Latest news with #Lamborghini
Top Gear
43 minutes ago
- Automotive
- Top Gear
Lamborghini ditched its V10 for a V8 in the new Temerario. Here's how it sounds
Advertisement Video Watch Top Gear's review of the 907bhp base car: "This is what baby Lamborghinis should be about" 15 minutes 7 seconds 'I have to admit I loved the car because of the engine,' Lamborghini boss Stephan Winkelmann told about the old Huracán. That 5.2-litre V10 - which also did fine, fine service in the Audi R8 - has been retired from very active duty, and in its place comes... a V8 . A turbo V8. What? How? Why? 'We had to decide years ago, from scratch, to do something exceptional, completely new,' Winkelmann added, noting how the Temerario's ambitions for outright power wouldn't have 'been feasible' with the old nat-asp V10. And this new 'baby' Lambo has a tonne of power: 907bhp to be precise, delivered right up to 10,000rpm. That's mad. Advertisement - Page continues below Finally, we've had our first go in the new, more comfortable, still nutjob-quick supercar. How does that sound compare to the old screaming V10? And what's it like around a track? Over to Top Gear's Tom Ford for the answers... Read the full Lamborghini Temerario review here You might like Advertisement - Page continues below Thank you for subscribing to our newsletter. Look out for your regular round-up of news, reviews and offers in your inbox. Get all the latest news, reviews and exclusives, direct to your inbox. Lamborghini Temerario Video Supercars News See more on Lamborghini
The Advertiser
44 minutes ago
- Automotive
- The Advertiser
GWM teases Ferrari-fighting supercar
GWM is set to unveil its first supercar as it looks to muscle in on Ferrari, Lamborghini and McLaren turf. Company chairman Wei Jiajun posted an image of what appears to be a low-slung, two-door sports car on social media to celebrate the automaker's 35th anniversary. The vehicle under a silk cover sits below the waist height of the executives surrounding it, with a low bonnet and arching rear silhouette suggesting it has a mid-mounted powertrain. To be launched under a new 'super luxury' sub-brand called Confidence Auto, development of a GWM supercar was confirmed by GWM chief technology officer Wu Huixiao earlier this year. CarExpert can save you thousands on a new car. Click here to get a great deal. The confirmation came with the bold promise it would be better than the Ferrari SF90, the Italian brand's first plug-in hybrid (PHEV) supercar. In Australia, the SF90 has a list price of $846,888, meaning a price tag of more than $1 million once on-road costs are added. Car News China reports the GWM supercar will be priced at $US140,000 ($A211,600), to be cheaper than both the SF90 and the $A398,975 Yangwang U9 electric supercar made by rival BYD. The flagship Yangwang – a brand under consideration for Australia – uses four electric motors to give the electric U9 a 960kW output with a 2.36-second 0-100km/h claim and top speed of 309km/h. It's not the only Chinese supercar, with GAC's Hyptec brand offering the SSR with a 900kW/1230Nm tri-motor electric powertrain that gives it a claimed 0-100km/h time of as low as 1.9 seconds. ABOVE: Hyptec SSR, Yangwang U9 Ferrari's SF90 uses a mid-mounted 4.0-litre twin-turbocharged V8 engine and a trio of electric motors to produce 735kW/800Nm, enabling a 2.5-second 0-100km/h time and 340km/h top speed. GWM showed off a 4.0-litre V8 petrol engine of its own earlier this year, developed entirely in-house and designed as part of a PHEV powertrain. The V8 was originally destined for a large pickup truck to compete with the Ford F-150, Chevrolet Silverado and Ram 1500 in the US. Those plans have been put on hold given the import tariffs introduced on Chinese-made vehicles by US President Donald Trump. While GWM has previously suggested the engine's physical dimensions ruled it out for the supercar, it could be repurposed given the idling of the V8 US truck project. GWM International vice-president James Yang told Australia media in Shanghai earlier this year the new V8 was under consideration for several models to be sold in China and export markets, including Australia. "For the past three-four years we have been working on this V8, including lab as well as real-world testing," said Mr Wang. Mr Wang also suggested the V8 is under consideration for GWM models, including the Tank 300 off-roader. MORE: GWM reveals its first V8 – and the hardcore Tank 300 Hooke off-roader MORE: Inside Chinese GWM's plan to take on American pickups… potentially even in the US Content originally sourced from: GWM is set to unveil its first supercar as it looks to muscle in on Ferrari, Lamborghini and McLaren turf. Company chairman Wei Jiajun posted an image of what appears to be a low-slung, two-door sports car on social media to celebrate the automaker's 35th anniversary. The vehicle under a silk cover sits below the waist height of the executives surrounding it, with a low bonnet and arching rear silhouette suggesting it has a mid-mounted powertrain. To be launched under a new 'super luxury' sub-brand called Confidence Auto, development of a GWM supercar was confirmed by GWM chief technology officer Wu Huixiao earlier this year. CarExpert can save you thousands on a new car. Click here to get a great deal. The confirmation came with the bold promise it would be better than the Ferrari SF90, the Italian brand's first plug-in hybrid (PHEV) supercar. In Australia, the SF90 has a list price of $846,888, meaning a price tag of more than $1 million once on-road costs are added. Car News China reports the GWM supercar will be priced at $US140,000 ($A211,600), to be cheaper than both the SF90 and the $A398,975 Yangwang U9 electric supercar made by rival BYD. The flagship Yangwang – a brand under consideration for Australia – uses four electric motors to give the electric U9 a 960kW output with a 2.36-second 0-100km/h claim and top speed of 309km/h. It's not the only Chinese supercar, with GAC's Hyptec brand offering the SSR with a 900kW/1230Nm tri-motor electric powertrain that gives it a claimed 0-100km/h time of as low as 1.9 seconds. ABOVE: Hyptec SSR, Yangwang U9 Ferrari's SF90 uses a mid-mounted 4.0-litre twin-turbocharged V8 engine and a trio of electric motors to produce 735kW/800Nm, enabling a 2.5-second 0-100km/h time and 340km/h top speed. GWM showed off a 4.0-litre V8 petrol engine of its own earlier this year, developed entirely in-house and designed as part of a PHEV powertrain. The V8 was originally destined for a large pickup truck to compete with the Ford F-150, Chevrolet Silverado and Ram 1500 in the US. Those plans have been put on hold given the import tariffs introduced on Chinese-made vehicles by US President Donald Trump. While GWM has previously suggested the engine's physical dimensions ruled it out for the supercar, it could be repurposed given the idling of the V8 US truck project. GWM International vice-president James Yang told Australia media in Shanghai earlier this year the new V8 was under consideration for several models to be sold in China and export markets, including Australia. "For the past three-four years we have been working on this V8, including lab as well as real-world testing," said Mr Wang. Mr Wang also suggested the V8 is under consideration for GWM models, including the Tank 300 off-roader. MORE: GWM reveals its first V8 – and the hardcore Tank 300 Hooke off-roader MORE: Inside Chinese GWM's plan to take on American pickups… potentially even in the US Content originally sourced from: GWM is set to unveil its first supercar as it looks to muscle in on Ferrari, Lamborghini and McLaren turf. Company chairman Wei Jiajun posted an image of what appears to be a low-slung, two-door sports car on social media to celebrate the automaker's 35th anniversary. The vehicle under a silk cover sits below the waist height of the executives surrounding it, with a low bonnet and arching rear silhouette suggesting it has a mid-mounted powertrain. To be launched under a new 'super luxury' sub-brand called Confidence Auto, development of a GWM supercar was confirmed by GWM chief technology officer Wu Huixiao earlier this year. CarExpert can save you thousands on a new car. Click here to get a great deal. The confirmation came with the bold promise it would be better than the Ferrari SF90, the Italian brand's first plug-in hybrid (PHEV) supercar. In Australia, the SF90 has a list price of $846,888, meaning a price tag of more than $1 million once on-road costs are added. Car News China reports the GWM supercar will be priced at $US140,000 ($A211,600), to be cheaper than both the SF90 and the $A398,975 Yangwang U9 electric supercar made by rival BYD. The flagship Yangwang – a brand under consideration for Australia – uses four electric motors to give the electric U9 a 960kW output with a 2.36-second 0-100km/h claim and top speed of 309km/h. It's not the only Chinese supercar, with GAC's Hyptec brand offering the SSR with a 900kW/1230Nm tri-motor electric powertrain that gives it a claimed 0-100km/h time of as low as 1.9 seconds. ABOVE: Hyptec SSR, Yangwang U9 Ferrari's SF90 uses a mid-mounted 4.0-litre twin-turbocharged V8 engine and a trio of electric motors to produce 735kW/800Nm, enabling a 2.5-second 0-100km/h time and 340km/h top speed. GWM showed off a 4.0-litre V8 petrol engine of its own earlier this year, developed entirely in-house and designed as part of a PHEV powertrain. The V8 was originally destined for a large pickup truck to compete with the Ford F-150, Chevrolet Silverado and Ram 1500 in the US. Those plans have been put on hold given the import tariffs introduced on Chinese-made vehicles by US President Donald Trump. While GWM has previously suggested the engine's physical dimensions ruled it out for the supercar, it could be repurposed given the idling of the V8 US truck project. GWM International vice-president James Yang told Australia media in Shanghai earlier this year the new V8 was under consideration for several models to be sold in China and export markets, including Australia. "For the past three-four years we have been working on this V8, including lab as well as real-world testing," said Mr Wang. Mr Wang also suggested the V8 is under consideration for GWM models, including the Tank 300 off-roader. MORE: GWM reveals its first V8 – and the hardcore Tank 300 Hooke off-roader MORE: Inside Chinese GWM's plan to take on American pickups… potentially even in the US Content originally sourced from: GWM is set to unveil its first supercar as it looks to muscle in on Ferrari, Lamborghini and McLaren turf. Company chairman Wei Jiajun posted an image of what appears to be a low-slung, two-door sports car on social media to celebrate the automaker's 35th anniversary. The vehicle under a silk cover sits below the waist height of the executives surrounding it, with a low bonnet and arching rear silhouette suggesting it has a mid-mounted powertrain. To be launched under a new 'super luxury' sub-brand called Confidence Auto, development of a GWM supercar was confirmed by GWM chief technology officer Wu Huixiao earlier this year. CarExpert can save you thousands on a new car. Click here to get a great deal. The confirmation came with the bold promise it would be better than the Ferrari SF90, the Italian brand's first plug-in hybrid (PHEV) supercar. In Australia, the SF90 has a list price of $846,888, meaning a price tag of more than $1 million once on-road costs are added. Car News China reports the GWM supercar will be priced at $US140,000 ($A211,600), to be cheaper than both the SF90 and the $A398,975 Yangwang U9 electric supercar made by rival BYD. The flagship Yangwang – a brand under consideration for Australia – uses four electric motors to give the electric U9 a 960kW output with a 2.36-second 0-100km/h claim and top speed of 309km/h. It's not the only Chinese supercar, with GAC's Hyptec brand offering the SSR with a 900kW/1230Nm tri-motor electric powertrain that gives it a claimed 0-100km/h time of as low as 1.9 seconds. ABOVE: Hyptec SSR, Yangwang U9 Ferrari's SF90 uses a mid-mounted 4.0-litre twin-turbocharged V8 engine and a trio of electric motors to produce 735kW/800Nm, enabling a 2.5-second 0-100km/h time and 340km/h top speed. GWM showed off a 4.0-litre V8 petrol engine of its own earlier this year, developed entirely in-house and designed as part of a PHEV powertrain. The V8 was originally destined for a large pickup truck to compete with the Ford F-150, Chevrolet Silverado and Ram 1500 in the US. Those plans have been put on hold given the import tariffs introduced on Chinese-made vehicles by US President Donald Trump. While GWM has previously suggested the engine's physical dimensions ruled it out for the supercar, it could be repurposed given the idling of the V8 US truck project. GWM International vice-president James Yang told Australia media in Shanghai earlier this year the new V8 was under consideration for several models to be sold in China and export markets, including Australia. "For the past three-four years we have been working on this V8, including lab as well as real-world testing," said Mr Wang. Mr Wang also suggested the V8 is under consideration for GWM models, including the Tank 300 off-roader. MORE: GWM reveals its first V8 – and the hardcore Tank 300 Hooke off-roader MORE: Inside Chinese GWM's plan to take on American pickups… potentially even in the US Content originally sourced from:
The Advertiser
5 hours ago
- Automotive
- The Advertiser
Lamborghini focusing on exclusivity, residual values after huge sales growth
While some luxury carmakers pursue rapid expansion, Lamborghini is opting to stabilise production at just over 10,000 units annually, despite demand for its latest models like the hybrid V8-powered Temerario far exceeding supply. Lamborghini's global sales jumped from 3815 in 2017 to 10,687 in 2024, largely thanks to the introduction of the Urus in 2018. However the brand is now holding steady at around 10,000 units as its optimal production capacity. Speaking to CarExpert, Lamborghini CEO Stephan Winkelmann said the company has already sold out roughly one year's worth of Temerario production, despite most customers not having driven the car or even seen it in person. "We covered already, more or less, one year of production, which is a good sign. None of the customers have driven the car, they have barely seen the car," he said. CarExpert can save you thousands on a new car. Click here to get a great deal. Like the Huracan it replaces, Lamborghini produces the body-in-white for the Temerario in Germany while final assembly for the roughly 2500 units per year take place in Italy. The brand's operating profits are now the best in the entire Volkswagen Group, with 2024 representing A$1.5 billion, up from A$700 million in 2021. Despite strong demand for all three of its models, Lamborghini has no plans to scale up significantly. "We want to keep so it's not about the number of cars we sell. It's about having a good balance between order bank and residual value, and also in terms of financial results, we have to have the opportunity to reinvest in the future," Mr Winkelmann explained. The company's current model range – the Aventador-replacing Revuelto, the new Temerario, and the Urus SUV – is seen as sufficient to sustain its annual production cap. "With the three models, we are more or less on the level we want to keep," Mr Winkelmann added. Asked whether Lamborghini could grow to 12 or 15,000 units annually by 2030, Mr Winkelmann dismissed the idea as neither a target nor a priority. "The goal is to start the derivatisation of the cars we have now, to work on the fourth model. So we have a lot on our plate, and now we have had the growth we need to stabilise, and we will see what is happening next," he said. Mr Winkelmann noted that macroeconomic trends are already prompting caution in the luxury space. "If the economy is turning into a, let's say, shrinking of the market, which is already happening because the peak was reached in 2023, 2024 is already lower. And we see also 2025 lower than '24," he said. While other luxury brands have been heavily impacted by downturns in China, Mr Winkelmann said Lamborghini has been more resilient. "We were not overexposed in China. The majority of the luxury brands were overexposed in China. So already in the past years, they suffered much more than what was necessary," he said. The CEO also touched on the broader evolution of luxury car ownership, with more buyers seeking exclusivity and emotional value over pure performance specs. "More and more is about what money can't buy. So the purchase of one car is just the starting point, so this is the starting point now and then you have to organise a lot of events, a lot of things which are crucial to what they think is important to be part of the brand," he said. "And this is something which is evolving constantly, and it's growing. It's something which was not like this a couple of decades ago." Lamborghini's strategy, according to Mr Winkelmann, is about maintaining long-term brand strength – not chasing volume. "You have to be disruptive by keeping the Lamborghini brand a shining star… There is no value standing still. It is a constant [state pf] adaptation," he said. Lamborghini sold 273 cars in Australia in 2024, beating Ferrari for the first time by 27 units. Content originally sourced from: While some luxury carmakers pursue rapid expansion, Lamborghini is opting to stabilise production at just over 10,000 units annually, despite demand for its latest models like the hybrid V8-powered Temerario far exceeding supply. Lamborghini's global sales jumped from 3815 in 2017 to 10,687 in 2024, largely thanks to the introduction of the Urus in 2018. However the brand is now holding steady at around 10,000 units as its optimal production capacity. Speaking to CarExpert, Lamborghini CEO Stephan Winkelmann said the company has already sold out roughly one year's worth of Temerario production, despite most customers not having driven the car or even seen it in person. "We covered already, more or less, one year of production, which is a good sign. None of the customers have driven the car, they have barely seen the car," he said. CarExpert can save you thousands on a new car. Click here to get a great deal. Like the Huracan it replaces, Lamborghini produces the body-in-white for the Temerario in Germany while final assembly for the roughly 2500 units per year take place in Italy. The brand's operating profits are now the best in the entire Volkswagen Group, with 2024 representing A$1.5 billion, up from A$700 million in 2021. Despite strong demand for all three of its models, Lamborghini has no plans to scale up significantly. "We want to keep so it's not about the number of cars we sell. It's about having a good balance between order bank and residual value, and also in terms of financial results, we have to have the opportunity to reinvest in the future," Mr Winkelmann explained. The company's current model range – the Aventador-replacing Revuelto, the new Temerario, and the Urus SUV – is seen as sufficient to sustain its annual production cap. "With the three models, we are more or less on the level we want to keep," Mr Winkelmann added. Asked whether Lamborghini could grow to 12 or 15,000 units annually by 2030, Mr Winkelmann dismissed the idea as neither a target nor a priority. "The goal is to start the derivatisation of the cars we have now, to work on the fourth model. So we have a lot on our plate, and now we have had the growth we need to stabilise, and we will see what is happening next," he said. Mr Winkelmann noted that macroeconomic trends are already prompting caution in the luxury space. "If the economy is turning into a, let's say, shrinking of the market, which is already happening because the peak was reached in 2023, 2024 is already lower. And we see also 2025 lower than '24," he said. While other luxury brands have been heavily impacted by downturns in China, Mr Winkelmann said Lamborghini has been more resilient. "We were not overexposed in China. The majority of the luxury brands were overexposed in China. So already in the past years, they suffered much more than what was necessary," he said. The CEO also touched on the broader evolution of luxury car ownership, with more buyers seeking exclusivity and emotional value over pure performance specs. "More and more is about what money can't buy. So the purchase of one car is just the starting point, so this is the starting point now and then you have to organise a lot of events, a lot of things which are crucial to what they think is important to be part of the brand," he said. "And this is something which is evolving constantly, and it's growing. It's something which was not like this a couple of decades ago." Lamborghini's strategy, according to Mr Winkelmann, is about maintaining long-term brand strength – not chasing volume. "You have to be disruptive by keeping the Lamborghini brand a shining star… There is no value standing still. It is a constant [state pf] adaptation," he said. Lamborghini sold 273 cars in Australia in 2024, beating Ferrari for the first time by 27 units. Content originally sourced from: While some luxury carmakers pursue rapid expansion, Lamborghini is opting to stabilise production at just over 10,000 units annually, despite demand for its latest models like the hybrid V8-powered Temerario far exceeding supply. Lamborghini's global sales jumped from 3815 in 2017 to 10,687 in 2024, largely thanks to the introduction of the Urus in 2018. However the brand is now holding steady at around 10,000 units as its optimal production capacity. Speaking to CarExpert, Lamborghini CEO Stephan Winkelmann said the company has already sold out roughly one year's worth of Temerario production, despite most customers not having driven the car or even seen it in person. "We covered already, more or less, one year of production, which is a good sign. None of the customers have driven the car, they have barely seen the car," he said. CarExpert can save you thousands on a new car. Click here to get a great deal. Like the Huracan it replaces, Lamborghini produces the body-in-white for the Temerario in Germany while final assembly for the roughly 2500 units per year take place in Italy. The brand's operating profits are now the best in the entire Volkswagen Group, with 2024 representing A$1.5 billion, up from A$700 million in 2021. Despite strong demand for all three of its models, Lamborghini has no plans to scale up significantly. "We want to keep so it's not about the number of cars we sell. It's about having a good balance between order bank and residual value, and also in terms of financial results, we have to have the opportunity to reinvest in the future," Mr Winkelmann explained. The company's current model range – the Aventador-replacing Revuelto, the new Temerario, and the Urus SUV – is seen as sufficient to sustain its annual production cap. "With the three models, we are more or less on the level we want to keep," Mr Winkelmann added. Asked whether Lamborghini could grow to 12 or 15,000 units annually by 2030, Mr Winkelmann dismissed the idea as neither a target nor a priority. "The goal is to start the derivatisation of the cars we have now, to work on the fourth model. So we have a lot on our plate, and now we have had the growth we need to stabilise, and we will see what is happening next," he said. Mr Winkelmann noted that macroeconomic trends are already prompting caution in the luxury space. "If the economy is turning into a, let's say, shrinking of the market, which is already happening because the peak was reached in 2023, 2024 is already lower. And we see also 2025 lower than '24," he said. While other luxury brands have been heavily impacted by downturns in China, Mr Winkelmann said Lamborghini has been more resilient. "We were not overexposed in China. The majority of the luxury brands were overexposed in China. So already in the past years, they suffered much more than what was necessary," he said. The CEO also touched on the broader evolution of luxury car ownership, with more buyers seeking exclusivity and emotional value over pure performance specs. "More and more is about what money can't buy. So the purchase of one car is just the starting point, so this is the starting point now and then you have to organise a lot of events, a lot of things which are crucial to what they think is important to be part of the brand," he said. "And this is something which is evolving constantly, and it's growing. It's something which was not like this a couple of decades ago." Lamborghini's strategy, according to Mr Winkelmann, is about maintaining long-term brand strength – not chasing volume. "You have to be disruptive by keeping the Lamborghini brand a shining star… There is no value standing still. It is a constant [state pf] adaptation," he said. Lamborghini sold 273 cars in Australia in 2024, beating Ferrari for the first time by 27 units. Content originally sourced from: While some luxury carmakers pursue rapid expansion, Lamborghini is opting to stabilise production at just over 10,000 units annually, despite demand for its latest models like the hybrid V8-powered Temerario far exceeding supply. Lamborghini's global sales jumped from 3815 in 2017 to 10,687 in 2024, largely thanks to the introduction of the Urus in 2018. However the brand is now holding steady at around 10,000 units as its optimal production capacity. Speaking to CarExpert, Lamborghini CEO Stephan Winkelmann said the company has already sold out roughly one year's worth of Temerario production, despite most customers not having driven the car or even seen it in person. "We covered already, more or less, one year of production, which is a good sign. None of the customers have driven the car, they have barely seen the car," he said. CarExpert can save you thousands on a new car. Click here to get a great deal. Like the Huracan it replaces, Lamborghini produces the body-in-white for the Temerario in Germany while final assembly for the roughly 2500 units per year take place in Italy. The brand's operating profits are now the best in the entire Volkswagen Group, with 2024 representing A$1.5 billion, up from A$700 million in 2021. Despite strong demand for all three of its models, Lamborghini has no plans to scale up significantly. "We want to keep so it's not about the number of cars we sell. It's about having a good balance between order bank and residual value, and also in terms of financial results, we have to have the opportunity to reinvest in the future," Mr Winkelmann explained. The company's current model range – the Aventador-replacing Revuelto, the new Temerario, and the Urus SUV – is seen as sufficient to sustain its annual production cap. "With the three models, we are more or less on the level we want to keep," Mr Winkelmann added. Asked whether Lamborghini could grow to 12 or 15,000 units annually by 2030, Mr Winkelmann dismissed the idea as neither a target nor a priority. "The goal is to start the derivatisation of the cars we have now, to work on the fourth model. So we have a lot on our plate, and now we have had the growth we need to stabilise, and we will see what is happening next," he said. Mr Winkelmann noted that macroeconomic trends are already prompting caution in the luxury space. "If the economy is turning into a, let's say, shrinking of the market, which is already happening because the peak was reached in 2023, 2024 is already lower. And we see also 2025 lower than '24," he said. While other luxury brands have been heavily impacted by downturns in China, Mr Winkelmann said Lamborghini has been more resilient. "We were not overexposed in China. The majority of the luxury brands were overexposed in China. So already in the past years, they suffered much more than what was necessary," he said. The CEO also touched on the broader evolution of luxury car ownership, with more buyers seeking exclusivity and emotional value over pure performance specs. "More and more is about what money can't buy. So the purchase of one car is just the starting point, so this is the starting point now and then you have to organise a lot of events, a lot of things which are crucial to what they think is important to be part of the brand," he said. "And this is something which is evolving constantly, and it's growing. It's something which was not like this a couple of decades ago." Lamborghini's strategy, according to Mr Winkelmann, is about maintaining long-term brand strength – not chasing volume. "You have to be disruptive by keeping the Lamborghini brand a shining star… There is no value standing still. It is a constant [state pf] adaptation," he said. Lamborghini sold 273 cars in Australia in 2024, beating Ferrari for the first time by 27 units. Content originally sourced from:
7NEWS
5 hours ago
- Automotive
- 7NEWS
Lamborghini focusing on exclusivity, residual values after huge sales growth
While some luxury carmakers pursue rapid expansion, Lamborghini is opting to stabilise production at just over 10,000 units annually, despite demand for its latest models like the hybrid V8-powered Temerario far exceeding supply. Lamborghini's global sales jumped from 3815 in 2017 to 10,687 in 2024, largely thanks to the introduction of the Urus in 2018. However the brand is now holding steady at around 10,000 units as its optimal production capacity. Speaking to CarExpert, Lamborghini CEO Stephan Winkelmann said the company has already sold out roughly one year's worth of Temerario production, despite most customers not having driven the car or even seen it in person. 'We covered already, more or less, one year of production, which is a good sign. None of the customers have driven the car, they have barely seen the car,' he said. CarExpert can save you thousands on a new car. Click here to get a great deal. Like the Huracan it replaces, Lamborghini produces the body-in-white for the Temerario in Germany while final assembly for the roughly 2500 units per year take place in Italy. The brand's operating profits are now the best in the entire Volkswagen Group, with 2024 representing A$1.5 billion, up from A$700 million in 2021. Despite strong demand for all three of its models, Lamborghini has no plans to scale up significantly. 'We want to keep so it's not about the number of cars we sell. It's about having a good balance between order bank and residual value, and also in terms of financial results, we have to have the opportunity to reinvest in the future,' Mr Winkelmann explained. The company's current model range – the Aventador -replacing Revuelto, the new Temerario, and the Urus SUV – is seen as sufficient to sustain its annual production cap. 'With the three models, we are more or less on the level we want to keep,' Mr Winkelmann added. Asked whether Lamborghini could grow to 12 or 15,000 units annually by 2030, Mr Winkelmann dismissed the idea as neither a target nor a priority. 'The goal is to start the derivatisation of the cars we have now, to work on the fourth model. So we have a lot on our plate, and now we have had the growth we need to stabilise, and we will see what is happening next,' he said. Mr Winkelmann noted that macroeconomic trends are already prompting caution in the luxury space. 'If the economy is turning into a, let's say, shrinking of the market, which is already happening because the peak was reached in 2023, 2024 is already lower. And we see also 2025 lower than '24,' he said. While other luxury brands have been heavily impacted by downturns in China, Mr Winkelmann said Lamborghini has been more resilient. 'We were not overexposed in China. The majority of the luxury brands were overexposed in China. So already in the past years, they suffered much more than what was necessary,' he said. The CEO also touched on the broader evolution of luxury car ownership, with more buyers seeking exclusivity and emotional value over pure performance specs. 'More and more is about what money can't buy. So the purchase of one car is just the starting point, so this is the starting point now and then you have to organise a lot of events, a lot of things which are crucial to what they think is important to be part of the brand,' he said. 'And this is something which is evolving constantly, and it's growing. It's something which was not like this a couple of decades ago.' Lamborghini's strategy, according to Mr Winkelmann, is about maintaining long-term brand strength – not chasing volume. 'You have to be disruptive by keeping the Lamborghini brand a shining star… There is no value standing still. It is a constant [state pf] adaptation,' he said. Lamborghini sold 273 cars in Australia in 2024, beating Ferrari for the first time by 27 units.
Perth Now
5 hours ago
- Automotive
- Perth Now
Lamborghini focusing on exclusivity, residual values after huge sales growth
While some luxury carmakers pursue rapid expansion, Lamborghini is opting to stabilise production at just over 10,000 units annually, despite demand for its latest models like the hybrid V8-powered Temerario far exceeding supply. Lamborghini's global sales jumped from 3815 in 2017 to 10,687 in 2024, largely thanks to the introduction of the Urus in 2018. However the brand is now holding steady at around 10,000 units as its optimal production capacity. Speaking to CarExpert, Lamborghini CEO Stephan Winkelmann said the company has already sold out roughly one year's worth of Temerario production, despite most customers not having driven the car or even seen it in person. 'We covered already, more or less, one year of production, which is a good sign. None of the customers have driven the car, they have barely seen the car,' he said. CarExpert can save you thousands on a new car. Click here to get a great deal. Supplied Credit: CarExpert Like the Huracan it replaces, Lamborghini produces the body-in-white for the Temerario in Germany while final assembly for the roughly 2500 units per year take place in Italy. The brand's operating profits are now the best in the entire Volkswagen Group, with 2024 representing A$1.5 billion, up from A$700 million in 2021. Despite strong demand for all three of its models, Lamborghini has no plans to scale up significantly. 'We want to keep so it's not about the number of cars we sell. It's about having a good balance between order bank and residual value, and also in terms of financial results, we have to have the opportunity to reinvest in the future,' Mr Winkelmann explained. Supplied Credit: CarExpert The company's current model range – the Aventador-replacing Revuelto, the new Temerario, and the Urus SUV – is seen as sufficient to sustain its annual production cap. 'With the three models, we are more or less on the level we want to keep,' Mr Winkelmann added. Asked whether Lamborghini could grow to 12 or 15,000 units annually by 2030, Mr Winkelmann dismissed the idea as neither a target nor a priority. 'The goal is to start the derivatisation of the cars we have now, to work on the fourth model. So we have a lot on our plate, and now we have had the growth we need to stabilise, and we will see what is happening next,' he said. Mr Winkelmann noted that macroeconomic trends are already prompting caution in the luxury space. 'If the economy is turning into a, let's say, shrinking of the market, which is already happening because the peak was reached in 2023, 2024 is already lower. And we see also 2025 lower than '24,' he said. While other luxury brands have been heavily impacted by downturns in China, Mr Winkelmann said Lamborghini has been more resilient. 'We were not overexposed in China. The majority of the luxury brands were overexposed in China. So already in the past years, they suffered much more than what was necessary,' he said. The CEO also touched on the broader evolution of luxury car ownership, with more buyers seeking exclusivity and emotional value over pure performance specs. Supplied Credit: CarExpert 'More and more is about what money can't buy. So the purchase of one car is just the starting point, so this is the starting point now and then you have to organise a lot of events, a lot of things which are crucial to what they think is important to be part of the brand,' he said. 'And this is something which is evolving constantly, and it's growing. It's something which was not like this a couple of decades ago.' Lamborghini's strategy, according to Mr Winkelmann, is about maintaining long-term brand strength – not chasing volume. 'You have to be disruptive by keeping the Lamborghini brand a shining star… There is no value standing still. It is a constant [state pf] adaptation,' he said. Lamborghini sold 273 cars in Australia in 2024, beating Ferrari for the first time by 27 units.
