American First Finance Announces Exclusive Marketing Partnership with Esquire Advertising to Launch AFF G.P.S. EsqXlusive Program
The G.P.S. (Grow. Perform. Succeed.) program offers participating merchants a dollar-for-dollar match where the program co-invests $1 for every dollar the merchant invests towards their digital campaigns. In addition to doubling campaign reach, the proprietary geo-framing approach reduces ad-spend waste for the merchant by avoiding bots and click farms while driving more qualified traffic through the doors.
"This partnership reflects our commitment to going beyond just financing; we're helping our partners grow their overall business and bottom lines smarter, faster, and more efficiently," said Mark Shelley, Head of Sales at American First Finance. "Esquire's cutting-edge technology and proven performance across the furniture and mattress industries made them the ideal partner to deliver this next-level value to our merchant network."
The AFF G.P.S. EsqXlusive Program offers:
Ad Spend Matching: Participating merchants can allocate AFF co-op or rebate dollars into digital marketing campaigns that are then matched dollar-for-dollar by Esquire.
Hyper-Targeted Ad Placement: Esquire's geo-framing identifies high-intent customers based on foot traffic and online behaviors—ensuring campaigns reach the right audience.
Real-Time Attribution Dashboard: Merchants receive transparent reporting to track campaign performance, foot traffic lift, and conversion rates tied directly to their marketing spend.
This exclusive partnership applies across all 26 verticals served by AFF, with strong traction already building in the furniture, mattress, appliance, and health & wellness sectors.
"We are thrilled to team up with AFF to bring this program to market," said Eric Grindley, CEO of Esquire Advertising. "Our mutual focus on innovation and merchant success makes this collaboration powerful. Together, we're helping retailers advertise and achieve real, measurable growth."
Merchant partners leveraging the G.P.S. EsqXlusive Program have reported notable increases in new customer acquisition and more substantial ROI on their co-op dollars. Jason Sellers, owner of North Dakota Mattress Ventures dba Mattress Firm shared "Our experience with Esquire has been very positive. We've seen a big improvement in ROI, from 3:1 up to 42:1, and the EsqXlusive campaign has helped us broaden our reach in a meaningful way. It's been a great step forward for our marketing."
About American First FinanceAmerican First Finance (AFF) is a leading point of sale 'shop now, pay later' solutions provider across 26 verticals, including furniture, mattress, auto repair, tire & wheel, elective medical, and more. Based in Dallas, TX, AFF's mission is to provide payment solutions that help ordinary people meet their needs and pursue their dreams. Learn more at www.americanfirstfinance.com.
About Esquire AdvertisingEsquire Advertising is an award-winning ad tech company specializing in hyper-targeted, data-driven marketing solutions for retailers. Utilizing proprietary geo-framing technology, Esquire helps businesses measure in-store traffic, optimize campaign ROI, and reach the right customers with precision. For more information, visit www.esquireadvertising.com.
For further information, please contact:
Melissa MuncyAmerican First FinancePhone: (304) 573-9600Email: mmuncy@americanfirstfinance.comSign in to access your portfolio
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Bloomberg
a minute ago
- Bloomberg
Global Stocks Have Structural Tailwinds: 3-Minute MLIV
Kriti Gupta, Valerie Tytel and Oliver and Mark Cudmore break down today's key themes for analysts and investors on "Bloomberg: The Opening Trade." For up to the minute market intelligence and insight, click MLIV . (Source: Bloomberg)
Yahoo
29 minutes ago
- Yahoo
Heidrick & Struggles International Inc (HSII) Q2 2025 Earnings Call Highlights: Strong ...
Revenue: Approximately $317 million, a 14% increase compared to Q2 2024. Adjusted EBITDA: Improved by $5 million to $34 million. Adjusted EBITDA Margin: Expanded 40 basis points to 10.7%. Salary and Benefits: Increased 17.6% from the prior year quarter. General and Administrative Expenses: Improved by $4.3 million to $42.2 million, or 13.3% of net revenue. R&D Spend: $6 million, or 1.9% of net revenue. Executive Search Revenue: Grew 13% to $238 million. On-Demand Talent Revenue: Increased 14% to $48 million. Heidrick Consulting Revenue: Increased 17% year over year to $31 million. Adjusted Net Income: $18.1 million. Adjusted Diluted EPS: $0.85, 27% above last year's performance. Cash Position: $400 million, up $103 million from June 2024. Q3 Revenue Outlook: Expected to be within a range of $295 million to $315 million. Warning! GuruFocus has detected 4 Warning Signs with HSII. Release Date: August 04, 2025 For the complete transcript of the earnings call, please refer to the full earnings call transcript. Positive Points Heidrick & Struggles International Inc (NASDAQ:HSII) exceeded the high end of their revenue range for Q2 2025, marking a 14% increase compared to Q2 2024. All three reported solution lines saw growth, contributing to profit through outstanding work in solving client problems. The company is focused on growing its talent base and leveraging cutting-edge analytic technology to enhance productivity. HSII reported strong cash position of $400 million, up $103 million from the previous year, providing flexibility for strategic execution. Executive search revenue grew 13% to $238 million, with notable regional performance increases in America, Europe, and APAC. Negative Points Economic and geopolitical uncertainties remain, potentially affecting client demand and project initiation. Operating expenses increased, with salary and benefits rising 17.6% from the prior year quarter. Margins are expected to cycle down in the second half of the year due to hiring plans and associated expenses. There are intermittent pockets of hesitance among clients due to industry-specific implications of tariffs or tax policy. The company anticipates potential project delays and pockets of hesitancy among clients due to the uncertain macro environment. Q & A Highlights Q: Can you provide more details on the hiring plans for the second half of the year and the availability of suitable candidates? A: Thomas Monahan, CEO, explained that growing the team is crucial for business growth, focusing on retaining and developing talent. The company sees significant opportunities to expand with existing and new clients. Nirupam Sinha, CFO, added that the hiring will not be a large number but is essential for setting up future growth. The hiring process is expected to be smooth throughout the year. Q: How does the company plan to use cash beyond internal investments, and have there been any changes in prioritization? A: Thomas Monahan, CEO, stated that the company sees significant opportunities in the market despite geopolitical complexities. Nirupam Sinha, CFO, mentioned that cash usage includes managing earn-out payments and potential acquisitions or lift-outs, which are part of the hiring strategy. Q: Can you elaborate on the Q3 revenue guidance and the factors influencing the range? A: Thomas Monahan, CEO, noted that the guidance reflects typical summer seasonality and macroeconomic uncertainties. The high end of the range assumes continued demand and acceleration in consulting and on-demand talent services. The low end considers potential project delays due to macro uncertainties. Q: Is the strong executive search productivity of $2.3 million annualized sustainable, and does it influence hiring plans? A: Nirupam Sinha, CFO, indicated that while the $2.3 million is above the historical range, the trailing 12-month average remains around $2 million. The high productivity highlights the demand for services and supports the decision to continue hiring. Q: How will hiring investments impact margins in the second half, and will profitability in non-search segments continue to improve? A: Nirupam Sinha, CFO, stated that investments are spread across the business, with synergies across service lines. The non-search segments showed positive profitability trends, and the company expects continued annual progression towards long-term targets. For the complete transcript of the earnings call, please refer to the full earnings call transcript. This article first appeared on GuruFocus.
Yahoo
29 minutes ago
- Yahoo
Ameresco Inc (AMRC) Q2 2025 Earnings Call Highlights: Record Backlog and Strong Financial ...
Revenue Growth: 8% increase in second-quarter revenue. Adjusted EBITDA Growth: 24% increase in adjusted EBITDA. Gross Margin: 15.5% for the quarter. Net Income: $12.9 million attributable to common shareholders. Earnings Per Share (EPS): $0.24 per share, with non-GAAP EPS of $0.27. Adjusted EBITDA Margin: Nearly 12%. Total Project Backlog: Increased 16% to a record $5.1 billion. Contracted Project Backlog: Up 46% to $2.4 billion. Total Revenue Visibility: Almost $10 billion. Cash and Debt: $82 million in cash and total corporate debt of $294 million. Debt to EBITDA Leverage Ratio: 3.4 times. Adjusted Cash Flows from Operations: Approximately $50 million. New Project Financing Proceeds: Approximately $170 million raised. Warning! GuruFocus has detected 8 Warning Signs with AMRC. Release Date: August 04, 2025 For the complete transcript of the earnings call, please refer to the full earnings call transcript. Positive Points Ameresco Inc (NYSE:AMRC) reported strong financial performance with an 8% increase in revenue and a 24% rise in adjusted EBITDA for the second quarter. The company has a diversified project backlog, which increased by 16% to a record $5.1 billion, providing strong revenue visibility. Ameresco Inc (NYSE:AMRC) is experiencing significant growth in Europe, which now accounts for approximately 20% of its total project backlog. The company is well-positioned to capitalize on the increasing demand for energy infrastructure solutions, driven by rising electricity prices and grid instability. Ameresco Inc (NYSE:AMRC) is investing in future technologies such as small modular reactors and expanding its European operations, indicating a forward-looking growth strategy. Negative Points The company faces challenges with equipment supply, particularly with long lead times for transformers and gas turbines. There is potential exposure related to the bankruptcy of battery supplier Powin, with a claim of approximately $27 million. The divestiture of the AEG business led to a decline in revenue from the 'other' line of business. The impact of the 'One Big Beautiful Bill' on Ameresco Inc (NYSE:AMRC) remains uncertain, with no significant near-term effects expected. The company is navigating potential disruptions in battery supply due to tariffs and foreign entity concerns, which could impact future projects. Q & A Highlights Q: Can you discuss Ameresco's cash generation and net leverage perspective for the year-end, considering project financing and large project completions? A: Joshua Baribeau, Senior Vice President & Chief Investment Officer, stated that while Ameresco does not provide specific leverage guidance, they feel comfortable with their current position. As EBITDA grows and project collections occur, they expect leverage to potentially decrease. However, they remain flexible to adjust if interesting projects arise that require additional working capital. Q: What factors are driving the increase in contracted backlog, and how do you view the margin profile of these projects? A: George Sakellaris, CEO, explained that the demand for infrastructure upgrades and energy solutions is driving the conversion from awarded to contracted backlog, which increased by 46% year-over-year. The margin profile is improving, with a slight uptick in project margins, especially in Europe, where initial lower-margin projects helped establish credibility. Q: How is Ameresco positioned in the data center infrastructure market, and what opportunities do you see there? A: Nicole Bulgarino, President of Federal Solutions and Utility Infrastructure, highlighted Ameresco's role in providing energy solutions for data centers, addressing power shortages, and supporting AI developments. They are working on several early-stage projects and see significant opportunities in this sector. Q: How are equipment supply issues, particularly for natural gas turbines and battery cells, impacting Ameresco's growth trajectory? A: George Sakellaris noted that while there are tight supplies for transformers and long timelines for gas turbines, Ameresco has managed to secure necessary equipment without significant project delays. They have better availability for gas engines and smaller transformers, which suit their distributed generation projects. Q: What is Ameresco's strategy for growth in Europe, and are there plans for acquisitions? A: George Sakellaris stated that Ameresco's strategy includes both organic growth and potential acquisitions. They have hired a seasoned executive to lead European expansion, focusing on high-growth markets like Greece, Italy, and Spain. They are also exploring battery storage opportunities in Europe. For the complete transcript of the earnings call, please refer to the full earnings call transcript. This article first appeared on GuruFocus.
