Latest news with #Lionsgate
See - Sada Elbalad
20 hours ago
- Entertainment
- See - Sada Elbalad
Toronto Film Festival Adds Angelina Jolie's "Couture", "Good Fortune", "Christy", More
Yara Sameh It's a big news week for the 50th Toronto International Film Festival starting with announcement of their full Galas and Special Presentations section including world premieres of Aziz Ansari's Lionsgate Keanu Reeves and Seth Rogen comedy "Good Fortune," Maude Apatow's feature directorial debut "Poetic License," Isabel Coixet's "Three Goodbyes," James McAvoy's feature directorial debut "California Schemin'," Succession star Brian Cox's feature directorial debut "Glenrothan," Romain Gavras' "Sacrifice," David Michôd's "Christy," Yeon Sang-ho's "The Ugly," James Vanderbilt's "Nuremberg," and Alice Winocour's "Couture," as well as movies from Mamoru Hosoda, Zacharias Kunuk, Baz Luhrmann, Kleber Mendonça Filho, Jafar Panahi, Benny Safdie, and Gus Van Sant. Before "Waiting for Godot" begins its Broadway run on September 13, both Bill and Ted will be in TIFF; Keanu Reeves starring in "Good Fortune" and Alex Winter with the world premiere of his Adulthood. "Good Fortune," which first dropped a trailer at CinemaCon 2024, follows an angel named Gabriel, played by Reeves, who meddles in the lives of a struggling gig worker (Ansari) and a wealthy venture capitalist (Seth Rogen). "Poetic License" stars Method Man, Nico Parker, Andrew Barth Feldman, Cooper Hoffman, Maisy Stella and Leslie Mann. The movie follows Liz, a former therapist and soon-to-be empty nester, as she becomes the unexpected point of tension between two inseparable best friends and college seniors, Sam and Ari. Liz is forced to reexamine her life as the boys' friendship unravels in a fierce competition for her affection. Sony Pictures Classics' "Nuremberg" chronicles the true story of the eponymous post-WWII trials held by the Allies against the defeated Nazi regime. The pic centers on American psychiatrist Douglas Kelley (Rami Malek), who is tasked with determining whether Nazi prisoners are fit to stand trial for their war crimes. He finds himself in a complex battle of wits with Hermann Göring (Russell Crowe), Hitler's right-hand man. Michôd's "Christy" stars Sydney Sweeney as 1990s female boxer Christy Martin. Merritt Weaver, Ben Foster, and Katy O'Brian also star. Winocour's "Couture" stars Angelina Jolie as an American filmmaker who arrives in Paris for Fashion Week on a life-and-death journey, facing challenges and self-discovery. Jolie was at TIFF last year with the world premiere of "Without Blood," which she directed. The Oscar winner was also lauded at TIFF's awards gala. McAvoy's "California Schemin" tells the story of two Scottish lads from Dundee who conned the music industry by pretending to be an established Californian rap duo, bagging a record deal and appearing on MTV until their scam unraveled. "Glenrothan" also stars its director Cox, as well as Alan Cumming, Alexandra Shipp, and Shirley Henderson in a tale about two brothers, who following a violent exchange with their father on the day of their mother's funeral, sees the younger of the two leaving their Highland home for America. After forty years they reunite in the land of their birth. Rachel Lee Goldenberg's world premiere of 20th Century Studios' "Swiped" is inspired by the real-life story of the visionary founder of online dating platform Bumble. It introduces recent college grad Whitney Wolfe (Lily James) as she uses extraordinary grit and ingenuity to break into the male-dominated tech industry, launching an innovative, globally lauded dating app – two, actually, and paving the way to becoming the youngest female self-made billionaire. The movie was written by Bill Parker, Rachel Lee Goldenberg, and Kim Caramele. It also stars Jackson White, Myha'la, Ben Schnetzer, Pierson Fodé, Clea DuVall, Pedro Correa, Ian Colleti, Coral Peña, and Dan Stevens. The movie is produced by Jennifer Gibgot, Andrew Panay and James. It premieres on Hulu on September 19. "Train to Busan" filmmaker Yeon Sang-ho's new movie, the mystery thriller, "The Ugly," centers around a man's investigation into his long-lost mother's death. In a full reveal that other big fall and awards season movies are world premiering elsewhere, TIFF announced that Guillermo del Toro's "Frankenstein," starring Jacob Elordi and Oscar Isaac, is getting a North American premiere as well as Dwayne Johnson's movie "The Smashing Machine" from Benny Safdie and starring the former WWE wrestler as mixed-martial arts and UFC champion Mark Kerr. Meanwhile, Edward Berger's Colin Farrell, Tilda Swinton psychological drama thriller, "Ballad of a Small Player," is making its Canadian premiere at TIFF. It follows a high stakes gambler who is laying low in Macau whose past and debts start to catch up with him. He encounters a kindred spirit who might just hold the key to his salvation. In addition, the closing night movie is "Peak Everything" from Canadian director Anne Émond playing on the last night of the fest on Saturday, September 13. TIFF, presented by Rogers, takes place September 4–14. The festival invited movies from 30 countries. 2025 Galas (in alphabetical order): *previously announced *A Private Life | Rebecca Zlotowski | France North American Premiere Adulthood | Alex Winter | USA World Premiere Driver's Ed | Bobby Farrelly | USA World Premiere Eleanor the Great | Scarlett Johansson | USA North American Premiere Eternity | David Freyne | USA World Premiere Fuze | David Mackenzie | United Kingdom World Premiere Glenrothan | Brian Cox | United Kingdom World Premiere Good Fortune | Aziz Ansari | USA World Premiere *Hamnet | Chloé Zhao | United Kingdom Canadian Premiere *Homebound | Neeraj Ghaywan | India North American Premiere *John Candy: I Like Me | Colin Hanks | USA World Premiere Lilith Fair: Building a Mystery | Ally Pankiw | Canada World Premiere | USA Nuremberg | James Vanderbilt | USA World Premiere Palestine 36 | Annemarie Jacir | Palestine/United Kingdom/France/Denmark/Qatar/Saudi Arabia/Jordan World Premiere Peak Everything | Anne Émond | Canada | Closing Night Gala Toronto Premiere *Roofman | Derek Cianfrance | USA World Premiere *She Has No Name | Peter Ho-Sun Chan | Hong Kong/China North American Premiere Sholay | Ramesh Sippy | India | 50th Anniversary Restoration North American Premiere Swiped | Rachel Lee Goldenberg | USA World Premiere *The Choral | Nicholas Hytner | United Kingdom World Premiere Two Pianos | Arnaud Desplechin | France World Premiere 2025 Special Presentations (in alphabetical order): *previously announced A Pale View of Hills | Kei Ishikawa | Japan/United Kingdom/Poland North American Premiere A Poet | Simón Mesa Soto | Colombia/Germany/Sweden North American Premiere Bad Apples | Jonatan Etzler | United Kingdom World Premiere Ballad of a Small Player | Edward Berger | United Kingdom Canadian Premiere California Schemin' | James McAvoy | United Kingdom/USA World Premiere Calle Malaga | Maryam Touzani | Morocco/France/Spain/Germany/Belgium North American Premiere Charlie Harper | Tom Dean, Mac Eldridge | USA World Premiere Christy | David Michôd | USA World Premiere Couture | Alice Winocour | USA/France World Premiere Dead Man's Wire | Gus Van Sant | USA North American Premiere Degrassi: Whatever It Takes | Lisa Rideout | Canada World Premiere Easy's Waltz | Nic Pizzolatto | USA World Premiere EPiC: Elvis Presley in Concert | Baz Luhrmann | Australia/USA World Premiere Eternal Return | Yaniv Raz | United Kingdom/USA World Premiere Frankenstein | Guillermo del Toro | USA North American Premiere *Franz | Agnieszka Holland | Czech Republic/Germany/Poland World Premiere *Good News | Byun Sung-hyun | South Korea World Premiere *Hedda | Nia DaCosta | USA World Premiere If I Had Legs I'd Kick You | Mary Bronstein | USA Canadian Premiere It Was Just an Accident | Jafar Panahi | Iran/France/Luxembourg Canadian Premiere It Would Be Night in Caracas | Mariana Rondón, Marité Ugás | Mexico World Premiere Kokuho | Lee Sang-il | Japan North American Premiere Ky Nam Inn | Leon Le | Vietnam World Premiere Lovely Day | Philippe Falardeau | Canada World Premiere Meadowlarks | Tasha Hubbard | Canada World Premiere *Mile End Kicks | Chandler Levack | Canada World Premiere Monkey in a Cage | Anurag Kashyap | India World Premiere Nouvelle Vague | Richard Linklater | France Canadian Premiere Poetic License | Maude Apatow | USA World Premiere Primavera | Damiano Michieletto | Italy/France World Premiere Project Y | Lee Hwan | South Korea World Premiere *Rental Family | HIKARI | USA/Japan World Premiere Rose of Nevada | Mark Jenkin | United Kingdom North American Premiere Sacrifice | Romain Gavras | United Kingdom/Greece World Premiere Scarlet | Mamoru Hosoda | Japan North American Premiere Sentimental Value | Joachim Trier | Norway/France/Denmark/Germany/Sweden/United Kingdom Canadian Premiere Silent Friend | Ildikó Enyedi | Germany/Hungary/France North American Premiere Sirāt | Óliver Laxe | France/Spain North American Premiere Sound of Falling | Mascha Schilinski | Germany North American Premiere *Steal Away | Clement Virgo | Canada/Belgium World Premiere *The Captive | Alejandro Amenábar | Spain/Italy World Premiere *The Christophers | Steven Soderbergh | United Kingdom World Premiere *The Lost Bus | Paul Greengrass | USA World Premiere The Secret Agent | Kleber Mendonça Filho | Brazil/France/Netherlands/Germany Canadian Premiere The Smashing Machine | Benny Safdie | USA North American Premiere The Testament of Ann Lee | Mona Fastvold | UK North American Premiere | Presented in 70mm The Ugly | Yeon Sang-ho | South Korea World Premiere Three Goodbyes | Isabel Coixet | Italy/Spain World Premiere Train Dreams | Clint Bentley | USA International Premiere Tuner | Daniel Roher | USA Canadian Premiere Uiksaringitara (Wrong Husband) | Zacharias Kunuk | Canada North American Premiere *Wake Up Dead Man: A Knives Out Mystery | Rian Johnson | USA World Premiere You Had to Be There: How the Toronto Godspell Ignited the Comedy Revolution… | Nick Davis | USA World Premiere Read More About: read more New Tourism Route To Launch in Old Cairo Ahmed El Sakka-Led Play 'Sayidati Al Jamila' to Be Staged in KSA on Dec. 6 Mandy Moore Joins Season 2 of "Dr. Death" Anthology Series Don't Miss These Movies at 44th Cairo Int'l Film Festival Today Amr Diab to Headline KSA's MDLBEAST Soundstorm 2022 Festival Arts & Culture Mai Omar Stuns in Latest Instagram Photos Arts & Culture "The Flash" to End with Season 9 Arts & Culture Ministry of Culture Organizes four day Children's Film Festival Arts & Culture Canadian PM wishes Muslims Eid-al-Adha News Israeli-Linked Hadassah Clinic in Moscow Treats Wounded Iranian IRGC Fighters Arts & Culture "Jurassic World Rebirth" Gets Streaming Date News China Launches Largest Ever Aircraft Carrier Videos & Features Tragedy Overshadows MC Alger Championship Celebration: One Fan Dead, 11 Injured After Stadium Fall Lifestyle Get to Know 2025 Eid Al Adha Prayer Times in Egypt Arts & Culture South Korean Actress Kang Seo-ha Dies at 31 after 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Khaleej Times
a day ago
- Business
- Khaleej Times
Harvey Weinstein drops lawsuit against brother Bob
Former film producer Harvey Weinstein has dropped a lawsuit against his brother Bob, in which he accused his sibling of "financial betrayal" that led to the collapse of his company, according to Variety. Weinstein is in jail awaiting sentencing after he was convicted in June of sexual assault for a third time. In February, his lawyers filed a counterclaim in a long-dormant lawsuit that sought to blame his brother and two other employees for the collapse of the Weinstein Company. Harvey Weinstein was exposed to dozens of sexual assault and harassment allegations in the fall of 2017, leading to his ouster from the company. Fatally wounded, the company declared bankruptcy a few months later, and its library was ultimately acquired by Lionsgate, as reported by Variety. In the countersuit, Harvey alleged that Bob and David Glasser took millions of dollars in improper payments prior to the company's bankruptcy. He also accused Reiter, the company's longtime accountant, of failing to stop them. Harvey's lawyers filed a notice last week that they were dropping the case against Bob, though they are still pursuing Glasser and Reiter, reported Variety. "Harvey's filing of this notice fully resolves the claims he asserted against Bob in this case," said Bob Weinstein's lawyer, Brian Kohn. "Bob entered no settlement with Harvey and paid him no consideration in exchange for the dismissal." Bob Weinstein loaned the company $11.1 million (Dh40.81 million) to keep it afloat before it went bankrupt. He was not repaid as part of the 2021 bankruptcy settlement. Attorneys for Glasser and Reiter have also filed motions to dismiss the case against them.
Yahoo
a day ago
- Business
- Yahoo
Lionsgate Marketing Heads JP Richards And Keri Moore Exiting Company
Lionsgate Motion Picture Group marketing president JP Richards and co-president Keri Moore are leaving the company. The move is effective immediately and was revealed Monday afternoon. Their roles will not be filled immediately, and in the interim the group's EVPs — Amanda Kozlowski, EVP Strategy & Chief of Staff; Jack Teed, EVP Global Creative Advertising and Nasim Cambron, EVP Worldwide Publicity — will help lead global campaigns. Lionsgate MPG chair Adam Fogelson will also take on a more active role in overseeing the department. More from Deadline Netflix Still Not Interested In Owning Legacy Media Networks Even As M&A Options Multiply - CFO Lionsgate Promotes Erin Westerman To President Of Motion Picture Group Lionsgate's 'The Hunger Games: Sunrise On The Reaping' Sells Big To Host Of International Buyers The news comes less than a week after Lionsgate upped motion picture production president Erin Westerman to president of of the Motion Picture Group, replacing Nathan Kahane who is moving at year's end into a production deal with the studio. 'In looking at our slate ahead, we have decided to re-approach our marketing group to meet the needs of a rapidly changing market,' Fogelson said in a statement Monday announcing the news. 'As we redefine the way we explore our campaigns, JP Richards and Keri Moore will be transitioning from their roles at the studio. I'm deeply proud of both JP and Keri, who have grown with and alongside me in their careers. JP has always brought bold, forward-thinking ideas to the table, and he's a consummate innovator; Keri has proven herself a brilliant full-picture marketing strategist and wizard with filmmakers and talent. 'Transitions are never easy, especially when they involve longtime friends and colleagues, but I am beyond grateful for their creativity, partnership, and immense talent, and they have my full love and support as they take the next step in their careers.' Warner Bros and Apple TV+ marketing veteran Richards and STX marketing exec Moore were hired by Lionsgate in October 2022 as President and Co-President of Worldwide Theatrical Marketing, respectively. They replaced division president Marisa Liston and EVP David Edwards. Their exits come after Lionsgate saw turbulence with a couple of major releases this summer including the John Wick spinoff Ballerina starring Ana de Armas ($132 million global box office gross) and The Weeknd-Jenna Ortega movie Hurry Up Tomorrow ($7.8 million global gross). Big titles to come on this year's slate include Good Fortune, the Aziz Ansari-directed pic that will debut at TIFF ahead of an October 17 bow; Now You See Me: Now You Don't (November 14); and The Housemaid, directed by Paul Feig and starring Sydney Sweeney and Amanda Seyfried (December 25). 'The last three years have been some of the most deeply rewarding of my life,' Richards said. 'I got to reunite with my mentor and friend Adam, dive into the heart of the work with the fearless Keri, and create alongside the most innovative, forward-thinking, generation-defying, TikTok-genius, and above all, genuinely kind team in the business. We dreamed big, pushed boundaries, and had a lot of fun doing it, and I can't wait to see what they do next!' Said Moore: 'There is literally no one other than Adam Fogelson that I would have agreed to traverse the entirety of Los Angeles for each day. It has been a wild and remarkable few years. Amongst returning to post pandemic worldwide theatrical releases — John Wick: Chapter 4 —navigating the strikes — Saw X and The Hunger Games: Ballad of Songbirds & Snakes, and a continually changing marketplace — Den of Thieves 2: Pantera, just to name a few, I am so proud of the team that JP and I brought together. They are some of the smartest, kindest, and hardest-working people you will ever meet. We are leaving them in excellent hands with a remarkable go-forward slate. Having seen much of what the team has in store for audiences, there's a lot to look forward to and I am excited to cheer them on from well east of the 405.' A couple of weeks ago, it emerged that Legendary was among the companies kicking the tires of Lionsgate Studios, which was just spun off from Starz and is a potential M&A target. Sources believe that will more likely lead to a co-production deal between the entities. Best of Deadline Everything We Know About 'The Devil Wears Prada 2' 2025 TV Series Renewals: Photo Gallery 2025 TV Cancellations: Photo Gallery
Forbes
2 days ago
- Entertainment
- Forbes
‘The Hunting Wives' Is A Perfectly Twisted, Sex-Fueled Netflix Binge
Malin Akerman and Brittany Snow discuss the sex-fueled series 'The Hunting Wives' on Netflix. Hunting Wives, The © 2024 Starz, LLC The Hunting Wives is one of the sexiest shows of the year, and it's premiering on Netflix! It's a twisted, seductive, and hedonistic romp on the dark side that supports the old saying about good girls going to heaven and bad girls going everywhere. The story centers around a group of gun-toting socialites in a small Texas town, and one thing is certain: These wives aren't at home baking pies. They're out preying on anyone who gets in their way, even if it's someone in their frenemy group known as The Hunting Wives . These ladies who lunch have a lot of sex, get into a lot of trouble, and even get entangled in murder. The highly anticipated, seductive drama from Lionsgate Television and 3 Arts Entertainment was originally set to air on Starz. Luckily, for Netflix subscribers in the U.S., all eight episodes will premiere exclusively on Monday, July 21. The story, based on May Cobb's bestselling novel of the same name, is set in the small town of Maple Brook in East Texas. Showrunner, writer, and executive producer Rebecca Cutter ( Hightown ) took Cobb's book and adapted it for television. 'When I first read the novel, I was in awe of its flagrant horniness and glorification of bad behavior,' said Cutter in a letter to the press of her initial reaction to the world Cobb created. 'There was something so free about it!' The result is a very fun binge-watch, but this is not one of those shows the whole family can watch together. This is a binge best enjoyed solo or with a significant other. Malin Akerman ( Billions ) and Brittany Snow (she's in the upcoming Netflix series The Beast in Me ) are phenomenal as two affluent wives who live life on the edge in a world where the rules don't seem to apply to the rich and powerful. In a Zoom interview, Akerman and Snow both told me that they read Cobb's sex-fueled novel after reading a few of Cutter's gripping scripts. They also disclosed that the televised version is even more salacious than the book. 'We took some liberties that will surprise the fans. No one who has read the book will feel like they already know the ending,' teased Akerman, who also described the importance of working with an intimacy coordinator for the raunchy sex scenes and what it took to get into her character's skin. 'She's fabulous, and I think some of the fun that we get to have as actresses is living vicariously through our characters. As much as audience members get to live vicariously through them while watching, we get that added element of reading the scripts and going, 'Oh, my God, this is such a page-turner!' This is such a binge-worthy show, and I get to play one of these characters who are so dynamic.' Akerman's Margo Banks escaped an unsavory past and will do anything to avoid going back where she came from. She has a real penchant for getting into trouble, which might be her downfall alone, but she seems to take those around her down too. Snow's Sophie O'Neil, an East Coast liberal who recently moved to the red state of Texas with her husband and son, also has some dark secrets of her own. With a wide grin, Akerman spoke with admiration about Margo's zest for life and cunning ways. 'I love the fact that she's a free bird; she does what she wants. I'm more of a people pleaser in real life. I wish I could be a little bit more like Margot, not totally,' she added, laughing. At first, Sophie is equal parts shocked and horrified by the wealthy MAGA MILFs she's suddenly surrounded by, but she cannot resist the group's Queen Bee, Margo, with whom she's quickly enamored and seduced. Margo's hedonistic lifestyle and carefree attitude appeal to her because, in many ways, she's a prisoner of her own making, living a routine, morally acceptable, and dull existence. Snow discussed portraying the repressed Sophie and how much fun it was to play this woman who cannot resist the temptations of Margo's provocative ways. Their friendship sparks something within her that she cannot escape, and soon her safe, structured life devolves into chaos as the two become obsessed with each other, sparking jealousy within the group. 'To feel like a good wife and mother, she feels that she needs to live within this box. Meeting Margo, who devours life, challenges those beliefs. I think she's enticed not only by that feeling of freedom, but also by a calling back to who she once was. That was the thing that enticed me the most about the character. I definitely relate to that exploration of getting into your thirties and becoming this woman, owning your power, and taking up space in a room,' said Snow, adding, 'I loved the transition that Sophie goes through to get there.' 'The Hunting Wives' is the perfect sex-fueled summer binge on Netflix. Photo by Sophy Holland/Starz/Netflix/Lionsgate TV. Akerman and Snow are dynamic in their roles, as is the entire cast, including Chrissy Metz, Katie Lowes, and Dermot Mulroney. These deliciously written characters are drawn like moths to a flame to anything and everything naughty and dangerous. I don't think there's been a book-to-screen adaptation this salacious since E.L. James' 'Fifty Shades of Grey.' Akerman's bodacious performance includes several salacious sex scenes, which she explained required a lot of trust on set. 'It was a real team effort from the top down, from the show creator to the intimacy coordinator, to the cast and crew,' she explained, referencing the comfort, respect, and trust she felt while shooting these scenes. 'When there's that base, then I'm ready to play and make this character authentic, but if you don't feel comfortable with the people around you, then that becomes a bit trickier. Luckily, that was not the case for this. It was just magnificent. Brittany and I could really trust one another and play.' Akerman described Margo as fun and wild. She also says that she's dangerous and manipulative. 'I think she's a survivor. It's hard to say if she's good or bad. It all exists within.' 'Sophie is also a survivor,' added Snow. 'She's gone through hardships as well, which molded her into a much different person. Like Margo, she's making decisions to survive. I think that's what attracts Sophie to Margo. She's living in a much different way, and taking it inward, whereas Margo is living very outward.' As for Sophie's undoing, Snow attributes it to Margo's influence while acknowledging that these characteristics were already inside of her. 'I feel like this happens to a lot of women when they start shedding the confines they're in and come into their own.' Cutter's message detailed her intentions in adapting Cobb's novel; she wanted to keep the show juicy, but grounded in a recognizable portrayal of Texas today, without shying away from the topic of divisive politics in this country. ' The Hunting Wives is a show that is not afraid to get its hands dirty…unflinching in its exploration of sexuality, social dynamics, marriage, and political realities. But while it portrays characters on opposite sides of the culture war, there is no good guy or bad guy because I love each of these flawed characters equally.'
Qatar Tribune
6 days ago
- Entertainment
- Qatar Tribune
AI video becomes more convincing, rattling creative industry
Agencies Gone are the days of six-fingered hands or distorted facesAI-generated video is becoming increasingly convincing, attracting Hollywood, artists, and advertisers, while shaking the foundations of the creative industry. To measure the progress of AI video, you need only look at Will Smith eating spaghetti. Since 2023, this unlikely sequenceentirely fabricated has become a technological benchmark for the industry. Two years ago, the actor appeared blurry, his eyes too far apart, his forehead exaggeratedly protruding, his movements jerky, and the spaghetti didn't even reach his mouth. The version published a few weeks ago by a user of Google's Veo 3 platform showed no apparent flaws whatsoever. 'Every week, sometimes every day, a different one comes out that's even more stunning than the next,' said Elizabeth Strickler, a professor at Georgia State University. Between Luma Labs' Dream Machine launched in June 2024, OpenAI's Sora in December, Runway AI's Gen-4 in March 2025, and Veo 3 in May, the sector has crossed several milestones in just a few months. Runway has signed deals with Lionsgate studio and AMC Networks television vice president Michael Burns told New York Magazine about the possibility of using artificial intelligence to generate animated, family-friendly versions from films like the 'John Wick' or 'Hunger Games' franchises, rather than creating entirely new projects. 'Some use it for storyboarding or previsualization'steps that come before filming -- 'others for visual effects or inserts,' said Jamie Umpherson, Runway's creative director. Burns gave the example of a script for which Lionsgate has to decide whether to shoot a scene or not. To help make that decision, they can now create a 10-second clip 'with 10,000 soldiers in a snowstorm.' That kind of pre-visualization would have cost millions before. In October, the first AI feature film was released -- 'Where the Robots Grow' -- an animated film without anything resembling live action Alejandro Matamala Ortiz, Runway's co-founder, an AI-generated feature film is not the end goal, but a way of demonstrating to a production team that 'this is possible.' Still, some see an opportunity. In March, startup Staircase Studio made waves by announcing plans to produce seven to eight films per year using AI for less than $500,000 each, while ensuring it would rely on unionized professionals wherever possible. 'The market is there,' said Andrew White, co-founder of small production house Indie Studios. People 'don't want to talk about how it's made,' White pointed out. 'That's inside baseball. People want to enjoy the movie because of the movie.' But White himself refuses to adopt the technology, considering that using AI would compromise his creative process. Jamie Umpherson argues that AI allows creators to stick closer to their artistic vision than ever before, since it enables unlimited revisions, unlike the traditional system constrained by costs. 'I see resistance everywhere' to this movement, observed Georgia State's Strickler. This is particularly true among her students, who are concerned about AI's massive energy and water consumption as well as the use of original works to train models, not to mention the social impact. But refusing to accept the shift is 'kind of like having a business without having the internet,' she said. 'You can try for a little while.'
