Latest news with #lightingsolutions
Geek Culture
6 days ago
- Entertainment
- Geek Culture
WiZ Smart Lighting Solutions Supercharge Home Gaming And Cinema With Immersive RGB
Just like how a horror movie or video game is best enjoyed when all the lights are off, atmosphere and lighting play a crucial role in enhancing the entertainment experience. While manually switching out plain white lights for coloured ones or installing separate units gets the job done, it can cost a fortune depending on each individual room layout. Smart lighting then serves as an affordable and flexible alternative, transforming an entertainment space into an immersive and dynamic experience without the need for complex rewiring, and that's where the WiZ Entertainment smart lighting range comes into play – a line-up of plug-and-play lighting solutions that sync up with your movies, games or music in real-time, turning a standard, boring living room into a fully fledged RGB cinematic or gaming cave. To adapt to setups of all shapes and sizes, WiZ Entertainment's lighting range comes in three types. The WiZ Gradient Floor Light and Light Bars, which work in tandem with the WiZ Sync Box with TV Backlight, which when connected to a TV, gaming console or media player, syncs its lighting effects to what's happening on screen with no delay. From the fiery red explosions in the latest first-person shooter, to the hue of Thor's blue electricity as he smashes down on his foes below, WiZ's RGB smart lights take cinematic immersion to a whole other level. The magic starts with the WiZ Sync Box, a control centre of sorts that connects directly to TVs, gaming consoles or streaming devices like Apple TV via HDMI, translating screen visuals into a matching RGB display on its included TV backlight strip, or other WiZ devices. Unlike other systems that rely on camera-based syncing, which can be inconvenient or even laggy, the WiZ Sync Box takes visual data directly from the HDMI source, ensuring maximum accuracy. The WiZ Sync Box with TV Backlight comes in two size variations for its 3-sided RGB light strips, one for small 55 to 65-inch TVs, and another for the larger 75 to 85-inch screens, with prices starting from S$219. To further enhance the atmosphere, the entire WiZ ecosystem, which includes the Gradient Light Bars and Floor Lamp, alongside bulbs, downlights and strips, presents a whole-home setup that can be connected to the Sync Box to harmonise an entire room's colour profile. The Gradient Floor Light can effectively extend a display's RGB lighting with colourful wall-washing light displays with an elegant, minimalistic design that fits into any corner, and is priced at S$169. The Gradient Light Bars present a versatile TV backlighting solution, being able to mount behind the TV or be placed standing or horizontally next to it, and retails at S$139. For maximum ease of use, the entire range is also controllable via the WiZ app, which is capable of smart home integration via Google Assistant, Alexa, Siri Shortcuts, or Matter, meaning users can automate scenes or even control lighting completely hands-free. The app also includes additional preset modes like Relax, Focus, or Movie Mode, music sync, or even Trackside Mode, a real-time racing feature for F1 fans that lights up the room with the energy of every lap, which makes sense considering WiZ is manufactured by Signify, the same company behind Philips Hue and Signify, is the official lighting partner of the Mercedes-AMG PETRONAS Formula One Team. Best of all? The entire WiZ system is built with the Singaporean space-conscious HDB home setup in mind, with all lights connected via Wi-Fi, and installation is as easy as plugging into a standard wall socket. There is no drilling, no need for electricians – just plug in and watch as an entire room springs to life in a sea of spectacular RGB. For those looking to witness first-hand how the full WiZ Entertainment setup can literally brighten up any home setup, the Light Lab at Toa Payoh provides a comprehensive in-person experience for those who wish to try before they buy. For those who prefer to shop online instead, the entire WiZ range, alongside online-exclusive sets and deals, is also available on WiZ's Lazada store. Kevin is a reformed PC Master Race gamer with a penchant for franchise 'duds' like Darksiders III and Dead Space 3 . He has made it his life-long mission to play every single major game release – lest his wallet dies trying. Advertorial RGB Singapore WiZ WiZ Entertainment
Khaleej Times
17-07-2025
- Business
- Khaleej Times
Bajaj Electricals expands global footprint in partnership with Fakhruddin LLC
Bajaj Electricals, a leading Indian company renowned for its consumer appliances and lighting solutions, has announced its strategic expansion into the Middle East through a collaboration with Dubai-based Fakhruddin General Trading Co. LLC — a distinguished distributor known for introducing leading global brands to the region. This partnership brings together two well-established organisations with a shared vision of expanding access to high-quality, reliable products across the Middle East. It marks the beginning of a long-term strategic alliance between Bajaj Electricals and Fakhruddin General Trading Co. LLC, a group company of Fakhruddin Holdings. With a legacy spanning over 63 years, Fakhruddin General Trading has cemented its position as a dominant force in the UAE's trading landscape, supported by a strong B2B and retail presence and an extensive distribution network across FMCG and household categories. Vishal Chadha, COO – consumer products, Bajaj Electricals Limited, expressed his enthusiasm about the partnership. He said: "Our collaboration with Fakhruddin General Trading Co. LLC marks a significant milestone in Bajaj Electricals' global journey. The UAE market presents immense potential, and we are confident that our innovative, high-quality products will resonate with consumers here. This partnership underscores our commitment to bringing the best of Bajaj to the world stage." Husainy Fakhruddin, chairman of Fakhruddin General Trading Co. LLC, echoed this sentiment: "We are delighted to partner with Bajaj Electricals, a brand synonymous with quality, trust, and innovation. This alliance aligns with our mission to introduce top-tier global brands to the UAE market. We believe Bajaj Electricals' diverse product range will greatly enhance consumer choice and meet evolving needs and preferences." As part of this collaboration, Fakhruddin General Trading Co. LLC will inaugurate an exclusive brand store showcasing an extensive range of Bajaj's premium consumer electrical appliances, fans, and lighting solutions. These products are meticulously tailored to meet the diverse needs of both residential and commercial establishments in the UAE. Emphasising innovation and customer satisfaction, Bajaj Electricals is committed to enhancing the consumer experience through reliable, energy-efficient, and state-of-the-art offerings. Bajaj Electricals has a presence in over 30 countries across South Asia, the Middle East, Africa, and beyond — including key markets such as Nepal, Sri Lanka, Bangladesh, the UAE, Ghana, Nigeria, the United Kingdom, Vietnam, Singapore, and Mauritius. This global reach is supported by a robust distribution network and an expanding digital footprint. The expansion into the UAE further strengthens its international presence, complementing its growing e-commerce reach in global markets. The cultural and climatic parallels between India and the UAE have fostered a shared appreciation for specific consumer appliances. In the UAE, there is a rising demand for durable, feature-rich, and aesthetically pleasing products that can withstand the region's high temperatures and support its rich culinary traditions. Bajaj's diverse portfolio, featuring advanced cooling solutions and versatile kitchen appliances is well-positioned to meet these demands and align with the preferences of discerning UAE consumers. The Bajaj Group has long been a trusted name, symbolising excellence and reliability. As an integral part of this renowned conglomerate, Bajaj Electricals has earned the trust and loyalty of millions of consumers worldwide. This expansion into the UAE market is a testament to the company's unwavering commitment to delivering superior products and services on a global scale. This strategic partnership not only reinforces Bajaj Electricals' dedication to expanding its international footprint but also reflects its deep understanding of, and commitment to, the unique preferences of the UAE market.
