Latest news with #SGE
Reuters
11 hours ago
- Business
- Reuters
Marketing Trends 2025: SEO and AI Go Hand in Hand
BERLIN, Germany, July 29, 2025 (EZ Newswire) -- Generative AI, the Search Generative Experience (SGE), and multimodal chatbots are changing the rules of the game for marketing departments. Visibility is increasingly created where traditional search engine optimization (SEO) meets artificial intelligence (AI): structured data feeds large language models, while AI-driven analysis reveals the next optimization move. Four owner-led digital service providers share how they're leveraging this paradigm shift for their clients in 2025. – 'Websites That Make Instant Sense to AI' 'Imagine a website tailor-made for your business—optimized for search engines, user-friendly, and visually compelling,' says Max Prügner, founder and web designer at opens new tab. Prügner emphasizes that semantically clean websites provide the ideal training material for AI-powered search assistants. Businesses that already prioritize valid code, clear information architecture, and Core Web Vitals today will enjoy added visibility in tomorrow's SGE results. – 'Your Best Salesperson Is a Strong Market Position' "A solid market position is your most important salesperson," says André Hehemann, co-founder and managing director of SEO agency Suchhelden. The agency blends traditional on-page signals with AI-powered SEO audits and prompt-based content scoring. As part of its innovative KI SEO , opens new tabapproach, ChatGPT and Gemini relevance tests are now directly integrated into keyword strategies to ensure maximum topical alignment and search intent coverage – Performance Marketing Meets AI Automation 'We develop industry-leading technologies for performance marketing and turn pioneering ideas into powerful brands,' says Fabian Simon, managing director of opens new tab, underlining the importance of innovation in online marketing. Synatix uses proprietary AI models to automate campaign optimization: budgets and bidding strategies are dynamically adjusted in real time based on conversion signals from web and app analytics. In 2025, the company plans to launch its predictive bidding system as a SaaS product. – AI Visibility as the New KPI 'More and more clients want to know how often their brand is mentioned by AI systems—we provide the monitoring and the roadmap to actively 'get into AI',' says Rainer Brosy, CEO of Sunset Digital, opens new tab. Since the beginning of the year, Sunset Digital has seen a 40% increase in requests for AI mention audits. The Munich-based team combines entity tracking in OpenAI embeddings with classic brand monitoring to uncover potential for prompt engineering, knowledge graph entries, and structured data input. BETTERTRUST: 'Reputation and Public Relation is a Business Asset' The consultants at BETTERTRUST, opens new tab, opens new tab support companies across the digital economy—from fintech and consumer tech to SaaS, mobility, and clean energy. The Berlin-based consultancy specializes in reputation and public relations management for innovation-driven, high-growth sectors. Whether it's navigating regulatory shifts, securing funding, or managing public scrutiny, BETTERTRUST helps clients stay in control of the narrative. "Reputation and public trust isn't built overnight—but it can be lost in one. Strategic PR is risk management in real time," says Dr. Christopher Runge, CEO at BETTERTRUST. Looking Ahead to 2026 – From AI Content to AI Experiences Experts predict that AI integration in marketing will shift from content optimization to AI-driven user experiences. Brands won't just appear in search results—they'll be present in AI agents as recommended products or shopping assistants. To be recognized as a reliable source by intelligent assistants, companies will need to further open up their data structures. Conclusion: AI Will Soon Be Essential in Online Marketing and SEO In 2025, SEO and AI will merge into a unified ecosystem: structured websites become input, while AI models act as analytical tools and distribution channels. Companies that strategically align both disciplines will secure reach—not only in traditional SERPs, but also in emerging AI-generated answer boxes. Media Contact Rainer Brosyrb@ ### SOURCE: Sunset Digital GmbH Copyright 2025 EZ Newswire See release on EZ Newswire
Time of India
13 hours ago
- Business
- Time of India
AI mode search launched in the UK: Google rolls out new smart search features
Google 's AI Mode : What is Google's AI Mode? Key features of the AI-powered search experience Google Search: Introducing AI Mode in the UK ( Image credit : AI Mode is a new, intuitive way to address your most complex, multi-part questions and follow-ups, and satisfy your curiosity in a richer way. | Credit: Google ) Who can use AI mode search in the UK? How to try AI mode search via Search Labs? Open the Google app or Chrome (signed in with your Google account) or (signed in with your Google account) Tap on the Labs icon (beaker) Opt into SGE (Search Generative Experience) Start searching with AI support enabled Is AI Mode available in India? early July 2025 How does AI Mode work? Multimodality in AI Mode Google has introduced its AI mode search experience in the UK, bringing a smarter and more conversational way to explore information online. With this rollout, UK users can now test AI-powered overviews, faster summaries, and more intuitive search results through Google Search Labs. This advanced experience, previously available only in the US, lets users ask complex questions and get quick, summarised answers — all supported by generative also ensures transparency by highlighting sources and providing links for deeper research. This launch signals a major shift in how search functions for English-language users, aiming to improve speed, clarity, and accessibility of online information. In this article, we'll explore how this AI mode search works, its key features, who can access it, and what it means for the future of Mode offers a novel and user-friendly approach for tackling the most intricate, multi-faceted inquiries and follow-up questions, providing a more fulfilling way to satisfy your curiosity.A tailored version of Google's newest Gemini 2.5 model allows you to pose nuanced questions that would have necessitated multiple searches before. AI Mode is especially beneficial for exploratory inquiries and for more complex tasks such as product comparisons, trip planning, or grasping intricate how-to findings indicate that initial users of AI Mode are posing questions that are two to three times longer than conventional search queries.: Get a quick snapshot of complex topics: Easily dive deeper into trustworthy content: Ask layered questions and get refined answers: Continue the conversation to learn more: Improved with user feedback and continual learningAnyone in the UK can opt into this feature through. You must use theorto join. It's available for users aged 18 and above with English as their preferred of, Google's AI Mode, driven by Gemini 2.5, has been completely launched for English-speaking users in India, with no need for a Search Labs sign-up. The search experience powered by AI, which was once offered as an experimental feature, can now be accessed by all users in India via a dedicated AI Mode tab in Search and the search bar of the Google app. Users can pose intricate queries and obtain detailed, AI-generated answers that include pertinent links and follow-up AI mode, you can pose any question and receive a detailed answer generated by AI, complete with links for further exploration. You can inquire about matters that would have required several searches in the past—such as investigating a novel idea or weighing alternatives—as well as ask follow-up AI mode employs a "query fan-out" strategy, which breaks your question down into subtopics and performs simultaneous searches for each across various data sources. It subsequently compiles those results to generate a response that is easy to comprehend. Discover more about AI Mode and AI Overviews in any early-stage AI product, AI Mode doesn't always hit the mark. As with any automated system in Search, AI Mode can misinterpret web content or overlook context in some instancesAI Mode aims to be genuinely multimodal, allowing you to pose questions in the manner that feels most instinctive — be it through text, voice, or even your camera. When in AI Mode, press the microphone symbol and pose your the advanced multimodal features of AI Mode, you can take a photo or upload an image and pose your question.
Express Tribune
21-07-2025
- Business
- Express Tribune
Hugo Ekitike contract at Liverpool revealed: Find out how much new striker will earn as Liverpool agree £79 million transfer with Eintracht Frankfurt
Liverpool have reached an agreement with Eintracht Frankfurt for the transfer of striker Hugo Ekitike, in a deal reportedly worth £69 million. The 23-year-old French forward is set to undergo a medical in the UK on Tuesday before finalising his move to Anfield. The transfer, which includes £10 million in add-ons, could rise to a total of £79 million, according to The Athletic's David Ornstein. 🚨 Liverpool reach agreement with Eintracht Frankfurt to sign Hugo Ekitike. £79m (£69m fixed, £10m bonuses based on success for #LFC & 23yo forward). Below €95m+ #SGE targeted. 6yr contract. Medical then join tour. W/ @SebSB @JamesPearceLFC @TheAthleticFC — David Ornstein (@David_Ornstein) July 21, 2025 Ekitike is expected to sign a six-year contract with the Premier League club and join Liverpool's Asia tour later this week. Ekitike's potential move comes after Newcastle had a £70 million bid for the player rejected earlier this month. Meanwhile, Liverpool have also shown interest in Alexander Isak, a striker currently at Newcastle. The French forward impressed last season, netting 15 goals in 31 appearances as Eintracht Frankfurt secured a third-place finish in the Bundesliga. Ekitike is reportedly set to earn a wage between £10 million to £12 million gross, as per sports journalist Abdella Boulma. Should Hugo Ekitike sign for Liverpool, he's expected to agree to a six-year contract, earning between €12M and €13M gross annually. An agreement between Liverpool and Frankfurt has yet to be finalized #LFC #SGE — Abdellah Boulma (@AbdellahBoulma) July 17, 2025 With this transfer, Liverpool's spending this summer is set to exceed £250 million. The club had already signed Florian Wirtz for a potential British record fee of £116 million, alongside defenders Milos Kerkez and Jeremie Frimpong for a combined £70 million.
Forbes
21-07-2025
- Business
- Forbes
5 Hacks To Quickly Boost Your Google Traffic With AI In 2025
To avoid being outnumbered or outranked by AI, you've got to use the same playbook that AI follows Your website's Google traffic isn't down because the algorithm hates you. It's down because SEO as you once knew it, is dead. Welcome to SGE, the new face of SEO. This is where you get more website visitors, higher rankings, and more clients. In this article, you'll learn a highly likely reason why your web traffic is down this year, what you can do about it, and how, as a freelancer or content creator you can cooperate with the culprit (AI) to drive visibility and traction again. Why Is My Website Traffic Dropping? If you're a freelance writer, blogger, or content creator, and you notice the site traffic declining, or if you're a freelance marketing professional and you're observing your clients' traffic plummeting, these are the most likely reasons. What Is SGE And How Does It Affect SEO? SGE means Search Generative Experience, as opposed to SEO, which means Search Engine Optimization. It's also known as GEO, Generative Engine Optimization, where you're focused on appearing in AI search results. SGE is when you type something into Google Search, and instead of you scrolling through websites to find the perfect answer, the answer is positioned at the top of the results page in an AI Overview box. Google's AI Overview briefly summarizes main points as it presents your answer, and importantly, provides links to where its information is sourced. Why Traditional SEO Isn't Working Anymore Traditionally, digital marketing professionals use SEO principles and techniques to rank highly on Google and appear at the top of search results, which brings in more web traffic, and consequently, more sales. But if you're a content creator, freelancer, entrepreneur, or freelance copywriter, you'll likely find yourself running into a wall because no matter how hard you try, Google is de-ranking you. How Can I Increase My Google Traffic Using AI? The new Google algorithm updates and AI Overviews feature, as well as the use of AI-powered search engines and ChatGPT's built-in web search feature has many professionals furious. I noticed one LinkedIn member took to the platform to express their rage at their traffic dramatically shrinking for no apparent reason. Reddit users are also sharing their experiences, noting a fall in web traffic for their websites and blogs, due to AI overviews. However, vice president of marketing and start-up advisor Andrea Palten recommends: 'If you want to show up in AI answers, start publishing content that's quotable, useful, and easy to scan.' Palten suggests these hacks for ensuring AI tools like Perplexity and Google's AI Overview feature your site: These make it easy for AI to parse your work. To stand out with your thought leadership online, your post/article/blog can't replicate everyone else's or be generic. Never entirely create content using AI tools like ChatGPT, because it becomes too general, there are no fresh insights, and it sounds mediocre. Instead, try this: This boosts your authority and visibility online as an industry expert and thought leader. One of the best formats is FAQ-style writing. This makes your blog content more likely to be quoted directly in AI-generated responses. AI tools often pull from structured, numbered content. Try titles like: Make sure your name or brand appears somewhere in the post (and ideally in the title image or author box). These posts are easy for AI to summarize, and cite. Don't waste time rambling with a lengthy introduction. To establish thought leadership and get more clients, focus on creating content that is easily ... More scannable Using these AI hacks, you're able to work with AI, and not view it as your enemy. I've personally tried these suggestions and have seen tremendous results in the viewership of my content online, even at a time when overall traffic is dying across multiple platforms. In a nutshell: "Write clearly. Publish often. Make it easy to cite. "That's how you get found," Palten says.
News18
21-07-2025
- Business
- News18
Gold Price Prediction: China Sells 90 Tonnes Of Gold—Will Prices Drop In The Coming Days?
1/9 A new wave of speculation has hit the gold market, sparking curiosity about future price trends. Recent fluctuations and international developments have significantly impacted the market. China, a major player in gold purchases, experienced a slowdown in June 2025. However, the country achieved record gold investments in the first six months of the year. The World Gold Council recently highlighted this development, revealing that China's largest investments were in ETFs. In the first half of 2025, China invested Rs 64,000 crore (US$8.8 billion) in gold ETFs, marking a historic record for half-year investments. In contrast, wholesale demand for gold jewellery dropped by 10 percent in June due to soaring gold prices, discouraging consumers from making new purchases. In June, 90 tonnes of gold were sold, marking a significant withdrawal from the Shanghai Gold Exchange (SGE). This figure is notably below the 10-year average, with total withdrawals in the first half of the year reaching 678 tonnes, an 18% decline from the previous year. Gold prices surged by 23% in US dollars and 21% in Chinese yuan (RMB) during the first half, the fastest growth rate since 2016. China's central bank People's Bank of China purchased gold for the eighth consecutive month, adding 19 tonnes in the first half of the year. China's gold reserves now stand at 2,299 tonnes. Although gold futures trading slowed slightly in June, the average daily volume in the first half of the year was 534 tonnes, the highest on record. China imported 89 tonnes of gold in May 2025, a 21 percent decrease from April and a 31 percent drop from May last year. This decline is primarily due to reduced demand for jewellery. Gold in China has transitioned from a mere jewellery item to a strategic investment vehicle. As consumer interest in jewellery wanes, record investments are being made in alternatives such as ETFs, bars, and coins. Central bank purchases continue to bolster gold's status as a strong investment option. The surge in gold purchases by Chinese investors is boosting global demand, directly influencing gold prices in India. This could lead to higher gold prices domestically, potentially reducing gold sales during weddings and festivals and impacting jewellers and small traders. According to the World Gold Council, a rising US dollar and Treasury yields are expected to negatively impact gold prices. In the medium term, gold prices may decline due to central bank purchases and reduced retail investment demand.
