Latest news with #functionalfitness
Associated Press
6 days ago
- Business
- Associated Press
Pvolve and Tally Health Partner to Advance Longevity Through Smarter Movement and Scientific Insight
A strategic collaboration combining functional fitness and epigenetic science to support healthier aging, enhanced vitality, and an extended healthspan. NEW YORK, May 29, 2025 /PRNewswire/ -- Pvolve, the clinically-backed workout that strengthens, stabilizes, and mobilizes your body, is partnering with Tally Health, a revolutionary consumer-facing biotechnology company aimed at improving healthspan and longevity, to deliver a one-of-a-kind, preventive health journey designed to elevate every aspect of well-being from the inside out. Together, Pvolve and Tally Health combine science-backed functional movement with cutting-edge longevity science to support a future where users feel more energized and strong to maximize their health potential - year after year. Pvolve and Tally Health are reimagining longevity with a luxe, highly curated bundle designed to extend and elevate an individual's healthspan. The concierge experience blends science, movement, and daily optimization into a seamless experience. This bundle is intentionally high-touch and built with industry-leading science, custom testing, and expert-driven support. It's for people ready to take a deeper, more proactive approach to longevity. 'Longevity is more than just adding years to your life,' said Rachel Katzman, founder of Pvolve. 'It's about making those years vibrant and fulfilling. This partnership brings together two powerful approaches – Tally Health's cutting-edge longevity science and Pvolve's results-driven movement – to help people feel their best from the inside out. This is preventative health reimagined. It is comprehensive, personalized, and rooted in science.' The Longevity Formula is a meticulously curated, science-backed health solution designed to help users feel younger, stronger, and more energized. It includes: 'We're elevating wellness, movement, and longevity like never before,' said Melanie Goldey, CEO of Tally Health. 'By combining Tally's at-home biological age testing and personalized recommendations with Pvolve's transformative workouts, we're creating a powerful formula for aging well—one that helps people understand their bodies and take meaningful action to improve how they feel today and in the future.' The Longevity Formula Program is a $5,900 investment ($7,000+ value) in your long-term health, energy, and quality of life. Thoughtfully designed for those ready to take a deeper, more proactive approach to aging well, this high-touch bundle combines industry-leading science, personalized testing, and expert support. Pvolve believes your most valuable asset is your health—and this program is a powerful way to invest in it with purpose. Learn more at While The Longevity Formula offers an unparalleled level of personalization and support, the mission behind it - empowering people to move smarter, age better, and live longer - runs through everything both the Pvolve and Tally Health brands offer. From accessible, science-backed workouts to epigenetic insights and expert-led education, there are many ways to begin investing in your longevity today at and About Pvolve Pvolve is a workout method that redefines fitness with a method built on the principles of strength, mobility, and stability. As the first and only clinically-proven brand in the space, Pvolve continuously sets new standards for women's health in fitness, ensuring results you can see and feel for today and for the long haul. After being introduced to functional fitness in 2017, founder Rachel Katzman was determined to help others experience an approach that respects the body's holistic needs while making you look and feel great. The Pvolve Method is supported by a Clinical Advisory Board of doctors, as well as highly credentialed trainers, to offer effective workouts that help you break a sweat, not your body. In June 2023, world-renowned actress, producer, and director, Jennifer Aniston, officially partnered with Pvolve after falling in love with the method as a member, and referring to it as 'transformational.' Through its hybrid fitness model, Pvolve can be experienced through a streaming membership that offers over 1,500 on-demand classes, a two-way, live virtual studio, and targeted series, all available via the web and mobile apps. Additionally, Pvolve has over 20 physical studio locations across the US and Canada, with more than 50+ locations in development. For more information, please visit About Tally Health Tally Health is redefining what it means to age well. With a holistic, preventative approach rooted in cutting-edge science, Tally Health empowers individuals to take control of how they age and unlock the potential for a longer, healthier life. Tally's science-backed approach includes: cutting-edge pro-longevity supplements to target metabolic health, cognition, sleep, immunity, skin health and beyond; advanced epigenetic testing to benchmark and track aging at the cellular level; and holistic membership to get the best of Tally with personalized action plans. For more information, please visit View original content to download multimedia: SOURCE Pvolve
Yahoo
26-05-2025
- Business
- Yahoo
Strong Looks Different Now - FITSTOP Launches ‘Athletically You'
BRISBANE, Australia, May 27, 2025 (GLOBE NEWSWIRE) -- What does it mean to be fit in 2025? According to Fitstop, the answer has nothing to do with aesthetics—and everything to do with how we move, feel, and connect. Introducing , the latest campaign from functional fitness group Fitstop. Built on a foundation of inclusion, community and social connection, the campaign invites everyday Australians to redefine what strength looks and feels like—without comparison or compromise. Whether a tradie, a full-time mum, a desk-bound professional, or somewhere in between, Fitstop is calling on everyone to reimagine what it means to be 'an athlete.' The Rise of Functional Strength At the heart of is a broader shift in how Australians are approaching health and movement. Increasingly, people are prioritising performance and functionality over aesthetics, turning to training that helps them move better, feel stronger, and live more energetically—on and off the gym floor. Fitstop's approach to functional group training is designed to support just that: fitness that's measurable, purposeful, and adaptable to all abilities—wrapped in a community that lifts you up. 'Fitstop isn't just another gym—we've built a culture around strength training supported by a tight-knit community. What truly sets us apart is how we blend structured, progressive strength training with real social connection,' said Fitstop CEO and founder Peter Hull. Meet Me at the Bar(bell) There's a cultural shift happening—and it's playing out in gyms, not nightclubs. The campaign taps into the rise of social strength training: community-led, high-energy sessions that make you want to show up—not just tone up. It's where you'll hear '' and know they mean the barbell. This new wave of training culture isn't about competition—it's about connection. Whether you're stepping into a gym for the first time or training five days a week, Fitstop's message is simple: This is your place. Your progress. Your people. No egos. No pressure. Just a shared belief that everyone deserves to feel strong in their own skin. With more than 150 locations, Fitstop is leading the charge in making fitness more inclusive, functional and community-driven. Through its unique blend of science-backed training, a powerful team culture, and an unwavering focus on confidence over comparison, Fitstop is empowering Australians to embrace the best version of themselves—however that looks. For more information and locations visit: Media contact:fitstop@ 7 3556 7756, +61 2 9059 2502
Forbes
16-05-2025
- Business
- Forbes
Scandi Meets Sag Harbor: Nordic Strong Opens Chic Hamptons Pop-Up Studio
Nordic Strong opens a pop up in Sag Harbor Nordic Strong With summer just one week away, the Hamptons will once again be the place where New Yorkers come to get a break from the city and enjoy everything the area has to offer from gorgeous beaches to restaurants and shopping. But one thing this coveted enclave doesn't have an abundance of is fitness studios. So, it's very likely that Nordic Strong's 2300 square foot pop in Sag Harbor will be a hotspot this season. Open from Memorial Day through Labor Day, the studio offers a European take on functional fitness. The Nordic Strong method centers around a patented machine that simulates the full-body, low-impact motion of cross-country skiing—engaging the core, legs, arms, and stabilizers without putting stress on the joints. The studio will offer three distinct class formats: Nordic Sculpt, Nordic Cardio, and the signature Nordic Strong. Founder Nicoline Roth Nordic Strong Here's a look inside the studio and discover how Nicoline Roth, the brand's founder and CEO, brought her vision to life—designing not just a workout studio, but a Scandinavian-inspired summer sanctuary. After testing the concept for several years in Copenhagen, Roth decided it was time to introduce Nordic Strong to the American market, with a flagship in New York City's Flatiron District this Fall. In the spirit of emulating her community-first approach in Europe, Roth found the perfect space to launch a popup where many New Yorkers could discover Nordic Strong in the interim. She tells me, 'When the chance came to take over a space in the heart of Sag Harbor, it was a no-brainer. The location is ideal, the space is a great size, and we even have access to a garden — giving us the flexibility to host events and activations both indoors and outdoors.' Scandi and minimalist takes the Hamptons Nordic Strong While this space is only temporary, it's the brand's first foray into a new market. So, Roth wanted to make sure the aesthetic of the studio was part of the overall experience. 'When there's a clear thread between the design, materials, lighting, and even the scent of a space, everything feels more intentional and elevated,' notes the founder. 'It's a bit like going to a beautiful hotel or restaurant—when the details are aligned, you feel it instantly. And if you're someone like me who trains often, the space you're in really does affect how you feel. But it's not just about aesthetics—it's also about the energy of the people working there. The ultimate experience is when you walk into a studio and immediately feel at home. A place you want to stay, not just train.' A welcoming area to be part of a community Nordic Strong Roth's vision was to create a Nordic summer oasis. 'Light-filled, cozy, and inviting,' she says. The founder worked with interior designer and architect Josefine Roth, who is actually her sister. 'It's such an honor to bring this brand to life with my family. Josi has an incredible instinct for creating spaces that feel warm and effortless. It's often the small, thoughtful details—the ones you might not consciously notice, but would feel their absence—that make all the difference. She has a gift for infusing each design with elements that create an unmistakable sense of calm and warmth.' Spacious and stylish Nordic Strong As a Nordic brand, Roth tells me it was important that the studio reflected a Scandinavian summer aesthetic—light, inviting, and effortlessly elegant. 'We wanted to create a space that felt warm and welcoming, where people genuinely want to spend time—not just workout.' However, she didn't want to go overboard on design and build out because the space is still just a pop-up. 'Because it's a temporary space, we were thoughtful about how to deliver an elevated feel without over-investing in permanent fixtures.' She also wanted it to connect to the permanent space in the city. 'To create a clear thread between this pop-up and our upcoming Flatiron flagship, we also chose to use some key design elements across both spaces—for example, the custom front desk designed for Flatiron is already in use in Sag Harbor. And just like any Nordic home, we brought in cozy details—curated coffee table books, ambient lighting, and natural textures—to create that signature hygge vibe, without going over the top.' She also partnered with Danish design brand Gubi, which was a natural fit. 'Not only does their aesthetic align beautifully with our brand, but it also allows us to furnish the space with timeless, high-quality pieces that bring a sense of understated luxury. All of our furniture in Sag Harbor is from Gubi—both indoor and outdoor.' From the modern flooring to the chairs with angled legs, plush sofas and wood lockers, it's a sleek combination of Scandi meets Sag. A studio on the water Nordic Strong One of the best features of the studio is the outdoor space on the water—a true Sag Harbor experience. Roth plans to use this spot for classes as well as community gatherings. 'We have access to an outdoor garden space where we plan to integrate programming and community gatherings all summer long. Think: a cold plunge party, run club launch point, or breathwork session after class. We're planning to embrace the fresh air and nature as much as possible, but the classes themselves will take place in the studio.'
