Latest news with #hyperpersonalization
Forbes
17 hours ago
- Business
- Forbes
How Hyper-Personalization Builds Real Customer Relationships
When did marketing become more about spreadsheets than stories? We've gotten so good at measuring people, we've nearly forgotten how to connect with them. While technology lets us gather insights at an unprecedented scale, the true power of hyper-personalization lies in our ability to connect on a human level. When done right, hyper-personalization becomes less about automation and more about intentional, human-centered design. This requires a shift from viewing customers as mere datasets to understanding them as whole persons. Despite all the data at our fingertips, customers still feel unseen. A full 73% expect better personalization as technology advances, and 65% believe companies should adapt to their evolving needs and preferences. Yet, 61% say most brands still treat them like a number. This disconnect reveals a critical flaw in how many businesses approach personalization—it's often more technical than human. Live and experiential marketing offers a powerful remedy, creating immersive experiences where empathy, connection, and data come together to build real relationships. Insight alone won't connect you. To create loyalty, you need experiences that feel like they were built with care. Here are three ways to transform hyper-personalization from a data-driven tactic into a deeply human experience: 1. Prioritize empathy for more effective hyper-personalization Personalization without empathy is just a guessing game in a nicer suit. This isn't just idealistic thinking—it's what customers want. Almost 70% of customers expect brands to demonstrate empathy, but only 37% believe brands generally succeed in doing so. That gap unveils a major opportunity for businesses, if only they're willing to prioritize genuine understanding in customer interactions. There's no comparison when it to comes to shaking a hand versus clicking a link. Live events offer the human connection that digital channels often lack. As Taline Hasholian, president of ASV, a full-service events and experiential marketing company, notes: 'Live events uniquely allow for human-to-human engagement, a factor that digital platforms often struggle with. To maximize this opportunity, brands should use a variety of experiential activations, carefully track which attract the most participation, and measure dwell time and behavioral engagement. The goal is to ensure that each attendee feels a personal connection, walks away with a memorable moment, and associates that moment directly with the brand's values and identity.' By prioritizing empathy, brands can design experiences that meet customer needs while also making them feel seen and valued. 2. Use hyper-personalization to bridge the gap between your brand and customers. We've mastered targeting, yet still struggle to connect. Hyper-personalization helps close that emotional gap. Adrian Si, director of marketing strategy at ASV, emphasizes the importance of choice in this process: 'With hyper-personalized activations, you are leading consumers down a path with a finite number of options. But they are making the choice at each path, so it's critical that each choice relates to your brand and, at the same time, resonates with your target audience and leads to a positive outcome for both your brand and the participant.' Imagine a health and wellness brand hosting an immersive pop-up experience at an industry expo. Attendees, having pre-registered with their wellness goals and preferences, receive customized RFID wristbands that guide them through interactive stations tailored to their specific interests. A yoga enthusiast might be directed to a mini restorative session, while someone focused on nutrition gets a personalized smoothie blend and nutrition workshop invite. Like signposts on a path, each decision invites the participant to co-create an experience rooted in shared values. By integrating data-driven insights with empathetic design, brands can create experiences that not only engage, but also build lasting relationships. 3. Building genuine relationships drives sustained success Loyalty is earned when brands move beyond transactions to create moments of genuine connection. One example is the Chase for Business tour, as highlighted by Hasholian. This initiative hosts small businesses in various cities throughout the U.S., offering opportunities to engage with Chase and its brand partners. The events include entertainment, educational seminars, catering, and interactive technology engagements, allowing attendees to have a memorable experience. Chase strengthened its B2B relationships by centering authentic engagement around human connection and a clear commitment to small business success. Over time, Hasholian explained that these personal connections contributed to measurable business growth and significantly increased brand awareness within key regional markets. This approach demonstrates how live, hyper-personalized experiences can translate into long-term brand loyalty and business success. Empathy in action: The future of hyper-personalization While technology and data are essential tools for hyper-personalization, their ultimate success hinges on prioritizing human connection and empathy. Live and experiential marketing gives business leaders a dynamic way to turn personalization into real, lasting relationships. And when brands lead with this kind of human-centric approach, they don't just elevate the customer experience—they unlock lasting loyalty and sustainable growth.
Zawya
29-07-2025
- Business
- Zawya
Cisco unveils CX predictions: AI, personalization, and proactive engagement take center stage
Dubai, United Arab Emirates – Cisco has shared its predictions for a fundamental transformation in customer service. Advancements in artificial intelligence, hyper-personalization, rich communication services, and unified data are expected to enhance customer loyalty and address rising expectations in the Middle East and beyond. For many organizations, delivering an outstanding CX remains a challenge; a global study conducted by Cisco showed that many customers feel let down by the experiences they receive from brands. Only 25% of customers globally said they were very satisfied with their last service engagement—and 94% have abandoned interactions due to poor experiences. To meet growing customer expectations, businesses in the Middle East are leveraging AI, data analytics, and integrated platforms to improve efficiency, drive customer satisfaction, and support sustainable growth. Ahmad Zureiki, Director of Collaboration Business, Cisco Middle East and Africa, commented: 'As customer experience leaders evaluate their investments, it is important to anticipate what's around the corner, assessing how future developments may impact CX strategy and execution. Leaders in CX are approaching AI technology with a clear, strategic focus – one that prioritizes customer impact, agent empowerment, and operational efficiency. The widespread adoption of AI will enhance customer experiences and redefine engagement benchmarks, solidifying its role as a vital component of customer service in the region.' AI agents will revolutionize self-service AI agents will redefine self-service by enabling more intelligent, human-like interactions across voice and digital channels. Unlike traditional virtual assistants, these advanced AI-driven agents will engage customers in natural conversations. They ensure faster and more effective resolutions, while freeing human representatives to handle complex or high-value cases. Brands will increasingly tailor these kinds of agents to reflect their unique values, creating more authentic and emotionally resonant experiences. Additionally, the rise of low-code and no-code tools will make AI more accessible, allowing non-technical employees to deploy and refine artificial intelligence solutions easily. With AI adoption accelerating, leading companies are already leveraging AI agents at a significantly higher rate than their competitors, emphasizing its role in shaping superior customer experiences. In fact, Cisco's global study showed that 79% of 'CX Leaders' (companies with the highest business performance) have an AI virtual agent, whereas 7% of 'CX Laggards do' (companies typically slower to adopt new ideas, technologies, or trends). Hyper-personalization will become mission critical for CX AI will revolutionize personalization by helping organizations extract valuable insights from customer data to anticipate needs, tailor experiences, and drive upsell opportunities. Businesses will leverage AI to create hyper-personalized journeys that seamlessly transition between automated and human-assisted interactions, enhancing CX and fostering long-term loyalty. A key element of this transformation is proactive communication. Brands that engage customers with timely, automated messages will reduce friction, resolve issues before they arise, and strengthen relationships. As AI adoption grows, these proactive, personalized experiences will set new customer expectations, with CX leaders already leveraging AI at a significantly higher rate than their competitors. It is notable that 61% of CX Leaders deliver proactive communications using AI. Rich Communication Services (RCS) adoption will skyrocket Rich Communication Services (RCS) will see a surge in adoption as its support on both iPhone and Android expands its global reach. With its ability to deliver rich media, interactive messaging, and two-way engagement, RCS is poised to become the industry standard for business communication. Brands will leverage its advanced features for promotions, reminders, and seamless interactions while benefiting from improved security through end-to-end encryption and verified sender profiles. As businesses recognize its value, RCS will play a crucial role in building customer trust and elevating digital engagement. CX data will have to become unified Unifying customer data will be essential for delivering AI-driven, hyper-personalized experiences across multiple channels, including RCS. While large organizations face challenges in consolidating data from disparate sources, achieving a holistic customer view will be fundamental to optimizing CX. By integrating data from various systems, businesses will empower AI and human agents with real-time insights, enabling faster resolutions and more seamless interactions. Moreover, a comprehensive understanding of customer needs will maximize AI's potential, allowing brands to anticipate issues, proactively engage customers, and provide trust. With unified data, organizations can identify trends, reduce friction points, and refine experiences at every touchpoint. As the CX landscape and customer expectations continue to evolve, Webex by Cisco is helping to bridge the digital divide with an AI-powered, self-learning contact center that delivers unmatched self-service, empowers agents with essential tools, and connects data to drive real business results. By equipping agents with real-time insights, journey data, and context for each customer, organizations can strive to not only meet but exceed expectations, delivering the best experience, every time.
Yahoo
23-07-2025
- Business
- Yahoo
Subscription E-Commerce Industry Report 2025-2030 Featuring Analysis of 34 Companies
Key opportunities include harnessing AI for hyper-personalization, integrating physical and digital services, and expanding through partnerships. There's potential in verticalization for deeper customer relations, and leveraging flexible pricing models to enhance subscriber acquisition and retention. Subscription E-Commerce Market Dublin, July 23, 2025 (GLOBE NEWSWIRE) -- The "Subscription E-Commerce - Global Strategic Business Report" has been added to global market for Subscription E-Commerce was valued at US$152.8 Billion in 2024 and is projected to reach US$340.9 Billion by 2030, growing at a CAGR of 14.3% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Subscription E-Commerce market. Several clear drivers underpin this sector's rapid expansion. First, consumer desire for convenience and reduced decision fatigue supports recurrent product delivery models. Second, improvements in last-mile delivery and flexible logistics reduce churn and enhance value. Third, sophistication in personalization - harnessing AI and data integration - boosts relevance and increases purchase frequency. Fourth, brand-led ecosystem offerings raise entry barriers for competitors and increase customer stickiness. Finally, evolving pricing models with trial periods, tiered subscriptions, and loyalty perks fuel continuous subscriber acquisition and of the ReportThe report analyzes the Subscription E-Commerce market, presented in terms of market value (USD). The analysis covers the key segments and geographic regions outlined below: Segments: Service (Beauty & Personal Care Service, Food & Beverages Service, Entertainment Service, Other Services). Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa. Key Insights: Market Growth: Understand the significant growth trajectory of the Beauty & Personal Care Service segment, which is expected to reach US$151.3 Billion by 2030 with a CAGR of a 17.1%. The Food & Beverages Service segment is also set to grow at 10.8% CAGR over the analysis period. Regional Analysis: Gain insights into the U.S. market, valued at $41.6 Billion in 2024, and China, forecasted to grow at an impressive 19.5% CAGR to reach $74.9 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific. Key Questions Answered: How is the Global Subscription E-Commerce Market expected to evolve by 2030? What are the main drivers and restraints affecting the market? Which market segments will grow the most over the forecast period? How will market shares for different regions and segments change by 2030? Who are the leading players in the market, and what are their prospects? Report Features: Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030. In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa. Company Profiles: Coverage of players such as Adobe Creative Cloud, Amazon Subscribe & Save / Prime, Apple Music, Audible, BarkBox and more. Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments. Some of the 34 companies featured in this Subscription E-Commerce market report include: Adobe Creative Cloud Amazon Subscribe & Save/Prime Apple Music Audible BarkBox Birchbox Blue Apron Holdings Inc. Disney+ Dollar Shave Club (Unilever) FabFitFun, Inc. HelloFresh SE Hulu Ipsy (Beauty For All Industries) Netflix, Inc. Peloton Spotify Stitch Fix TechStyle Fashion Group The New York Times (Digital) Winc (formerly ClubWinc) This edition integrates the latest global trade and economic shifts into comprehensive market analysis. Key updates include: Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs. Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes historical analysis from 2015 to 2023. Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends. Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape. Competitive Intelligence: Updated global market share estimates for 2025 (E), competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players. Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities. Key Attributes Report Attribute Details No. of Pages 140 Forecast Period 2024-2030 Estimated Market Value (USD) in 2024 $152.8 Billion Forecasted Market Value (USD) by 2030 $340.9 Billion Compound Annual Growth Rate 14.3% Regions Covered Global MARKET OVERVIEW Influencer Market Insights World Market Trajectories Tariff Impact on Global Supply Chain Patterns Subscription E-Commerce - Global Key Competitors Percentage Market Share in 2025 (E) Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E) MARKET TRENDS & DRIVERS Rising Consumer Preference for Convenience and Personalization Drives Growth in Subscription-Based Retail Advances in AI and Data Analytics Strengthen Business Case for Predictive Personalization and Customer Retention Emergence of Niche and Premium D2C Brands Expands Addressable Market for Curated Subscription Boxes Digital Payments Infrastructure and Mobile App Integration Accelerate Adoption Across Demographics Sustainability and Eco-Friendly Packaging Trends Propel Growth of Green Subscription Models High Customer Acquisition Costs Spur Focus on Lifetime Value and Loyalty-Driven Subscription Strategies Rise in Recurring Revenue Business Models Drives Platform Investment Across CPG, Beauty, and Wellness Increased Penetration in Emerging Markets Expands Reach of Global Subscription Commerce Platforms Supply Chain Automation and Inventory Forecasting Tools Support Operational Efficiency and Scalability Shift Toward Subscription Gifting and Corporate Plans Creates New B2B Growth Avenues Regulatory Compliance with Subscription Billing Transparency Laws Drives Platform Standardization Integration with Social Commerce and Influencer Marketing Enhances Discovery and Conversion Rates Post-Pandemic E-Commerce Acceleration Sustains Demand for Personalized and Home-Delivered Subscription Goods For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Subscription E-Commerce Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Mail & Guardian
17-06-2025
- Mail & Guardian
Luxury travel: Why unconentional stays are the new 5-star
Once upon a time, luxury stays were synonymous with high-touch service, opulent dining, gold-plated fittings, Hermès amenities and even gold-plated iPads in every room (if you were lucky enough to stay at the Burj Al Arab in Dubai). Today? They could well mean sleeping on the retro sixties train La Dolce Vita Orient Express, or soaking in a copper tub in Swedish Lapland, under the Northern Lights. 2025's new luxury isn't just about indulgence. It's about experience, authenticity, hyper-personalisation, and plenty of nostalgia (to bring back the magic of simpler times and milestone moments). Antoinette Turner, GM of Flight Centre South Africa, believes the shift in our definition of luxury is rewriting the rulebook on what travellers truly value. 'Travellers are no longer satisfied with simply ticking off a destination or staying in yet another posh hotel,' says Turner. 'They're looking for meaningful, story-worthy stays, which they will remember for life. That might be a villa on the water's edge in the Ruaha National Park in Tanzania, or in a Scandi-chic floating cabin on a frozen lake in the Arctic Circle. Simply put: Unique is now trumping opulent, every time.' Luxury, redefined Fuelled by a post-pandemic appetite for reconnection with nature, with self, with others, the travel industry is witnessing a transformation. Traditional markers of luxury, such as thread count or room size, are no longer the zenith of opulence. Now, it's about curated, immersive experiences that engage the senses and stir the soul. This is particularly evident in the rise of what Amadeus calls 'Trailblazer Hotels' – properties that are destinations in their own right, bold, experiential, and purpose-driven. So distinctive, these hotels are becoming the destination, with travellers are planning their trips around the stay, rather than the other way around, seeking design-led, narrative-rich accommodations that offer cultural immersion and personal growth. From stargazing pods in remote deserts to eco-lodges in rewilded national parks and hotels built into German wartime bunkers, this trend reflects a broader move away from derivative hospitality and towards stays at 'calling card properties', often independently operated, that boast authenticity with a sense of place. Take 'The Brando' on the Tetiaroa atoll in French Polynesia. Formerly Marlon Brando's private island, this ultra-exclusive eco-resort combines barefoot luxury with serious sustainability credentials. Solar energy, seawater air conditioning, and coral reef research all sit alongside gourmet dining and private plunge pools. Set among the surrounding flora, the buildings are designed to exist within the ecosystem, not imposed upon it, integrating into their delicate natural setting. Hyper-personalisation is the new concierge Turner says today's luxury traveller wants to feel seen and 'they want to remember'. 'We're now planning trips around guests' youthful memories, favourite TV dramas and childhood books, and even trips to replicate their gap years.' Amadeus echoes this in its 2025 Trends Report, predicting a rise in highly customised stays, where technology and data create journeys tailored to individual preferences and moods. Some hotels already offer guests a choice of pillow scents, curated playlists, or itineraries based on wellness goals. Others go further, with chef-hosted foraging experiences or private concerts in off-grid settings. This trend also aligns with what Skift identifies as a move away from the anonymous grandeur of big hotel chains and towards emotionally resonant, human-led encounters. Remote and regenerative Equally prominent in the Amadeus Trends Repot is the growth of regenerative travel. No longer content with low-impact tourism, many travellers now expect their holidays to actively support the environment and local communities. 'Luxury today is about giving back, not just taking,' Turner notes. 'Clients ask about sustainability credentials and community engagement. They want to know their holiday supports local people and the planet.' A good example? Grootbos Private Nature Reserve in Gansbaai redefines luxury through conservation and community. Located in the Cape Floristic Region, it offers eco-conscious experiences like fynbos safaris and marine wildlife tours. With sustainable architecture and locally sourced cuisine, Grootbos blends indulgence with purpose in one of the world's most biodiverse regions. Amadeus predicts this will become the norm, not the niche. A growing number of hotels are embedding sustainability into their architecture, operations, and guest experience, not just as a marketing hook, but as fundamentally tied to their identity. What's driving the shift? Several forces are behind this repositioning. The Amadeus report points to a generational shift: Millennials and Gen Z travellers, who are increasingly becoming a dominant force in the luxury travel market, value emotional resonance, sustainability, and uniqueness over status or prestige. At the same time, the pandemic caused a re-evaluation of how and why people travel. Isolation and lockdowns sparked a hunger for open space, slower rhythms, and deeper connection. As Turner puts it, 'People are travelling with greater intention. They want to reconnect with nature, rediscover themselves, or mark a life milestone in a way that feels meaningful.' The industry has responded, with new hotel developments prioritising cultural authenticity, local experiences, and wellness integration. Many are embracing flexible booking models and offering digital detoxes or community engagement activities as part of the package. In the end, the future of luxury isn't about more, it's about meaning. As the lines between travel, wellbeing, and self-discovery continue to blur, hotels are no longer just places to stay – they're places to feel, to grow, and to belong. After all, a gilded lobby can't compete with a sunrise breakfast in South Africa's bushveld. Luxury has evolved and it's heading somewhere more human, more grounded, and infinitely more memorable.
Yahoo
27-05-2025
- Business
- Yahoo
Airship Unveils Branching and Custom Views, Powering Unprecedented Agility and Personalization in Cross-Channel Customer Experiences
New Branching and Custom Views no-code capabilities empower brands to deliver hyper-personalized, interactive experiences that adapt in real-time to drive more conversions and capture better data PORTLAND, Ore., May 27, 2025--(BUSINESS WIRE)--In an era where customer attention is scarce and expectations for seamless interactions are paramount, Airship, the cross-channel customer experience company, today unveiled two transformative capabilities to its Airship Experience Platform: Branching and Custom Views. These new innovations enable marketing, product and growth teams to move beyond generic, one-size-fits-all digital experiences and avoid the costly time and resource drain of rebuilding proven native content for novel uses. Static and disconnected customer experiences are a leading cause of user drop-off and missed conversions. Airship's new Branching capability empowers marketers to craft responsive experiences for apps and websites that dynamically adapt in real-time to individual user behaviors, keeping them engaged through tailored journeys — from onboarding flows that intelligently skip irrelevant steps, surveys that dynamically adjust based on previous answers, or promotional flows that pivot instantly based on expressed interest. No code, no dev time — just smarter content, better data and higher conversions. Complementing this, Custom Views empowers marketers to dramatically increase efficiency and consistency by reusing existing, high-performing native elements from their app or website — such as interactive maps, shopping carts, saved favorites or lists, booking interfaces, loyalty dashboards or even native ad units — directly within their cross-channel experiences. This eliminates redundant development, accelerating the launch of richer, more functional, high-quality customer experiences across all digital touchpoints. "For too long, marketing and product teams have been forced to choose between personalized experiences and scalable execution, often sacrificing one for the other or waiting in long development queues," said Mike Herrick, CTO, Airship. "With Branching and Custom Views, we are empowering marketers to break free from outdated constraints, to build truly adaptive experiences that resonate deeply with individuals, and to do so with an efficiency that directly impacts the bottom line. This is about giving brands the tools to not only meet customer expectations but to consistently exceed them and unlock greater value from every customer interaction." Like all Airship no-code solutions, Branching and Custom Views use an intuitive visual editor and tap into the platform's AI-powered automation, segmentation and experimentation — empowering marketers to deliver one-to-one experiences with precision that would be difficult for technical teams to replicate, which in turn frees those teams to focus on major new innovations and features. Together, Branching and Custom Views empower brands to efficiently deliver agile, contextually relevant customer experiences defined by unprecedented personalization and interactivity. This is a significant leap forward, liberating marketers, product and growth teams to unify and optimize end-to-end customer journeys and ensure that every customer interaction is an opportunity to deepen loyalty, accelerate business growth and increase customer lifetime value. About Airship Airship is trusted by world's leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with exceptional cross-channel customer experiences. Today brands are challenged to deliver seamless, unified customer experiences across a fragmented array of channels and devices — apps, websites, email, SMS, wallets and more. Airship's no-code, AI-powered platform was designed with non-technical, growth-focused teams in mind, making it easy to create, test and orchestrate hyper-personalized experiences across all channels. With the ability to easily enrich customer data and rapidly launch growth experiments, Airship enables brands to deliver consistent, meaningful interactions that accelerate conversion and foster deeper customer relationships — accelerating growth and loyalty. For more information, visit View source version on Contacts Media Contact North America:Kali MyrickKali Myrick Communications+1 503-580-4645kali@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
