Google launches Commerce Media Suite to help brands boost sales on quick commerce platforms
has rolled out its new Commerce Media Suite in India to help brands and merchants reach more customers and increase sales on quick commerce and
e-commerce marketplaces
. The launch comes ahead of the festive season and the suite will be available through
Google Ads
. It will allow brands to target high-intent shoppers across Google's platforms — including Search, Shopping, YouTube, Display, Discover, and Gmail — and drive them directly to marketplace listings on platforms like
Blinkit
,
Swiggy
,
Zepto
, and Myntra.
Google says the Commerce Media Suite uses AI-driven performance tools, offers more transparency, provides self-service options, and gives brands access to first-party marketplace data. It also enables product-level measurement, so companies can track the direct impact of their ad spend on product and category sales.
Bhaskar Ramesh, Director, Omni-channel Businesses, Google India said 'Today, consumers demand immediacy and convenience, clearly demonstrated by the rise of quick commerce. To help brands capitalize on this, Commerce Media Suite opens fresh pathways for discovery across Google and YouTube, driving stronger results on quick commerce as well as e-commerce – a crucial advantage, especially during peak demand seasons.'
Blinkit is among the first partners to adopt the solution. Anish Acharya, Director–Ad Monetization and Pricing at Blinkit, said, 'In today's cluttered market, Google's Commerce Media Suite offers a significant opportunity for our great brands to cut through the noise and connect with the modern consumer. We believe this will be a game-changer for brands leveraging the growing demand for immediacy, especially with the festive season approaching, making the most of Blinkit's remarkably high conversion rates.'
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The company claimed that several brands have already seen strong returns from the tool. ITC Aashirvaad Select achieved a 4x return on ad spend using Google Ads to boost sales on Blinkit. RENÉE Cosmetics saw an 11.5% rise in sales and a 48% drop in cost per order.
'The commerce media solution helps us reach our audience where they are, with the convenience they expect,' said Jitendra Rawal, Head of eCommerce, RENÉE Cosmetics. 'It's allowed us to efficiently connect with customers looking for our products and significantly drive incremental sales via Google campaigns.'
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