Latest news with #festivalorganizers
CTV News
17-07-2025
- Entertainment
- CTV News
‘Embrace the Fringe': Winnipeg Fringe Festival officially kicks off
The annual Winnipeg Fringe Festival has officially kicked off, with nearly 150 acts expected to take place in and around downtown.
Yahoo
16-07-2025
- Entertainment
- Yahoo
Marysville Peach Festival returns to Northern California with array of peachy foods
( — Known to many people as the 'sweetest fest in the West,' the annual Marysville Peach Festival is set to return for the 25th time with an array of peachy foods to choose from. 'The Northern California climate creates the perfect growing conditions for this delicious fruit, making it one of Yuba-Sutter's top 10 commodities,' festival organizers said on the event's website. 'Whether Cling or Freestone or Donut peaches, this mouth-watering fruit is celebrated by more than twenty thousand festival-goers during the Marysville Peach Festival held the third weekend of July each year.' Tyler Rich returns to roots in Northern California for concert and dance party The Marysville Peach Festival will return to Marysville from 4 p.m. to 10 p.m. on July 18 and 10 a.m. to 10 p.m. on July 19 in Marysville's historic shopping district. It is expected to have a wide variety of delectable peach foods, desserts, beverages, contests, and entertainment. Additionally, more than 150 vendors are registered for the event. Organizers invited the public to dance to the distinctive sounds of area bands serenading festival-goers, enter the peach pie eating contest, visit the children's area to keep little ones entertained, and discover countless hidden treasures at local brick and mortar businesses, and cool down with an icy cold peach cocktail. For more information, visit Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
CBC
14-07-2025
- Climate
- CBC
The N.L. Folk Festival takes a bow for this year — and could be turning out the stage lights
The 49th annual Folk Festival wrapped up in Bannerman Park on Sunday, with lead organizers saying its days are likely numbered. The CBC's Abby Cole was there to take the temperature of festival goers.
CBS News
29-06-2025
- Entertainment
- CBS News
Northern California's High Sierra Music Festival faces uncertain future amid low ticket sales
A long-running music festival in Northern California may be on the verge of its final act. The High Sierra Music Festival in Quincy is hoping for a last-minute boost in ticket sales ahead of next week's event. It's part of a nationwide trend, with festivals across the country seeing a drop in attendance. But organizers say they've come up with a few ways to bring the crowds back. "The High Sierra Music Festival is a very unique and extraordinary experience," said Dave Margulies, High Sierra Festival producer. For nearly 30 years, Margulies has helped bring the High Sierra Music Festival to life in Plumas County. Known for its bluegrass and acoustic sets and long weekend of camping, the three-day event has been a summer tradition at the Plumas County Fairgrounds since 1995. "It's a big, giant community that gathers every year, it's kind of like a family reunion," Margulies said. This year's festival runs from July 3-6. But organizers say ticket sales are at an all-time low. "We're hoping people rally and we get a big, big surge," Margulies said. Pre-pandemic, the festival used to draw 6,500 people. In the years that followed, 4,500. But with less than a week to go, they're at around 2,500. "Ever since the pandemic, we've seen a downturn in sales and I think a lot of events have seen downturns as well," Margulies said. Recent data shows festivals across the country saw a decline in music festival ticket sales between 2023 and 2024. Experts blame rising costs for tickets. High Sierra is now forced to provide 15% discounted tickets leading up to the festival, all in hopes of continuing it next year. "The value is off the charts, it adds up to about $5-$6 per band," Margulies said. They hope next week's mid-80s in Quincy may also entice people to escape the valley heat. If you'd like to get a ticket to the festival, their offering all tickets with a discount, just use the code 15SIERRA at checkout.
Forbes
17-06-2025
- Business
- Forbes
The Future Of Festivals: Authentic, Sustainable, And Gen Z-Driven
For festival organizers, failing to cater to Gen Z means overlooking a rapidly growing consumer base with rising disposable income and a clear preference for values-based consumption. Born between 1997 and 2012, Generation Z is a digitally native, socially conscious group that prioritizes authenticity, sustainability, and purpose-driven experiences. Representing roughly 25% of the global population, Gen Z is on track to become the largest and wealthiest generation by 2030, with an estimated global spending power of $12 trillion. For festival organizers, failing to cater to this influential demographic means overlooking a rapidly growing consumer base with rising disposable income and a clear preference for values-based consumption. Compared to previous generations, Gen Z is significantly reducing meat consumption, driven by health, environmental, and ethical considerations. In fact, around 61% are willing to eat less meat, increasingly opting for plant-based or hybrid alternatives that align with their sustainability values. Their alcohol consumption habits are also shifting. At live events, Gen Z drinks approximately 25% less alcohol than Millennials and older cohorts, favoring alcohol-free options and sophisticated mocktails instead. To meet these evolving preferences, festival planners must implement advanced demand forecasting and inventory planning solutions—such as AI-driven predictive analytics—to stock appropriate quantities of vegan food, non-alcoholic drinks, and locally sourced products, all while minimizing waste. Circular inventory systems for reusable infrastructure further support zero-waste goals. Key Benefits: For Generation Z, sustainability is a core expectation—not a bonus. Research shows that 73% of Gen Z would boycott events with poor environmental practices, making transparency and measurable impact essential. Organizers can turn to technology platforms that monitor real-time ESG (Environmental, Social, and Governance) metrics—such as carbon emissions, waste levels, and water use. These tools enable festivals to track progress toward net-zero goals and communicate these efforts directly to attendees through apps or wearable devices, building trust with eco-conscious participants. Key Benefits: Gen Z expects events to reflect their values—not just in programming but in partnerships. As such, festivals must collaborate with vendors who meet clear standards for sustainability, ethical labor, and local sourcing. Digital supplier platforms can streamline this process, allowing organizers to vet, score, and onboard partners based on certifications and compliance. The result is a transparent, trustworthy supply chain that aligns with attendee expectations. Key Benefits: Generation Z is redefining the festival experience. Their preferences for sustainability, plant-based diets, low- or no-alcohol consumption, and ethical sourcing are prompting organizers to reevaluate long-standing models. By embracing advanced planning tools, real-time environmental tracking, and transparent vendor partnerships, festivals can deliver experiences that resonate with this powerful demographic—ensuring cultural relevance, audience loyalty, and long-term viability in a changing market. If you'd like to learn more, check out the comprehensive paper 'The Importance of AI in Supply Chain and Operations.'
