Dallas Cowboys lead annual ranking of NFL team valuations for sixth straight season
The ranking, now in its sixth year, compiles and estimates a combination of 'team value' (including local and national revenues) and team-related business and real estate holdings where the franchise owner holds equity.
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The Cowboys — currently embroiled in a stand-off with its star player over contract size, but also the subject of an upcoming Netflix documentary series — led the league for the sixth straight year, with a $12.8 billion valuation, up 24 percent from Sportico's value for the franchise in its 2024 ranking.
In a vivid demonstration of the perennial financial strength of being an NFL team owner, all 32 teams saw year-over-year valuation increases from 12 percent (No. 27-ranked Carolina Panthers, now $5.76 billion, up from $5.13 billion in 2024) to 34 percent increases for the No. 2-ranked Los Angeles Rams (2025 valuation: $10.43 billion) and No. 3-ranked New York Giants (2025 valuation: $10.25 billion).
The Detroit Lions ($5.88 billion), whose 19 percent valuation increase from 2024 to 2025 (mirroring the team's surge in on-field success), saw it jump from No. 28 to No. 25.
Sportico has released its NFL franchise valuations, with the Cowboys retaining the top spot and creeping up towards the $13 billion mark 🤑
What else stands out to you?
(via @sportico) pic.twitter.com/6JZEFVulX6
— The Athletic (@TheAthletic) August 13, 2025
The Philadelphia Eagles ($8.43 billion) saw a 25 percent jump in valuation year over year, with a rise up the rankings from No. 8 in 2024 to No. 6 this season. Two other teams jumping two spots — both into the top half of the league — are the Denver Broncos ($6.55 billion), going from No. 17 to No. 15, and the Kansas City Chiefs ($6.53 billion), up from No. 18 to No. 16. There was no indication of any 'Taylor Swift premium' assigned to the Chiefs' valuation. For what it's worth, Swift was given a net-worth valuation of $1.6 billion from Forbes in 2024.
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The 2025 ranking lists the Chicago Bears at No. 11, with a $7.45B valuation, up 19 percent from 2024. Last week, Sportico reported that the Bears resolved an ownership issue over a sliver of the company that valued the team at $8.8B, which would have ranked 4th on the 2025 list.
You can view the entire 2025 list, the methodology and historical rankings here.
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