Latest news with #mySalam
Borneo Post
6 days ago
- Business
- Borneo Post
Longest non-stop financial literacy livestream in Malaysia
mySalam celebrating a record breaking moment after 24-hour public engagement on Financial Literacy through TikTok LIVE. TAWAU (July 7): mySalam, Malaysia's national takaful protection scheme for the B40 community which is fully managed by Great Eastern Takaful Berhad (GETB) together with Financial Education Network (FEN), made history with a successful digital initiative; a 24-hour Non-Stop Financial Literacy Session on TikTok LIVE, held in conjunction with the Karnival Celik Kewangan (KCK) Tawau from July 5 to 6 at Eastern Plaza, Tawau. This extraordinary digital engagement was officially recognised by the Malaysia Book of Records as the 'Longest Non-Stop Financial Literacy Livestream in Malaysia', setting a new national benchmark for inclusive, digital-first financial education. Branded as Misi #24JamBijakWang, the TikTok LIVE session was spearheaded by mySalam and Financial Education Network (FEN), with TikTok Malaysia as the official digital partner and supported by the Malaysian Takaful Association (MTA). The 24-hour duration was strategically chosen to maximise its outreach to wider community segments, from youths to seniors and day workers to night-shifters. This initiative affirms that financial literacy is no longer a luxury, but a necessity. According to Syuhaib Ithnin, head of mySalam at Great Eastern Takaful, Misi #24JamBijakWang was never just about setting a record. 'People think that financial topics are boring, but after continuous livestreaming on TikTok LIVE, we managed to gain over 3.2 million likes, 12 thousand comments, and more than 17,000 visitors in just 24 hours.' 'By embracing a digital-first approach, we may alter traditional perception, making financial education more inclusive and engaging. Through casual, relatable delivery methods, interactive content, and exciting incentives, we have demonstrated that financial literacy is not a luxury reserved for the privileged, but a fundamental right for all. This initiative is more than just a campaign, it's a movement. It empowers individuals to make informed financial decisions, fosters resilience against economic challenges, and builds a foundation for long-term financial well-being. We are proud to be at the forefront of this transformation, and we remain committed to set a benchmark for others to follow,' he added. Quoting Deputy Governor Adnan Zaylani Mohamad Zahid at the launch ceremony of the Karnival Celik Kewangan (KCK) Tawau 2025 on Saturday, 'This carnival is not merely a gathering or an exhibition. It is a strategic platform that brings together various parties – government agencies, financial institutions, academics, civil society organisations and the local community to join forces in empowering the public with relevant and practical financial knowledge. With strong community support and the momentum from the carnival, the Financial Education Network remains committed to expand its reach and impact throughout Malaysia. It also opens up opportunities for the public to access reliable information, learn about available support channels, and ask questions directly to experts without feeling shy or afraid.' Throughout the 24-hour livestream, more than 24 guest speakers harnessed TikTok LIVE's interactive features to deliver real-time financial advice directly to the audience in an authentic and fun way, addressing questions in the comments. Among the topics covered included financial scams, takaful protection, basic investing, tax planning, debt management, and household budgeting strategies, all curated to be practical, relatable and easy to understand. To sustain momentum and encourage participation, the initiative also featured the FinTok Challenge; a fun, hourly interactive contest on TikTok LIVE that awarded 24 winners with a total of RM24,000 cash prizes. 'At TikTok we are committed to building a safe platform where creativity and free expression can thrive, while also igniting meaningful conversations, learning at scale, and empowering communities,' said Firdaus Fadzil, Head of Public Policy of Malaysia at TikTok. 'Our partnership with mySalam is a great testament of how organisations can harness the reach and immediacy of our platform to raise awareness on key topics among Malaysians and drive a lasting positive impact on society.' The success of this initiative reflects how financial education can evolve with modern digital lifestyles. It also marks a strong and continued commitment from the organisers to explore innovative, people-friendly approaches in delivering financial literacy to all, from those at the urban areas to the furthest communities. For more information, follow the official TikTok account at @
Barnama
7 days ago
- Business
- Barnama
mySalam Receives MBOR Recognition For Longest Financial Literacy Livestream
REGION - SABAH > NEWS TAWAU, July 6 (Bernama) -- mySalam, the national takaful protection scheme managed by Great Eastern Takaful Berhad, has earned recognition from the Malaysia Book of Records (MBOR) for successfully hosting the longest non-stop financial literacy livestream via TikTok LIVE. Head of mySalam, Syuhaib Ithnin, said the 24-hour broadcast on the @mysalamofficial TikTok account, held in conjunction with the Financial Literacy Carnival at Eastern Plaza here, began at noon yesterday and garnered over 3.2 million likes, 12,000 comments, 2,000 shares and 17,000 views. 'We have set a new benchmark for financial education through more innovative approaches in today's digital world. This mission, dubbed #24jJamBijakWang, was led by mySalam and the Financial Education Network, with support from the Malaysian Takaful Association and TikTok Malaysia as our digital partner. bootstrap slideshow 'During the 24-hour session, we covered various financial topics including scams, takaful protection, basic investments, tax planning, debt management and zakat. We also featured inspiring stories from influencers such as Abang Tukang Masak and Ahyat Ishak on financial management,' he told reporters after the MBOR recognition ceremony for mySalam here today. At the event, MBOR official Edwin Yeoh Tiong Chin presented the certificate to Syuhaib. Syuhaib said the #24JamBijakWang initiative was not just about setting a record, but also about demonstrating how digital tools can reshape traditional perceptions and make financial education more engaging and inclusive through interactive content. He added that it is more than a campaign - it is a movement to empower individuals to make informed financial decisions, build resilience against economic challenges and lay the foundation for long-term financial well-being. 'This is just the beginning. We realise that we need to explore various strategies and approaches to enhance financial literacy education,' he added. -- BERNAMA
The Sun
7 days ago
- Business
- The Sun
mySalam sets MBOR record for longest financial literacy livestream
TAWAU: mySalam, the national takaful protection scheme managed by Great Eastern Takaful Berhad, has made history by securing a place in the Malaysia Book of Records (MBOR) for hosting the longest continuous financial literacy livestream on TikTok LIVE. The 24-hour broadcast, held under the #24JamBijakWang initiative, took place on the @mysalamofficial TikTok account alongside the Financial Literacy Carnival at Eastern Plaza. The livestream attracted over 3.2 million likes, 12,000 comments, 2,000 shares, and 17,000 views. Syuhaib Ithnin, Head of mySalam, stated that the achievement marks a new milestone in financial education through digital innovation. 'This mission, led by mySalam and the Financial Education Network, with support from the Malaysian Takaful Association and TikTok Malaysia, aimed to make financial learning more interactive and accessible,' he said. The session covered essential topics such as scams, takaful protection, investments, tax planning, debt management, and zakat. Influencers like Abang Tukang Masak and Ahyat Ishak also shared personal financial management experiences. MBOR official Edwin Yeoh Tiong Chin presented the certificate to Syuhaib during the recognition ceremony. Syuhaib emphasised that the initiative goes beyond breaking records. 'It's about transforming financial education into an engaging, inclusive experience using digital tools. This movement empowers individuals to make informed financial decisions and build economic resilience,' he added. Looking ahead, mySalam plans to explore more strategies to enhance financial literacy nationwide. - Bernama
Straits Times
01-07-2025
- Business
- Straits Times
Support for Malaysians available as expanded Sales and Service Tax begins
Many of these support programmes have been around for years, with millions of Malaysians already benefitting from them. PHOTO: BERNAMA Support for Malaysians available as expanded Sales and Service Tax begins PETALING JAYA - With the expanded Sales and Service Tax (SST) kicking in on July 1, prices of many items are expected to rise. But it's not all bad news. There are a host of support mechanisms in place for not just the B40 but also M40 households to ensure they can cope. Government initiatives – from direct cash aid and electricity rebates to healthcare schemes and discount cards – are available to help ease the burden and stretch every ringgit further. Most of these require registration, which can easily be done online. Many of these support programmes have been around for years, with millions of Malaysians already benefitting from them. However, many remain unaware of the assistance available, says economist Professor Barjoyai Bardai. For M40 households earning below RM100,000 (S$30,321) a year, the support measures include the mySalam health takaful, which offers critical illness coverage and hospital income aid. The Skim Jaminan Kredit Perumahan (SJKP) also provides housing loan guarantees of up to RM500,000 for M40 and self-employed individuals. Additionally, the Kad Pekerja Madani gives unionised workers access to discounts of up to 30 per cent on essentials, travel and services. 'The problem with Malaysian consumers is their perception. 'They're quick to assume the worst, often thinking: 'What other burdens are going to be placed on my shoulders today?',' said Prof Barjoyai, adding that if people changed their mindsets and started looking for positives, they would see how these initiatives can really help. 'Yes, the government can always improve by, say, increasing the aid amount. 'But these programmes exist, and people should take advantage of them.' Prof Barjoyai suggested that the government consider tapping into widely-used platforms like WhatsApp to send information directly to the public. 'That's where people are most active, and a simple message highlighting the programmes could catch their attention.' THE STAR/ASIA NEWS NETWORK Join ST's Telegram channel and get the latest breaking news delivered to you.
The Star
01-07-2025
- Business
- The Star
Support available as expanded SST begins
PETALING JAYA: With the expanded Sales and Service Tax (SST) kicking in today, prices of many items are expected to rise. But it's not all bad news. There are a host of support mechanisms in place for not just the B40 but also M40 households to ensure they can cope. Government initiatives – from direct cash aid and electricity rebates to healthcare schemes and discount cards – are available to help ease the burden and stretch every ringgit further. ALSO READ: Most of these require registration, which can easily be done online. Many of these support programmes have been around for years, with millions of Malaysians already benefitting from them. However, many remain unaware of the assistance available, says economist Prof Dr Barjoyai Bardai. CLICK TO ENLARGE For M40 households earning below RM100,000 a year, the support measures include the mySalam health takaful, which offers critical illness coverage and hospital income aid. The Skim Jaminan Kredit Perumahan (SJKP) also provides housing loan guarantees of up to RM500,000 for M40 and self-employed individuals. Additionally, the Kad Pekerja Madani gives unionised workers access to discounts of up to 30% on essentials, travel and services. 'The problem with Malaysian consumers is their perception. 'They're quick to assume the worst, often thinking: 'What other burdens are going to be placed on my shoulders today?',' said Barjoyai, adding that if people changed their mindsets and started looking for positives, they would see how these initiatives can really help. 'Yes, the government can always improve by, say, increasing the aid amount. 'But these programmes exist, and people should take advantage of them.' Barjoyai suggested that the government consider tapping into widely-used platforms like WhatsApp to send information directly to the public. 'That's where people are most active, and a simple message highlighting the programmes could catch their attention.'
