Latest news with #Symphony
Yahoo
14 hours ago
- Health
- Yahoo
Medela Introduces Pump In Style® Pro: Hospital-Grade Innovation Designed for Real Life
The new pump blends clinically proven performance with modern convenience, offering moms reliable support and continuity of care from hospital to home Pump In Style® Pro Pump In Style® Pro McHenry, Illinois, June 17, 2025 (GLOBE NEWSWIRE) -- Medela, the brand trusted by millions of moms worldwide and the #1 brand in hospitals1, today announced the launch of the Pump In Style® Pro, the latest evolution in its trusted product line. Developed from five years of insights and feedback, the new and improved Pump In Style® Pro delivers hospital-grade performance in a compact, easy-to-use design, offering moms seamless continuity of care from hospital to home. To develop the most efficacious pump on the market, Medela grounded its approach in research combining clinical evidence with real-world insights. Input from hundreds of healthcare professionals, its community of moms, quantitative survey research and focus group shaped every step of the process. By addressing common pain points and pitfalls associated with other pumps, Medela designed a solution that features a clinically proven pumping pattern modeled after the #1 breast pump used in hospitals, the Medela Symphony®. The result is a pump that empowers moms to express milk more effectively and confidently at home. 'At Medela, we understand that every mom's breastfeeding journey has many stages and the adjustment from hospital to home can be challenging and stressful without the right support. Our goal is to make that transition as seamless as possible with the new Pump In Style Pro®,' said Kelley Evans, EVP and Head of Commercial, Americas, at Medela. 'This redesigned pump combines the power of our hospital-grade technology with a design that's simple, comfortable, and built for everyday life.' Key features of the new Pump In Style® Pro include: Hospital-Grade Performance at Home: Features a clinically proven pumping pattern, similar to Medela's hospital pump Symphony, for effective milk expression, more comfort and a stress-free transition home. Pumping Level & Mode Indicators: 16 level indicators and pumping mode indicators allow moms to fine tune their comfort and take control of each pumping session. Lightweight & Compact: Weighs less than 2 pounds, making it easy to transport and ideal for use on the go. 11.8%2 More Milk: Clinically Proven Breast Shield Technology to increase milk volume. Closed System & Easy Cleaning: Dishwasher safe parts and backflow protector. The Pump In Style® Pro is now available through insurance and WIC. For more information on coverage and purchasing options, please see here. Additional downloadable materials, including a factsheet, visual assets, and video content, are available via the Medela media portal. About MedelaThrough advancing research, observing natural behavior and listening to our customers, Medela turns science into care while nurturing health for generations. Medela supports millions of moms, babies, patients and healthcare professionals in more than 100 countries all over the world. As the healthcare choice for more than 6 million hospitals and homes across the globe, Medela provides leading research-based breast milk feeding products, healthcare solutions for hospitals, and clinical education. Medela is dedicated to building better health outcomes, simplifying and improving life, and developing breakthroughs that help moms, babies and patients live their life to the fullest. For more information, visit (1) Sales and distribution in maternity wards and NICUs, 2023 & 2024 (2) Sakalidis VS, et al. Breast shield design impacts milk removal dynamics during pumping: A randomized controlled non-inferiority trial. Acta Obstet Gynecol Scand. 2020. Attachments Pump In Style® Pro Pump In Style® Pro CONTACT: medela@
Hindustan Times
17 hours ago
- Hindustan Times
10 Symphony air coolers for Indian summers starting at ₹4999
Summer isn't what it used to be. The heat feels heavier now, especially during the day when even a ceiling fan doesn't offer much relief. It gets harder to focus, harder to sleep, and sometimes just sitting still feels exhausting. Not everyone has access to AC, and even if you do, running it all day isn't always possible. That's where air coolers step in. They're easier to manage, can move from room to room, and offer the kind of cooling that makes daily life a bit more bearable. If you've been thinking about getting one, we've put together a list that might help. Here are the 10 Best Symphony air coolers for Indian summers. If you're searching for something small that does its job well, the Ice Cube 27 could be a sensible pick from our 10 best Symphony air coolers list. It's made for rooms where a fan just doesn't cut it, especially during peak afternoons. What helps is its three-sided honeycomb pads, i-Pure filter system and strong air throw. It won't shoot your electricity bill up either, which adds to its everyday usefulness. Good for small bedrooms or study areas Low power use for all-day cooling Not suited for large spaces Needs regular water refills in peak heat Symphony Ice Cube 27 Personal Air Cooler For Home with Powerful Fan, 3-Side Honeycomb Pads, i-Pure Technology and Low Power Consumption (27L, White) What are buyers saying on Amazon? It cools small rooms quickly and runs quietly, say most users. Why choose this product? It's well-suited for small spaces where you need direct, quick cooling. If you're working with a larger space and serious heat, this cooler holds its ground. The Sumo 75 XL lands a solid spot among our 10 best Symphony air coolers thanks to its larger tank and steady airflow. It's designed to take on dry heat headfirst, especially in regions where fans barely make a difference. The cooler runs on a powerful plus air fan, paired with high-efficiency honeycomb pads and i-Pure Console. It manages to move air across a decent space without drawing too much power. Handles larger areas without struggling Decent airflow even in dry zones Doesn't need constant refilling Too bulky for small rooms No remote or digital control options Symphony Sumo 75 XL Desert Air Cooler For Home with Honeycomb Pads, Powerful +Air Fan, i-Pure Console and Low Power Consumption (75L, White) What are buyers saying on Amazon? Buyers say it cools big rooms well and holds water for long hours. Why choose this product? It suits homes where heat builds up fast and smaller coolers just can't keep up. For homes that feel like ovens during peak summer, the Sumo 115XL brings a bit of relief. It's one of the most powerful picks we've looked at while putting together this list of the 10 best Symphony air coolers available this season. With its wide body design, big tank, and cool flow dispenser, it's built for open spaces and large rooms. The plus air fan pushes out strong airflow, while honeycomb pads help keep it consistent. Large tank lasts all day Strong air delivery for wider areas Too large for smaller rooms No remote or digital settings Symphony Sumo 115XL Desert Air Cooler for Home with Honeycomb Pads, Powerful +Air Fan and Cool Flow Dispenser (115L, White) What are buyers saying on Amazon? Many say it cools large rooms quickly and needs fewer refills. Why choose this product? You'll likely need this if your space is wide and the heat feels heavier by afternoon. When a cooler has to serve a long summer and a wide room, the Storm 70 XL steps up. Among the 10 best Symphony air coolers we've explored, this one works well for people who want even airflow in a tall, tower-style design that fits neatly in corners. It comes with a multistage air purification system, honeycomb pads on three sides, and an automatic swing function that helps spread cool air better. Tower build fits well in corners Good cooling with air purification Slightly tall for low shelf spaces No digital display or remote Symphony Storm 70 XL Desert Tower Air Cooler 70-litres with Multistage Air Purification, Powerful Fan, 3-Side Honeycomb Pads, Automatic Vertical Swing & Low Power Consumption (White) What are buyers saying on Amazon? Most buyers like its tall design and wide airflow, especially in humid zones. Why choose this product? You'll want this if you're looking for corner cooling with extra purification built in. For those who want stronger indoor cooling without a desert cooler's bulk, the Touch 80 fits that middle ground well. While comparing models for this round-up of the 10 best Symphony air coolers, this one stood out for its double blower strength and four-sided cooling system. It's made for indoor spaces that need steady air circulation. The closable louvers keep out dust when not in use, and i-Pure filters help improve air quality. Four-sided air inlets cool faster Double blowers push air further Closeable louvers keep unit clean Not suited for outdoor or open spaces Slightly noisy on high settings Symphony Touch 80 Personal Air Cooler For Home with 4-Side Aspen Pads, Powerful Double Blowers, i-Pure Technology and Closable Louvers (80L, White) What are buyers saying on Amazon? Buyers say it's strong indoors and works well in humid regions too. Why choose this product? You may prefer this if you want powerful blowers but less outdoor-style bulk. If you're dealing with long summer days and larger rooms, the Sumo 115 XL in grey handles both without much effort. While shortlisting the 10 best Symphony air coolers suited for wide coverage, this one came up for its strong airflow and long tank life. Its large body houses a plus air fan, a honeycomb pad setup and the i-Pure console. Together, they're aimed at reducing heat while keeping the air fresh indoors. Works well in big indoor areas Runs long without frequent refills Takes up more floor space Doesn't come with a remote Symphony Sumo 115 XL Desert Air Cooler For Home with Honeycomb Pads, Powerful +Air Fan, i-Pure Console and Low Power Consumption (115L, Grey) What are buyers saying on Amazon? Many like the powerful air throw and say it runs quietly for its size. Why choose this product? It suits houses where wide rooms stay hot through the day. If your cooler needs to last the whole day without needing a refill, the Movicool L 125 is worth looking at. While reviewing models for this edition of the 10 best Symphony air coolers, this one stood out for spaces that need strong cooling and longer water hold. It uses honeycomb pads and a high-power fan to push cool air across bigger rooms. The cool flow dispenser adds to even water distribution. Huge tank lasts 10+ hours Strong airflow with wide reach Too large for small rooms No digital display or remote control Symphony MOVICOOL L 125 Portable Air Cooler For Home with Honeycomb Pads, Powerful Fan, and Cool Flow Dispenser (125L, Grey) What are buyers saying on Amazon? Buyers say it cools wide rooms well and doesn't need constant refills. Why choose this product? You'll likely need this if you run a cooler for hours in bigger rooms. The C 100 XL is built for homes that stay warm even after sundown. Among the 10 best Symphony air coolers worth noting this season, this one's a reliable pick for areas that need both reach and decent air filtering. With its large tank and i-Pure technology, it helps with air quality while cooling. The fan is powerful, and the honeycomb pads paired with a cool flow dispenser improve moisture spread. Balanced size and tank volume Has filtration and moisture spread Not meant for compact spaces Fan can get noisy at top speed Symphony Storm - C 100 XL Desert Air Cooler For Home with Honeycomb Pads, Powerful Fan, i-Pure Technology and Cool Flow Dispenser (95L, White) What are buyers saying on Amazon? Most say it's solid for daily use in warm, dry regions. Why choose this product? It works well if your room stays warm for long hours and needs steady airflow. The Winter 80 XL is aimed at users who want strong cooling during peak afternoon hours. In our list of the 10 best Symphony air coolers for home use, this one fits well for mid-to-large rooms needing consistent airflow and basic air filtration. Its i-Pure tech supports cleaner air, while honeycomb pads help hold water longer. With a powerful fan inside and a decent tank size, it keeps air moving steadily through the day. Steady airflow throughout the day Decent tank for daily home use No remote or digital control Best only for indoor use Symphony Winter 80 XL Desert Air Cooler for Home with Powerful Fan, Honeycomb Pads, i-Pure Technology and Low Power Consumption (80L, White) What are buyers saying on Amazon? Buyers say it cools rooms evenly and runs well in dry heat conditions. Why choose this product? You'll like this if your space heats up fast and needs round-the-clock air movement. If you're after a cooler that just gets on with the job, the Siesta 95 XL fits the brief. From our list of the 10 best Symphony air coolers for wide spaces, this one is built to run for hours and push air across the room with little effort. Its honeycomb pads keep the air damp enough to ease dry heat, and the tank size works well for a full day's use. Fills once and runs most of the day Big fan pushes air quite far No remote or timer Slightly bulky for small rooms Symphony Siesta 95 XL Air Cooler For Home with Honeycomb Pads, Powerful Fan, and Cool Flow Dispenser (95L, White) What are buyers saying on Amazon? Buyers like the long cooling hours and strong airflow for larger rooms. Why choose this product? This suits anyone needing strong airflow and a tank that doesn't need constant checking. Most Symphony coolers run on low power (around 150–200 watts), so they work well with inverters for short outages. However, in areas with frequent power dips, cooling may weaken slightly since airflow depends on fan speed. For longer outages, models with strong fans like the Sumo 115XL or Storm series tend to hold up better. Yes, the i-Pure system is helpful if you live in urban areas where dust and smoke often come in through open windows. It doesn't work like an air purifier, but it does help trap particles before they reach you, which makes a noticeable difference in rooms with high footfall or near busy streets. For open or semi-covered spaces, models with larger tanks and wider air throw like the Movicool L 125 or Sumo 115XL are better suited. They push air further and hold more water, which means you don't need to refill often even if there's some breeze pulling moisture away. Top 5 desert air coolers of June 2025 that are built for instant cooling: Picks from Crompton, Havells and more Best air coolers for bedrooms: Top coolers with powerful cooling, smart tech and silent operation Best personal air cooler offers: Editor recommends top 8 options from Symphony, Bajaj and more Best air coolers for large rooms in 2025: Top 10 high capacity coolers for efficient cooling in big Indian homes Best air coolers for bedroom that offer instant relief if you are struggling to sleep in the heat? Yes, models like Sumo 115XL and Movicool L 125 are built for large spaces. They work best in dry climates; humidity may reduce the cooling effect. Most desert and tower coolers include it, but personal models may not. It's good to clean them every 2 to 3 weeks for steady airflow and hygiene. Yes, many models have low power use and are inverter-friendly. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.
Hindustan Times
18 hours ago
- Hindustan Times
Top 10 best Symphony air coolers built for Indian summers: Backed by years of trusted use and editor's recommendations
Summer isn't what it used to be. The heat feels heavier now, especially during the day when even a ceiling fan doesn't offer much relief. It gets harder to focus, harder to sleep, and sometimes just sitting still feels exhausting. Not everyone has access to AC, and even if you do, running it all day isn't always possible. That's where air coolers step in. They're easier to manage, can move from room to room, and offer the kind of cooling that makes daily life a bit more bearable. If you've been thinking about getting one, we've put together a list that might help. Here are the 10 Best Symphony air coolers for Indian summers. If you're searching for something small that does its job well, the Ice Cube 27 could be a sensible pick from our 10 best Symphony air coolers list. It's made for rooms where a fan just doesn't cut it, especially during peak afternoons. What helps is its three-sided honeycomb pads, i-Pure filter system and strong air throw. It won't shoot your electricity bill up either, which adds to its everyday usefulness. Good for small bedrooms or study areas Low power use for all-day cooling Not suited for large spaces Needs regular water refills in peak heat Symphony Ice Cube 27 Personal Air Cooler For Home with Powerful Fan, 3-Side Honeycomb Pads, i-Pure Technology and Low Power Consumption (27L, White) What are buyers saying on Amazon? It cools small rooms quickly and runs quietly, say most users. Why choose this product? It's well-suited for small spaces where you need direct, quick cooling. If you're working with a larger space and serious heat, this cooler holds its ground. The Sumo 75 XL lands a solid spot among our 10 best Symphony air coolers thanks to its larger tank and steady airflow. It's designed to take on dry heat headfirst, especially in regions where fans barely make a difference. The cooler runs on a powerful plus air fan, paired with high-efficiency honeycomb pads and i-Pure Console. It manages to move air across a decent space without drawing too much power. Handles larger areas without struggling Decent airflow even in dry zones Doesn't need constant refilling Too bulky for small rooms No remote or digital control options Symphony Sumo 75 XL Desert Air Cooler For Home with Honeycomb Pads, Powerful +Air Fan, i-Pure Console and Low Power Consumption (75L, White) What are buyers saying on Amazon? Buyers say it cools big rooms well and holds water for long hours. Why choose this product? It suits homes where heat builds up fast and smaller coolers just can't keep up. For homes that feel like ovens during peak summer, the Sumo 115XL brings a bit of relief. It's one of the most powerful picks we've looked at while putting together this list of the 10 best Symphony air coolers available this season. With its wide body design, big tank, and cool flow dispenser, it's built for open spaces and large rooms. The plus air fan pushes out strong airflow, while honeycomb pads help keep it consistent. Large tank lasts all day Strong air delivery for wider areas Too large for smaller rooms No remote or digital settings Symphony Sumo 115XL Desert Air Cooler for Home with Honeycomb Pads, Powerful +Air Fan and Cool Flow Dispenser (115L, White) What are buyers saying on Amazon? Many say it cools large rooms quickly and needs fewer refills. Why choose this product? You'll likely need this if your space is wide and the heat feels heavier by afternoon. When a cooler has to serve a long summer and a wide room, the Storm 70 XL steps up. Among the 10 best Symphony air coolers we've explored, this one works well for people who want even airflow in a tall, tower-style design that fits neatly in corners. It comes with a multistage air purification system, honeycomb pads on three sides, and an automatic swing function that helps spread cool air better. Tower build fits well in corners Good cooling with air purification Slightly tall for low shelf spaces No digital display or remote Symphony Storm 70 XL Desert Tower Air Cooler 70-litres with Multistage Air Purification, Powerful Fan, 3-Side Honeycomb Pads, Automatic Vertical Swing & Low Power Consumption (White) What are buyers saying on Amazon? Most buyers like its tall design and wide airflow, especially in humid zones. Why choose this product? You'll want this if you're looking for corner cooling with extra purification built in. For those who want stronger indoor cooling without a desert cooler's bulk, the Touch 80 fits that middle ground well. While comparing models for this round-up of the 10 best Symphony air coolers, this one stood out for its double blower strength and four-sided cooling system. It's made for indoor spaces that need steady air circulation. The closable louvers keep out dust when not in use, and i-Pure filters help improve air quality. Four-sided air inlets cool faster Double blowers push air further Closeable louvers keep unit clean Not suited for outdoor or open spaces Slightly noisy on high settings Symphony Touch 80 Personal Air Cooler For Home with 4-Side Aspen Pads, Powerful Double Blowers, i-Pure Technology and Closable Louvers (80L, White) What are buyers saying on Amazon? Buyers say it's strong indoors and works well in humid regions too. Why choose this product? You may prefer this if you want powerful blowers but less outdoor-style bulk. If you're dealing with long summer days and larger rooms, the Sumo 115 XL in grey handles both without much effort. While shortlisting the 10 best Symphony air coolers suited for wide coverage, this one came up for its strong airflow and long tank life. Its large body houses a plus air fan, a honeycomb pad setup and the i-Pure console. Together, they're aimed at reducing heat while keeping the air fresh indoors. Works well in big indoor areas Runs long without frequent refills Takes up more floor space Doesn't come with a remote Symphony Sumo 115 XL Desert Air Cooler For Home with Honeycomb Pads, Powerful +Air Fan, i-Pure Console and Low Power Consumption (115L, Grey) What are buyers saying on Amazon? Many like the powerful air throw and say it runs quietly for its size. Why choose this product? It suits houses where wide rooms stay hot through the day. If your cooler needs to last the whole day without needing a refill, the Movicool L 125 is worth looking at. While reviewing models for this edition of the 10 best Symphony air coolers, this one stood out for spaces that need strong cooling and longer water hold. It uses honeycomb pads and a high-power fan to push cool air across bigger rooms. The cool flow dispenser adds to even water distribution. Huge tank lasts 10+ hours Strong airflow with wide reach Too large for small rooms No digital display or remote control Symphony MOVICOOL L 125 Portable Air Cooler For Home with Honeycomb Pads, Powerful Fan, and Cool Flow Dispenser (125L, Grey) What are buyers saying on Amazon? Buyers say it cools wide rooms well and doesn't need constant refills. Why choose this product? You'll likely need this if you run a cooler for hours in bigger rooms. The C 100 XL is built for homes that stay warm even after sundown. Among the 10 best Symphony air coolers worth noting this season, this one's a reliable pick for areas that need both reach and decent air filtering. With its large tank and i-Pure technology, it helps with air quality while cooling. The fan is powerful, and the honeycomb pads paired with a cool flow dispenser improve moisture spread. Balanced size and tank volume Has filtration and moisture spread Not meant for compact spaces Fan can get noisy at top speed Symphony Storm - C 100 XL Desert Air Cooler For Home with Honeycomb Pads, Powerful Fan, i-Pure Technology and Cool Flow Dispenser (95L, White) What are buyers saying on Amazon? Most say it's solid for daily use in warm, dry regions. Why choose this product? It works well if your room stays warm for long hours and needs steady airflow. The Winter 80 XL is aimed at users who want strong cooling during peak afternoon hours. In our list of the 10 best Symphony air coolers for home use, this one fits well for mid-to-large rooms needing consistent airflow and basic air filtration. Its i-Pure tech supports cleaner air, while honeycomb pads help hold water longer. With a powerful fan inside and a decent tank size, it keeps air moving steadily through the day. Steady airflow throughout the day Decent tank for daily home use No remote or digital control Best only for indoor use Symphony Winter 80 XL Desert Air Cooler for Home with Powerful Fan, Honeycomb Pads, i-Pure Technology and Low Power Consumption (80L, White) What are buyers saying on Amazon? Buyers say it cools rooms evenly and runs well in dry heat conditions. Why choose this product? You'll like this if your space heats up fast and needs round-the-clock air movement. If you're after a cooler that just gets on with the job, the Siesta 95 XL fits the brief. From our list of the 10 best Symphony air coolers for wide spaces, this one is built to run for hours and push air across the room with little effort. Its honeycomb pads keep the air damp enough to ease dry heat, and the tank size works well for a full day's use. Fills once and runs most of the day Big fan pushes air quite far No remote or timer Slightly bulky for small rooms Symphony Siesta 95 XL Air Cooler For Home with Honeycomb Pads, Powerful Fan, and Cool Flow Dispenser (95L, White) What are buyers saying on Amazon? Buyers like the long cooling hours and strong airflow for larger rooms. Why choose this product? This suits anyone needing strong airflow and a tank that doesn't need constant checking. Most Symphony coolers run on low power (around 150–200 watts), so they work well with inverters for short outages. However, in areas with frequent power dips, cooling may weaken slightly since airflow depends on fan speed. For longer outages, models with strong fans like the Sumo 115XL or Storm series tend to hold up better. Yes, the i-Pure system is helpful if you live in urban areas where dust and smoke often come in through open windows. It doesn't work like an air purifier, but it does help trap particles before they reach you, which makes a noticeable difference in rooms with high footfall or near busy streets. For open or semi-covered spaces, models with larger tanks and wider air throw like the Movicool L 125 or Sumo 115XL are better suited. They push air further and hold more water, which means you don't need to refill often even if there's some breeze pulling moisture away. Top 5 desert air coolers of June 2025 that are built for instant cooling: Picks from Crompton, Havells and more Best air coolers for bedrooms: Top coolers with powerful cooling, smart tech and silent operation Best personal air cooler offers: Editor recommends top 8 options from Symphony, Bajaj and more Best air coolers for large rooms in 2025: Top 10 high capacity coolers for efficient cooling in big Indian homes Best air coolers for bedroom that offer instant relief if you are struggling to sleep in the heat? Yes, models like Sumo 115XL and Movicool L 125 are built for large spaces. They work best in dry climates; humidity may reduce the cooling effect. Most desert and tower coolers include it, but personal models may not. It's good to clean them every 2 to 3 weeks for steady airflow and hygiene. Yes, many models have low power use and are inverter-friendly. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.
Yahoo
a day ago
- Yahoo
TikTok Launches New AI-Powered Ad Creation Tools, Integrations with Adobe and WPP
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. TikTok's announced some new AI-powered elements for its TikTok Symphony brand creation platform, including updated text-to-video creation, image-to-video animation, and more. First off, TikTok's rolling out its own version of text-to-video, which will generate AI video using TikTok's own AI tools. As you can see in this example, now, TikTok can generate platform-specific styled video content based on text prompts, which could provide another option for your TikTok efforts. As explained by TikTok: 'Now, with just a short and simple text prompt, Symphony Text to Video makes it easy for marketers to instantly bring an idea to life without the need for visuals, enabling advertisers to rapidly generate, test, and iterate concepts before full production begins. Text to Video is also a quick and easy way for marketers to create multiple campaign concepts, test a range of creative executions or customize content at scale.' The fact that this content is more aligned to TikTok style could be a big bonus, providing more ways to create content specifically designed for the app, based on existing, trending content. TikTok's also adding a new image-to-video creation option, which will turn your still image assets into video updates. 'Adding an image and short text prompt creates five-second, TikTok-first clips that can be stitched together to produce engaging ads that connect brands with their TikTok community.' Both of these options are similar to Google's Veo tools, and Meta's in-development text-to-video option, providing more ways to build video assets. And over time, these generated video clips are also looking more and more realistic. So now, you have even fewer excuses for avoiding TikTok content, because you can create video from any still image asset that you have, which TikTok can then use in your ads and promotions. Finally, TikTok's also rolling out 'Symphony Showcase Products,' which will have TikTok's AI avatars present your products for you in generated video clips. I'm less convinced of this one, but TikTok has seen big success with virtual avatars in other markets, and it could be another consideration for your video clips. To create your own video avatar promotion, you'll upload an image, then select an avatar type (as you can see in the left of the above example). TikTok will then generate a five-second video clip of that character talking about your product. At launch, TikTok's offering three options for these clips: Holding products: Create videos with an avatar holding any product an advertiser wants to feature. Clothing: Create a video with an avatar trying on and modeling an item of clothing. App: Create videos with an avatar holding a phone showcasing the app of their choice. Yeah, I don't, most of the current avatar clips I see in the app look poorly lip syched, with stiff, robotic characters, but maybe, as the technology evolves, this will become a more viable option, and you may well find that these initial examples suit your needs within longer video clips. Some additional considerations either way, which may be worth experimenting with in your TikTok ads process. On another front, TikTok's also announced new integrations with Adobe Express and WPP Open, which will bring Symphony functions to users of these platforms. 'We're expanding our partnership with Adobe to bring access to Symphony Image to Video directly within Adobe Express, Adobe's go-to tool for social content creation and collaboration. With this update, Adobe is enabling brands, small business owners and creators alike to create TikTok-first content within the Adobe Express app on desktop, allowing their clients to breathe new life into existing brand content and embrace new creative formats.' WPP Open users will also gain access to TikTok Symphony elements, including Symphony AI Dubbing, Generate & Remix videos and Symphony Digital Avatars. Some significant updates, which will provide more considerations for your TikTok marketing approach. Recommended Reading TikTok Publishes 2023 Holiday Marketing Guide Sign in to access your portfolio
Wall Street Journal
a day ago
- Entertainment
- Wall Street Journal
At the San Francisco Symphony, Esa-Pekka Salonen's Extraordinary Exit
San Francisco All good things must come to an end—but must that end come so soon? That's the question Bay Area music lovers and others are asking now that Esa-Pekka Salonen has taken his final bow as music director of the San Francisco Symphony. His tenure, a surprisingly short five years, concluded Saturday following the last of three consecutive—and extraordinary—performances of Mahler's Symphony No. 2 ('Resurrection') at Louise M. Davies Symphony Hall.
