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Time of India
3 hours ago
- Business
- Time of India
Google launches Commerce Media Suite to help brands boost sales on quick commerce platforms
Google has rolled out its new Commerce Media Suite in India to help brands and merchants reach more customers and increase sales on quick commerce and e-commerce marketplaces . The launch comes ahead of the festive season and the suite will be available through Google Ads . It will allow brands to target high-intent shoppers across Google's platforms — including Search, Shopping, YouTube, Display, Discover, and Gmail — and drive them directly to marketplace listings on platforms like Blinkit , Swiggy , Zepto , and Myntra. Google says the Commerce Media Suite uses AI-driven performance tools, offers more transparency, provides self-service options, and gives brands access to first-party marketplace data. It also enables product-level measurement, so companies can track the direct impact of their ad spend on product and category sales. Bhaskar Ramesh, Director, Omni-channel Businesses, Google India said 'Today, consumers demand immediacy and convenience, clearly demonstrated by the rise of quick commerce. To help brands capitalize on this, Commerce Media Suite opens fresh pathways for discovery across Google and YouTube, driving stronger results on quick commerce as well as e-commerce – a crucial advantage, especially during peak demand seasons.' Blinkit is among the first partners to adopt the solution. Anish Acharya, Director–Ad Monetization and Pricing at Blinkit, said, 'In today's cluttered market, Google's Commerce Media Suite offers a significant opportunity for our great brands to cut through the noise and connect with the modern consumer. We believe this will be a game-changer for brands leveraging the growing demand for immediacy, especially with the festive season approaching, making the most of Blinkit's remarkably high conversion rates.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Your Finger Shape Says a Lot About Your Personality, Read Now Tips and Tricks Undo The company claimed that several brands have already seen strong returns from the tool. ITC Aashirvaad Select achieved a 4x return on ad spend using Google Ads to boost sales on Blinkit. RENÉE Cosmetics saw an 11.5% rise in sales and a 48% drop in cost per order. 'The commerce media solution helps us reach our audience where they are, with the convenience they expect,' said Jitendra Rawal, Head of eCommerce, RENÉE Cosmetics. 'It's allowed us to efficiently connect with customers looking for our products and significantly drive incremental sales via Google campaigns.' UBON SP-85: Portable Party Speaker On A Budget AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Time Out
8 hours ago
- Business
- Time Out
The Bangkok agency setting new standards in digital marketing
As more local businesses embrace the possibilities of the digital world, Bangkok has seen a steady rise in marketing agencies helping brands get noticed online. Whether you're a small startup or a global brand setting up shop in Thailand, there's no shortage of companies offering everything from SEO and Google Ads to content creation, email marketing and website design. Bilingual teams are also common, making it easier to speak to both Thai and international audiences. Among the many players in the field, IBEX in Bangkok, has been catching attention for its thoughtful, results-oriented approach. Rather than pushing pre-made packages, they focus on understanding each brand's identity and goals before crafting a plan. It's an approach that has helped them earn a loyal client base. Their services cover the usual digital toolkit, such as SEO, paid media, web development, email campaigns and social content. What makes IBEX stand out is their collaborative style. They position themselves as partners more than providers, working closely with clients to track results and adjust strategies along the way. From boutiques to big brands, they've worked across industries and stages of growth. If you're in the market for a digital agency in the capital, it's worth looking at those that go beyond buzzwords and take the time to truly understand your business.
Yahoo
11 hours ago
- Business
- Yahoo
Google Expands its Use of AI to Detect Invalid Ad Traffic
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Google says that it's expanding its use of AI to fight fake traffic on its ads, which should lead to better actual results and data stemming from your Google promotions. Invalid traffic (IVT) on Google ads comes from clicks and impressions from non-genuine users, which includes accidental clicks, but also clicks from bots and/or malicious sources, as well as 'deliberate attempts to inflate costs or earn illegitimate revenue.' Which is a significant problem. Invalid clicks can increase ad costs, and skew your metrics, without producing any real result. And while Google does have regulations to combat this, ultimately, it's up to publishers to ensure that their ad clicks are relevant. But Google is looking to provide more assistance, with its latest AI tools now better able to detect traffic from invalid sources. As explained by Google: 'We've long used AI to fight IVT, and new applications are further improving our results. Our Ad Traffic Quality team, with Google Research and Google DeepMind, recently introduced industry-leading defenses powered by large language models to more precisely identify ad placements generating invalid behaviors.' Google says that its updated systems provide stronger protections by analyzing app and web content, ad placements and user interactions. 'For example, they've significantly improved our content review capabilities, leading to a 40% reduction in IVT stemming from deceptive or disruptive ad serving practices. This helps advertisers better reach their intended audiences and keeps policy violators off our platforms.' That should, at least in theory, see a reduction in Google Ads costs, while also ensuring that you're reaching more of your actual target audience with your promotions. Google says that it also runs 'extensive automated and manual checks' to ensure advertisers aren't charged for IVT, even if an ad serves. In combination, these measures should help improve your Google Ads experience, and maximize your results, by reducing false indicators of engagement. And when you also combine this with improving AI targeting, you should be more assured of reaching more actual people with your promotions. Which in addition to better campaign performance, will also increase your audience understanding, giving you more context for future promotions. You can read more about how Google's improving its invalid traffic detection measures here. Recommended Reading Reddit Shares New Tips to Help SMBs Create More Resonant Reddit Ad Campaigns Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Time Business News
2 days ago
- Health
- Time Business News
PPC for Healthcare: How to Attract More Patients Online
Today search engines make the first impression on patients in a digital-first world and they do not necessarily end up inside your clinic. These days, people search for everything about health care, so if your practice appears on the search results when they seek a pediatrician near them or same-day dental implants it might directly affect the growth of your practice. Healthcare PPC management services emerge at that point. Pay-per-click advertising is not only for eCommerce brands or software companies; it now has become an essential growth lever to clinics, hospitals and dental practices and the other healthcare providers. Taking the proper consideration of targeting, message, and platform approach, PPC for Healthcare can generate qualified leads, attract new patients, and book appointment books full of high-intent prospective clients and consumers seeking your services. In this blog, we will bring out the basics of PPC in healthcare, why it is not the same as regular PPC and how to run conversion campaigns. In healthcare, PPC is the intelligent investment of money to utilize paid web advertising services such as Google Ads, Bing Ads, Facebook, and LinkedIn to generate leads to health care websites, patient appointments, and specific care services to wellness facilities. PPC campaigns in healthcare are held to higher industry standards than generic, digital advertising like HIPAA, patient privacy and practices of advertisement ethical standards. These campaigns are more concerned with intent-driven search terms, such as 'urgent care near me' or 'the best dermatologist in [city]'. It means that the user is seeking some medical assistance. Trust and urgency are also very essential components here and the ad messages need to reassure as well as educate. The typical healthcare PPC ads are search ads (mainly on Google and Bing), retargeting ads to display to the visitors who did not immediately convert, video ads on such platforms as YouTube to create brand awareness, and social media ads on Facebook and Instagram to advertise lifestyle-related services and procedures or elective treatments. Collectively, these types of ads can create a strong funnel that will allow turning potential patients into customers on each step of their way. Healthcare is a serious business and trust is all what matters. Patients do not shop online for healthcare offerings like they do products on other websites because their needs are aimed at getting an effective healthcare provider who will help them address an actual medical concern. This is the reason Paid marketing services are important: SRP Intent Is High ROI: Any visitor searching in the sphere of medical services is normally in need of them. But this is when it will be most appropriate to show relevant, well-designed PPC advertisements. Rapid Appearance: SEO has a long process. PPC places you on page one. Local Targeting: In this case, hyperlocal targeting means that your ads will be shown to users in a radius of certain miles around your clinic or hospital. Data-Informed Adjustments: You can track all your dollars using detailed analytics so you can see what is generating calls, forms and walk-ins. Google Ads stands out as the most effective channel for healthcare PPC management services and there is an obvious reason. As opposed to passive users of the social media platforms, patients seek answers, cures, or emergency medical care in Google. This is what makes Google Ads an excellent solution to access the real-time interest of the people, particularly in the fields where time is of the essence, such as the healthcare sphere. Most healthcare PPC strategies are based on Search Campaigns. They are provoked by keywords and queries like 'child psychologist near me' or 'knee pain treatment in [city]' retrieving patients who are ready to act and of high intent. Clinics that deal with emergencies or urgent conditions cannot do without Call-Only Campaigns. They do not make patients visit the site but instead call them and this is usually the best option in cases where time is a constraint such as a toothache, trauma, or fever. Such a placement at the top of the local search results is possible with a set of Location-Based Ads, particularly, with a well-rounded Google My Business profile. This is particularly strong with those practitioners who operate in competitive urban markets. Long tail searches like '24-hour dental emergencies in Mumbai' should be tried in your Google text ads to get the best of your campaigns. Such keywords are narrow, non competent, and are likely to convert better. It is also important not to be non-compliant by using prohibited words hence Google does not allow advertising of any procedures and treatments. Finally, do not disregard ad extensions, such as callout extensions, to highlight the main benefits, location extensions, so that the map is shown, and a sitelink extension that will lead the user to a certain page on the site with a certain service. These may reveal another huge difference in your click-through rate and the running of your ad. While Google captures intent , platforms like Facebook and Instagram capture attention . These forums suit the best when it comes to: Marketing of elective surgery (e.g. cosmetic surgery, IVF, weight-loss clinic) Bribing those that went to your site but did not take advantage of it Creating awareness of new services or clinics The social advertisement should follow the policies of the platform and not be sentimentalistic. Good advertisements concentrate on doctor credentials, change, convenience or patient stories. Accuracy is important in PPC and health care marketing is a major industry. You are not interested in clicking away and just target those who need your services. Location Targeting: Include geo-fences of your service location. Targeting device: Mobile device with mobile-first approach to walk-in or urgent care clinics. Demographic Filters: Gender, age, parental status- highly useful in OB-GYN, fertility or children categories. Dayparting: displaying advertisements at your working times (when you can get a phone call or make a booking). Retargeting: Display advertisement to people who visited in the past or those who left the appointment forms. Taken together, these methods help you ensure the right kind of budget is put down on your PPC healthcare budget for high-intent users who are most likely to book. PPC is misapplied even by experienced practices. The following are among the best pitfalls: General Broad Keyword Targeting: Doctor near me is too broad; the more narrow the better. Sending Ads to Homepage: Homepages convert seldomly. Apply landing pages. Mobile Optimization: Most of the healthcare searches are mobile. No Negative Keywords: You do not want to capture job seekers and students on your adverts. Foregoing Retargeting: Most patients require repeated touchpoints before they book. The savings of budget and performance improvement of your PPC for Healthcare campaigns comes with avoiding such errors. Not all agencies are created equal. A Paid Ads Agency that understands healthcare will: Stay compliant with HIPAA and platform policies Write medical copy that converts without overpromising Understand patient psychology Use tools like call tracking and form analytics Continuously test and optimize for best ROI Include those who provide healthcare PPC management services, have examples of cases, and know the particulars of the required medical niche, whether it is dermatology, urgent care, mental health, or diagnostics. AI, automation, and machine learning are developing at an accelerated speed, and so is the next example: Artificial Intelligence-Driven Ad Creation : Patient-centric ad generation depending on the search activity Voice Search Optimization : Hey Google, please find me a pediatrician near me Omnichannel PPC: merged campaigns in Google, Facebook, Youtube, OTT Predictive Targeting: Targeting on the current patient behaviors and their health history to foresee their future needs Clinics oriented on the future will adopt such technologies through the assistance of a quality Paid Ads Agency that is aware of the current issues of the healthcare field. PPC for Healthcare is no longer just of the nice-to-have category, it is essential. Your online presence will be the key to defining how booked out you will be with patients since they usually consult Google even before dialing the doctor. The appropriate healthcare PPC management services partner will allow you to acquire more patients, reduce the cost of acquiring one patient, and achieve quantitative growth every month. When you want Paid marketing services that know HIPAA, patient psyche, and ROI, you need a team that eats, sleeps and breathes healthcare advertising. TIME BUSINESS NEWS
Time Business News
3 days ago
- Business
- Time Business News
Integrated Communications: Why the Smartest Local Brands
In today's competitive market, it's no longer enough for a business to just 'look good' or 'run ads.' Whether you're a boutique owner, local electrician, or service-based entrepreneur, the most successful brands today are doing something smarter: combining PR, branding, and performance marketing into one cohesive communication strategy. This integrated approach helps local businesses build trust, tell their story, and—most importantly—drive real results. When your messaging is unified across all touchpoints, customers are more likely to recognize you, remember you, and buy from you. Let's take a closer look at why integrated communications is the future for local businesses—and how you can start putting it into action. 1. Unified Messaging Builds Trust in Your Community When your public relations, branding, and marketing efforts all tell the same story, your business starts to feel more trustworthy and professional. This is especially important for small and local businesses, where reputation is everything. Your press mentions, Google reviews, social media posts, and even paid ads should all reinforce the same message: who you are, what you offer, and why people should choose you. Martha Bowen, Marketing & New Business Manager at Boldspace, shares, 'For local businesses, clear and consistent messaging across all platforms builds long-term trust. Integrated communications make sure your story isn't just heard; it's believed.' Whether you're featured in a community blog or sending out an email newsletter, every message should support your brand values and reassure customers they're making the right choice. 2. Branding Is More Than a Logo—It's How People Feel About You Many local business owners think branding is just about visuals. But in reality, branding is about emotion—it's the gut feeling people get when they see your name. A strong brand identity, reinforced by both PR and performance marketing, helps you stand out from the competition. It's not just about being known—it's about being remembered for the right reasons. With integrated communications, your branding efforts are supported at every level: your logo appears on local event sponsorships (PR), your mission is shared on social media (marketing), and your customer reviews reflect your values (reputation). It all adds up to a powerful perception in your market. 3. PR Gives You Credibility, Marketing Gives You Reach For local brands, credibility often starts with word of mouth—but it doesn't have to stop there. Public relations can amplify your reputation by getting your business featured in local news, industry blogs, or community forums. But PR on its own may not bring in leads immediately. That's where performance marketing (like Facebook Ads or Google Ads) steps in—driving traffic, bookings, and sales. Gerrid Smith, Chief Marketing Officer at Joy Organics, explains, 'When local businesses align PR with performance marketing, they create a powerful flywheel—credibility attracts attention, and advertising capitalizes on it.' By combining both, you're not just building awareness—you're converting it into growth. 4. Measurement and Optimization Become Easier One of the biggest advantages of integrated communications is that everything becomes easier to track. When your PR, branding, and marketing efforts are aligned, you can see clearly what's working and what needs improvement. You're no longer guessing whether a social post, ad, or blog drove new customers; you're looking at the full picture. This lets you spend smarter, not more. Plus, when everything is aligned under one strategy, you can pivot quickly—whether it's to respond to local trends, manage a PR crisis, or launch a new service. Conclusion: The Power of One Voice Whether you're running a salon, a plumbing business, or a neighborhood café, integrated communications can take your local brand to the next level. When your PR, branding, and marketing all work together, you create one powerful voice that your customers recognize and trust. Start small—unify your message, align your visuals, and make sure your online presence reflects who you are. From there, you can expand into local media, strategic advertising, and long-term brand storytelling that keeps customers coming back. In a crowded local market, the loudest voice doesn't always win—the clearest and most consistent one does. TIME BUSINESS NEWS
