Latest news with #luxuryvehicles
Globe and Mail
3 days ago
- Automotive
- Globe and Mail
SERES Invited to Attend ASEAN-China-GCC Economic Forum
CHONGQING, China and KUALA LUMPUR, Malaysia , May 30, 2025 /CNW/ -- On May 27 , the ASEAN-China-GCC Economic Forum officially opened in Kuala Lumpur , aiming to create development opportunities and shared prosperity by strengthening cooperation in economy, trade, investment, and other fields. SERES, as a representative of China's new energy vehicle (NEV) enterprises, was invited to attend the forum. John Zhang, Chairman and President of SERES Group stated that with the brand slogan of "Intelligence Redefining Luxury," SERES focuses on the high-end luxury vehicle market, exploring a development path for Chinese automakers. For the markets of ASEAN and GCC member countries participating in the forum, SERES will accelerate the localized development and certification of relevant models, especially the high-end AITO series, to swiftly introduce them into target markets and achieve full coverage in the future. SERES' vehicle export business began in 2005. After years of development, the company has exported over 550,000 vehicles cumulatively to more than 70 countries and regions, including Germany , France , the UK, and Italy . In 2018, SERES established and put into operation a highly automated manufacturing plant in Indonesia integrating four major processes - stamping, welding, painting, and assembly, which became the first pure electric vehicle manufacturer in Indonesia . With a foothold in Indonesia , SERES is expanding its reach across ASEAN and continuously growing its presence in the Southeast Asian market. By attending the ASEAN-China-GCC Economic Forum, SERES is expected to further strengthen exchanges and cooperation with ASEAN and GCC member countries, accelerating the materialization of its overseas market expansion. During the interview, John Zhang introduced that SERES was founded in 1986 and has undergone three entrepreneurial phases—transitioning from auto parts to complete vehicles, and now to intelligent electric vehicles—achieving leapfrog development each time. Now, AITO brand is redefining luxury with intelligence and pioneering a "New Luxury" concept combining Traditional Luxury and Technological Luxury. With leading product strength, AITO has won recognition from more than 600,000 users, establishing itself as the benchmark of "New Luxury" in China . As a technology-driven company, SERES is committed to innovations of core technologies in electrification and intelligence, having developed the SERES MF Platform, SERES Super Range Extender, SERES Intelligent Safety, and SERES Super Factory, building a robust technological moat. In the face of the opportunities and challenges brought by global economic integration, SERES will embrace a more open and inclusive mindset, working together with partners from all sectors to jointly write a new chapter in the development of China's new energy vehicle industry. About SERES Founded in 1986, SERES is a leading technology company specializing in new energy vehicles (NEVs). With a workforce of approximate 20,000 employees, SERES is publicly listed on the A-share market and ranks among the Fortune China 500. The company is dedicated to the research and development, manufacturing, sales and services of new energy vehicles and their core NEV components. The name SERES is inspired by the Greek word for "the land of silk", evoking the luxuries of heritage of the East. SERES offers two NEV brands for overseas markets: AITO and DFSK. These brands provide a diverse range of products tailored to different market segments, with AITO focusing primarily on the high-end luxury segment. To date, SERES has exported over 550,000 vehicles to more than 70 countries and regions, including Germany , France , the United Kingdom , Italy , and many more countries.
Yahoo
3 days ago
- Automotive
- Yahoo
SERES Invited to Attend ASEAN-China-GCC Economic Forum
CHONGQING, China and KUALA LUMPUR, Malaysia, May 30, 2025 /PRNewswire/ -- On May 27, the ASEAN-China-GCC Economic Forum officially opened in Kuala Lumpur, aiming to create development opportunities and shared prosperity by strengthening cooperation in economy, trade, investment, and other fields. SERES, as a representative of China's new energy vehicle (NEV) enterprises, was invited to attend the forum. John Zhang, Chairman and President of SERES Group stated that with the brand slogan of "Intelligence Redefining Luxury," SERES focuses on the high-end luxury vehicle market, exploring a development path for Chinese automakers. For the markets of ASEAN and GCC member countries participating in the forum, SERES will accelerate the localized development and certification of relevant models, especially the high-end AITO series, to swiftly introduce them into target markets and achieve full coverage in the future. SERES' vehicle export business began in 2005. After years of development, the company has exported over 550,000 vehicles cumulatively to more than 70 countries and regions, including Germany, France, the UK, and Italy. In 2018, SERES established and put into operation a highly automated manufacturing plant in Indonesia integrating four major processes - stamping, welding, painting, and assembly, which became the first pure electric vehicle manufacturer in Indonesia. With a foothold in Indonesia, SERES is expanding its reach across ASEAN and continuously growing its presence in the Southeast Asian market. By attending the ASEAN-China-GCC Economic Forum, SERES is expected to further strengthen exchanges and cooperation with ASEAN and GCC member countries, accelerating the materialization of its overseas market expansion. During the interview, John Zhang introduced that SERES was founded in 1986 and has undergone three entrepreneurial phases—transitioning from auto parts to complete vehicles, and now to intelligent electric vehicles—achieving leapfrog development each time. Now, AITO brand is redefining luxury with intelligence and pioneering a "New Luxury" concept combining Traditional Luxury and Technological Luxury. With leading product strength, AITO has won recognition from more than 600,000 users, establishing itself as the benchmark of "New Luxury" in China. As a technology-driven company, SERES is committed to innovations of core technologies in electrification and intelligence, having developed the SERES MF Platform, SERES Super Range Extender, SERES Intelligent Safety, and SERES Super Factory, building a robust technological moat. In the face of the opportunities and challenges brought by global economic integration, SERES will embrace a more open and inclusive mindset, working together with partners from all sectors to jointly write a new chapter in the development of China's new energy vehicle industry. About SERES Founded in 1986, SERES is a leading technology company specializing in new energy vehicles (NEVs). With a workforce of approximate 20,000 employees, SERES is publicly listed on the A-share market and ranks among the Fortune China 500. The company is dedicated to the research and development, manufacturing, sales and services of new energy vehicles and their core NEV components. The name SERES is inspired by the Greek word for "the land of silk", evoking the luxuries of heritage of the East. SERES offers two NEV brands for overseas markets: AITO and DFSK. These brands provide a diverse range of products tailored to different market segments, with AITO focusing primarily on the high-end luxury segment. To date, SERES has exported over 550,000 vehicles to more than 70 countries and regions, including Germany, France, the United Kingdom, Italy, and many more countries. View original content to download multimedia: SOURCE SERES Sign in to access your portfolio
The National
24-05-2025
- Automotive
- The National
ROX Motor begins UAE journey with W Motors to manufacture new energy vehicles
ROX Motor, a global luxury new energy vehicle brand, has announced a strategic partnership with W Motors, the UAE's leading high-performance vehicle manufacturer, to localise production and assembly of its vehicles in the UAE. The agreement, signed at Make it in the Emirates 2025 event last week, marks a major milestone in enhancing regional manufacturing and supporting the country's industrial and sustainability goals. As part of this collaboration, ROX Motor will begin producing its vehicles - starting with the ROX 01 - at W Motors' new facility in Abu Dhabi. This move signifies the first time ROX vehicles will be manufactured outside China, reflecting a commitment to local adaptation and regional resilience. 'This partnership accelerates our regional growth and aligns with the UAE's industrial strategies,' said Jarvis Yan, founder and chief executive of ROX Motor. 'Together with W Motors, we're building the future of sustainable mobility in the UAE and beyond.' Ralph Debbas, founder and chief executive of W Motors, said: 'We're proud to lead the manufacturing of ROX 01 in Abu Dhabi. This collaboration enhances our ability to provide advanced contract manufacturing and supports the UAE's ambition to become a global automotive hub.' The partnership supports key national initiatives including Operation 300bn, Industry 4.0, and Net Zero by 2050, reinforcing both companies' roles in shaping a sustainable and self-reliant automotive future for the region. In addition to local manufacturing efforts, ROX Motor is accelerating innovation through strategic technology partnerships in the UAE. The company recently entered into a collaboration with Enercap to advance high-performance battery cell applications across its product line, enhancing deployment and operational efficiency regionally and globally. ROX Motor has also signed an agreement with leading petrochemical company Borouge to explore joint R&D on advanced polyolefin materials for automotive use, further strengthening its localised supply chain and supporting the UAE's Operation 300bn strategy. Borouge collaboration brings advanced polyolefin innovation, enabling lighter, more durable interiors and exteriors tailored for everyday use - from bustling city streets to open desert.
Free Malaysia Today
24-05-2025
- Automotive
- Free Malaysia Today
How a loaner car led to Azril's classic Mercedes collection
Within just five years of falling in love with Mercedes cars, Mohd Azril Bahaman now has 10 luxury classic vehicles in his collection. (Mohd Azril Bahaman pic) KUALA LUMPUR : Mohd Azril Bahaman's passion for classic cars, specifically those of the German brand Mercedes Benz, began by chance when his neighbour let him borrow a vintage model after his own car broke down. This opened a new chapter for the 45-year-old, who now proudly owns 10 luxury classic cars – a dream he has realised within five years of falling in love with the brand. His collection includes editions such as the 1982 Mercedes C123 Coupe, 1987 190E, 1982 C126 Coupe, 1985 S123 Wagon, and 1990 S124 Wagon, as well as modern models like the 2010 W204 – valued cumulatively at about RM900,000. 'In 2020, my Audi broke down, so my neighbour offered to lend me his old Mercedes while my car was being repaired. Once I drove it, I instantly fell in love. It felt different – soft and comfortable despite being an older model,' Azril, a business consultant, recalled. 'One of my favourite models in my collection is the W123 Wagon, which was produced between 1975 and 1986. Everything in that car is original, from the carpet and seats to the dashboard… it still has the factory scent even after nearly 40 years.' He admits to having faced many challenges while building his collection, including being scammed and having to deal with the high costs involved. But this hasn't deterred him or diminished his passion for classic cars. A view of Azril's collection of classic cars, which include the 1982 Mercedes C123 Coupe, 1987 190E, 1982 C126 Coupe, 1985 S123 Wagon, and 1990 S124 Wagon. (Mohd Azril Bahaman pic) Azril, who hails from Maran, Pahang, said the first classic car he owned was a 1987 Mercedes 190E. Since then, a wide network within the community of Mercedes enthusiasts has helped him acquire his dream vehicles at much lower prices. Still, certain cars, especially two-door models, tend to be more expensive and harder to negotiate for than four-door versions, owing to their limited production and rarity in the market. Azril also shared that not every car he buys is in good condition: some require costly restoration work before they can regain their value in the market. Nevertheless, he believes it is worth it. 'Investing in classic cars is becoming more popular because their value increases over time, unlike regular cars that depreciate. For example, a Mercedes W123 Coupe used to cost RM70,000, but can now fetch RM200,000. 'Rare models like the Pagoda can even reach over RM1 million,' he noted. Investing in classic cars is worth it as their value increases over time, unlike regular cars that depreciate, Azril says. (Bernama pic) Azril recalled an incident when he was scammed by a workshop owner who charged him RM5,000 for repairs that actually only cost around RM150. This became a turning point for the father of two, pushing him to deepen his knowledge about Mercedes cars through enthusiast communities. He now shares his knowledge about these luxury vehicles, including maintenance and care tips, on social media. To date, he has amassed over 335,000 followers via his 'Klasik Mercedes Malaysia' Facebook and TikTok accounts. 'I'm not running a business – I just enjoy sharing information about classic cars,' Azril explained, adding that he has also thus far listed 120 reliable classic-Mercedes workshops across Malaysia to help users access repair and maintenance services. On the topic of maintenance, he pointed out that spare parts for Mercedes models from the 1980s onwards are still widely available in Malaysia, while parts for older models are harder to find and often require special sourcing, including from overseas. As for the future, Azril dreams of opening a gallery or café that includes a Mercedes exhibition space, where enthusiasts can gather and share their experiences about these cars.
Gulf Business
22-05-2025
- Automotive
- Gulf Business
ROX motor announces deal with W motors to produce NEVs in Abu Dhabi
Image: Supplied ROX Motor, a global luxury new energy vehicle brand, has announced a strategic partnership with W Motors, the UAE's leading high-performance vehicle manufacturer, to localise production and assembly of its vehicles in the United Arab Emirates. The agreement, signed at Make it in the Emirates (MIITE) 2025, marks a major milestone in enhancing regional manufacturing and supporting the UAE's industrial and sustainability goals. As part of this collaboration, 'This partnership accelerates our regional growth and aligns with the UAE's industrial strategies,' said Jarvis, founder and CEO of ROX Motor. 'Together with W Motors, we're building the future of sustainable mobility in the UAE and beyond.' Ralph Debbas, founder and CEO of W Motors, added: 'We're proud to lead the manufacturing of ROX 01 in Abu Dhabi. This collaboration enhances our ability to provide advanced contract manufacturing and supports the UAE's ambition to become a global automotive hub.' The partnership supports key national initiatives including Operation 300bn, Industry 4.0, and Net Zero by 2050, reinforcing both companies roles in shaping a sustainable and self-reliant automotive future for the region. In addition to local manufacturing efforts, ROX Motor has also signed an agreement with leading petrochemical company Borouge to explore joint R&D on advanced polyolefin materials for automotive use, further strengthening its localised supply chain and supporting the UAE's Operation 300bn strategy. Borouge collaboration brings advanced polyolefin innovation, enabling lighter, more durable interiors and exteriors tailored for everyday use – from bustling city streets to open desert.
