Latest news with #lease-to-own
Yahoo
31-07-2025
- Business
- Yahoo
American First Finance Announces Exclusive Marketing Partnership with Esquire Advertising to Launch AFF G.P.S. EsqXlusive Program
DALLAS, July 31, 2025 (GLOBE NEWSWIRE) -- American First Finance (AFF), a leading provider of point-of-sale lease-to-own and financing payment solutions, has inked an exclusive strategic partnership with leading-edge ad tech company Esquire Advertising to launch the AFF G.P.S. EsqXlusive Program, a first-of-its-kind program designed to help AFF merchants drive more qualified foot traffic. The G.P.S. (Grow. Perform. Succeed.) program offers participating merchants a dollar-for-dollar match where the program co-invests $1 for every dollar the merchant invests towards their digital campaigns. In addition to doubling campaign reach, the proprietary geo-framing approach reduces ad-spend waste for the merchant by avoiding bots and click farms while driving more qualified traffic through the doors. "This partnership reflects our commitment to going beyond just financing; we're helping our partners grow their overall business and bottom lines smarter, faster, and more efficiently," said Mark Shelley, Head of Sales at American First Finance. "Esquire's cutting-edge technology and proven performance across the furniture and mattress industries made them the ideal partner to deliver this next-level value to our merchant network." The AFF G.P.S. EsqXlusive Program offers: Ad Spend Matching: Participating merchants can allocate AFF co-op or rebate dollars into digital marketing campaigns that are then matched dollar-for-dollar by Esquire. Hyper-Targeted Ad Placement: Esquire's geo-framing identifies high-intent customers based on foot traffic and online behaviors—ensuring campaigns reach the right audience. Real-Time Attribution Dashboard: Merchants receive transparent reporting to track campaign performance, foot traffic lift, and conversion rates tied directly to their marketing spend. This exclusive partnership applies across all 26 verticals served by AFF, with strong traction already building in the furniture, mattress, appliance, and health & wellness sectors. "We are thrilled to team up with AFF to bring this program to market," said Eric Grindley, CEO of Esquire Advertising. "Our mutual focus on innovation and merchant success makes this collaboration powerful. Together, we're helping retailers advertise and achieve real, measurable growth." Merchant partners leveraging the G.P.S. EsqXlusive Program have reported notable increases in new customer acquisition and more substantial ROI on their co-op dollars. Jason Sellers, owner of North Dakota Mattress Ventures dba Mattress Firm shared "Our experience with Esquire has been very positive. We've seen a big improvement in ROI, from 3:1 up to 42:1, and the EsqXlusive campaign has helped us broaden our reach in a meaningful way. It's been a great step forward for our marketing." About American First FinanceAmerican First Finance (AFF) is a leading point of sale 'shop now, pay later' solutions provider across 26 verticals, including furniture, mattress, auto repair, tire & wheel, elective medical, and more. Based in Dallas, TX, AFF's mission is to provide payment solutions that help ordinary people meet their needs and pursue their dreams. Learn more at About Esquire AdvertisingEsquire Advertising is an award-winning ad tech company specializing in hyper-targeted, data-driven marketing solutions for retailers. Utilizing proprietary geo-framing technology, Esquire helps businesses measure in-store traffic, optimize campaign ROI, and reach the right customers with precision. For more information, visit For further information, please contact: Melissa MuncyAmerican First FinancePhone: (304) 573-9600Email: mmuncy@ in to access your portfolio
Yahoo
25-07-2025
- Business
- Yahoo
Kafene Joins LendPro's Financing Ecosystem, Expanding Access to Lease-to-Own Solutions for Retailers and Consumers Across the Credit Spectrum
NEW YORK, July 25, 2025 /PRNewswire/ -- Kafene, a point-of-sale leasing platform that helps retailers offer credit-constrained customers more flexible purchase options through lease-to-own ("LTO") agreements, today announced a partnership and integration with LendPro, a leading provider of in-store and e-commerce lending technology solutions designed to match consumers with financing options that fit their credit profile. Through this integration, Kafene becomes part of LendPro's expanding network of financing providers, enhancing the platform's ability to serve retailers and consumers with a broad range of credit profiles. Retailers using LendPro can now access Kafene's innovative tiered leasing model, offering a seamless way to serve customers who may not qualify for traditional credit, while driving increased conversions on big-ticket items like furniture, appliances, electronics, and tires. "This partnership with LendPro represents another major step in our mission to democratize access to ownership through flexible lease-to-own options," said Tony Cerino, Executive Vice President of Revenue at Kafene. "By integrating into LendPro's technology platform, we're making it even easier for retailers to present real-time leasing options to their customers, ultimately helping underserved consumers complete purchases and retailers grow their business." "Kafene brings a proven lease-to-own solution that fills a vital gap for consumers who often fall outside traditional lending criteria," said Matthew Dishman, CEO of LendPro. "We're excited to welcome them into our financing network, helping retailers deliver more approvals, better customer experiences, and greater sales lift. As economic conditions continue to evolve, giving consumers more pathways to purchase is more important than ever." For more information on Kafene, please visit About KafeneKafene is a leading point-of-sale leasing partner dedicated to empowering flexible ownership solutions for underserved customers nationwide. By enabling retailers to offer LTO purchase options for prime and nonprime consumers, Kafene helps merchants grow their customer base and meet rising demand for durable goods. Leveraging cutting-edge AI and machine learning, Kafene delivers a best-in-class experience for both retailers and customers. Since launch, Kafene has helped generate over $300 million in incremental retail sales. Learn more at About LendProLendPro is a technology company that connects retailers and lenders with consumers through a frictionless, cloud-based financing platform. Whether in-store or online, LendPro's tools enable customers to explore and apply for a wide range of financing options, improving approval rates and increasing average order values for merchants. For more information, visit Contacts For Kafene: press@ For LendPro: Matthew Dishman ceo@ View original content to download multimedia: SOURCE Kafene
