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Korea Herald
3 days ago
- Business
- Korea Herald
LG TO INTRODUCE ADVANCED AI HOME INNOVATIONS AT IFA 2025
Company's IFA Exhibit to Highlight the Harmony and Convenience of AI-Powered Living SEOUL, South Korea, Aug. 7, 2025 /PRNewswire/ -- LG Electronics (LG) is inviting consumers from around the globe to Berlin, Germany, to experience its latest AI appliance innovations at IFA 2025, taking place from September 5 to 9. Under the theme of "LG AI Appliances Orchestra," the company will present its AI Home Solution – a harmonious integration of AI-powered appliances designed to enrich and enhance the European lifestyle. To pique the interest and curiosity of domestic and international media, LG has sent out a visually striking invitation featuring a dramatic beam of light illuminating FURON, its AI agent, taking center stage like a conductor. Behind FURON, a lineup of LG's AI-powered appliances is arranged like an orchestra, symbolizing the harmony and connected intelligence at the core of LG's vision for the AI-powered home. At Hall 18 at Messe Berlin, visitors will be able to witness firsthand the many practical benefits of LG's AI Home Solution. The showcase will include the full lineup of AI appliances tailored for the European market, alongside LG ThinQ ON – the advanced AI home hub that serves as the central node of LG's evolving AI ecosystem. ThinQ On enables seamless integration between LG appliances and various external platforms and services, delivering an expansive and highly personalized smart home experience. For those unable to attend IFA in person, LG will be sharing the excitement of its IFA 2025 booth on the LG Global YouTube channel ( from September 5. LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG's four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit
The Irish Sun
02-08-2025
- The Irish Sun
My clever new fridge saves me hundreds on food AND electricity bills – it even has a cool Ring doorbell perk
FRIDGES and freezers are getting in on the smart stuff these days - and they can save you a heap of money in the long-run too. The latest flash model from Samsung has done just that for me, both on food and my electricity bill. Advertisement 5 The Sun's Jamie Harris gives a hi-tech fridge a go Credit: Jamie Harris / The Sun 5 Answering Ring doorbell calls is my favourite trick Credit: Jamie Harris / The Sun 5 It will help you save loads on food shopping too by cutting down on waste Credit: Jamie Harris / The Sun There are a number of mind-boggling techy features your everyday fridge can't do too. Some are better as party tricks to show off to friends but the majority of them have turned out to be super handy in my house. The exact Samsung model I'm trying is the 621L Bespoke AI Series 9 Side-by-Side Fridge Freezer with AI Home (RS90F64EDTEU). So what's so special about it? Advertisement Read more about Samsung Read on in my review below to find out. Samsung Side-by-Side Fridge Freezer review The fridge door has a little display which is your portal to a number of apps. More and more fridge freezers are adopting these sorts of screens - and at one point they were quite big. This one is small and unimposing, allowing you to access things like Spotify and YouTube. Advertisement Most read in Tech It's touch screen and voice powered, so you can essentially do away with having an Alexa or similar digital assistant in your kitchen, especially as the speaker can go pretty loud. The voice assistant is Samsung's own, Bixby, so you'll have to say "Hey Bixby" to summon anything. Samsung reveals genius way to help you save money on food using AI in your FRIDGE For the most part, I just use the touch screen - but there's one special trick that's very much Bixby's. And that's the ability to open the doors for you. Advertisement At first, I dismissed this as a bit of a gimmick (and was what I referred to as a "party trick" earlier). However, truth be told, there have been times when I've been cooking, I have my hands full with items and suddenly this feature has come in handy. The handles do have sensors on them too that automatically opens the door for you when you simply hover your hand over it - I also thought was just plain lazy initially but I've grown to make that the norm all the time now. A minor annoyance to mention, sometimes when I opened the fridge door my elbow passed the sensor for the freezer door causing it to open too. Advertisement 5 The screen is a perfect size Credit: Jamie Harris / The Sun Saving money on food and more What I really care about is saving money and I'm shamefully aware that my food waste could be a whole lot better. Sometimes you forget, other times you have no idea what to do with that one ingredient. Well, Samsung's SmartThings helps you cut food waste, thereby reducing how much I spend on shopping. Advertisement You can log items via the app on your phone - which is available on both Android and iOS, not just Samsung's handsets - or tap them in on your fridge screen, along with their use-by dates. While it's very manual, I've resorted to treating it as my shopping list app as opposed to just using my phone's notes feature as I did before. The fridge will also suggest recipes based on the ingredients logged for some easy ideas, crafted by the likes of Jamie Oliver and more. There are other ways the fridge helps you save money too. Advertisement For instance, it learns your usage patterns so that energy is optimised at the right times. You can even tell it when you're on holiday so it'll go into an energy saving mode. The screen will tell you exactly how much electricity the fridge has used too (last month it was just shy of £10). And as there is a water and ice dispenser, the tech tells you when it's time to change the filter too. Advertisement Inside When it comes to the primary function, keeping your food chilled and frozen, the inside is perfectly ordinary. In the fridge there are five shelves, as well as two fruit and veg compartments at the bottom. And there are four shelves with two storage draws along the bottom of the freezer. Another thing to note is that it's pretty quiet as a fridge freezer goes, despite being a pretty big appliance. 5 A look inside the fridge and freezer Credit: Jamie Harris / The Sun Advertisement Ring doorbell trick My favourite trick of all, arguably, is the simplest. And that's integration with Ring doorbell. SmartThings is compatible with hundreds of smart home brands, not just devices made by Samsung, which is a rare treat. Once you've linked your Ring doorbell into the SmartThings app it means the fridge screen will alert you when someone is at the front door. Advertisement You can even answer the call there and then, so another reason not to have another smart hub sitting around your kitchen. Samsung Side-by-Side Fridge Freezer: conclusion At £2,239, the 621L Bespoke AI Series 9 Side-by-Side Fridge Freezer with AI Home doesn't come cheap. But it's worth noting you get five year warranty for parts and labour, as well as 20 year warranty on digital inverter compressor. You can also knock up to £100 off if you recycle an old appliance with Samsung when making the purchase. Advertisement But for £2,239 you get a premium, slick and feature-packed appliance that should save you hundreds - if not thousands - in the long run with those food and energy management features. Rating: 4/5
Scottish Sun
02-08-2025
- Scottish Sun
My clever new fridge saves me hundreds on food AND electricity bills – it even has a cool Ring doorbell perk
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) FRIDGES and freezers are getting in on the smart stuff these days - and they can save you a heap of money in the long-run too. The latest flash model from Samsung has done just that for me, both on food and my electricity bill. Sign up for Scottish Sun newsletter Sign up 5 The Sun's Jamie Harris gives a hi-tech fridge a go Credit: Jamie Harris / The Sun 5 Answering Ring doorbell calls is my favourite trick Credit: Jamie Harris / The Sun 5 It will help you save loads on food shopping too by cutting down on waste Credit: Jamie Harris / The Sun There are a number of mind-boggling techy features your everyday fridge can't do too. Some are better as party tricks to show off to friends but the majority of them have turned out to be super handy in my house. The exact Samsung model I'm trying is the 621L Bespoke AI Series 9 Side-by-Side Fridge Freezer with AI Home (RS90F64EDTEU). So what's so special about it? Read on in my review below to find out. Samsung Side-by-Side Fridge Freezer review The fridge door has a little display which is your portal to a number of apps. More and more fridge freezers are adopting these sorts of screens - and at one point they were quite big. This one is small and unimposing, allowing you to access things like Spotify and YouTube. It's touch screen and voice powered, so you can essentially do away with having an Alexa or similar digital assistant in your kitchen, especially as the speaker can go pretty loud. The voice assistant is Samsung's own, Bixby, so you'll have to say "Hey Bixby" to summon anything. Samsung reveals genius way to help you save money on food using AI in your FRIDGE For the most part, I just use the touch screen - but there's one special trick that's very much Bixby's. And that's the ability to open the doors for you. At first, I dismissed this as a bit of a gimmick (and was what I referred to as a "party trick" earlier). However, truth be told, there have been times when I've been cooking, I have my hands full with items and suddenly this feature has come in handy. The handles do have sensors on them too that automatically opens the door for you when you simply hover your hand over it - I also thought was just plain lazy initially but I've grown to make that the norm all the time now. A minor annoyance to mention, sometimes when I opened the fridge door my elbow passed the sensor for the freezer door causing it to open too. 5 The screen is a perfect size Credit: Jamie Harris / The Sun Saving money on food and more What I really care about is saving money and I'm shamefully aware that my food waste could be a whole lot better. Sometimes you forget, other times you have no idea what to do with that one ingredient. Well, Samsung's SmartThings helps you cut food waste, thereby reducing how much I spend on shopping. You can log items via the app on your phone - which is available on both Android and iOS, not just Samsung's handsets - or tap them in on your fridge screen, along with their use-by dates. While it's very manual, I've resorted to treating it as my shopping list app as opposed to just using my phone's notes feature as I did before. The fridge will also suggest recipes based on the ingredients logged for some easy ideas, crafted by the likes of Jamie Oliver and more. There are other ways the fridge helps you save money too. For instance, it learns your usage patterns so that energy is optimised at the right times. You can even tell it when you're on holiday so it'll go into an energy saving mode. The screen will tell you exactly how much electricity the fridge has used too (last month it was just shy of £10). And as there is a water and ice dispenser, the tech tells you when it's time to change the filter too. Inside When it comes to the primary function, keeping your food chilled and frozen, the inside is perfectly ordinary. In the fridge there are five shelves, as well as two fruit and veg compartments at the bottom. And there are four shelves with two storage draws along the bottom of the freezer. Another thing to note is that it's pretty quiet as a fridge freezer goes, despite being a pretty big appliance. 5 A look inside the fridge and freezer Credit: Jamie Harris / The Sun Ring doorbell trick My favourite trick of all, arguably, is the simplest. And that's integration with Ring doorbell. SmartThings is compatible with hundreds of smart home brands, not just devices made by Samsung, which is a rare treat. Once you've linked your Ring doorbell into the SmartThings app it means the fridge screen will alert you when someone is at the front door. You can even answer the call there and then, so another reason not to have another smart hub sitting around your kitchen. Samsung Side-by-Side Fridge Freezer: conclusion At £2,239, the 621L Bespoke AI Series 9 Side-by-Side Fridge Freezer with AI Home doesn't come cheap. But it's worth noting you get five year warranty for parts and labour, as well as 20 year warranty on digital inverter compressor. You can also knock up to £100 off if you recycle an old appliance with Samsung when making the purchase. But for £2,239 you get a premium, slick and feature-packed appliance that should save you hundreds - if not thousands - in the long run with those food and energy management features. Rating: 4/5
Web Release
20-07-2025
- Entertainment
- Web Release
LG Launches 'Less Artificial, More Human' Brand Film
LG Electronics (LG) has unveiled a new a brand film titled 'Less Artificial, More Human,' inspiring customers to explore how life can be enriched through thoughtful moments and meaningful experiences powered by LG's Affectionate Intelligence. This film is part of the ongoing Life's Good global campaign, initially introduced in August 2023 to spread a message of optimism worldwide. LG is committed to redefining the customer experience, ensuring that the essence of Life's Good is reflected in every aspect of its products, services and communications. In this evolving AI era, LG continues its pursuit of delivering more authentic experiences by keeping humans at the heart of AI innovation. This year's campaign emphasizes Life's Good moments in everyday life with LG's Affectionate Intelligence, which better understands and empathizes with customers. By incorporating the company's human-centric philosophy, LG aims to move beyond technology-centric AI approaches, fostering deeper connections and more meaningful interactions between their products and users. The new brand film heartwarmingly conveys how LG intuitively integrates its AI into customers' daily routines, offering support to foster personalized experiences that enhance life at home, work and on the go. The film begins at home, where a family enjoys ordinary yet precious moments together, relieved from daily chores with LG AI Home solutions quietly adapting to their individual needs. Whether it's a gentle reminder to take an umbrella or automatically turning off the lights when everyone has left, the intelligent home simplifies routines so individuals can have the peace of mind to go about their day. As the film continues, viewers can see how the workplace transforms into a balanced environment with optimal air quality and temperature control for enhanced comfort. On the road, the system intuitively understands the physical and emotional state of both the driver and passengers, providing personalized recommendations that make every journey more relaxing and reassuring. 'Our brand's focus is not just on AI technology itself, but on how it enhances customers' lives in meaningful ways,' said Kim Hyo-eun, vice president and head of LG's Brand Management Division. 'This campaign aims to showcase how LG's Affectionate Intelligence can positively transform our daily life, seamlessly integrating into everyday moments to offer comfort, ease and connection.' LG has been a pace-setter in the innovation of AI technology in the Middle East, employing its ThinQ platform to create more intelligent home environments and deliver regionalized solutions. For example, LG's smart appliances, such as air conditioners and washing machines, are tailored to the needs of the region, delivering energy efficiency for heat-scalded climates and solutions such as fabric-sensitive washing programs for conventional apparel like abayas and kanduras. In addition, LG ThinQ TVs support Arabic voice recognition, which can be utilized to search for content and control devices with ease, reflecting the company's adaptive culture. In retail and sustainability, LG has launched AI-based digital signage in malls and airports, showing personalized ads through facial recognition and behavioral analysis. The firm has also concentrated on energy-efficient appliances that employ AI to reduce water and electricity usage in line with the Middle East's drive for green technologies. Such innovations reflect LG's prowess to blend global experience with local knowledge in order to produce effective AI solutions.
Mid East Info
18-07-2025
- Entertainment
- Mid East Info
LG Launches 'Less Artificial, More Human' Brand Film - Middle East Business News and Information
Dubai, United Arab Emirates, July, 2025 — LG Electronics (LG) has unveiled a new a brand film titled 'Less Artificial, More Human,' inspiring customers to explore how life can be enriched through thoughtful moments and meaningful experiences powered by LG's Affectionate Intelligence. This film is part of the ongoing Life's Good global campaign, initially introduced in August 2023 to spread a message of optimism worldwide. LG is committed to redefining the customer experience, ensuring that the essence of Life's Good is reflected in every aspect of its products, services and communications. In this evolving AI era, LG continues its pursuit of delivering more authentic experiences by keeping humans at the heart of AI innovation. This year's campaign emphasizes Life's Good moments in everyday life with LG's Affectionate Intelligence, which better understands and empathizes with customers. By incorporating the company's human-centric philosophy, LG aims to move beyond technology-centric AI approaches, fostering deeper connections and more meaningful interactions between their products and users. The new brand film heartwarmingly conveys how LG intuitively integrates its AI into customers' daily routines, offering support to foster personalized experiences that enhance life at home, work and on the go. The film begins at home, where a family enjoys ordinary yet precious moments together, relieved from daily chores with LG AI Home solutions quietly adapting to their individual needs. Whether it's a gentle reminder to take an umbrella or automatically turning off the lights when everyone has left, the intelligent home simplifies routines so individuals can have the peace of mind to go about their day. As the film continues, viewers can see how the workplace transforms into a balanced environment with optimal air quality and temperature control for enhanced comfort. On the road, the system intuitively understands the physical and emotional state of both the driver and passengers, providing personalized recommendations that make every journey more relaxing and reassuring. 'Our brand's focus is not just on AI technology itself, but on how it enhances customers' lives in meaningful ways,' said Kim Hyo-eun, vice president and head of LG's Brand Management Division. 'This campaign aims to showcase how LG's Affectionate Intelligence can positively transform our daily life, seamlessly integrating into everyday moments to offer comfort, ease and connection.' LG has been a pace-setter in the innovation of AI technology in the Middle East, employing its ThinQ platform to create more intelligent home environments and deliver regionalized solutions. For example, LG's smart appliances, such as air conditioners and washing machines, are tailored to the needs of the region, delivering energy efficiency for heat-scalded climates and solutions such as fabric-sensitive washing programs for conventional apparel like abayas and kanduras. In addition, LG ThinQ TVs support Arabic voice recognition, which can be utilized to search for content and control devices with ease, reflecting the company's adaptive culture. In retail and sustainability, LG has launched AI-based digital signage in malls and airports, showing personalized ads through facial recognition and behavioral analysis. The firm has also concentrated on energy-efficient appliances that employ AI to reduce water and electricity usage in line with the Middle East's drive for green technologies. Such innovations reflect LG's prowess to blend global experience with local knowledge in order to produce effective AI solutions. The global campaign has rolled out in countries including the UAE, UK, Germany, Brazil, Mexico and Australia. The brand film can be viewed here , and more details about the campaign can be found on the LG website ( About LG Electronics, Inc. LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG's four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over.
