Bajaj Electricals expands global footprint in partnership with Fakhruddin LLC
This partnership brings together two well-established organisations with a shared vision of expanding access to high-quality, reliable products across the Middle East. It marks the beginning of a long-term strategic alliance between Bajaj Electricals and Fakhruddin General Trading Co. LLC, a group company of Fakhruddin Holdings. With a legacy spanning over 63 years, Fakhruddin General Trading has cemented its position as a dominant force in the UAE's trading landscape, supported by a strong B2B and retail presence and an extensive distribution network across FMCG and household categories.
Vishal Chadha, COO – consumer products, Bajaj Electricals Limited, expressed his enthusiasm about the partnership. He said:
"Our collaboration with Fakhruddin General Trading Co. LLC marks a significant milestone in Bajaj Electricals' global journey. The UAE market presents immense potential, and we are confident that our innovative, high-quality products will resonate with consumers here. This partnership underscores our commitment to bringing the best of Bajaj to the world stage."
Husainy Fakhruddin, chairman of Fakhruddin General Trading Co. LLC, echoed this sentiment: "We are delighted to partner with Bajaj Electricals, a brand synonymous with quality, trust, and innovation. This alliance aligns with our mission to introduce top-tier global brands to the UAE market. We believe Bajaj Electricals' diverse product range will greatly enhance consumer choice and meet evolving needs and preferences."
As part of this collaboration, Fakhruddin General Trading Co. LLC will inaugurate an exclusive brand store showcasing an extensive range of Bajaj's premium consumer electrical appliances, fans, and lighting solutions. These products are meticulously tailored to meet the diverse needs of both residential and commercial establishments in the UAE. Emphasising innovation and customer satisfaction, Bajaj Electricals is committed to enhancing the consumer experience through reliable, energy-efficient, and state-of-the-art offerings.
Bajaj Electricals has a presence in over 30 countries across South Asia, the Middle East, Africa, and beyond — including key markets such as Nepal, Sri Lanka, Bangladesh, the UAE, Ghana, Nigeria, the United Kingdom, Vietnam, Singapore, and Mauritius. This global reach is supported by a robust distribution network and an expanding digital footprint. The expansion into the UAE further strengthens its international presence, complementing its growing e-commerce reach in global markets.
The cultural and climatic parallels between India and the UAE have fostered a shared appreciation for specific consumer appliances. In the UAE, there is a rising demand for durable, feature-rich, and aesthetically pleasing products that can withstand the region's high temperatures and support its rich culinary traditions. Bajaj's diverse portfolio, featuring advanced cooling solutions and versatile kitchen appliances is well-positioned to meet these demands and align with the preferences of discerning UAE consumers.
The Bajaj Group has long been a trusted name, symbolising excellence and reliability. As an integral part of this renowned conglomerate, Bajaj Electricals has earned the trust and loyalty of millions of consumers worldwide. This expansion into the UAE market is a testament to the company's unwavering commitment to delivering superior products and services on a global scale. This strategic partnership not only reinforces Bajaj Electricals' dedication to expanding its international footprint but also reflects its deep understanding of, and commitment to, the unique preferences of the UAE market.
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