sainsbury's dress that's big boob-friendly, fits like a dream & the colour of summer
SHOPPERS are in a frenzy after spotting an "elegant and comfortable" dress in a top supermarket - and it's perfect for summer.
Tu Clothing, the in-house fashion label for Sainsbury's, is renowned for its stylish buys at affordable prices.
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And if you like to look chic on a budget as well as feeling comfortable, this supermarket frock could become a wardrobe staple.
Shoppers have insisted the strappy Sainsbury's midaxi dress "fits like a dream" thanks to its elasticated back, and suits all body shapes.
It's also in the colour of the season, which instantly ticks the box for on-trend fashion.
The butter yellow Cutwork Midaxi Strappy Dress - also available in white - is priced at £32 and comes in sizes six to 24.
Describing it online, the Sainsbury's team say: "An elegant choice for summer outings and sun-soaked holidays, this yellow midaxi dress comes in a strappy style.
"Designed with cutwork embroidery, a v-neckline, adjustable straps, finished with shirred detailing at the back. Finish your look with mesh ballerina pumps."
Unsurprisingly, it has already scored countless five-star reviews and is completely sold out online.
So if you're looking to get your hands on it, you may need to run to your nearest store.
"Love colour, style and fit of this dress. Comfortable and lovely material", one delighted shopper said.
A second wrote: "This is stunning dress which because of the double layer renders it non see through, excellent fit true to size and great length. As you can tell I love this dress."
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A third chimed in: "I am thrilled with this dress it is so pretty and such good quality too!
"I am really looking forward to wearing it on my holiday."
"This arrived today and I love it", cried a fourth.
"Was looking for a long dress for my holiday. Love the yellow and at 5'2 it's ankle length on me. Even fits my G cup bust. Love it."
A fifth added: "I bought this dress because I loved the yellow colour and very pretty soft cotton fabric.
"It fits like a dream, comfortable adjustable straps and back elastication ensures a perfect fit.
"It will get so much wear this summer as it's suitable for so many occasions. I love it."
Meanwhile, a sixth insisted: "The dress is amazing quality for the price is fully lined inside, true to size ideal for the warmer weather or holiday abroad."
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
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