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Sonos debuts in Saudi Arabia as headline sponsor of SLS Expo 2025
Sonos debuts in Saudi Arabia as headline sponsor of SLS Expo 2025

Broadcast Pro

time20-05-2025

  • Business
  • Broadcast Pro

Sonos debuts in Saudi Arabia as headline sponsor of SLS Expo 2025

Showcasing for the first time at SLS Expo, Sonos is spotlighting Era 100 Pro, a professional speaker which features the rich sound, design and versatile control that Sonos is known for, now with Power over Ethernet (PoE). For the first time, Sonos, the sound experience company known for home audio, has made its official entry into the Saudi Arabian market as the headline sponsor of the Saudi Light and Sound (SLS) Expo 2025. Running from May 20 to 22, this event marks Sonos' debut appearance in the Kingdom and signals a significant step in the brand's global expansion. At the forefront of its showcase is the Era 100 Pro, a professional-grade speaker featuring the brand's signature sound and sleek design, now enhanced with Power over Ethernet (PoE) capabilities. This feature streamlines installation for audio professionals by removing the need for AC mains at each speaker location. The Era 100 Pro will be displayed in various configurations using the versatile Surface Mount, underscoring its adaptability for professional environments. Sonos will also exhibit its best-selling smart speakers designed for high-end residential and light-commercial applications, including home cinemas and hospitality spaces. Attendees will experience the full breadth of Sonos' innovations in a dynamic, multi-sensory commercial setup, showcasing the brand's premium solutions for immersive, design-led audio. Saudi Arabia, one of the region's fastest-growing markets for entertainment and technology, plays a strategic role in Sonos' Middle East expansion. With Vision 2030 driving investments in tourism, hospitality, and culture, demand for cutting-edge audio experiences is rising—making Sonos' arrival timely and impactful. Dunja LaRosa, Chief Revenue Officer at Sonos, said: 'As one of the region's fastest-growing markets for entertainment, technology and innovation, Saudi Arabia represents a key market for Sonos' continued expansion in the Middle East region. We're excited to showcase at SLS Expo for the very first time and introduce the Era 100 Pro, our first solution for professional installation. We have new innovation across our portfolio, allowing partners to get hands-on and experience our technologies that offer a premium audio solution.' The exhibit will also feature a state-of-the-art architectural audio zone with in-wall, in-ceiling, and outdoor speakers developed in partnership with Sonance. A home theatre section will highlight the Arc Ultra soundbar, offering 9.1.4 Dolby Atmos sound through Sonos' new Sound Motion technology—delivering powerful bass and cinematic audio from a compact design. Completing the system will be the Era 300 speakers, Sub 4 subwoofers, and Sonos Ace headphones, offering a full spectrum of immersive sound. SLS Expo 2024 marks more than just a product showcase—it reflects Sonos' deepening commitment to connecting with Saudi consumers and professionals. The company aims to establish a lasting presence in the Kingdom by supporting the creation of premium sound environments across luxury residences, hotels, and entertainment venues. Karim Zaki, CEO at GR Media Solutions, added: 'As we expand Sonos' presence across the Middle East, and now into Saudi Arabia, we're tapping into a growing demand for premium, design-led audio experiences. This collaboration reinforces our commitment to delivering world-class technology and shaping the future of the region's audio landscape.'

Exclusive: CommScope's Russell Julius dives into GigaReach XL
Exclusive: CommScope's Russell Julius dives into GigaReach XL

Techday NZ

time30-04-2025

  • Business
  • Techday NZ

Exclusive: CommScope's Russell Julius dives into GigaReach XL

CommScope's new GigaReach XL is changing the rules for structured cabling, according to Account Manager, Russell Julius. Speaking with TechDay during a recent interview, he explained that the product was developed in "direct response to client feedback." "For a long time now, our clients have been telling us that the 100 metre limit of structured cabling has created challenges," he said. Julius explained that larger facilities such as data centres, hospitals, airports and warehouses demanded connectivity solutions capable of greater distances. "Everything we do now is bigger, and as a result, we need to run our cables and connect things further away than normal," he said. To overcome these barriers, many organisations had been using workarounds. "We have seen the creation of a lot of workarounds to get past that 100 metres, whether that's through special electronics, protocol changes or media conversion to fibre," Julius said. However, using fibre created another issue - the inability to transmit power alongside data. "With traditional cabling, you get to do Power over Ethernet on a single cable," he explained. GigaReach XL fundamentally shifts this limitation. Julius said, "What we are able to do is push that out to 250 metres. That's a really big difference." He pointed to a recent warehouse project where GigaReach XL proved its value. "The contractor suggested to the client that using GigaReach XL would simplify the installation," he said. Instead of four security cabinets being installed, as had been the case in a similar warehouse project without GigaReach XL, only one cabinet was needed. "This ability to use one cabinet instead of four means better port utilisation in switches," Julius said. He explained that instead of spreading cameras, Wi-Fi access points and access control devices across multiple cabinets and switches, they could all be consolidated into a single point. The benefits extend beyond warehousing. Julius discussed the Client Warehouse Project, where GigaReach XL made a significant difference compared to traditional solutions like fibre or extenders. "We are reducing the number of devices, the power requirement, and environmental controls, and we are improving manageability," he said. Julius added that previously, installations often faced a four-to-one ratio in terms of cabinet reduction when switching to GigaReach XL. "It is a significant advantage, and that's what we have seen when we introduce this - our clients, consultants and installers immediately grasp the value," he said. One of the technical challenges they faced in the warehouse deployment in Melbourne was the height of the ceilings. "The ceilings are really, really high, in excess of 10 metres," Julius said. He noted that cabling had to run metres up, across, and then metres down to accommodate large racking and vehicle movements below. GigaReach XL's design improvements made a crucial difference. "One of the key technical improvements is the size of the conductors is much larger, which means we drop the loop resistance significantly - somewhere around about 40 percent lower than a standard Cat 6A cable," he said. He also highlighted the importance of maximising space in warehouses. "Every square inch of warehouse space costs money, so the higher you can make those shelves, the better the return on investment," he said. As warehouses increasingly adopt automation and robotics, Julius sees greater demand for enhanced connectivity. "We are going to see more connectivity requirements and a lot more wireless requirements," he said. When discussing cost savings, Julius pointed to the elimination of media converters and protocol adapters, but said the most significant savings came from infrastructure. "The hidden, real cost savings are in reducing cabinets or reducing comms rooms," he said. He explained that in buildings like airports or convention centres, it could be the difference between needing to construct a new comms room or not. "There are significant costs involved - air conditioning, UPS power, real estate - and we are reducing all of that," Julius said. Another major advantage was simplifying long-term management. "Because everything is centralised, you have centralised points of management, and the total cost of ownership over time is lower as well," he said. Julius praised Lanec, CommScope's elite business partner, for their role in the warehouse project. "Lanec are a very, very good partner. The quality of their work is high, but more importantly, the quality of their thought processes and design processes," he said. He credited Lanec with suggesting GigaReach XL for the warehouse project. "They were the ones who suggested GigaReach XL, saving time and money for the client," Julius said. Importantly, CommScope's authorised installation by a partner like Lanec means clients receive a 25-year product and application warranty. "We reverse the risk from the client," Julius said. On future-proofing facilities, Julius explained that GigaReach XL ensures organisations are ready for expansion. "All they need to do is run an additional cable from the existing cabinet," he said. Even if new wireless or monitoring devices are added, they are covered. Sustainability is another major benefit. "We are using less hardware, less power, less backup power, and less environmental control," Julius said. He added that the simplicity of running a single cable for power and data meant less packaging, less waste and faster installation. Client feedback has been overwhelmingly positive. "People like the simplicity, they like the speed of installation, and they like the centralised management," Julius said. He said GigaReach XL's flexibility also allowed it to integrate seamlessly with traditional structured cabling for office devices, such as PCs and phones. "This is one of the special products that we have delivered over many decades where the clients, consultants and installers immediately grasp the value," Julius said. When asked what sets CommScope apart from competitors, Julius was clear. "We are an end-to-end supplier. We make everything in the channel that makes it work," he said. That vertical integration, he explained, ensures accountability and builds client trust. "We think about long-term relationships, we think about trust relationships, and we reverse the risk from the client," Julius said. Looking ahead, Julius sees GigaReach XL making its biggest impact in security, Wi-Fi access and IoT devices. "When we provide extended reach and extended bandwidth, the marketplace exploits that to best advantage," he said. CommScope is already preparing for future developments. "One of the things that CommScope has released is a thing called Systemax 2.0," Julius said.

eufy Introduces its First Professional Monitoring Security System and Selects Rapid Response Monitoring to Deliver Best-in-Class 24/7 Professional Monitoring Services to eufy Customers
eufy Introduces its First Professional Monitoring Security System and Selects Rapid Response Monitoring to Deliver Best-in-Class 24/7 Professional Monitoring Services to eufy Customers

Business Upturn

time24-04-2025

  • Business
  • Business Upturn

eufy Introduces its First Professional Monitoring Security System and Selects Rapid Response Monitoring to Deliver Best-in-Class 24/7 Professional Monitoring Services to eufy Customers

Bellevue, Washington, April 23, 2025 (GLOBE NEWSWIRE) — eufy, a global leader in home security technology and smart appliances by Anker Innovations, today announced the upcoming availability of the ExpertSecure system, the world's first security solution with 24/7 monitoring supported by both Local AI technology and live surveillance experts. eufy has selected Rapid Response Monitoring to deliver professional monitoring for eufy's line of security products and customers. The professional monitoring service can be added to a wide range of eufy indoor and outdoor devices including security cameras, as well as motion, entry, smoke, and floor sensors. 'The ExpertSecure system is designed to deliver end-to-end protection of our customers' homes,' said Frank Zhu, General Manager of eufy. 'Pairing this new system with Rapid Response – a proven and trusted leader in the professional monitoring of millions of homes – was an easy choice to make. eufy and Rapid Response share the same commitment to safeguard our customers with the highest level of protection and care.' Advanced Local AI Performance The system's advanced AI Model, known as the 'Private Local AI Agent,' can perform real-time identification, shape analysis and behavior monitoring to assess risk levels (e.g., familiar visitors vs. loitering intruders), set off proactive light and siren alerts, as well as transmit notifications to Rapid Response to help intercept external threats to the customer's home. The ExpertSecure system's advanced AI can accurately identify suspicious outdoor activity (e.g., trespassing, vandalism) to ensure a faster response to critical threats while reducing false alarms and disruptive notifications. In addition, the Private Local AI Agent can precisely comprehend the scene, promptly detecting dangerous behaviors and emergencies. After rapidly assessing the risk level, it triggers effective responses to prevent potential hazards before they happen. Always On Reliability – HomeBase Professional S1 The ExpertSecure system also marks the debut of the HomeBase Professional S1. Top features and capabilities of this powerful data hub include: High-speed LTE connections and dual 4G compatibility Support for eufy Power over Ethernet (PoE) cameras, HDMI video wall displays and Zigbee smart home sensors 32 GB of onboard storage and expandable memory up to 16 TB Local data processing and storage for users' complete data control 24-hour backup energy during power outages Once enrolled, Rapid Response's professional monitoring service is always on, as well. Rapid Response's Monitoring Specialists each complete an extensive training program to ensure they respond with urgency and confidence when any emergency or threatening event takes place. Pricing and Availability Pricing and retail availability of the eufy ExpertSecure System will be shared at a separate date. The advanced Private Local AI Agent capabilities will launch later this year to further enhance the power and accuracy of the ExpertSecure System. More information on the ExpertSecure system is available at About eufy eufy smart home products and technologies – including home and property security devices and services and smart cleaning solutions – deliver expert protection and deep-cleaning capabilities tailored to your lifestyle. eufy looks beyond functional performance to meet the needs and enrich the lives of the people you care about the most. Care is what makes a house a home, and everything we build is 'Built With Care' for you. Find more information at About Rapid Response Monitoring Founded in 1992, Rapid Response Monitoring is the largest independent provider of professional alarm monitoring services in North America, with three Monitoring Centers in the USA. In partnership with its network of alarm Dealers, Integrators, and Installers, Rapid Response protects the lives and properties of millions of customers across the United States, Canada, Mexico, and the Caribbean. Employing the latest technology, Rapid Response exceeds all industry standards and delivers monitoring services 100% in-facility from fully redundant offices in Syracuse, NY, Corona, CA, and Henderson, NV. Rapid Response is dedicated to delivering the most advanced and impactful monitoring solutions available anywhere. They are the first and currently only third-party professional monitoring center to earn the Underwriter's Laboratories (UL) listing for the AVS-01 Alarm Validation Scoring Standard (UL-CAVS). Communicating AVS-01 scores to authorities during dispatch results in enhanced protection, reduced calls for service, and increased customer satisfaction. To learn more visit: Attachments eufy ExpertSecure System image 1 eufy ExpertSecure System image 2 Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.

Smart Lighting Market worth $17.38 Billion by 2030, at a CAGR of 12.0%
Smart Lighting Market worth $17.38 Billion by 2030, at a CAGR of 12.0%

Globe and Mail

time16-04-2025

  • Business
  • Globe and Mail

Smart Lighting Market worth $17.38 Billion by 2030, at a CAGR of 12.0%

"Smart Lighting Market" The global Smart Lighting Market is anticipated to grow from USD 9.86 billion in 2025 to USD 17.38 billion by 2030, expanding at a compound annual growth rate (CAGR) of 12.0% during the forecast period. The report " Smart Lighting Market by Lights and Luminaire, Lighting Controls, LED Drivers and Ballasts, Sensors, Switches, Gateways, Dimmers, Relay Units, DALI, Power over Ethernet (PoE), Power Line Communications (PLC) and Zigbee - Global Forecast to 2030" The global smart lighting market was estimated to be valued at USD 9.86 billion in 2025 and is projected to reach USD 17.38 billion by 2030; it is expected to register a CAGR of 12.0% during the forecast period. Rising smart city initiatives across the globe, advancements in AI and edge computing, establishment of standard and digital protocols by authorized bodies, growing demand for IoT-integrated smart lighting, rising adoption of LED lights and luminaires in outdoor applications, and increasing penetration of data analytics in smart lighting are the major factors driving the overall market growth. Download PDF Brochure @ Browse 233 market data Tables and 66 Figures spread through 304 Pages and in-depth TOC on "Smart Lighting Market" By End-use Application, the indoor application segment to account for the largest market share in 2030 One of the key driving factors for indoor applications in the smart lighting market is the increased emphasis on convenience, energy conservation, and ambiance control in corporate offices, retail stores, and homes. In residential applications, homeowners are drawn to the ease of voice control, automation, and customization offered by smart lighting in domestic environments. Moreover, in the commercial sector, intelligent lighting that responds to various activities and increases well-being and efficiency is becoming increasingly popular due to increased usage of time spent at offices and shopping complexes. Smart lighting solutions are being adopted by businesses at an increasing rate to minimize energy costs, meet sustainability goals, and create aesthetically pleasing, properly lit environments for employees and consumers. By Offering, the services segment is expected to exhibit the highest CAGR between 2025 and 2030 The services segment is estimated to expand with the fastest CAGR in the Smart Lighting Industry owing to the growing demand for smooth integration, customization, and maintenance of intelligent lighting. As consumers shift from traditional lighting to smart lighting, the need for specialized support to install, optimize, and manage such systems to ensure top performance and energy efficiency increases. Moreover, with the fast-paced growth of IoT and cloud-based lighting control, software updates, remote monitoring, and predictive maintenance services have seen an increased demand. Enterprises are also increasingly adopting lighting-as-a-service (LaaS) models, which minimize initial costs and provide continuous support and upgrades. Americas to hold the second-largest share in the market from 2025 to 2030 With the extensive adoption of smart lighting in smart homes, commercial buildings, and industrial buildings, the Americas are expected to hold the second-largest market share of smart lighting. Support from government policies, the well-established infrastructure, and the high awareness level among consumers drive the market growth. Demand is fueled in North America, especially in the US and Canada, by strict energy regulations, LED upgrade rebates, and growth in smart city installations. For occupant comfort and energy efficiency, the commercial sector, including office buildings, retail stores, and healthcare facilities, is rapidly adopting smart lighting solutions. Further, residential adoption has been supported by growth in IoT ecosystems and interoperability with voice-controlled devices such as Google Assistant and Amazon Alexa. Key Players- The key players offering Smart Lighting Companies include Signify Holding (Netherlands), Acuity Brands, Inc. (US), Legrand (France), ams-OSRAM AG (Austria), Panasonic Holdings Corporation (Japan), Zumtobel Group (Austria), and LEDVANCE GmbH (Germany) among others. About MarketsandMarkets™ MarketsandMarkets™ has been recognized as one of America's Best Management Consulting Firms by Forbes, as per their recent report. MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe. Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem. The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing. Built on the 'GIVE Growth' principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts. In addition, MarketsandMarkets SalesIQ enables sales teams to identify high-priority accounts and uncover hidden opportunities, helping them build more pipeline and win more deals with precision. To find out more, visit or follow us on Twitter , LinkedIn and Facebook.

Building the Future of Enterprise Networking in Bahrain
Building the Future of Enterprise Networking in Bahrain

Trade Arabia

time12-03-2025

  • Business
  • Trade Arabia

Building the Future of Enterprise Networking in Bahrain

Bahrain's businesses are rapidly advancing toward more secure, high-performance, and scalable networking solutions. As digital transformation accelerates, organisations are demanding seamless, AI-driven network management, enterprise-grade security, and flexible deployment options. Northstar Telecom is responding to these needs with IO by HFCL, a next-generation WiFi and switching solution designed to provide reliable, cost-effective, and locally hosted or on-premises cloud management Local Cloud Management Gains Traction Traditionally, cloud-managed networking solutions have depended on offshore data centers, leading to concerns over data security, compliance, and latency. Many Bahraini businesses are now reconsidering their approach and seeking solutions that keep their critical network infrastructure within national borders. Local cloud hosting provides key advantages, including data sovereignty, improved network performance, greater control, and reduced long-term costs. By keeping sensitive business data within Bahrain, organisations can align with regulatory requirements while ensuring optimal network responsiveness. The flexibility to choose between a locally hosted cloud controller or an on-premises deployment allows businesses to tailor their network management approach according to their specific needs. Next-Generation Enterprise Networking with IO by HFCL Designed for SMEs, large enterprises, and government organisations, IO by HFCL delivers high-speed WiFi 6, intelligent switching, and AI-powered cloud management. WiFi 6 for Modern Enterprises The latest WiFi 6 access points from IO by HFCL are engineered for high-density environments, ensuring seamless and interference-free connectivity. These access points provide high-speed wireless access, AI-powered optimization for traffic balancing and self-healing networks, and seamless roaming across large office spaces and campuses. They also feature enterprise-grade security with multi-layer encryption to protect data transmission. Flexible power options allow for both Power over Ethernet (PoE) and non-PoE deployments, ensuring adaptability to various infrastructure setups. Additionally, Category 6 (Cat 6) Ethernet cabling and fiber uplinks provide high-speed, low-latency data transmission over extended distances, making them suitable for a range of business environments. Scalable Switching Solutions A strong wired network is essential for supporting WiFi, IoT devices, and business applications. IO by HFCL's switching solutions offer high-speed Gigabit and PoE switching for efficient data traffic handling, smart network management with centralised monitoring, and advanced VLAN support for enhanced security. These scalable solutions grow with business needs, ensuring long-term adaptability. Northstar Telecom: A Trusted Technology Partner As a licensed telecom provider and ICT solutions expert in Bahrain, Northstar Telecom delivers advanced connectivity solutions backed by local expertise and 24/7 support. The company provides custom networking solutions tailored to diverse business needs, managed services for simplified network operations, and superfast fiber infrastructure for reliable connectivity. By leveraging its extensive experience and deep understanding of Bahrain's ICT landscape, Northstar Telecom ensures compliance, reliability, and seamless network performance for businesses across the country. With a focus on innovation and tailored networking solutions, we continue to support Bahrain's digital transformation. The Future of Enterprise Networking in Bahrain With IO by HFCL's WiFi, switching, and cloud management solutions, businesses in Bahrain can implement secure, high-performance, and cost-efficient networks. Whether choosing a locally hosted or on-premises cloud controller, Northstar Telecom ensures businesses remain connected, secure, and future-ready—ensuring businesses have the secure, high-performance infrastructure they need to succeed. For more information, visit or WhatsApp 1756 5171.

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