
Exclusive: CommScope's Russell Julius dives into GigaReach XL
Speaking with TechDay during a recent interview, he explained that the product was developed in "direct response to client feedback."
"For a long time now, our clients have been telling us that the 100 metre limit of structured cabling has created challenges," he said.
Julius explained that larger facilities such as data centres, hospitals, airports and warehouses demanded connectivity solutions capable of greater distances.
"Everything we do now is bigger, and as a result, we need to run our cables and connect things further away than normal," he said.
To overcome these barriers, many organisations had been using workarounds.
"We have seen the creation of a lot of workarounds to get past that 100 metres, whether that's through special electronics, protocol changes or media conversion to fibre," Julius said. However, using fibre created another issue - the inability to transmit power alongside data.
"With traditional cabling, you get to do Power over Ethernet on a single cable," he explained.
GigaReach XL fundamentally shifts this limitation. Julius said, "What we are able to do is push that out to 250 metres. That's a really big difference."
He pointed to a recent warehouse project where GigaReach XL proved its value. "The contractor suggested to the client that using GigaReach XL would simplify the installation," he said. Instead of four security cabinets being installed, as had been the case in a similar warehouse project without GigaReach XL, only one cabinet was needed.
"This ability to use one cabinet instead of four means better port utilisation in switches," Julius said. He explained that instead of spreading cameras, Wi-Fi access points and access control devices across multiple cabinets and switches, they could all be consolidated into a single point.
The benefits extend beyond warehousing. Julius discussed the Client Warehouse Project, where GigaReach XL made a significant difference compared to traditional solutions like fibre or extenders.
"We are reducing the number of devices, the power requirement, and environmental controls, and we are improving manageability," he said.
Julius added that previously, installations often faced a four-to-one ratio in terms of cabinet reduction when switching to GigaReach XL. "It is a significant advantage, and that's what we have seen when we introduce this - our clients, consultants and installers immediately grasp the value," he said.
One of the technical challenges they faced in the warehouse deployment in Melbourne was the height of the ceilings.
"The ceilings are really, really high, in excess of 10 metres," Julius said. He noted that cabling had to run metres up, across, and then metres down to accommodate large racking and vehicle movements below.
GigaReach XL's design improvements made a crucial difference. "One of the key technical improvements is the size of the conductors is much larger, which means we drop the loop resistance significantly - somewhere around about 40 percent lower than a standard Cat 6A cable," he said.
He also highlighted the importance of maximising space in warehouses. "Every square inch of warehouse space costs money, so the higher you can make those shelves, the better the return on investment," he said.
As warehouses increasingly adopt automation and robotics, Julius sees greater demand for enhanced connectivity. "We are going to see more connectivity requirements and a lot more wireless requirements," he said.
When discussing cost savings, Julius pointed to the elimination of media converters and protocol adapters, but said the most significant savings came from infrastructure.
"The hidden, real cost savings are in reducing cabinets or reducing comms rooms," he said.
He explained that in buildings like airports or convention centres, it could be the difference between needing to construct a new comms room or not. "There are significant costs involved - air conditioning, UPS power, real estate - and we are reducing all of that," Julius said.
Another major advantage was simplifying long-term management. "Because everything is centralised, you have centralised points of management, and the total cost of ownership over time is lower as well," he said.
Julius praised Lanec, CommScope's elite business partner, for their role in the warehouse project.
"Lanec are a very, very good partner. The quality of their work is high, but more importantly, the quality of their thought processes and design processes," he said.
He credited Lanec with suggesting GigaReach XL for the warehouse project. "They were the ones who suggested GigaReach XL, saving time and money for the client," Julius said.
Importantly, CommScope's authorised installation by a partner like Lanec means clients receive a 25-year product and application warranty. "We reverse the risk from the client," Julius said.
On future-proofing facilities, Julius explained that GigaReach XL ensures organisations are ready for expansion. "All they need to do is run an additional cable from the existing cabinet," he said. Even if new wireless or monitoring devices are added, they are covered.
Sustainability is another major benefit. "We are using less hardware, less power, less backup power, and less environmental control," Julius said. He added that the simplicity of running a single cable for power and data meant less packaging, less waste and faster installation.
Client feedback has been overwhelmingly positive. "People like the simplicity, they like the speed of installation, and they like the centralised management," Julius said.
He said GigaReach XL's flexibility also allowed it to integrate seamlessly with traditional structured cabling for office devices, such as PCs and phones.
"This is one of the special products that we have delivered over many decades where the clients, consultants and installers immediately grasp the value," Julius said.
When asked what sets CommScope apart from competitors, Julius was clear. "We are an end-to-end supplier. We make everything in the channel that makes it work," he said.
That vertical integration, he explained, ensures accountability and builds client trust. "We think about long-term relationships, we think about trust relationships, and we reverse the risk from the client," Julius said.
Looking ahead, Julius sees GigaReach XL making its biggest impact in security, Wi-Fi access and IoT devices.
"When we provide extended reach and extended bandwidth, the marketplace exploits that to best advantage," he said.
CommScope is already preparing for future developments. "One of the things that CommScope has released is a thing called Systemax 2.0," Julius said.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles

Techday NZ
a day ago
- Techday NZ
Exclusive: Cloudera bets on AI and hybrid cloud as demand shifts
Business is good at Cloudera. That was the clear message from Chief Revenue Officer Frank O'Dowd and APAC Business Head Remus Lim, who spoke with TechDay about the company's growth, the changing technology landscape, and the pressures clients face as they balance innovation with cost control. Lim, who has been with the company for six years and runs the Asia-Pacific business from Singapore, explained the regional spread: "We have offices across the region. Singapore is HQ that covers ASEAN, and we even have business in Cambodia and Myanmar." His focus is firmly on customers. O'Dowd, based in Florida, oversees global sales, professional services and operations. He described his role as one that often sees him directly in front of clients. "Plenty of times we're engaged together with clients and our clients range from public sector all the way through every industry around the world," he said. Regulated industries focus Cloudera has carved out success in highly regulated sectors. "Complexity and high regulation are our friend," O'Dowd said. "Financial services, telcos, healthcare, public sector - they're all great, but the largest retailers in the world use Cloudera, the largest manufacturers too." Government work is one of its fastest-growing areas. "We do a lot of work with federal governments, even state and local governments in the United States or regional governments elsewhere," O'Dowd said. Lim added that in Australia, the Department of Defence is among the customers. "We do work with a lot of those agencies. We're not allowed to talk about some of the specifics, but the complexity and how they use our solutions tie in well for their needs," O'Dowd explained. Majority channel The sales model differs by geography. "For APAC, we do work channels, obviously, because we have a very diverse market, and we don't do direct in all markets," Lim said. About "85 to 90 per cent" of transactions go through partners, from resellers to consulting giants such as IBM, Capgemini and KPMG. Globally, O'Dowd said, the mix shifts: "Certain markets, like the United States, the vast majority is direct, but we do work with partners in every region." India is a market with particular momentum. Lim said the country was entering a new phase. "We are beginning to see modernisation of the data platform that encompasses AI. We are seeing a lot of such projects within the Indian market," he said. O'Dowd added, "India is a rapidly growing market. We're doing very well in India." Cloud and on-premises Cloudera sees itself as offering clients freedom of choice in how they manage their data. "Some markets are more cloud inclined, other markets are cloud averse," O'Dowd explained. "Certain industries don't want their data in the cloud. That's what separates us from most of our competition - we recommend what is best for them." He rejected the idea that investment in on-premises comes at the expense of cloud. "We're investing heavily in both," he said. "We're one of the few vendors that is also investing heavily to ensure that on premise is as modern and elegant and easy to use and has the same functionality." Cloud costs are also driving clients to re-evaluate. "The Gold Rush to get to the cloud has kind of slowed," O'Dowd said. "People are still doing it, but now they're evaluating what is best. Some markets were ahead of others and others have the advantage of seeing what went wrong." Cost pressures and AI Both executives acknowledged that customers are under cost strain. "Everyone will tell you they want to do more with less," Lim said. "Even OCBC, they are doing really well, but they are still very cautious in terms of spending. By implementing Gen AI they can potentially reduce costs." For O'Dowd, the consolidation of vendors is part of the answer: "It's not necessarily spend less, it's I want to reduce the number of vendors. The fact that we're able to do more is an advantage." AI is now central to every client conversation. "Gen AI is top of their mind," Lim said. "We have a lot of customers not just talking, they have actually deployed." O'Dowd agreed: "Globally, every conversation has an AI portion. Everybody wants to know what other people are doing." Yet adoption is uneven. When the audience was asked who was working on AI agents, almost no hands went up. O'Dowd thought the silence misleading. "I don't think that was a true response. Maybe it was a little shyness," he said. "Certainly, agentic AI is throughout the world right now." Competition and acquisitions Competition remains fierce. Lim said in Asia-Pacific, rivals such as Snowflake were less visible in highly regulated markets but sometimes present in the telco sector. O'Dowd listed hyperscalers such as Microsoft, Amazon and Google among competitors as well as partners. "We compete with all of them as well as partner with them," he said. "It's co-opetition. We partner with them every day and we compete with them every day." Recent acquisitions are helping Cloudera expand capabilities. "We acquired Octopai, a data lineage tool, back in October," O'Dowd said. "They had zero customers in APAC when we acquired them, and as of this most recent quarter, there are now multiple customers using Octopai in this region." Another purchase was Taikun, a Kubernetes company in Prague. "We got our data services running on their platform very quickly. We're absolutely in acquisitive mode," O'Dowd explained. Looking ahead Despite economic caution, the executives struck an optimistic tone. "We expect to continue to grow as a company. We expect to grow even further, to increase our growth rate," O'Dowd said. Lim summed up the importance of laying foundations. "You can't have AI without data, and that foundation has to be strong," he said. O'Dowd ended on a similarly pragmatic note. "Good data is still at the root of all these discussions," he said.

Techday NZ
5 days ago
- Techday NZ
Fast is just the beginning: How Wi-Fi 7 will reshape the connected workplace
The next decade of business growth won't be defined by who has the fastest network. It will be defined by who can adapt, innovate, and deliver exceptional experiences in real time. Connectivity is no longer just IT infrastructure; it's the backbone of competitive strategy. As more organizations embrace hybrid work, data-intensive applications, and AI-powered services, networks are becoming as critical as supply chains or financial systems. When they fail, the impact is felt immediately in customer satisfaction, productivity, and revenue. Wi-Fi 7 arrives in this moment of rising expectations; not as a gadget upgrade, but as an enabler of new business models, operational agility, and service delivery at a scale that simply wasn't possible before. The real disruption is in what Wi-Fi 7 makes possible From the C-suite to the operations floor, the conversation is shifting from "how fast is it?" to "what can we do now that we couldn't before?" The gains go beyond raw throughput. In RUCKUS Networks' early customer pilots, the most transformative outcomes weren't in lab speed tests, they were in moments when the network quietly handled tasks that would have brought older systems to their knees. On a university campus, lecture halls simultaneously streamed interactive sessions to remote students, ran augmented-reality learning tools, and handled thousands of device logins, without a blip in performance. In a manufacturing facility, machine vision systems inspected products in real time, feeding AI models with zero perceptible latency. In a hotel during a full-capacity event, every guest enjoyed streaming, gaming, and conferencing without a single complaint to the front desk. The common thread? Wi-Fi 7's ability to combine speed, capacity, and reliability to support experiences where "good enough" connectivity is no longer good enough. Why early movers will shape the market Technology adoption has always favored those who act before the curve flattens. For Wi-Fi 7, early movers aren't just upgrading networks; they're redefining service standards in their industries. Education providers that can deliver richer hybrid learning at scale will attract and retain more students. Manufacturers able to connect autonomous systems and AI analytics seamlessly will gain efficiency and speed to market. Healthcare organizations offering flawless telehealth and connected care will set new benchmarks for patient experience. From RUCKUS' vantage point, the lesson is clear: for organizations adopting Wi-Fi 7 early, the ROI isn't just in cost savings or incremental performance; it's in capturing market share, strengthening brand loyalty, and building operational capabilities before competitors can match them. Executive insight: 3 predictions for the Wi-Fi 7 era Service expectations will leap, not creep: Once customers experience truly seamless connectivity, tolerance for downtime or lag will disappear almost overnight. Networks will become revenue enablers: Organisations will launch new services and capabilities made possible by high-capacity, low-latency connectivity, from immersive customer experiences to AI-driven automation. Adoption will outpace Wi-Fi 6: The convergence of hybrid work, AI workloads, and connected devices will compress the adoption curve, making strategic planning urgent for early movers. Leading with strategy, not specs True leadership in this transition starts with aligning network capability to business ambition. Executives should be asking: where are we constrained by connectivity today, and how could removing those constraints change our competitive position? The answers might point to new services, faster decision-making cycles, or entirely different go-to-market models. This is where technology partners add real value: not just by supplying hardware, but by bringing cross-industry insight into how others are translating Wi-Fi 7 capabilities into business impact. RUCKUS' role in this space is as a guide, helping organizations see beyond the access point to the outcomes that matter: higher productivity, happier customers, and the agility to pivot when the market shifts. A network built for what's next The story of Wi-Fi 7 isn't about chasing faster downloads; it's about designing a workplace where innovation isn't throttled by infrastructure. Over the next few years, as AI applications become standard, immersive customer experiences become the norm, and automation scales to new heights, the organizations that have laid a Wi-Fi 7 foundation will move further, faster. For leaders, the opportunity is to stop thinking of the network as a background utility and start seeing it as a strategic asset. The question isn't whether to adopt Wi-Fi 7, but how quickly you can align it with your vision for growth. Those who get that alignment right won't just be keeping pace with change; they'll be the ones driving it.

Techday NZ
11-08-2025
- Techday NZ
Exclusive: SAP's Ashley McGibbon on AI, data and the future of partner innovation
SAP is betting big on artificial intelligence, but only if it's built on a solid foundation of accurate data. Speaking to TechDay at the SAP NOW AI Tour in Melbourne, Chief Partner Officer for SAP Australia and New Zealand, Ashley McGibbon, said partners in the region were "pivoting to meet fast-growing demand for AI solutions". "In ANZ we have about 800 partners – from those building applications, to services partners, to those helping us sell and position our cloud solutions," she said. "The focus is no longer just on go-live. It's about continuous adoption." This vision is captured in SAP's "flywheel" model, which combines applications, data and AI to build momentum for ongoing innovation. Introduced this year, the concept draws on the physics principle where connected components generate increasing energy. For McGibbon, it's not just about clever technology – it's about feeding AI the right inputs. "We run mission-critical business processes, and those processes hold a treasure trove of business-critical data," she explained. "Our Business Data Cloud allows customers to harmonise SAP and non-SAP data, structured and unstructured, to feed AI with accurate business data." Without that accuracy, she warned, AI can go badly wrong. "If they can't trust the data feeding the AI, then the decisions will ultimately be wrong," she said. "It's far easier to achieve a harmonised platform with Business Data Cloud." McGibbon said SAP values partners who work quickly and with purpose, adopting a "minimum viable product" mindset to deliver rapid returns for customers. She noted a surge of AI interest at board level, with directors eager to explore how it can boost productivity, in line with the Australian Government's focus on data-driven efficiency. The response to Business Data Cloud since its February launch has been "the most reception to a new product" SAP has ever had in the region. The momentum is already visible in real-world deployments. SA Power Networks has built a generative AI app on SAP's Business Technology Platform that delivers mobile repair instructions directly to technicians in the field, saving the utility a million Australian dollars in its first year. Beverage company Lion built an app in just 10 days, a sign of how diverse industries are embracing AI. McGibbon pointed to Deloitte's recent CFO study, which found 80 per cent of CFOs in APAC prioritise automation through AI. "Everybody's talking about it," she said. For partners still making the shift to cloud and AI, McGibbon said enablement is key. SAP has opened its AI demo systems to partners, rolled out a new business AI certification, and launched "Joule for consultants" to speed up software build and implementation. She's also watching the market evolve through moves like DyFlex's acquisition of Bluetree, which expands into New Zealand and strengthens analytics capability. "It's a combination of a cloud-native partner with an analytics partner," she said. "I think they will bring AI strategy to life across all their existing cloud customers." Central to McGibbon's message is a change in how success is measured. "In the past we celebrated go-lives. For me, it's now go-begin – get the platform right, then continue that cycle of innovation," she said. Quarterly cloud updates mean partners must be ready to help customers adopt new capabilities quickly. "That's how we make the flywheel spin." She believes AI is also prompting customers to rethink design from the outset. "Customers are demanding we look at AI as part of the design, not just copying what was done before," she said. "This is the time to do it better." Early wins, she added, are often found in human capital management. "In SuccessFactors, you can use Joule to write your performance review and it makes you sound amazing," she said. "There's a lot of low-hanging fruit for existing customers." Her advice to organisations exploring AI in the SAP ecosystem is simple but firm: talk to your partners, identify the easy use cases, and above all, get your data strategy right. "You have to get that right first," she said. "Once you've done that, the world is your oyster."



