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35 Affordable Beauty Buys People Will Ask You About
35 Affordable Beauty Buys People Will Ask You About

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time2 days ago

  • Health
  • Buzz Feed

35 Affordable Beauty Buys People Will Ask You About

Nivea skin-firming gel cream helps firm up loose skin and skin texture (think post–weight loss and post-partum) with Q10, an ingredient you'll likely start hearing a LOT more about soon. Reviewers say it's great for the face and stomach, but is also quite transformative for necks and thighs. Gold Bond's firming neck and chest cream *gently* hydrates, exfoliates, and tightens the skin that's more sensitive than the rest of your body but less sensitive than the skin on your face. This makes for a lovely, quite effective in-between formula packed with aloe, salicylic acid, and jojoba oil in a formula that reviewers say works just as well as much pricier creams. A cheap but incredibly effective instant foot peeling spray in case your at-home pedis aren't quite hitting or you can't make it to the salon before it's time to start wearing sandals. It'll painlessly remove dead skin and help moisturize cracked heels so you won't have to put off slipping your old dogs into your trusty Birks for the season. Or if your callus needs could be described as "industrial strength," a bottle of professional-grade callus-removing gel gives professional pedicure results at home if scrubbing, soaking, and filing have failed you. Kojic Acid Dark Spot Remover Soap lightens darkened skin areas (without feeling like you've lost several layers of skin) thanks to a formula of hyaluronic acid, vitamin E, shea butter, and Castile olive oil. Time to give this a go for that dark spot on your cheek that never quite seems to get completely masked by your makeup. (It's also great for areas that see less daylight, like armpits, inner thighs, and along your bikini line.) A Kerasal fungal nail renewal formula helps thicken nails and reduce discoloration so you can get back to slipping your old dogs into your beloved Birks for the season. Yes, sneakers are in for wearing with every outfit imaginable in 2025, but sometimes you wanna wiggle your (non-fungal) toes in the sunlight. Note that reviewers said they sometimes noticed improvement within a mere few days. A tinted lip balm you'd SWEAR is Clinique's $25 "Almost Lipstick" Black Honey due to the lovely, sophisticated hue it'll turn your lips. This is great for people who 1) always want a little lip color, 2) hate a sticky feel, and 3) love a bargain. Lottabody's Coconut Oil Foaming Curl Mousse helps your curls, waves, or straight locks get a little more definition and a lot less frizz. Get ready for a queue of folks to ask you, "Why don't you wear your hair curly more often?!" Burt's Bees after-sun soothing lotion because sometimes you get sunburned even when you think you're being great about reapplying sunblock. Or maybe you just recruited your laziest friend to help you reapply on your back. Both are highly possible but you can help recover a little faster (and shock said friend) with this stuff. Catrice "Instant Awake" Under Eye Brightener is a quick, easy fix for concealing and brightening your under-eye dark circles because you don't wanna have to do a full face every single day. This "invisible" coverage oft gets compared to the $33 Becca version. Good Molecules Pineapple Exfoliating Powder made with natural rice starches and pineapple, kiwi, and papaya extracts that'll foam up and *gently* polish skin, giving you similar results to the $68 Dermalogica version. You can use it up to four times a week to see (and feel) the benefits without harsh scrubs or panicking a little bit at your Ulta total. Plus, Good Molecules Yerba Mate Wake Up Eye Gel. Reviewers swear that this works just as well as $$$ eye creams at minimizing puffiness and swelling thanks to a powerhouse duo of caffeine and hyaluronic acid. An Elizavecca hair treatment gives you "rich girl hair" thanks to its collagen and ceramide 3 formula. And it'll take just a few minutes of your time, like as little as five minutes post-shampoo. Because time is money, money is power, and power is pizza. (In case you were curious, lots of reviewers say they prefer it over $$$ Olaplex.) Essence's Lash Princess mascara makes for a super dramatic before and after with a few mere swipes. Plus, there's the "Eh, might as well add to cart" price that can't be beat! E.l.f. Lash Xtndr Tubing Mascara is far superior (IMO) to pricier versions. Seriously, just try this! It's so good that I'm currently on my [redacted] tube. Monday Haircare Dry Shampoo buys you some more time between washes without weighing down your hair or feeling like you dunked your head into your kids' sandbox. (Congrats on that new nightmare scenario.) Aside from absorbing oil, the formula also has keratin to help protect against frizz and breakage. Oh, and there's a lovely gardenia scent. Mise En Scene Perfect Serum, a K-beauty product that's probably come across your radar for its stunning before-and-after results *and* lower price tag than a comparable $46 Gisou hair oil. Locking down a cheap(er) but transformative hair oil will soften the blow of putting off having your split ends snipped off for a few more months. L'Oréal Paris BB Cream neutralizes redness, primes your skin for foundation, *and* moisturizes so you'll be g2g after application of just this OR with a quick layer of foundation afterward! Gotta love a multitasking pro. Venus Visage Teeth Whitening Pens you easily apply and let sit a minute or two to dry. Buh-bye annoying strips and coffee stains. A stick of Gold Bond Friction Defense stops chafing caused by sweat before it even starts. It's sooo good and the biggest bang for your buck in the stick-form chafe-prevention category. I have thick thighs and swear by it! Olay Super Serum Body Wash has niacinamide, shea butter, and collagen peptides in a formula made to provide 24-hour hydration so you don't have to slather on tons of lotion post-shower just to avoid feeling like a dehydrated dinosaur. A "Soft" perfume rollerball that's definitely made an appearance or five in your FYP scroll. It's only $5 and smells totally delightful (it gets compared to sweet treats like waffle cones). BUT! That's not the only reason to love it. It reminds reviewers of the $65 bottle of Pink Sugar 👀 and layers like a dream. Or a Creamy Coconut fragrance rollerball is verrrry close to the $25 Sol de Janeiro fragrance. Even if your immediate plans don't entail sitting on a beach and drinking out of an actual coconut, you can still catch a whiff of the island vibe with this sweet scent. Essence's Drop of Sunshine Bronzing Drops helps you fake that you spent the weekend taking in the sunshine instead of sick and holed up on your couch catching up on all the horror movies you've been meaning to watch. And at $33 cheaper than the Drunk Elephant version, you might just go ahead and invest in a second or third bottle now. Reviewers say it's super hydrating and buildable! A set of sunscreen reminder stickers pair with your body sunscreen so there's someone besides you and your pal who're wading in the waves to remind you that, uh, yes, you do need to reapply! Oh and they last for 12 hours. Once a sticker turns colors, it's time to reapply. Your beach buds are going to ask how you time is *just* right for reapplication. You can slip 'em some of these stickers! The Saem Iceland Hydrating Eye Stick is a cooling eye stick made with *actual* Icelandic glacial water to quickly depuff your tired under eyes. Oh, and it just feels really, really refreshing. OGX Locking + Coconut Curls Air Dry Cream is a great, affordable scrunch-and-go option with legions of fans to back up that claim. This'll provide more time for hammock reading than hair styling. Win-win. Sliick Ingrown Rescue Solution halts painful (and unsightly) ingrown hairs before you realize they've rudely shown up on your first beach day of the year, no matter how you're DIY-ing hair removal. AND it's half the price of holy grail Tend Skin! Just pass your bestie who also used a razor last minute a link to this magic potion. Self-Tanner whips up some super-easy-to-apply color that'll develop in an hour. No need to book a (costly) spray tan appointment. (Psst, reviewers who've previously sworn by St. Tropez products have made the switch!) E.l.f. Halo Glow Liquid Filter frees up a bit of coin if you've been eyeing Charlotte Tilbury's Hollywood Flawless Filter as a glow-getter on a budget. This stuff has hyaluronic acid and squalane to give you that lit-from-within for less than the cost of a pricey chopped salad from that place beside your office. A multipurpose blush stick helps you easily create the lovely watercolor blush trend. Y'know what's even lovelier? Paying $7 for this instead of the $18 Pixi Beauty version so you can build and blend color to your heart's content. E.l.f.'s Holy Hydration! Thirst Burst Drops made to help plump up (hydrating hibiscus complex and hyaluronic acid) and brighten (niacinamide) your complexion for similar results to the $35 Glow Recipe Watermelon Dew Drops. Reviewers say it works great alone *or* mixed in with foundation. Dossier's "Ambery Vanilla" perfume because you thought about shelling out for YSL's Black Opium but your budget said no despite all your other perfume bottles being on empty. A Briotech spray helps soothe rosacea, eczema, rashes, sunburns, and other skin irritations for when your skin is just not cooperating thanks to hypochlorous acid (it's in your white blood cells and helps soothe inflammation). Tower 28 SOS Daily Rescue Spray is also what some call a miracle in a bottle. But Briotech is in a cheaper bottle. Exfoliating skincare mitts gets between you and your excess dead skin and particles while you use it a couple of times a month. (It's that good so you don't have to use it often!) I have a similar one and using it *before* I shaved my legs recently made my legs DRAMATICALLY smoother.

34 Items To Quietly Solve Those Awkward Body Problems
34 Items To Quietly Solve Those Awkward Body Problems

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time3 days ago

  • Health
  • Buzz Feed

34 Items To Quietly Solve Those Awkward Body Problems

A lightweight gel cream from Nivea that's enriched with Q10, which can help improve your skin's firmness over time with regular use — in as little as two weeks, to be exact! This non-greasy, fast-absorbing formula will leave your skin feeling softer and more moisturized with each use. Many reviewers confirm they saw results in a matter of weeks! A doctor-recommended Squatty Potty you'll never poop without after that first easy breezy BM, all thanks to a ~stool~. Changing your position while going #2 may prevent painful straining! The best part? You don't even have to brave an in-person encounter. You're welcome. A bottle of professional-grade callus-removing gel when you want downright mesmerizing results in a matter of minutes. It hydrates your skin so your feet are free of calluses *and* feel smooth as a baby's bottom. The best part? You won't have to pay for an unpleasant visit to your manicurist. OR! A surprisingly effective *and* affordable instant foot peeling spray if you want baby-soft footsies but don't have the time OR patience to visit the salon for a pricey pedicure. Just spray onto clean, dry feet and rub away dead skin! For an ~extra~ peeling effect, use an exfoliating mitt! And, of course, an exfoliating scrub mitt for achieving ~super smooth~ skin without harsh chemicals or rough dry brushes. Regular exfoliation is great for reducing other semi-embarrassing probs, like bumps and ingrown hairs. Gold Bond's firming neck and chest cream to give your skin a huge gulp of hydration while visibly improving its texture and elasticity. This fragrance-free formula is loaded with aloe, salicylic acid, and jojoba oil that'll help make your skin smoother and more supple! Reviewers are obsessed with how fast it works. A collagen-infused butt mask that'll shake up your skincare game in ways you couldn't imagine. It adds much-needed moisture to dehydrated skin and leaves it feeling plump and refreshed. Bonus: Nosy shoppers will have to ~butt~ out because this purchase doesn't require a trip to the store. Good Molecules Yerba Mate Wake Up Eye Gel, better known as eyeball fuel so you can keep those lovely "you look tired" comments at bay. This cult-fave beauty find can help reduce swelling and puffiness around the eyes with hyaluronic acid and caffeine. Mielle's (TikTok-famous) Rosemary Mint strengthening oil, a biotin-infused formula to help strengthen hair, smooth split ends, and hydrate dry scalps. It promotes growth at the root and is perf for 3A–4C hair types. Reviewers swear by it for eyebrows, too! Or some sulfate-free Biotin shampoo made with botanical extracts so you can thicken and hydrate your hair if that's your preference. It also clarifies and removes product buildup! If you're not a fan of taking supplements and hoping it'll fix thinning hair, give this a try. PanOxyl Antimicrobial Hydrating Acne Creamy Wash for anyone who's been dreaming of a world where the original formula would work on sensitive skin — your dream is now a reality! It's designed to *gently* clear up acne-causing bacteria and can be used on your WHOLE bod. It'll target existing breakouts and prevent future ones by lifting dirt from pores. A pair of stainless-steel tongue scrapers that can help kick stale breath and leave your mouth with a fresh, clean feeling. All that gunk living on the surface of your tongue = GONE! No one will be offering you an unsolicited stick of gum anytime soon. Plus, a top-rated, alcohol-free oral rinse, which will assist in the fight against bad breath for 24 hours and doesn't have a super strong taste that lingers OR burns. Put down the mints and pick up the rinse! I Dew Care dry shampoo powder — it'll help revive limp, greasy hair and add some much-needed volume. This hypoallergenic powder absorbs oil, sweat, and dirt so locks stay fresh longer. No one will have a clue that you're extending time between washes when your hair looks this good. A fungal nail renewal treatment because there is indeed a solution to that funky toenail that's bugging you. This stuff helps treat fungal nail damage and may help with the discoloration, thickness, and brittleness associated with it. Mighty Patches that are ~tiny but mighty~ and use hydrocolloid to help draw the gunk out of zits. Stick one on at bedtime and behold the amazing results upon waking. Reviewers also love that you can hardly tell you're wearing one! A blackhead scrub stick to help target excess sebum and other impurities that might be clogging your precious pores. After cleansing, rub it on your face to exfoliate *and* eliminate stubborn blackheads and whiteheads! A two-pack of "flossing toothbrushes" — is there anything worse than stubborn food particles stuck between the teeth? Problem solved! These not-so-ordinary brushes have multilayer bristles that act as strong pieces of floss to get in there REAL good. Kojic Acid Dark Spot Remover Soap with truly magical results that'll leave your jaw on the floor. It uses hyaluronic acid, shea butter, vitamin E, and Castile olive oil to hydrate and soothe skin while minimizing dark spots, sun damage, and blemishes. A set of tiny dermaplaning razors so you can eliminate stray hairs or peach fuzz *and* reduce your chances of missing a spot. They leave your skin feeling silky-smooth, which allows for super smooth, seamless makeup application! A vegan ingrown hair oil when you're eager to relieve redness and irritation *without* having to endure an awkward conversation. It uses skin-softening jojoba seed oil and anti-inflammatory tea tree oil to help you kiss razor burn and ingrown hairs goodbye. Comfy period-proof underwear because who wants to keep spending money on pads/tampons and worrying about leaks? Reviewers find these to be way comfier than disposable products *and* they don't cost as much as leading brands. No weird stares from the cashier either! Demora's foot exfoliation mask if you're ready to treat your feet to the gift of super smooth skin — no more rough calluses making you wildly uncomfortable. Put 'em on, get comfy for an hour, then get ready for the big reveal. An easy-to-use ear washer bottle — a safe *and* effective cleaning method for anyone who struggles with ear wax buildup, blockages, and impaction. Now you can solve the problem at home without having to dread the in-person visit you might've had to schedule. SweatBlock antiperspirant wipes when sweaty pits are ruining your day, every single day. Give your armpits a swipe before bed, wash them in the morning, and you could potentially enjoy up to seven days of bliss with less sweat. Plus, purchasing it online means you don't have to broadcast your sweaty pit problem to the world. Or some aluminum-free deodorant wipes so you don't feel the need to hole up inside just to avoid the chance of stinky pits paying you a visit. These will help keep odors at bay and leave you with a fresh coconut scent that'll have you sniffing your underarms for fun! Cosrx Snail Mucin 92% Moisturizer — believe it or not, snails have the healing touch. If you've been wanting to get on the snail train for a while now but have been too embarrassed to buy something with "snail" in the name, buy it on Amazon! It pairs perfectly with the famous Power Repairing Essence for smoother skin without redness, dryness, or irritation. Silicone Kegel weights for taking charge of your health down there. It's great for Kegel newbies and can help with incontinence, especially if you've given birth recently. It's also ideal if you want more enjoyable *and* less painful sex. While there's nothing embarrassing about strengthening your pelvic floor, at least you'll avoid curious onlookers by snagging 'em online! First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant to leave you with the smooth, healthy skin you've always dreamed of. No more dry patches or bumps killing your mood! Reviewers with keratosis pilaris and other similar skin textures swear by it. A stainless-steel blackhead spatula if you wish you could experience that post-facial glow a lil' more often without actually paying for a pricey facial — problem solved! This tool can help unclog pores via high-frequency vibrations. Each cycle lasts for five minutes before it automatically turns off. Bonus: Your skincare products will be better absorbed after using it! A box of gas relief pills that'll be a huge ~relief~ to buy online instead of receiving weird looks from your neighbor who just *happened* to be at the store at the same time as you. It uses simethicone to provide quick relief from gas and bloating. And some anti-diarrhea medication worth stocking up on so you can take it before the you-know-what storm hits. It can help with abdominal-related symptoms by slowing down your digestive system! Keep it in your bag and remember to take it prior to heavy meals that may cause your tummy to rebel against you. A Live Tinted Superhue Hyperpigmentation Stick, which is a spill-proof serum stick that targets dark spots and hyperpigmentation with star ingredients, like niacinamide, bakuchiol (a retinol alternative), and THD vitamin C. Your skin will be looking glowy and even before you know it. A fast-acting extra-strength hemorrhoid cream when your butt is begging for mercy. You'll potentially get sweet relief in a tube without ever having to leave the comfort of your bed. Lidocaine helps numb the pain, and glycerin helps reduce friction. The anti-inflammatory ingredients help provide quick, long-lasting relief your bum so desperately needs.

29 Products You'll Buy, Rebuy, And Buy Again
29 Products You'll Buy, Rebuy, And Buy Again

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time4 days ago

  • Lifestyle
  • Buzz Feed

29 Products You'll Buy, Rebuy, And Buy Again

A green-tinted L'Oréal Paris anti-redness BB cream for neutralizing redness while simultaneously priming and hydrating your skin. You'll be ~flush with compliments~ on your makeup, but no one will be able to see the rosiness peek through. Phew! A pack of carborundum sponges because these are the heavy hitters you'll want for stains and gunk that no other sponge is strong enough to handle. And on the topic of heavy hitters, a deep-conditioning hair mask to repair your dry, damaged, bleached, frizzy hair from the inside out, leaving your mane smoother, shinier, and stronger. It works on all hair types, and one reviewer said it made their hair feel "like butter." Ummmmm, wow, need! A bug bite relief patch if your poor littles get absolutely devoured by mosquitoes every year. These kid-safe patches are infused with witch hazel and aloe to soothe itchy bites and prevent kids from scratching. A lightweight gel cream from Nivea so good, your friends may think you have a filter on your skin. (That seriously happened for one reviewer!) With consistent use, you may notice plumper, firmer, more moisturized skin, thanks in part to a superhero ingredient called Q10. A pack of slow cooker liners that'll come in handy if you have a lot of hungry people to feed. With the disposable liners, you can cook different recipes at the same time, reducing your overall cooking time *and* saving you from having to wash a huge stack of dishes. A dog paw scrubber for all-in-one paw cleaning that won't bother your pooch and certainly won't bother you now that your floors will be free of muddy paw prints. A cut-to-size aloe wrap because warm weather means you're bound to have at least one really bad sunburn, no matter how hard you try to be diligent about sunscreen application. A Howard Products Feed-N-Wax wood polish and conditioner to revive your dinged and dented cabinets and table. This is a heck of a lot cheaper than actually replacing them, and using it on a regular basis can actually help keep the wood hydrated so it lasts longer. A TikTok-loved lip plumper set if you want temporary lip injections without the needles (or the $$$ price tag). You'll get two products: a ginger plumping treatment and a minty nighttime mask to hydrate your juicy pout. A WD-40 pen (A pen! Genius!) so you can enjoy the squeak-quieting, hinge-lubricating, rust-preventing powers that you know and love from traditional WD-40 but in an easy-to-maneuver precise pen tip. Some plant cleaning wipes with neem oil that'll lift those water spots (ugh, what an eyesore!) as well as dirt and dust on the leaves, making it easier for your photosynthesize more effectively. Not only will you have beautiful shiny leaves, but you may also notice fewer pests thanks to the neem oil, a well-known insecticide and repellent with antifungal properties. A bottle of Miss Mouth's Messy Eater Stain Treater spray for, yes, messy eaters, but also muddy footprints, pet accidents, period-related stains, and more. Parents swear by this stuff for its magical ability to make that mess *poof* disappear without using chlorine, perfumes, and sulfates. I'm not a parent, but I am giddy at the thought of not having "period" underwear anymore because I can just spray the stains away. A cruelty-free Essence Lash Princess lengthening mascara because you're tired of mascaras that don't live up to their promises. This one won't let you down — I promise! It's lightweight, won't transfer, doesn't smudge, and lasts all day. Consider your expectations exceeded! Or a tube of E.l.f Cosmetics Lash Xtndr tubing mascara to make you say, I was so silly as you think back to 30 seconds before using this mascara when you were considering expensive lash extensions. Why would you even want them when you have this lengthening and defining formula, which, BTW, wipes clean with just water. No smudging, no flaking, and no copious amount of scrubbing to remove mascara at the end of the day. A true blessing for thin, fragile lashes! A snout balm if your dog's nose is capital dry and CRUSTY (with a capital C). It's made with a hydrating blend of shea butter, hempseed oil, and vitamin E that'll soften cracked, sensitive skin, and it's safe to be licked. A bleach-free, no-scrub weekly shower spray so soap scum and shower grime buildup goes bye-bye without you ever having to wipe. Rinse it clean the next day, and you'll be amazed to see those hard water stains on your shower door are *poof* gone. A box of Color Catcher sheets that'll save you from major headaches when your favorite white T-shirt and your new red denim jacket take a tumble together. The sheets are designed to grab any dye that leaks or bleeds, so you don't end up with unintentionally tie-dyed clothes. An effective gnat trap for discreetly nabbing the flying pests who are currently invading your kitchen. A plant-based cooking oil solidifier (you might remember it from Shark Tank!) because it makes getting rid of leftover grease easier than whatever method you're using right now. Simply sprinkle the powder in your remaining oil while it's still hot, let it cool, and then scoop it into the trash. A Catrice "Instant Awake" Under Eye Brightener to conceal evidence of a stressful work week, broken sleep, or just genetic dark circles. And the $6 price tag? *chef's kiss* A Dr. Scholl's heel repair balm if your heels are so cracked and dry that you refuse to let other people see your bare feet. This intensely hydrating salve comes in an easy-to-apply roll-on formula and is designed to soften and protect the skin and fill in heel cracks. An anti-humidity spray so you can give humidity a metaphorical middle finger. This spray creates a waterproof coat around your hair that blocks out moisture (that eventually leads to frizziness). As if that wasn't already magical enough, this effect lasts up to 72 hours or through two to three shampoos! A Swizzle Stick — yep — an absorbent post-sex sponge that deals with the often ~un-cum-fortable~ problem of leaking fluids. Leave it in for a few seconds after you've done the deed, let it do its thang, toss it, and then enjoy the feeling of dry underwear as you drift off to sleep. A sweat-activated dry shampoo for 24 hours of protection from oily roots and smelly strands. When you sweat, the fragrance capsules pop, releasing a burst of green apple, pear, and pineapple–scented deliciousness. A flame colorant because they'll make cozy nights in front of the fire pit just a little bit more special. A pack of foaming garbage disposal cleaners to deodorize your sink ASAP and get rid of the funk. Please, please, please do not stick your hand down the drain; let this do the work instead! A Maybelline volumizing brow mousse if you're for natural-looking, full brows — all day long. This formula will fill in sparse brows, fluff up thin brows, and tame curly brows. A "flossing toothbrush" with two types of bristles: flossing bristles that are 10 times thinner so you can really get into the grooves between your teeth, and regular firm bristles that are designed to last longer than the nylon bristles your current toothbrush probably has. Reviewers say it's gentle yet effective, even on sensitive teeth!

Reviewers Call These 29 Beauty Products A 'Miracle' And You're About To Become Their Newest Believer
Reviewers Call These 29 Beauty Products A 'Miracle' And You're About To Become Their Newest Believer

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time15-07-2025

  • Health
  • Buzz Feed

Reviewers Call These 29 Beauty Products A 'Miracle' And You're About To Become Their Newest Believer

Medicube's dual-textured toner pads, which are super easy to use and come soaked in lactic and salicylic acid. They'll gently exfoliate your skin and reduce the visibility of those pores you wish you could just wave a magic wand at. It's earned the #1 spot on Amazon's best facial toner list for a reason! A lightweight gel cream from Nivea that's enriched with Q10 to help improve your skin's firmness over time with regular use — in as little as two weeks, y'all. This non-greasy, fast-absorbing formula will leave your skin feeling softer and more moisturized with each use. Need more proof? Many reviewers confirm they saw results in a matter of weeks! OR Brazilian Bum Bum body cream, a top-rated lotion consisting of extract, coconut oil, and caffeine that can help smooth and tighten your skin like an absolute dream. Plus, it basically smells like sunshine in a jar so you won't even have to bother with perfume. You're welcome!! A moisturizing Mise En Scene hair serum — it contains a blend of nourishing oils, including argan, coconut, olive, and jojoba to help repair brittle locks so they're silky-smooth once again. Reviewers praise this serum for helping to combat dryness! Plus, it smells downright divine so this one is in a class of its own. A surprisingly effective instant foot peeling spray when you want baby-soft footsies but don't have the time OR patience to visit the salon for a pricey pedicure. Just spray onto clean, dry feet and rub away dead skin! For an ~extra~ miraculous peeling effect, use an exfoliating mitt! Or a foot file so you can instantly swap crusty feet for super-smooth ones — no lengthy wait time required. All you have to do is rub this file back and forth on your feet and watch in awe as the dead skin falls right off! A cruelty-free intense-therapy lip balm if your dry, cracked lips need some sweet, sweet relief ASAP. In addition to repairing damaged skin, it also helps protect from the elements. Still feelin' skeptical? See below. ⬇️ Mielle's (TikTok-famous) Rosemary Mint strengthening oil, a biotin-infused formula to help strengthen hair, smooth split ends, and hydrate dry scalps. It promotes growth at the root and is perf for 3A–4C hair types. Reviewers swear by it for eyebrows, too! Or some sulfate-free biotin shampoo made with botanical extracts to help thicken and hydrate your hair if that's your preference. It also clarifies and removes product buildup. If you're not a believer of taking supplements to fix thinning hair, try this instead! A piercing bump solution because you didn't go through the pain of a piercing for a pesky keloid to steal the spotlight! This formula is rich in oils, including jojoba, grape seed, and rose to help gradually reduce bumps and scars over time. A "why didn't I try this sooner?" teeth-whitening pen that can help banish stubborn stains from wine, coffee, and tea that you've tried literally everything else on. It's painless, effective, *and* mint-flavored! A bottle of Elizavecca hair treatment, which uses collagen ingredients and protein extracts to restore over-processed hair. Dull, dry strands are about to go POOF before your very eyes *and* you won't have to spend quadruple the cost on high-end brands like Olaplex. LilyAna Naturals eye cream so you can brighten your under-eye area and reduce dark circles with nourishing ingredients, like provitamin A, vitamins C and E, and rosehip seed oil. You'll be blinking your eyes in disbelief at the results, but this miraculous cream is the real deal. A set of tiny dermaplaning razors to eliminate stray hairs or peach fuzz *and* reduce your chances of missing a spot. They leave your skin feeling silky-smooth, which allows for super smooth, seamless makeup application! L'Oréal Paris BB Cream, an anti-redness and fast-acting moisturizer that can help correct skin color for an even complexion. Reviewers swear by it as a base so their skin is perfectly primed and ready for makeup! It's also a great alternative to the popular (expensive) Dr Jart+ Cicapair Color Correcting Cream. A holy-grail Paula's Choice Salicylic Acid Exfoliant — you'll take care of blackheads *and* leave your skin feelin' super smooth. It's packed with 2% BHA (beta hydroxy acid) to unclog pores and remove dead skin cells. It also has green tea leaf extract to soothe the skin. Reviewers with ALL skin types love it, including those with sensitivities, acne, redness, and more! Now that's magical. A stick of Gold Bond Friction Defense, aka the best gift you'll ever give your thighs — this stuff is rich with aloe to prevent the awful friction and irritation that occurs with chafing. It's an unscented formula, which makes it a SUPERB option for sensitive skin types. An OGX air-dry leave-in cream when you're aiming for flawlessly tousled waves *without* relying on heat styling tools. Everyone will think you paid a pretty penny at the salon OR that you've been blessed by some sort of hair miracle. A wonderfully rich Eight Saints night cream, which will do all the heavy lifting while you indulge in some beauty sleep. It's made with protein peptides that may help stimulate collagen production for firmer skin with improved elasticity. Don't forget about niacinamide for fading dark spots and discoloration and hyaluronic acid for boosting moisture! Bamboo oil-blotting sheets you'll never have doubts about again after seeing how well they work. As soon as that afternoon shine hits, dab your face with these and watch it vanish as it gets fully absorbed by the sheet! Your makeup won't be affected either, which is always a plus. Mighty Patches that are ~tiny but mighty~ and use hydrocolloid to help draw the gunk out of zits. These may also prevent you from picking your face, which lowers your chances of scarring. Stick one on at bedtime and behold the amazing results upon waking. Reviewers also love that you can hardly tell you're wearing one! Color Wow Dream Coat Supernatural Spray — it's basically an invisible forcefield that protects your hair from the unwanted moisture that causes unruly summer frizz. This magical *waterproof* coating can last up to 72 hours or for 2–3 washes! Yep, the hype is real. A SeoulCeuticals toner mist set to earn a *permanent* spot in your beauty routine once you experience its dewy effects. This skincare juggernaut is made up of 98% naturally derived ingredients such as soothing aloe, rejuvenating cucumber, and antioxidant-rich green tea that'll make your skin glow like never before. It hydrates, plumps, and helps treat blemishes while preventing future breakouts. A cuticle oil for restoring dull nails so fast, it'll feel like nothing short of a miracle! Whether you picked off a gel manicure or your nails just need some TLC, this cuticle oil contains sweet almond oil, jojoba, and vitamin E to soften and strengthen. A bottle of Tend Skin Solution if you're done worrying about lifting your arms in fear that someone might catch a glimpse of your razor burn. It's time to bid farewell to those aggravating bumps! Blume's hydrating Meltdown acne oil so you can reduce breakouts *without* drying out your skin. It contains blue tansy, black cumin seed, rose hip, and tamanu oils to minimize the visibility of acne scars and prevent future breakouts. It can be used as a spot treatment, mixed into your moisturizer, or worn under makeup! The Saem hydrating eye stick, which uses Icelandic mineral water, moss extract, and seaweed extract to revitalize your under-eyes. It can improve your skin's elasticity while reducing the appearance of dark circles! I see why you might be skeptical but these results don't lie. 👀 A L'Oreal Paris rinse-out lamellar water treatment — it'll ~treat~ your hair to next-level silky softness in a matter of seconds... literally. Lather it on wet lengths, massage for eight seconds, and rinse it out. If you weren't a believer are now. A CeraVe body wash infused with both salicylic acid and ceramides to help you deal with the rough, bumpy skin that's been giving you grief. It'll work to exfoliate your skin while leaving it super moisturized!

Big Beauty Bets on Standardised Eco-Scores. Will It Pay Off?
Big Beauty Bets on Standardised Eco-Scores. Will It Pay Off?

Business of Fashion

time15-07-2025

  • Business
  • Business of Fashion

Big Beauty Bets on Standardised Eco-Scores. Will It Pay Off?

For more than a quarter of a century, Nivea's Q10 anti-aging products have been a drugstore staple. The affordably priced day cream has an army of dedicated fans, who swear by its wrinkle-reducing properties and ultra-affordable price point. Now Nivea wants to sell them on its climate credentials too. The brand is part of a cohort of first-mover beauty businesses rolling out new eco-score labels on select products in key European markets, starting with shampoos, conditioners, body washes and face care. The labels, which rate products from A to E, are the result of a years-long effort by some 70 global beauty brands and associations to develop a single system for measuring and communicating environmental impact. The goal is to give consumers a clear, transparent and consistent way to compare products amid a confusing proliferation of 'clean,' green and natural marketing claims that have drawn increasing scrutiny from regulators and consumer watchdogs. Many brands that once boldly promoted their products' climate credentials have quietly backed away from such claims as concern and skepticism around greenwashing has grown. A political backlash against so-called 'woke capitalism' led by the US has also made it more complicated for consumer goods companies to talk about environmental and social issues. ADVERTISEMENT But major players in the beauty industry are still betting that clear and credible green labels can keep them ahead of anti-greenwashing regulations and give them an edge with consumers. Alongside Nivea, brands including L'Oréal Paris, Neutrogena and Eucerin will display the scores on the webpages for select skincare products in markets including the UK, France, Germany and Spain. More brands are expected to start using the labels in the coming months and more product categories will be added over time. 'We want to compare apples to apples so the consumer is in a position of really making a conscious choice,' said Katrin Selzer, senior communications lead for sustainability at Beiersdorf, Nivea's parent company. 'All these claims that are now listed on the packaging are overwhelming… at the moment it's very difficult to say what is better for the environment.' 'Clean,' Green and Out of Control Over the last decade or so, consumers have been bombarded with a growing proliferation of sustainability-related marketing claims. 'Clean' and 'natural' beauty products promise an array of skin-kind benefits and hint at environmentally friendly attributes, while remaining vague. Shoppers can pick from vegan products in recyclable or recycled packaging that may or may not also be biodegradable. They can seek out brands and retailers that have qualified for a variety of third-party sustainability certifications, or simply created their own. Consumers, confused by the array of sustainability claims displayed on shop shelves, are increasingly skeptical and disengaged. Regulators, especially in Europe, have pressed for brands to make it easier for consumers to compare products' environmental performance and ensure any green claims are robust and substantiated. Three years ago, a consortium of some 70 beauty brands and industry associations got together to try and figure out a solution, forming the non-profit EcoBeautyScore Association. Its mission: to develop an industry-wide environmental scoring system that would allow brands to provide clear, credible and comparable information about their products' impact. Now the first products bearing those labels are hitting shelves. The effort is not without jeopardy. When the fashion industry tried to launch a similar programme back in 2021, it sparked a string of greenwashing allegations and ballooned into controversy. Regulators in Norway concluded the chosen ratings system was not robust enough to back up big brands' eco-marketing claims. The labels were withdrawn, and the credibility of fashion's climate commitments took a hefty and enduring hit. ADVERTISEMENT The EcoBeautyScore Association says it has taken steps to avoid repeating such mistakes. It also has the benefit of several years of broader alignment around how environmental impact should be measured. The organisation's methodology is based on a framework developed and approved by the European Commission (though this system, too, is not without its critics, who argue it is not comprehensive enough and often relies on underlying data of dubious quality). Throughout development, the EcoBeautyScore Association engaged closely with policymakers in Brussels to ensure alignment, consulted with independent external experts and turned to established third-party databases to underpin its calculations. Where data for key beauty ingredients didn't exist, it developed new datasets. 'There was strong awareness that we would be scrutinised by various types of stakeholders,' said EcoBeautyScore's managing director, Jean-Baptiste Massignon. 'They had to really invest and develop a methodology that would be fair, transparent and auditable… It took longer than planned, but it really started from a blank sheet of paper.' Who Cares? Developing a scoring system regulators, consumers and advocacy groups will treat with some level of trust is just step one. The real test is whether shoppers will care enough about a products' environmental rating for it to influence their purchasing decisions. The jury's out. There are certainly plenty of studies and surveys that suggest shoppers do want to buy products they can trust were made in an environmentally and socially responsible way, but actual consumption habits suggest this is rarely the first consideration when buying an item. Other types of labelling intended to influence consumption habits in a more virtuous direction have had mixed results. For instance, introducing calorie counts on food menus and product labels only has a modest influence on what people eat, according to a review of multiple studies on the topic published at the start of the year. It quantified the resulting calorie reduction as the equivalent of two almonds. Policymakers' dedication to the topic is also less clear than even a few months ago. A rightward shift in Europe's parliament, which has led the push to impose tougher environmental standards on businesses, means many of those moves could now get rolled back. Last month, the future of a landmark piece of anti-greenwashing legislation was thrown into doubt after the European Commission put out a confusing series of statements flip-flopping about whether it was still on the agenda. 'The north star of EcoBeautyScore is providing the information to the consumer,' said Massignon. 'The regulatory landscape at present is in kind of a grey zone.' The bet is that consistent and widespread labelling will help consumers make better choices, even if attributes like performance and price remain their primary concerns when selecting a product. That means a lot of work ahead to scale up the label's use and explain the scoring system to consumers. ADVERTISEMENT EcoBeautyScore is working on 30 categories in total. It's planning on releasing scores across two more by the first half of 2026 and adding at least another couple by the end of next year. Other members of the organisation, which includes companies from Walgreens Boots Alliance and Colgate-Palmolive to Coty, Chanel and Shiseido, are expected to start labelling covered products in the coming months. The hope is non-members will start to use the platform to score their products too. 'In cosmetics, having L'Oréal and Beiersdorf with brands already going live, this is something that is relevant,' said Selzer. 'You need to have big brands show conviction that this is the right thing to do… This would move the needle.' Sign up to The Business of Beauty newsletter, your complimentary, must-read source for the day's most important beauty and wellness news and analysis.

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