Latest news with #marketers
Yahoo
3 days ago
- Business
- Yahoo
Media Mister Marks 13 Years of Supporting Creators in the Digital Age
As Media Mister celebrates its 13th anniversary on July 11, 2025, the company reflects on more than a decade of supporting creators, adapting to platform shifts, and building digital trust worldwide. NEW YORK, July 26, 2025 (GLOBE NEWSWIRE) -- Earlier this month, Media Mister marked a major milestone—13 years since its founding on July 11, 2012. This anniversary celebrates over a decade of continuous evolution in support of creators, marketers, and businesses navigating an ever-changing digital landscape. Launched during the early wave of Facebook and YouTube's rise, Media Mister quickly identified the need for solutions that helped individuals build authentic engagement online. What started as a small service in 2012 has grown into a globally recognized platform used by hundreds of thousands across diverse creative industries. 'When we started, the term 'creator economy' didn't even exist,' said , . 'What's remained constant over these 13 years is our belief in helping people and brands be heard—authentically and sustainably—in the fast-moving world of social media.' Milestones from the Journey 2012: Launched on July 11 with a focus on digital engagement services 2015: Expanded to major platforms like Instagram, YouTube, and TikTok 2018: Crossed 100K users and introduced bundled growth solutions 2020: Upgraded backend to strengthen privacy and platform integrity 2023: Went multilingual with support in 5 global languages 2025: Surpassed 500K orders and 270K+ satisfied customers Today, Media Mister supports a global community of creators, entrepreneurs, educators, musicians, and marketers working to build meaningful digital visibility. With a firm commitment to ethical engagement, transparent practices, and user empowerment, the company continues to adapt in step with the digital economy. 'We've witnessed the shift in how creators and communities connect online,' added. 'And we're focused on evolving with them in thoughtful, ethical ways that reflect what they truly need.' As the anniversary approaches, the company's focus is on platform adaptability, multilingual expansion, and smarter tools for the next generation of creators. About Media MisterFounded on July 11, 2012, Media Mister is a global digital service provider that supports creators and brands across platforms like Instagram, YouTube, TikTok, LinkedIn, and more. With over a decade of experience and a customer-first approach, the company continues to shape the evolving landscape of digital presence. Media Contact: John RamptonEmail: pr@ Disclaimer: This press release is provided by the Media Mister. The statements, views, and opinions expressed in this content are solely those of the content provider and do not necessarily reflect the views of this media platform or its publisher. This content is for informational purposes only and should not be considered financial, investment, or trading advice. Readers are strongly encouraged to conduct their own research and consult with a qualified financial advisor before making any investment decisions. Neither the media platform nor the publisher shall be held responsible for any fraudulent activities, misrepresentations, or financial losses arising from the content of this press release. A photo accompanying this announcement is available at in to access your portfolio
Forbes
6 days ago
- Business
- Forbes
5 LinkedIn Hacks To Dominate Your Niche Without Paid Ads
5 LinkedIn hacks to dominate your niche without paid ads You don't need money to grow on LinkedIn. You need sharp opinions and strong proof. Most people stay invisible because they say the same things as everyone else. Playing it safe keeps you broke. The pain of playing small is watching louder, less qualified people get the clients you wanted. If you're tired of watching opportunities pass you by while others claim your market share and dream clients, this changes now. These five LinkedIn hacks transform your presence from invisible to irresistible. No ad spend required. Just strategy, consistency, and the courage to stand out. Master the art of LinkedIn disruption: become famous in your niche Your niche has accepted truths that nobody questions. Challenge them. Not to be difficult, but to start conversations that make you memorable. When you post something that means people pause and think "wait, is that true?" you've won half the battle. Start with industry assumptions everyone accepts. Maybe your field believes cold outreach is dead. Share why it's more alive than ever, with proof. Perhaps everyone thinks you need certifications to succeed. Show them your results that prove otherwise. The goal isn't controversy for attention. It's offering fresh perspectives backed by real experience. Your contrarian view consistently delivers insights others miss. Comments build your brand faster than posts, and they're easier to write. But the opportunity in comments is even bigger because fewer people do them well. AI-generated platitudes arrive in droves, so when someone adds something real, people notice. Contribute effectively by adding layers to the conversation. When someone shares a strategy, share the edge case where it failed for you and what you learned. When they celebrate a win, ask the question that digs deeper into the process. Your comments should make the original poster think "I hadn't considered that." Original thinking in comments positions you as someone worth following. And best of all, it's free. Screenshots tell stories. Once every week, share visual proof of your work. Client transformations. Revenue graphs. Behind-the-scenes processes. Keep a folder on your computer called 'wins' and add every casual testimonial until you have a bunch. Your proof doesn't need to be million-dollar wins. Share the email where a client thanked you. The before-and-after of a project you transformed. The metric that moved because of your expert insight. Weekly proof posts accomplish two things: they show you're actively working (not just talking), and they demonstrate exactly how you create value. No one can argue with results they can see. Now you have the visibility, take action. Dominating your niche only matters if people are willing to pay for your specialist knowledge. When someone engages with your content, assume they are interested and have raised their hand. Then don't let the moment pass. Turn every comment, every reaction, every profile view from your dream clients into a conversation. Get in the habit of sending DMs. Not "thanks for the like" messages. Chats you'd have with a friend. Ask a question that shows you noticed what they're building. Share a resource that solves their specific problem. Make an introduction to someone in your network who can help them. Build familiarity on a one-to-one basis as part of your daily routine. Your profile's featured section is your billboard. It's one of the first things visitors to your profile see. Pin your best proof post, the one that instantly shows your authority within your niche. Update it monthly as you generate better results. Don't let someone scroll down your profile without knowing the extent of your effectiveness. Maybe it's the case study where you 10x'd someone's leads. Perhaps it's the framework that changed how your industry operates. Whatever you pin should make visitors think "I need to work with this person." No one cares how long you've been in business. They care what you believe, who you help, and how fast you get results. Dominate on LinkedIn by showing up differently: get serious about your personal brand Say it clearly, say it often, and dominate your niche by showing up daily on LinkedIn and optimizing everything around your main message. Post contrarian takes, comment with original messages, and share weekly proof. DM your engaged followers and make your results impossible to miss. You're probably wasting time on LinkedIn right now. You could be spending that same amount of time getting actual results. Follow these steps to do it. Optimize your LinkedIn profile to attract ideal coaching and consultancy clients.
Geeky Gadgets
19-07-2025
- Business
- Geeky Gadgets
Turn One YouTube Video Into 5 Powerful Content Pieces Instantly
What if one YouTube video could fuel your entire content strategy? Imagine turning a single 8-minute clip into a polished blog post, a scroll-stopping Instagram caption, a professional LinkedIn article, and more—all without spending hours at your desk. It sounds ambitious, but with the right tools, it's not just possible—it's effortless. In a world where content creators are constantly chasing the next big idea, the ability to repurpose your videos into five distinct formats could be the fantastic option you've been waiting for. Whether you're a seasoned marketer or a small business owner, this approach promises to amplify your reach while cutting down on the grind. In this feature, Howfinity explore how platforms like 'Video to Blog' make it easy to transform your YouTube videos into versatile, platform-specific content. From SEO-friendly blog posts to bite-sized social media updates, you'll discover how to create a cohesive content ecosystem that speaks to diverse audiences. But this isn't just about efficiency—it's about unlocking the full potential of your ideas and making sure they resonate across every channel. By the end, you'll see how one video can do the work of five, saving you time and effort while keeping your message consistent and impactful. After all, why let great content go to waste? Effortless Video Content Repurposing Core Features and Capabilities 'Video to Blog' is designed to convert a single YouTube video into at least five distinct content types, making it a versatile tool for content creators. These formats include: Blog posts that provide in-depth written content for your website or audience that provide in-depth written content for your website or audience Instagram captions tailored for visual storytelling and engagement tailored for visual storytelling and engagement Facebook updates optimized for community interaction optimized for community interaction LinkedIn articles crafted for professional audiences crafted for professional audiences X (formerly Twitter) posts designed for concise, impactful messaging In addition to these formats, the tool offers a full transcription of your video, complete with optional timestamps for added precision. This feature is particularly useful for breaking down long-form videos into digestible, written formats. For example, an 8-minute video can be transformed into a detailed blog post, complemented by shorter, platform-specific updates for social media. This ensures your content is not only tailored to each platform's unique audience but also maintains a consistent tone and style across all channels. Customizable Content for Your Brand One of the most valuable aspects of 'Video to Blog' is its flexibility in customization. You can adjust the length and tone of your blog posts to align with your brand's voice and audience preferences. Whether your brand requires a formal, professional tone or a conversational, engaging style, the tool adapts seamlessly to meet your needs. Enhancing your blog posts is straightforward with features that allow you to embed video thumbnails, screenshots, or even the full video directly into your content. For creators focused on search engine optimization (SEO), the platform offers tools like metadata generation, keyword integration, and internal/external linking. These features help improve your content's visibility and ensure it reaches the right audience. Easily Turn Your YouTube Videos into 5 Pieces of Content Watch this video on YouTube. Unlock more potential in AI content creation tool by reading previous articles we have written. Streamlined Integration and Export Options Publishing your content is simplified through the platform's integration capabilities. It connects directly with popular platforms such as WordPress, Wix, and Shopify, allowing you to publish your content seamlessly. For added flexibility, you can export your content in various formats, including Word, PDF, or as a draft directly within WordPress. This integration is particularly beneficial for creators managing multiple platforms. For instance, you can generate a blog post for your website while simultaneously creating social media updates to promote it—all from a single, user-friendly dashboard. This streamlined process ensures consistency across platforms and reduces the time spent on manual tasks. Automation for Consistent Content Creation To further enhance efficiency, 'Video to Blog' offers robust automation features. The tool can automatically scan your YouTube channel for new videos and generate content based on them. You'll even receive email notifications when new content is ready, making sure you never miss an opportunity to repurpose your videos. This level of automation is ideal for creators who frequently upload videos and want to maintain a consistent content schedule. By reducing manual effort, you can focus on producing high-quality videos while the platform handles the task of repurposing and formatting your content for various platforms. Intuitive Design and Advanced Features The platform's intuitive dashboard ensures accessibility for users of all technical skill levels. With quick processing times—such as generating content from an 8-minute video in just 30 seconds—you can produce results almost instantly. This efficiency allows you to dedicate more time to refining your message and less time on repetitive tasks like transcription and formatting. In addition to its core functionalities, 'Video to Blog' includes several advanced features to elevate your content creation process: Built-in publication options for users without a dedicated website, allowing direct sharing for users without a dedicated website, allowing direct sharing Regeneration and editing tools to refine content before publishing, making sure it meets your standards to refine content before publishing, making sure it meets your standards Readability scoring to evaluate clarity and structure, helping you improve reader engagement These advanced features ensure your content not only aligns with your brand's goals but also resonates with your audience, driving higher engagement and visibility. Maximize Your Content's Potential 'Video to Blog' is a comprehensive tool designed to simplify the process of transforming YouTube videos into diverse content formats. With features like transcription, customization, platform integration, and automation, it caters to bloggers, marketers, and content creators aiming to maximize their reach. By using this tool, you can efficiently repurpose a single video into multiple pieces of content, making sure your message connects with audiences across platforms—all while saving time and effort. Media Credit: Howfinity Filed Under: AI, Top News Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
Fast Company
18-07-2025
- Health
- Fast Company
It's time to take the fear out of healthcare advertising and replace it with joy, hope, and authentic connection
There's rarely a week that goes by without me having a conversation with a colleague or client about the ineffectiveness of fear-based advertising. For too long, our industry has relied on tropes of fear, shame, and judgment to motivate patients and providers. A friend of mine calls this 'sadvertising.' Health advertising's premise has been deceptively simple: 'If people just knew the dangers, they would alter their behaviors.' We've become masters of euphemism, leveraging scare tactics under the guise of 'creating urgency.' But beneath the marketing -speak lies an uncomfortable truth. We've built a category lexicon of dark messages and imagery that perpetuates a culture of sickness instead of inspiring wellness. In doing so, we've stifled creativity and conditioned marketers and agencies to approach too many briefs (whether consciously or not) through a fear-based lens that may grab attention in the short term, but rarely leads to lasting change. The problem is fear isn't working. It's time we stop creating work that holds up a mirror to what's broken and start imagining creative solutions that inspire a new vision of what's possible. THE EVIDENCE AGAINST FEAR Statistically, scientifically, and psychologically, fear hardly ever drives long-term impact. The Surgeon General's warning first appeared on cigarettes in 1964, yet smoking rates continued climbing for decades. The 'war on drugs' consumed over $1T in fear-based messaging, yet overdose deaths increased, stigma spread, and healthcare systems still buckle under the strain today. Similarly, over 50% of new drug launches fail to meet forecasts, and most wellness products don't live past year one. There's been no shortage of ways advertising has tried to guilt people into caring for their health. We've deployed everything from anxiety-inducing warnings ('diabetes could cost you your toes') and catastrophic scenarios ('meningitis can kill in hours') to hair-raising statistics, dark imagery, stern voice-overs, and ominous soundtracks. In healthcare, where life-and-death consequences feel immediate, fear may initially seem like the most efficient path to behavior change. But time and again, fear backfires, eroding the very trust we need to build. The opportunity isn't in perfecting new forms of fear—it's in challenging brands to pivot toward joy. A CREATIVE RENAISSANCE AWAITS Earlier this month, brands across nearly every industry and continent gathered on the French Riviera to celebrate great storytelling at the Cannes Lions International Festival of Creativity. For health advertisers, it was an important moment to take a step back and ask: Can new forms of creativity help improve and save lives? Here's where we can begin forging a better path forward. Entertainment As A Secret Weapon Of Behavior Change Netflix's Live to 100: Secrets of the Blue Zones doesn't lecture viewers about longevity. It invites them into communities where people naturally live healthier, longer lives through connection and purpose. AXA's Group Therapy campaign took a similar approach, trading fear for humor and connection. Featuring celebrities like Neil Patrick Harris in a docu-style format, it tackled mental health through empathetic storytelling, not shock value. By spotlighting shared vulnerability, it made mental health feel more relatable and more human. Similarly, New Zealand's Cannes Grand Prix winning 'Best Place to Have Herpes' campaign. The campaign tackled taboo with humor and heart by launching a crash-course on destigmatization. It invited people to talk about the issue, laugh about it, and most importantly, take it seriously without shame. Accessibility And Inclusion As Creative Foundation The most powerful health campaigns meet people where they are, not where we think they should be. Eli Lilly's recent diabetes campaigns showcase real people living full, empowered lives by emphasizing possibility over complications. Similarly, Aveeno's 'Eczema Equality' initiative celebrates diverse skin by featuring confident families and children, transforming a condition often hidden in shame into a source of authentic representation and acceptance. Health messaging becomes most effective when building bridges, not putting up barriers. Apple's accessibility-focused campaigns, 'The Greatest' and 'The Relay,' demonstrate how brands can embed inclusivity into their core messaging. And in a world where nearly 53% of Gen Z identify with some form of neurodiversity and 129 million Americans have pre-existing conditions, the opportunities for inclusive marketing are endless. When brands prioritize accessibility, they don't just reach more people; they create more authentic connections. Vaseline's Vaseline Verified campaign echoed this approach by also meeting Gen Z on TikTok. By testing trending 'hacks' in real labs and educating through science, it showed how trust and transparency can outshine fear and misinformation. Conversation Placement: The New Product Placement We all remember when Reese's Pieces led E.T. home in 1982, launching the modern era of product placement. Since then, we've seen Heineken in James Bond films, Ray-Bans in Top Gun, and Coca-Cola in Stranger Things. Brands invest massive marketing dollars to infiltrate our entertainment with products they want us to buy. But what if we started placing health conversations into our entertainment instead? My colleague Andre Gray calls this ' conversation placement. ' Instead of inserting sneakers into a TV series, what if we featured an attorney with HIV on Law & Order or a teenager with cystic fibrosis navigating high school drama? We've gotten a glimpse of this potential already. Everything Everywhere All at Once showed us Evelyn Wang living with ADHD, Glee gave us Artie Abrams as a wheelchair user, and The Good Doctor brought us Shaun Murphy, a surgeon with autism and savant syndrome. 'Conversation placement' tackles real health issues with real people and bridges gaps through culture and inclusion. THE JOY IMPERATIVE Fear feels reliable because it's easily manufactured. But fear creates lose-lose scenarios by breeding resentment toward the very health systems and behaviors we want people to embrace. As the dust settles post-Cannes Lions, let's remember that the most meaningful creative work doesn't shock people into change; it invites them in. The path forward isn't about abandoning all urgency or glossing over real health risks. It's about communicating those realities through frameworks of hope, community, and empowerment. When healthcare advertising embraces joy, laughter, and authentic human connection, we don't just create better campaigns—we create better health outcomes. We build trust instead of eroding it. So, when in doubt, choose joy. Your audience (and their health) will thank you for it.
Forbes
14-07-2025
- Business
- Forbes
AI Agents Are Killing Brand Loyalty And Reshaping How We Shop
AI agents are starting to make buying decisions for us, disrupting the emotional and psychological ... More foundations of traditional marketing. Marketers are used to adapting to change. The internet, social media, search engines, mobile devices, big data analytics and AI have all brought seismic-scale disruption. But what if one of the fundamental assumptions in marketing, that our audience is human, is about to be shattered forever? In the age of agentic AI, machines will increasingly make choices, including about what we buy. And brands that fail to react to this risk becoming 'invisible' and, eventually, irrelevant. Machines don't 'shop' the same way we do. They don't browse influencer Instagrams, build brand loyalty due to happy memories, or impulse-buy on the back of clever copywriting. Instead, they analyze data based on logic, rules and signals. With research papers like this one starting to delve into the mysteries of how and why agents make buying decisions, a picture is starting to emerge. And the indications are that brands may no longer be able to rely on time-tested social and psychological levers; from fulfilling lifestyle aspirations, to aligning with customer values, to human-centric visual branding. So marketers are faced with the challenge of adapting once again to a new reality, where buying isn't driven by emotional response but by algorithms and robotic logic. Let's take a look at what this could mean. Rewriting The Rulebook Much of marketing is about building trust and connection with customers. This includes shaping our perception of brands to make them desirable and providing a great customer experience. AI agents, the autonomous, action-taking evolutionary step forward from chatbots like ChatGPT, see things very differently. According to Salesforce, nearly a quarter (24%) of consumers are comfortable with the idea of agents shopping for them. This rises to 32% when taking Gen Z in isolation. Agents 'see' products and services as structured data, price comparisons, feature lists, review scores and other machine-friendly information. Yes, they can parse social media feeds for sentiment and brand associations. But at the end of the day, if the results of their data gathering don't fit into a table and show a recognized pattern, we can't be sure what insights an agent will draw from them. To put that into a real-world scenario: A product category that people seem happy to trust AI to buy for them is household and domestic products. If an AI is shopping for underarm deodorant, is it going to care about the millions that have been spent on developing a brand storyline and lifestyle positioning over the decades it's been around? The truth is, we don't know for sure yet. No one is certain how agents, particularly those created in two or five years' time, might buy things. However, there is some evidence that models available today, like OpenAI's Operator, are drawn to ads with structured data. Selling To Machines Some tricky technical and psychological questions have to be addressed to get a fuller picture of what's going on here. On the technical side, it will involve building a deeper understanding of how AI agents process and prioritize customer buying signals. And we also need to understand how concepts like preference, values and trust will be communicated by the agents working on behalf of customers. Agents making buying decisions on behalf of humans are likely to operate within parameters, which could include budget restrictions or ethical preferences. While less-friendly fellow robots don't feel pity, remorse, or fear, buying agents don't feel greed, FOMO, or brand loyalty. On the other hand, they may react to bad customer experience differently than we would; they are unlikely to feel frustrated if a sales agent keeps them on hold for too long, for example. It's also worth noting that clever agents might even take steps to disguise their agentic nature. One example is the ability of agentic tools like Operator to communicate via human-to-machine channels like email, rather than APIs. Marketing automation systems may have to become adept at discerning whether a click or email has been sent by a person or a machine in order to react appropriately. On the other hand, a great deal more commercial activity may be carried out exclusively machine-to-machine. This means marketers will need to understand how their own systems can successfully 'win' negotiations with buying agents, convincing them they have what their users will need. Critically, this must be done transparently without impacting consumer trust. Smart Brands Will Do This Next Starting now and over the next 12 months, businesses will need to pay close attention to the impact of agentic search on their existing SEO and SEM strategies. Google search took around 13 years to reach one billion users. ChatGPT is on course to hit that milestone within three. Forward-thinking businesses should already be exploring this potentially efficient and dynamic new marketing channel. Both as a way of connecting with early-adopter audiences and of starting to build an awareness of its capabilities. Beyond this, brands need to start thinking about ways that reputation and trust signals can be encoded into their messaging in ways that will capture the attention of machines. This could mean structuring product information on a website into machine-readable formats, real-time data feeds (pricing and availability, for example), and providing extensive API access to product and services data. Crucially, rising to this challenge will require collaborative action beyond just marketing teams. Data, product and digital teams will need to ensure that when agents check out a business, they get an aligned, on-message view. This might not sound simple, and it's likely to involve some serious strategic thought. But businesses that don't start working on it now are likely to be left playing catch-up with the agentic early-adopters.
