Latest news with #onlinepresence
Forbes
4 hours ago
- Business
- Forbes
Young Entrepreneurs Build Their Personal Brand And Network On LinkedIn
Young entrepreneurs are discovering that strategic personal branding on LinkedIn can accelerate their business growth faster than traditional networking methods. Rather than relying on family connections or alumni networks, today's ambitious business owners can establish a digital presence that attracts opportunities, partnerships, and capital even before they graduate. LinkedIn allows users as young as 13 or 14 (depending on the country), so virtually any high school student can create profiles and start building a professional online presence. Young entrepreneurs face a credibility gap that previous generations didn't encounter. Investors and partners want proof of competence before meeting, and traditional markers—such as prestigious degrees, corporate experience, or family connections—aren't always available. This challenge becomes more pressing when considering that 91% of employers use social media, including LinkedIn, to screen job candidates. For young entrepreneurs seeking investment, partnerships, or customers, a strong LinkedIn presence often serves as the first impression. Successful young entrepreneurs on LinkedIn follow specific patterns that separate them from generic self-promotion: They solve problems publicly. Rather than posting about their achievements, they share solutions to industry challenges. This approach positions them as thought leaders while demonstrating their expertise. They document their learning process. Sharing failures, pivots, and lessons learned builds authenticity while showing resilience—a quality investors and partners value highly. They engage strategically. Top performers spend as much time commenting thoughtfully on others' posts as creating their content. This approach builds relationships while expanding their reach. Among LinkedIn creators generally, 91% post at least once every three days, and 20% post at least once per day, highlighting the importance of consistent engagement for brand growth—a lesson applicable to younger users building their professional presence. Young entrepreneurs who successfully leverage LinkedIn focus on three content categories: Industry Analysis: Breaking down trends, regulations, or market shifts that affect their sector. This demonstrates market awareness and analytical thinking. Process Documentation: Sharing behind-the-scenes looks at building products, securing customers, or navigating challenges. This content builds trust while showcasing practical skills. Community Building: Highlighting other entrepreneurs, sharing resources, or facilitating connections. This approach creates goodwill while expanding their network. Young entrepreneurs who focus on these content areas consistently experience higher engagement and more meaningful professional connections as a result of their LinkedIn activity. Among Gen Z adults (typically those aged 18-26), 67% believe it is important to have a strong personal brand, with LinkedIn serving as a primary platform for achieving this goal. This generation understands that professional relationships often begin online before moving to in-person interactions. Young entrepreneurs use LinkedIn strategically to: Showcase achievements early. Students and young adults highlight academic accomplishments, extracurricular activities, internships, and early work experiences, building credible personal brands before entering the workforce. Network with purpose. Young users explore university options, connect with institutions, and network with professionals in their fields of interest. Create valuable content. They share insights, articles, and reflections on their learning journeys, using LinkedIn to demonstrate expertise and thought leadership even at early career stages. Build authentic relationships. Engaging with others through commenting, sharing, and participating in groups helps young users expand their professional networks and increase their visibility. The most successful young entrepreneurs track specific metrics that correlate with business growth: Quality of inbound inquiries. Rather than counting followers, they monitor how many high-value opportunities come through LinkedIn. Partnership development. They track partnerships, speaking opportunities, and collaborations that originated from their LinkedIn presence. Media coverage. Many young entrepreneurs secure podcast interviews, article features, and speaking opportunities through their LinkedIn networks. A strong LinkedIn presence creates compound returns—especially for young entrepreneurs. Early connections made through thoughtful engagement often evolve into future collaborators, customers, or even investors. What starts as a simple comment or connection can lead to lasting opportunity. When young founders build their networks early, they lay the groundwork for professional relationships that grow in value over time. Unlike short-term marketing tactics, personal branding on LinkedIn is about playing the long game. I still hear from former WIT students who first connected with me in high school. Years later, they're running businesses, sending quick questions, or asking for warm intros to someone in my network. That's the power of early, authentic connection—and LinkedIn makes it scalable. Organizations focused on entrepreneurship education recognize the importance of teaching young people both digital and in-person networking skills. At WIT (Whatever It Takes), the program I founded in 2009, we've helped over 10,000 young entrepreneurs develop comprehensive networking strategies that combine LinkedIn personal branding with traditional relationship-building techniques. Through WIT's curriculum, students learn to leverage LinkedIn as part of a broader networking approach that includes mentorship relationships, industry connections, and peer collaboration. The program teaches participants how to leverage their online LinkedIn presence into real-world opportunities through strategic follow-up, meaningful engagement, and authentic relationship-building. This integrated approach proves particularly effective because LinkedIn serves as the initial touchpoint for many professional relationships that later develop through phone calls, video meetings, and in-person interactions. Students who master both digital and offline networking skills position themselves for sustained success in entrepreneurship. Many high school students hesitate to create LinkedIn profiles, thinking they lack professional experience. However, young entrepreneurs can showcase meaningful accomplishments that demonstrate leadership, initiative, and business acumen even before graduation. Profile Headline: Instead of simply writing "High School Student," craft a headline that reflects your entrepreneurial focus: "Aspiring Social Entrepreneur | Founder of Community Cleanup Initiative" or "Teen Business Owner | Digital Marketing for Local Businesses." About Section: Highlight your entrepreneurial ventures, volunteer leadership roles, or passion projects that solve real problems. Focus on impact rather than just activities. Experience Section: Include any business ventures, even small ones like tutoring services, lawn care businesses, or social media management for local organizations. List significant volunteer roles, internships, or part-time jobs that demonstrate responsibility and skills. Education: Beyond your high school, include relevant coursework, entrepreneurship programs, online certifications, or business competitions you've participated in. These show initiative in developing business knowledge. Skills and Endorsements: Add skills relevant to entrepreneurship such as social media marketing, customer service, project management, or specific technical abilities you've developed. Accomplishments: Include awards, publications, speaking engagements, or recognition for your entrepreneurial activities. Even school-level achievements can demonstrate leadership and initiative. The key is presenting yourself professionally while staying authentic to your current stage. High school entrepreneurs who thoughtfully craft their profiles often attract mentorship opportunities and early business connections that prove valuable as they develop their ventures. For young entrepreneurs looking to build their brand and expand their network on LinkedIn: Start with clarity. Define the specific problem you solve and the audience you serve. Generic positioning generates generic results. Engage authentically. Spend time daily commenting meaningfully on posts from potential partners, customers, or collaborators. Stay consistent. Regular presence matters more than perfect content. Posting weekly with authentic insights beats sporadic viral content. Showcase learning. Share reflections on challenges, failures, and lessons learned to demonstrate growth and resilience. As remote work becomes the norm and more businesses launch online, LinkedIn is playing a bigger role for young entrepreneurs. It's one of the few platforms where a teen entrepreneur can connect with partners, clients, and opportunities around the world. Young entrepreneurs who master LinkedIn's relationship-building potential gain access to networks that previous generations spent decades developing. The question isn't whether young entrepreneurs should build personal brands and networks on LinkedIn—it's whether they can afford not to.
Gizmodo
4 days ago
- Business
- Gizmodo
6 Best Web Hosting Services for Small Business in 2025
Small businesses and start-ups face a long and challenging journey to success. Fortunately, the right web hosting service can help keep them on track. In 2025, establishing a strong online presence is no small task, and competition is fierce. Without a reliable foundation to host your website, your efforts risk going nowhere. As a small business owner, it's also crucial not to overpay for features you don't need. That's why choosing a hosting service tailored to small business budgets is essential. Our experts reviewed numerous options — from average to outstanding — and identified the best hosting providers offering plans starting as low as $1.99/month. These services not only deliver excellent value but also provide the flexibility to scale with your business as it grows, even into a mid-sized or large enterprise — which we certainly hope will be the case. Best Hosting for Small Business: A Quick Recap Hostinger — the best small business hosting overall SiteGround — best performance for small businesses InMotion Hosting — scalable and flexible option for growing companies DreamHost — beginner-friendly option with a lengthy free trial (97 days) Bluehost — cheap WordPress hosting for small businesses (A2 Hosting) — affordable VPS hosting plans Best Small Business Web Hosting Services Reviewed A quick recap from above simply won't cut it — and it shouldn't! Don't worry. All of the test results are in place and we're ready to report them to you. Scroll down a bit more and read our full, in-depth reviews of each recommended option from the list. 1. Hostinger Pros Free daily backups AI website builder Fast NVMe storage LiteSpeed servers DDoS protection Free WHOIS privacy Cons No unlimited storage Email hosting is a free trial only Visit Hostinger Hostinger offers a vast selection of plans, which is always a plus. However, our favorite is Business at $3.99/mo, with 50 GB of NVMe storage, 50 websites, and a built-in Website Builder. With AI tools at your disposal, designing your website from the ground up is easy. Adding to its value is a free domain for a year with free SSL and WHOIS privacy. This plan includes forever-free daily backups to keep things tidy, while managed WordPress ensures you get timely updates and optimization for a smooth ride. What about professional email? Worry not — Hostinger gives you 50 mailboxes free of charge for a year, with each having 1 GB of storage. It'll make your business stand out from those relying on free email hosting. Hostinger's Business plan is e-commerce friendly, which will benefit small online shops. It offers full support for WooCommerce and it allows for 100+ payment methods and 0% transaction fees. AI-enhanced website design includes an AI writer, image generator, and SEO tools, which help populate and optimize your online store promptly. Small business website hosting needs proper security, and Hostinger shines here. DDoS and malware protection spiced up by a malware scanner — how does that sound? Another focal point is speed, where Hostinger excels thanks to LiteSpeed and fast object caching. Hostinger offers cloud or VPS hosting if you need more resources. Drawing from our experience, the Business plan is more than sufficient and pretty affordable due to a low renewal price. By the way, you can test it for free for 30 days thanks to a nifty free trial. 2. SiteGround Pros Unlimited business emails Managed WordPress NGINX caching for maximum speed Daily website backups Website staging Worldwide server locations Cons Not the cheapest pick No free domain Visit SiteGround SiteGround is an all-in-one hosting solution for small businesses. First, it's eco-friendly, with a 100% renewable energy match. Second, it's blazing-fast, even faster than Hostinger in some cases, thanks to NGINX caching, a built-in CDN, and ultra-fast PHP implementation. Our favorite GrowBig plan at $6.69/mo is all you need to grow your business. It offers unlimited websites and 20 GB of web space. However, managed WordPress permeates all plans, allowing for speed and security optimization, plus automated WordPress updates. SiteGround has ample freebies. For instance, you have unlimited free emails with an email migrator for added convenience. SiteGround has daily backups in all plans, with a free SSL that's automatically applied to your websites. Collaborators are there in all plans, as well! This means you can gather your crew and start working like a team without added cost. We picked the GrowBig plan for two features — on-demand backups and staging. The latter is especially important for testing new designs and features on a copy of your website. In our SiteGround review, we were thoroughly impressed with its vast data center span, as it covers North America, Europe, Asia, and Australia. Additionally, it uses Site Tools, an in-house panel, which screams beauty and simplicity, allowing for one-click WordPress installations. The only downside is the lack of a free domain, which will be an inevitable investment at the start. However, we can't blame SiteGround because its packages are so choke-full of features, that they'll spill out. The cherry on top is cloud hosting which adds scalability, just in case. 3. InMotion Hosting Pros Unlimited storage Free website migration Unlimited business emails 24/7 chat/phone support Flexible VPS hosting plans Cons Daily backups are a paid extra Slightly outdated interface Visit InMotion Hosting If scalability is your main concern, here's InMotion Hosting. It's all about motion here, and if your small business goes up, that's great. The Power plan at $3.59/mo is all you need to flourish, with unlimited NVMe storage, bandwidth, and websites — talk about excellence! InMotion Hosting even packs a free domain and an automatically applied free SSL for good measure. It's a flexible option that offers multiple web hosting plans, paired with affordable VPS and dedicated servers if you need them. To that, we'll add its reliable email hosting. Our favorite Power plan includes unlimited email addresses with 2 GB of backup storage. A 99.9% guarantee endorses industry-leading stability, while its LiteSpeed servers promote super-short loading times. InMotion Hosting is essentially a cPanel hosting solution. This means it's easy to get around even for newbies. But if you don't like it, you can use its Control Web Panel. Unlike GreenGeeks, which we left out, it will migrate your website for free. While you're at it, it'll also employ Godlike security measures such as DDoS protection, malware removal, and a web application firewall. The best web hosting for a small business needs support and InMotion delivers it. 24/7 live chat support will help you get settled and cozy without hesitation. It'll also let you enjoy the service for free for 90 days and be refunded if you make up your mind. Any negatives? Weekly backups. You have to pay $2.99/mo on top for daily site backups. Other than that, InMotion Hosting is immaculate. We advise exploring its other plans, especially VPS, which you can get for as low as $4.49/mo. 4. DreamHost Pros Cheap (renewal) prices Fast and reliable performance 97-day money-back guarantee AI Business Advisor One-click WordPress Installer Cons Unimpressive cloud hosting CDN is an optional purchase Visit DreamHost DreamHost is budget-friendly and easy to navigate. Just what you need from one of the top web hosts for 2025. The highlight is a 97-day money-back guarantee, which gives you ample time to test it. DreamHost Shared Unlimited plan at $3.95/mo is our favorite pick. It hosts unlimited sites on unlimited SSD storage. Its renewal price is surprisingly low, and at $10.99/mo, it's among the least pricier web hosts. Small businesses will love its WordPress installer and free website migration, which helps set you up quickly and without hesitation. DreamHost's AI website builder is phenomenal if you want to go that route. If not, it'll perform well for WordPress instead, thanks to fast US and EU servers with surprisingly low response times and reliable, nearly 100% uptimes. DreamHost has very few restrictions. For example, this plan comes with unlimited emails for your domain, a free SSL, a free domain, and automated daily backups. An optional purchase is CDN, which can speed up page loading by caching static assets. One of its best features is the AI Business Advisor. Based on GPT-4o, it recommends actionable insights and problem solutions to overcome hurdles in your small business development. DreamHost's security is excellent too, with proper DDoS protection, a web application firewall, and constant 24/7/365 site monitoring. Like the rest, DreamHost's plans are diverse. VPS hosting is incredibly affordable, and if your business grows like a mushroom after rain, you can purchase a dedicated server with customizable computing resources. Flexible, affordable, and reliable — an ideal combo. 5. Bluehost Pros Great for WordPress Cloudflare CDN is included Malware scanning VPS, cloud, and dedicated plans Cons Servers only in the USA Bluehost Pro Email isn't free forever Visit Bluehost Bluehost is the cheapest web hosting for a small business. At $1.99/mo for the Basic plan, you can host 10 websites and enjoy blazing-fast 10 GB SSD storage. Our go-to is the Choice Plus plan at $3.95/mo, which includes 50 websites and 50 GB SSD storage. This is just the start — Bluehost also packs a free domain for a year, a free website migration, and a Cloudflare CDN. In a recent Bluehost vs DreamHost comparison, we praised the former for its managed WordPress in all plans, making it much easier to maintain a WordPress site. Bluehost also comes with static content and object caching, both of which make it admirably fast and reliable. A handy addition is staging, allowing for experimentation on a copy of a website, instead of the live version. Bluehost's real-world performance is top-notch, overall. For example, it offers ample security, such as free SSL, free malware scanning/removal, WAF, DDoS, and even domain privacy. The said plan includes free daily website backups, and as a bonus, there's a free trial of Bluehost Pro Email. Later on, it's $2.99/mo if you want to get it. During our extensive tests, Bluehost displayed an impressive level of support, too. With 24/7 phone and chat support, this small business web hosting will come to your aid at the drop of a hat. Versatility extends to other hosting plans, like eCommerce Essentials for selling online. However, Bluehost has beefy VPS, cloud, and dedicated hosting plans for small businesses, too. Our only complaint is the server location, which is limited to the US. Also, some plans have higher renewal prices, which puts Bluehost at a disadvantage to the rest of the crew. 6. (A2 Hosting) Pros 200 staging websites Turbo LiteSpeed servers Choice of hosting panel Cheap business VPS hosting Cons Limited to 50 pro email accounts No NVMe storage Expensive managed VPS plans Visit or A2 Hosting, is a key player in the small business web hosting market. It's affordable overall, with the VPS XS plan starting at just $4.99/mo. However, if you'd rather use shared hosting and get more for less money, the Max plan is seriously packed. You get 50 websites and 100 GB of SSD storage. drops in a free domain name, which wasn't the case before, and there are 50 pro email accounts to fuel your desire for success. We love that uses so-called Turbo servers that leverage LiteSpeed caching. It makes hosting so much faster and dwindles loading times to ensure smoothness. An interesting addition is MariaDB as a MySQL replacement. It's a database with a higher degree of scalability and query speed for larger bits of data. This is amplified by 200 staging sites. This means you can make up to 200 copies of your websites to experiment with new features. security is decent too, and you can expect 24/7 malware scanning and removal. Plus, there's a decent selection of cPanel hosting if you don't want the proprietary panel. Interestingly, is limited to VPS and shared hosting for small businesses. With no cloud and dedicated servers, it's hard to deem it the #1 small business web host in 2025. At the price, however, is a decent pick, especially for speed and ease of use. Besides, there's a 30-day money-back guarantee for all plans, so it's a nice opportunity to test out this revamped provider. If nothing, you'll get a refund if you don't like it and opt for Hostinger or SiteGround instead. Best Web Hosting for Small Business: Methodology Choosing web hosting often boils down to your needs and preferences, but needs should always be your numero uno criterion. If you're a single entrepreneur with no support from other people, then you won't need tons of professional mailboxes and collaborators. Meanwhile, small businesses need that additional nudge in the right direction. That nudge is exactly what our favorite options offer. Here's how we cherry-picked the best options to specifically fit small business needs: Generous hosting limits . By this, we mean the ability to host multiple websites, generous storage, unlimited bandwidth, etc. All of these give small businesses ample space to grow and progress over time. . By this, we mean the ability to host multiple websites, generous storage, unlimited bandwidth, etc. All of these give small businesses ample space to grow and progress over time. Professional email . All options on this list offer professional email addresses in their plans. While some are less generous than others, in the beginning, you won't have to invest in expensive email hosting for that 'Professional' feeling. . All options on this list offer professional email addresses in their plans. While some are less generous than others, in the beginning, you won't have to invest in expensive email hosting for that 'Professional' feeling. Free domain . As an owner of a small company, you want to minimize investments, and getting a domain name for free is a great path to follow. Apart from SiteGround, every top-rated small business hosting offers this feature. . As an owner of a small company, you want to minimize investments, and getting a domain name for free is a great path to follow. Apart from SiteGround, every top-rated small business hosting offers this feature. Speed and performance . With a 99.9% uptime guarantee (and fulfillment), our top six providers never fail to deliver on the performance front. All of them use advanced caching (LiteSpeed or NGINX) to ensure fast loading times with no slowdowns. . With a 99.9% uptime guarantee (and fulfillment), our top six providers never fail to deliver on the performance front. All of them use advanced caching (LiteSpeed or NGINX) to ensure fast loading times with no slowdowns. Flexibility . You need something flexible that can swiftly adapt to your growing needs. Don't fret. All providers have multiple plans and types of hosting to accommodate more visitors, site features, and other needs that you'll eventually express. . You need something flexible that can swiftly adapt to your growing needs. Don't fret. All providers have multiple plans and types of hosting to accommodate more visitors, site features, and other needs that you'll eventually express. Security. What's a website without adequate security? This is taken care of by our top providers, with DDoS protection, malware removal, site scanning, and so on. Business Email Hosting: Which Provider is Best? A business email hosting service isn't necessary, but when you think about it, it sort of is. I mean, imagine a serious company using Gmail or Yahoo as its email service. You get in touch with the company and the returning email is something like '[email protected]'. Sounds a bit silly, doesn't it? Proper business email hosting allows you to personalize your email and look more professional. Instead of having this ' address, your addresses will look along the lines of '[email protected]', and each company member can have their email. For instance, Hostinger offers 50 mailboxes in its plan, which means you can assign 50 different email addresses to your employees. 50 is more than enough for small businesses. However, if you need more, our favorite provider by far is SiteGround, for one simple reason. Visit SiteGround Website It includes unlimited email accounts in every subscription plan. Plus, it's not a free trial or anything along those lines. It's a full-fledged email hosting service with an email migrator. If you want, you can purchase its email hosting separately, but as it's included in every plan, it would be kind of strange, except if you want to use another hosting for small business and slap SiteGround Email Hosting on top. Web Hosting vs Website Builder for Small Business Which one should you choose? First of all, we made a list of the best small business website builders, too, where we explained that they can also be a viable choice. However, website builders are more about front-end website design, and while they include hosting, it's often not as reliable. Using a website builder is nice if you don't want WordPress or don't know how to code. This way, you can create a website in no time, add different elements, and enjoy built-in SEO, marketing, and e-commerce features. There's a catch, however — web hosting services often include website builders! Hostinger has an AI Website Builder, and so has SiteGround — both are fantastic. Web hosting is a different story, despite this similarity. It's a service that publishes your website on the internet, and while site-building is often included, it's less 'accentuated'. Instead, it focuses on things like security management, backups, traffic management, and so forth. Which one you should choose depends on your preferences. If you use WordPress to build your website, you'll need a web host. If you're okay with using a website builder and its built-in hosting, consider that option. Conclusion Every small business needs web hosting, and a good place to start is our comprehensive ranking. We chose the six best providers that won't break the bank while allowing you to get on your feet in no time. For the lack of a better term, they're an insignificant investment into your bright future. Hostinger tops the list as the best-performing option overall. However, each consecutive provider has something unique to offer. SiteGround is best for email hosting, InMotion is great for scalability, and DreamHost packs a lengthy 97-day free trial for testing. At the end of the day, your choice should reflect your needs and goals. Pick the one that matches your business aspirations the most and ride the escalator to success. Try Hostinger Risk-Free Today Frequently Asked Questions Has our comprehensive ranking helped you choose the best web hosting for your small business? If you're still unsure, perhaps these few questions and answers will help clear up your mind additionally. What's the cheapest small business web hosting? The cheapest introductory offer is Bluehost at $1.99/mo for the Basic plan. However, in the long run, the least expensive renewal prices are in Hostinger and DreamHost. SiteGround is among the pricier, but simultaneously the most feature-rich choices. How much is a business email? It's included in your subscription at no additional cost. Bought separately, it usually starts at under $2/mo and goes up to $10/mo, depending on the number of mailboxes, storage, etc. In our experience, you'll save the most by opting for a hosting plan with email included. Which type of hosting is best for small businesses? The most cost-effective and efficient option is shared (web) hosting. VPS is for mid-sized businesses that need more computing resources. Cloud and dedicated options fall into this category as well, with the latter being more suited to large companies and enterprises. Check out our dedicated server hosting ranking if you feel you need that much computing power.
Fast Company
19-05-2025
- Fast Company
How to reduce how much time you're spending staring at screens without hurting your career
I don't know about you, but I usually cringe when I get my weekly Screen Time Report. Did I really spend that much time online? Turns out, I'm pretty average. According to DataReportal's 2025 Global Overview Report, adults worldwide clock in about six hours and 38 minutes on digital devices each day. While being average is comforting, I know I could benefit from more time unplugged. Yet, the thought of a full digital detox feels scary. 'It's very hard to completely disconnect yourself,' says Cristiano Winckler, director of digital marketing for Somebody Digital, a digital marketing agency. 'But anything in excess is going to have negative consequences. The question is, how can we still be present online, but not in a way that is going to cause anxiety?' Worries about being offline are common, and Winckler analyzed the most common perceived career risks according to Google Trend search data. He found three of the biggest concerns—and why we shouldn't stress over them so much.
Associated Press
18-05-2025
- Business
- Associated Press
Sennza Media Answer Reader Interest To Commence Features On The Usefulness Of Listing On Directory Sites
Australian lifestyle web news portal Sennza Media commence publishing a series of features on the benefits of listing on local and international directory sites SYDNEY, NSW, AUSTRALIA, May 18, 2025 / / -- Sennza Media is an online magazine website managed by Australian Bloggers on lifestyle matters, travel and fashion for the discerning blog reader on the web. The site also features all things from health, diet, fitness, home & garden matters right through to tips for selecting a chiropractor or home builder. There is something for everyone. During June, they will respond to reader enquiries relating to the benefits of listing business or sporting profiles on local and international directory sites. The first feature is on tips for selecting what the different directory sites offer and the benefits of listing on each. In 2025, there is a a directory established for just about every business vertical and personal interest. Ian Lazar is able to publicly promote his business credentials as seen here: At the same time another Ian Lazar is able to promote his music talents on the Sound Cloud directory as can be seen here: Tony Sennza, Founder and Head of Content for Sennza Lifestyle Magazine said this in her interview with Eleven Media 'The website blog has been experiencing great growth in visitors to the online magazine over recent years. The management team have listened to the feedback survey from website visitors as to the content and experience they seek. The team have seen the importance of also staying at the leading edge of technology to keep in touch with clients the way they expect and to communicate in the best way possible the array of information provided to all visitors to the website.' Learn more about Sennza Media and their array of lifestyle blogging features via their website here: About Sennza Media Sennza Media is an online lifestyle magazine and leading Australian online lifestyle magazine site for the discerning reader on the web, on all things from health, fitness, home and garden matters right through to tips for selecting a Family Lawyer or cosmetic dentist. Something for everyone. The blog has been in operation for over 10 years and is committed to meet client needs both in the information they provided readers and technology they use. The leading Australian online lifestyle magazine has a long history of regularly featuring unknown Australian industry sectors and companies. Tony Sennza Sennza Media email us here Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Forbes
09-05-2025
- Business
- Forbes
How Introverts And Extroverts Can Both Win At Personal Branding
Your social feed is full of entrepreneurs sharing morning routines, business wins, and life philosophies. They make it look effortless. Behind the scenes, they're working strategically to increase their visibility, knowing that attention equals opportunity. Why wouldn't you get involved? Everyone tells you to build a personal brand. And they are probably right. I've seen firsthand that showing up consistently online can attract inbound interest from your dream customers. No chasing, no spending on ads, just building an online presence and attracting people in. Now I help coaches use AI to scale their coaching businesses, with an AI version of them that builds their personal brand. The most interesting discovery is that both introverts and extroverts can excel at personal branding. They just take different paths to the same destination. Building a personal brand makes you known for your work and expertise. But anyone telling you that you need thousands of followers to succeed is selling an outdated formula. The real goal is becoming the go-to person in your specific field, recognized by the right people. Here's why (and how) extroverts and introverts can both play the game. Extroverts gain energy from social interaction and find themselves naturally drawn to creating content and connecting with audiences. This personality type loves the immediate feedback loop that comes with putting themselves out there. A strong personal brand creates a constant stream of new connections and people to engage with. An extrovert's dream. When you're known for your work, people seek you out. Opportunities land in your inbox. Speaking invitations, podcast requests, and collaboration offers flow in without you chasing. The more visible you become, the more people want to talk with you and learn from you. Extroverts who build a LinkedIn following, for example, get energized by their expanding network. It makes sense. Your content becomes a magnet, drawing like-minded people to you. This creates a virtuous cycle where each new connection leads to more visibility and more opportunities. The extrovert's natural desire for stimulation and interaction gets fulfilled while their career advances. Alignment ensues. Everyone wins. Introverts often struggle with traditional networking and cold outreach. They avoid events and don't want to say hi first. If this sounds like you, building a personal brand is your perfect solution. By creating content and sharing what you know online, people who share your interests and need your skills will find you. The work speaks for you while you recharge away from crowds. A strong online presence means clients and opportunities come your way unprompted. No more awkward networking events or forced small talk. The introvert's dream scenario unfolds when a potential client reaches out saying they've been following your work for months and know you're exactly who they need. The relationship starts with them already understanding and valuing what you offer. No conversation required. Introverts can build meaningful connections on their terms when they take charge of building their brand. They can share ideas, meet people and engage when they have the energy for it. But their content works 24/7, creating opportunities while they focus on deep work or solo time. Get the solitude you need while building your business beyond recognition. There is no excuse not to put yourself out there. Introvert, extrovert, ambivert. It just makes sense. Become known for solving specific problems or having particular expertise. Gain the power to choose your projects, set your prices, and work with people who energize you. Before you start, determine the boundaries of your public persona. Some share personal details and align work with life. Others keep a clear separation, focusing solely on their professional insights. Either approach works when you're intentional about what you reveal and what you keep private. The size of your audience matters less than its relevance. A focused following of 500 people in your industry can bring more valuable opportunities than 50,000 random followers. Quality beats quantity when building a personal brand with purpose. Fame creates freedom when you leverage it right. Both personality types benefit from sustainable content systems. Build a repeatable process that fits your natural strengths. Extroverts might love making video or audio content, while introverts often excel with written formats they can perfect before publishing. Go with your energy to make content creation effortless. Find your cadence. Some people maintain daily posting schedules across multiple platforms. Others publish one thoughtful piece weekly. Whatever rhythm you choose, maintaining it consistently builds trust with your audience and strengthens your position as a reliable voice in your field. They become familiar with your unmistakable style. Start with one platform where your ideal connections already spend time. Master that profile before expanding to others. Avoid the overwhelm that kills most personal branding attempts before they gain momentum. Building a personal brand works for every personality type when you align it with your natural tendencies. Extroverts can leverage their energy for connection to create solid communities around their work. Introverts can build systems that attract opportunities while respecting their need for space and deep focus. Whether you thrive on connection opportunities, leverage the power of systems, create freedom on your terms, or produce consistent results, understanding yourself and taking action builds your personal brand and creates recognition for your work. Access my best prompts for personal branding to show up and stand out online.
