Latest news with #franchisevaluation
Yahoo
6 days ago
- Business
- Yahoo
How did the Rams become L.A.'s most valuable sports franchise, soaring past $10 billion?
A decade ago, the languishing St. Louis Rams were ranked dead last in the NFL with a franchise valuation of $930 million. Today, according to Sportico rankings released Wednesday, the Rams are valued at $10.43 billion, second only to the Dallas Cowboys at $12.88 billion. The Rams, owned by developer Stan Kroenke, saw a 34% value increase from a year ago, tying them with the New York Giants for the biggest year-over-year jump. 'As we enter our 10th season back in Los Angeles, Stan Kroenke's vision to create the world's greatest sports and entertainment district at Hollywood Park — and to build one of the NFL's greatest stadiums — continues to help build the profile of the Rams and the NFL,' said Kevin Demoff, president of team and media operations for Kroenke Sports and Entertainment. 'While these rankings may reflect that, the focus remains on building great teams and a district that Angelenos can enjoy, more than focusing on valuations.' The Rams join the Lakers as the city's second sports franchise with a valuation of at least $10 billion. The Chargers, who are tenants at the Kroenke-owned SoFi Stadium, are 21st on the list at $6.2 billion, one spot up from last year. The valuations are based on the team itself, along with any businesses and real estate holdings related to the team. David Carter, principal at The Sports Business Group and adjunct professor of sports business at USC, said teams are usually valued based on a multiple of their annual revenue, and that valuation also takes into account the likelihood of future revenue growth. 'For Kroenke and the Rams, this has always meant monetizing SoFi in as many ways possible, while simultaneously positioning the venue as a global leader in sports and entertainment. Having accomplished this, and with the team's strong fan bases — both traditional and corporate — the recipe is in place to continue to achieve high valuations, especially when you also consider the team's competitiveness of late.' Read more: Rams aren't just trying to win over L.A. They strive to be 'the world's team' Attaching a number to these teams is largely an academic exercise, because the only true test comes when they are sold — and those sales are rare. Three NFL franchises have changed hands in the past 10 years: the Washington Commanders (2023), Denver Broncos (2022) and Carolina Panthers (2018). Writes Sportico's Kurt Badenhausen: 'Scarcity is a major driver in pushing team values higher, as more billionaires are minted each year and franchises are rarely added.' Check back soon for updates on this developing news story. Get the best, most interesting and strangest stories of the day from the L.A. sports scene and beyond from our newsletter The Sports Report. This story originally appeared in Los Angeles Times.
New York Times
6 days ago
- Business
- New York Times
Dallas Cowboys lead annual ranking of NFL team valuations for sixth straight season
Proving that on-field success doesn't always correlate with off-field financial realities, the Dallas Cowboys once again sat atop Sportico's 2025 NFL Franchise Valuations Ranking. The ranking, now in its sixth year, compiles and estimates a combination of 'team value' (including local and national revenues) and team-related business and real estate holdings where the franchise owner holds equity. Advertisement The Cowboys — currently embroiled in a stand-off with its star player over contract size, but also the subject of an upcoming Netflix documentary series — led the league for the sixth straight year, with a $12.8 billion valuation, up 24 percent from Sportico's value for the franchise in its 2024 ranking. In a vivid demonstration of the perennial financial strength of being an NFL team owner, all 32 teams saw year-over-year valuation increases from 12 percent (No. 27-ranked Carolina Panthers, now $5.76 billion, up from $5.13 billion in 2024) to 34 percent increases for the No. 2-ranked Los Angeles Rams (2025 valuation: $10.43 billion) and No. 3-ranked New York Giants (2025 valuation: $10.25 billion). The Detroit Lions ($5.88 billion), whose 19 percent valuation increase from 2024 to 2025 (mirroring the team's surge in on-field success), saw it jump from No. 28 to No. 25. Sportico has released its NFL franchise valuations, with the Cowboys retaining the top spot and creeping up towards the $13 billion mark 🤑 What else stands out to you? (via @sportico) — The Athletic (@TheAthletic) August 13, 2025 The Philadelphia Eagles ($8.43 billion) saw a 25 percent jump in valuation year over year, with a rise up the rankings from No. 8 in 2024 to No. 6 this season. Two other teams jumping two spots — both into the top half of the league — are the Denver Broncos ($6.55 billion), going from No. 17 to No. 15, and the Kansas City Chiefs ($6.53 billion), up from No. 18 to No. 16. There was no indication of any 'Taylor Swift premium' assigned to the Chiefs' valuation. For what it's worth, Swift was given a net-worth valuation of $1.6 billion from Forbes in 2024. Advertisement The 2025 ranking lists the Chicago Bears at No. 11, with a $7.45B valuation, up 19 percent from 2024. Last week, Sportico reported that the Bears resolved an ownership issue over a sliver of the company that valued the team at $8.8B, which would have ranked 4th on the 2025 list. You can view the entire 2025 list, the methodology and historical rankings here. Spot the pattern. Connect the terms Find the hidden link between sports terms Play today's puzzle
