ROX motor announces deal with W motors to produce NEVs in Abu Dhabi
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ROX Motor, a global luxury new energy vehicle brand, has announced a strategic partnership with W Motors, the UAE's leading high-performance vehicle manufacturer, to localise production and assembly of its vehicles in the United Arab Emirates. The agreement, signed at Make it in the Emirates (MIITE) 2025, marks a major milestone in enhancing regional manufacturing and supporting the UAE's industrial and sustainability goals.
As part of this collaboration,
'This partnership accelerates our regional growth and aligns with the UAE's industrial strategies,' said Jarvis, founder and CEO of ROX Motor. 'Together with W Motors, we're building the future of sustainable mobility in the UAE and beyond.'
Ralph Debbas, founder and CEO of W Motors, added: 'We're proud to lead the manufacturing of ROX 01 in Abu Dhabi. This collaboration enhances our ability to provide advanced contract manufacturing and supports the UAE's ambition to become a global automotive hub.'
The partnership supports key national initiatives including Operation 300bn, Industry 4.0, and Net Zero by 2050, reinforcing both companies roles in shaping a sustainable and self-reliant automotive future for the region.
In addition to local manufacturing efforts,
ROX Motor has also signed an agreement with leading petrochemical company Borouge to explore joint R&D on advanced polyolefin materials for automotive use, further strengthening its localised supply chain and supporting the UAE's Operation 300bn strategy. Borouge collaboration brings advanced polyolefin innovation, enabling lighter, more durable interiors and exteriors tailored for everyday use – from bustling city streets to open desert.
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