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LG Egypt Launches a New Phase of Its 'Better Home' Initiative in Al Beheira to Improve Living Conditions
LG Egypt Launches a New Phase of Its 'Better Home' Initiative in Al Beheira to Improve Living Conditions

Tahya Masr

time01-08-2025

  • Business
  • Tahya Masr

LG Egypt Launches a New Phase of Its 'Better Home' Initiative in Al Beheira to Improve Living Conditions

Under the slogan 'Life's Good' and within its ongoing partnership with Misr El Kheir Foundation, LG Egypt has launched a new season of its flagship CSR initiative, 'Better Home,' which aims to support the most vulnerable families, provide them with decent and stable living conditions, and enhance their home environment. This phase of the initiative targets support for six of the most deserving families in villages across Al Beheira Governorate by providing them with 6 top-load washing machines and 6 smart televisions. These appliances represent part of the company's contribution to creating a more comfortable and stable living environment for the beneficiary families, thereby improving their daily quality of life . The initiative falls within Misr El Kheir's Home Environment Improvement Program, which focuses on social and engineering interventions to improve housing conditions in the most in-need villages across Egypt, through renovation, reconstruction, or providing basic necessities in accordance with approved procedural standards. This in-kind donation aligns with LG's strategy of truly embodying its slogan 'Life's Good.' The company continuously works to provide material and moral support to vulnerable communities in collaboration with Misr El Kheir, enhancing the foundation's efficiency and contributing to sustainable community development. Mohamed El Gedawy, Marketing and Public Relations Director at LG Egypt, stated: 'LG is not just about providing technological products — we strive to be part of the fabric of Egyptian society. Through this new phase of the 'Better Home' initiative, we reaffirm our commitment to realizing our motto 'Life's Good' by supporting families in underprivileged areas' . Eng. Ahmed Youssef, Senior Director of the Direct Aid Program at Misr El Kheir, added: 'The services offered by Misr El Kheir to eligible families throughout the year through the Humanitarian Aid Department reflect our vital social role across all Egyptian governorates. We're pleased with this collaboration with LG, which is not the first of its kind, as LG has long partnered with us across multiple sectors within the Foundation — a partnership we hope continues.' He also emphasized that this collaboration aligns with Misr El Kheir's broader strategy and mission to nurture and empower individuals in a way that uplifts their humanity . LG Egypt confirmed that this initiative in Al Beheira is only one stop in a series of upcoming phases aimed at expanding the impact of the 'Better Home' program across several governorates — reinforcing the company's role in supporting sustainable development in Egypt.

LG Egypt Launches New Phase of Its 'Better Home' Initiative in Al Beheira to Improve Living Conditions - Sponsored
LG Egypt Launches New Phase of Its 'Better Home' Initiative in Al Beheira to Improve Living Conditions - Sponsored

Al-Ahram Weekly

time31-07-2025

  • Business
  • Al-Ahram Weekly

LG Egypt Launches New Phase of Its 'Better Home' Initiative in Al Beheira to Improve Living Conditions - Sponsored

Cairo, Egypt – 31/7/2025 Under the slogan 'Life's Good' and within its ongoing partnership with Misr El Kheir Foundation, LG Egypt has launched a new season of its flagship CSR initiative, 'Better Home,' which aims to support the most vulnerable families, provide them with decent and stable living conditions, and enhance their home environment. This phase of the initiative targets support for six of the most deserving families in villages across Al Beheira Governorate by providing them with 6 top-load washing machines and 6 smart televisions. These appliances represent part of the company's contribution to creating a more comfortable and stable living environment for the beneficiary families, thereby improving their daily quality of life. The initiative falls within Misr El Kheir's Home Environment Improvement Program, which focuses on social and engineering interventions to improve housing conditions in the most in-need villages across Egypt, through renovation, reconstruction, or providing basic necessities in accordance with approved procedural standards. This in-kind donation aligns with LG's strategy of truly embodying its slogan 'Life's Good.' The company continuously works to provide material and moral support to vulnerable communities in collaboration with Misr El Kheir, enhancing the foundation's efficiency and contributing to sustainable community development. Mohamed El Gedawy, Marketing and Public Relations Director at LG Egypt, stated: 'LG is not just about providing technological products — we strive to be part of the fabric of Egyptian society. Through this new phase of the 'Better Home' initiative, we reaffirm our commitment to realizing our motto 'Life's Good' by supporting families in underprivileged areas.' Eng. Ahmed Youssef, Senior Director of the Direct Aid Program at Misr El Kheir, added: 'The services offered by Misr El Kheir to eligible families throughout the year through the Humanitarian Aid Department reflect our vital social role across all Egyptian governorates. We're pleased with this collaboration with LG, which is not the first of its kind, as LG has long partnered with us across multiple sectors within the Foundation — a partnership we hope continues.' He also emphasized that this collaboration aligns with Misr El Kheir's broader strategy and mission to nurture and empower individuals in a way that uplifts their humanity. LG Egypt confirmed that this initiative in Al Beheira is only one stop in a series of upcoming phases aimed at expanding the impact of the 'Better Home' program across several governorates — reinforcing the company's role in supporting sustainable development in Egypt. Follow us on: Facebook Instagram Whatsapp Short link:

LG Egypt launches a new phase of its 'Better Home' initiative in Al Beheira to improve living conditions
LG Egypt launches a new phase of its 'Better Home' initiative in Al Beheira to improve living conditions

Zawya

time31-07-2025

  • Business
  • Zawya

LG Egypt launches a new phase of its 'Better Home' initiative in Al Beheira to improve living conditions

Cairo, Egypt – Under the slogan 'Life's Good' and within its ongoing partnership with Misr El Kheir Foundation, LG Egypt has launched a new season of its flagship CSR initiative, 'Better Home,' which aims to support the most vulnerable families, provide them with decent and stable living conditions, and enhance their home environment. This phase of the initiative targets support for six of the most deserving families in villages across Al Beheira Governorate by providing them with 6 top-load washing machines and 6 smart televisions. These appliances represent part of the company's contribution to creating a more comfortable and stable living environment for the beneficiary families, thereby improving their daily quality of life. The initiative falls within Misr El Kheir's Home Environment Improvement Program, which focuses on social and engineering interventions to improve housing conditions in the most in-need villages across Egypt, through renovation, reconstruction, or providing basic necessities in accordance with approved procedural standards. This in-kind donation aligns with LG's strategy of truly embodying its slogan 'Life's Good.' The company continuously works to provide material and moral support to vulnerable communities in collaboration with Misr El Kheir, enhancing the foundation's efficiency and contributing to sustainable community development. Mohamed El Gedawy, Marketing and Public Relations Director at LG Egypt, stated: 'LG is not just about providing technological products — we strive to be part of the fabric of Egyptian society. Through this new phase of the 'Better Home' initiative, we reaffirm our commitment to realizing our motto 'Life's Good' by supporting families in underprivileged areas.' Eng. Ahmed Youssef, Senior Director of the Direct Aid Program at Misr El Kheir, added: 'The services offered by Misr El Kheir to eligible families throughout the year through the Humanitarian Aid Department reflect our vital social role across all Egyptian governorates. We're pleased with this collaboration with LG, which is not the first of its kind, as LG has long partnered with us across multiple sectors within the Foundation — a partnership we hope continues.' He also emphasized that this collaboration aligns with Misr El Kheir's broader strategy and mission to nurture and empower individuals in a way that uplifts their humanity. LG Egypt confirmed that this initiative in Al Beheira is only one stop in a series of upcoming phases aimed at expanding the impact of the 'Better Home' program across several governorates — reinforcing the company's role in supporting sustainable development in Egypt.

Better Home celebrates the delivery of "Solo", its second project in the New Administrative Capital
Better Home celebrates the delivery of "Solo", its second project in the New Administrative Capital

Zawya

time02-06-2025

  • Business
  • Zawya

Better Home celebrates the delivery of "Solo", its second project in the New Administrative Capital

Better Home the real estate developer announced the delivery of"Solo" project to its customers in the New Administrative Capital. The tour was organized by the company in the presence of Eng. Khaled Abbas, Chairman of the New Administrative Capital Company, and Dr. Ahmed Fahmy, General Manager of the New Administrative Capital Company. The tour inspected Midtown Solo, the company's second project in the capital, which was launched and delivered by the company following the success of the "Midtown Villa" project, Better Home's first project in the capital. The celebration of the beginning of life for its second project was attended by leaders from the New Administrative Capital Company and Better Home, as well as journalists. Eng. Khaled Abbas, Chairman of the New Administrative Capital Company, praised Better Home's strength and performance and the extent of its project achievements on the ground, as it was the first real estate developer to believe in the New Administrative Capital project since its launch, and has many successful and distinguished projects in the capital. During a press conference on the sidelines of his visit to the project, he emphasized that the New Administrative Capital Company always strives to overcome all obstacles facing serious real estate developers, emphasizing that everyone is united. One way to complete this massive national project, which is considered one of the most prominent landmarks of the new republic launched by President Abdel Fattah El-Sisi. He added that the Midtown Solo project, with its unique quality and execution, is strong evidence that the Capital Company is proceeding steadily and that it has major and distinguished projects offering full services. He pointed out that the entire project consists of independent villas with diverse services, reflecting the quality of the project's clients. He explained that the Capital Company has connected approximately 95% of the facilities in the first phase, but has certain binding requirements for the developer to connect the facilities. He emphasized that once these are completed, the services will be connected immediately. Abbas added that the company is currently working on the main roads and landscaping in the R7 area, which have been divided into phases to be completed within a short period of time. Dr. Ahmed Fahmy, General Manager of the Capital Development Company, expressed his happiness with the scale of the Midtown Solo project's completion, which reflects the Capital Development Company's success and its status as a ready-to-live-in place. He praised the company's performance, noting that it is a disciplined company in terms of paperwork and licensing, committed to its clients, and on-time delivery. This makes it a distinguished model for a committed real estate developer, in addition to the project's superb engineering and architectural design and the careful planning of all its services. Fahmy added that Midtown Solo project is the company's second project to be delivered after Midtown Villa project, and that they are pleased with the presence of such sophisticated projects in the capital, capable of attracting a large number of clients and investors to the capital. He pointed out that the company does not hesitate to provide any support to serious developers, having provided four to five facilitation packages for serious developers, which had a significant impact, resulting in a significant amount of delayed collections, the issuance of numerous licenses for a large number of projects, and the resolution of problems faced by some struggling companies with their clients. Fahmy pointed out that Better Home is one of the first companies to invest in more than one project in the capital and believes in the feasibility of investing there. Therefore, it is one of the companies that has been successful in this giant national project from the outset. He pointed out that the Administrative Capital has been and continues to be an attractive investment destination. He explained that the Capital Company launched an electronic tender for units in the R8 area about 15 days ago, and that three times the number of land plots offered applied for. He noted that the winning companies for the plots of land for which there is no competing demand will be announced within days. As for the remaining plots for which there is more than one application, the qualified company will be selected based on the company's technical and financial strength and solvency after the Eid al-Adha holidays. Ashraf Adel, General Manager of Better Home, expressed his pleasure at the honor of Eng. Khaled Abbas visiting and inspecting the company's second project in the capital, and his constant keenness to share with them the exceptional moments in the company's history. He praised the significant role played by the Administrative Capital Company and its leadership in supporting developers and overcoming all obstacles to complete their projects in a manner befitting the scale and importance of this massive national project. Adel pointed out that Better Home was the first real estate developer to acquire a plot of land in the New Administrative Capital since the launch of this great dream, which has become a tangible reality for an integrated smart city brimming with life and reflecting Egypt's civilized image to the world. He noted that the "Solo" project is a milestone in the Egyptian real estate market, as it is the only project in the Administrative Capital composed entirely of standalone villas, with a total of 390 separate villas, spread over an area of 66 acres. The project is distinguished by its strategic location directly on the southern Bin Zayed Axis, next to the Cathedral and the Green River, one of the most important geographical landmarks in the capital. Adel added that the company took into account the low population density in the project's design, allocating 80% of the total area to landscaping, green spaces, and a lagoon, while only 20% was allocated to buildings. This provides a healthy, integrated residential environment that combines comfort and nature. He explained that the project includes a variety of recreational and social services, including a health and social club (Club House) for residents, as well as swimming pools, restaurants, cafes, and pharmacies, enhancing the quality of life within the unique residential complex. The company's general manager indicated that the project has achieved great success since its launch, as it was completely sold out in record time, reflecting customer confidence in Better Home projects and its leading position in the real estate market. The project also includes an integrated commercial area spanning an area of 30,000 square meters, consisting of 14 independent buildings, each consists of a ground floor, first floor, second floor, and roof, in addition to a private basement. Building areas start from 1,250 square meters, in addition to 1,100 square meters of outdoor space and a 940-square-meter basement. Adel added that the commercial area was implemented with a modern "strip mall" design, open and directly on the road, facilitating access for both residents and road users. It includes restaurants, cafes, pharmacies, and international companies, making it a commercial and entertainment destination serving the entire region. In concluding his speech, Ashraf Adel, the company's general manager, expressed his thanks and appreciation to Engineer Khaled Abbas for his prominent and tangible role in the renaissance and growth of private sector projects in the capital. This is a natural result of his continuous follow-up and constant efforts to overcome any obstacles facing companies in completing their work. He praised his ongoing support for the company and for every serious developer working in the capital. He emphasized the company's continued construction and development, and its keenness to seize opportunities to implement other projects in the capital, making it an influential and effective partner for the capital in the field of development and growth.

OneDome snaps up former Goldman-backed mortgage broker Trussle
OneDome snaps up former Goldman-backed mortgage broker Trussle

Yahoo

time29-05-2025

  • Business
  • Yahoo

OneDome snaps up former Goldman-backed mortgage broker Trussle

A British property and fintech business which aims to improve the homebuying process has swooped to buy Trussle, a digital mortgage broker once backed by Goldman Sachs, the Wall Street giant. Sky News understands that OneDome, which integrates mortgage, legal, and insurance services into a single online process, has agreed a deal to buy Trussle from US-listed Better Home & Finance Trading Company. The terms of the deal were unclear on Thursday, with the transaction subject to approval from the City regulator. Money blog: Millions of Nationwide customers to receive £100 Trussle, which trades as was founded in 2015 and raised close to £30m in a series of funding rounds. Its sale in 2021 reportedly valued the business at a significant discount to that sum. In a statement issued to Sky News, Babek Ismayil, founder and chief executive of OneDome, said: "Trussle has built an excellent team and a reputation for innovation and customer focus. "We share a clear vision: that buying a home should be simpler, faster, and less stressful. "Trussle's Smartbuyer proposition closely mirrors our own award-winning HomeBuyer Service, and combining our strengths is a natural next step to transforming this historically outdated sector." Sources said the transaction would edge OneDome - chaired by the veteran former City lawyer Sir Nigel Knowles - closer to a five-year goal of being involved in 10% of all UK homebuying transactions. The combined group, they added, would facilitate over £3.5bn in annual mortgage lending and process roughly 1,100 property transactions each month. It will have a workforce of about 230 people.

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