Latest news with #WHOOP
Bloomberg
a day ago
- Health
- Bloomberg
How Wearable Technology Is Shaping the Wellness Industry
The world of wellness wearables is gaining traction with the advent of tech devices that promise everything from better athletic performance to lifesaving features. Companies like WHOOP are using sophisticated sensors and AI to offer continuous health monitoring, aiming to go beyond fitness tracking to real health intervention. While the market is growing rapidly, experts caution that true longevity still boils down to a few age-old principles: diet, exercise, and sleep. (Source: Bloomberg)
Arabian Business
4 days ago
- Health
- Arabian Business
WHOOP wants to slow time – and the Gulf is listening
In the Middle East, wellness is no longer about routines. It's about metrics. Health in the region has become a numbers game – measured in stress thresholds, hormonal trends, and, increasingly, physiological age. Clinics track everything from gut biome to glucose levels. Corporate executives wear rings, wristbands, and patches that claim to measure sleep quality and cognitive load. It is a market built not just on aspiration but on data. So it's fitting that WHOOP, the wearable once known for tracking elite athletes, is positioning itself at the centre of the Gulf's billion-dollar well-being economy. 'My name is Stephan Muller. I'm the Director for WHOOP in the Middle East,' he says. 'Unlocking human performance has always been in our DNA. It's something that's extremely important to us. But we're so pleased that we're now focusing additionally on healthspan.' WHOOP tracks health, not just fitness That shift has a name: WHOOP 5.0 and WHOOP MG. These aren't your average smartbands. They're built not just to track your workouts, but to act as mini-diagnostics labs on your wrist. 'We've come out with new hardware that includes things like heart screening, blood pressure insights, insights to your hormones and a few more other things that we can talk about,' says Muller. It sounds clinical because it is. WHOOP MG is the company's first medical-grade wearable. Designed to surface insights typically reserved for hospital settings, it can monitor everything from cardiovascular strain to long-term hormonal health. The headline feature? WHOOP Age. 'It shows you the pace at which you're aging. For example, I'm 35. My WHOOP Age is currently 30, which is great. But it's also because I'm putting in the effort into working out, eating healthy, sleeping well, etc. That number can change very, very quickly depending on my lifestyle.' Ageing, in this context, is not a passive process. It's a daily fluctuation. One day of sleep deprivation or poor eating habits can tilt the balance. WHOOP doesn't just track your health – it reflects back the cost of your lifestyle decisions in stark, sometimes uncomfortable terms. 'If I'm going through a stressful period, if I'm not eating well, if I'm having, you know, short nights of sleep, I will increase and accelerate my pace of aging very quickly. And it's measured by nine different metrics that we measure on ongoing basis at WHOOP,' says Muller. This isn't just tech; it's behavioural psychology embedded in design. By creating a tight feedback loop between your actions and your health score, WHOOP turns wellness into a measurable, gamified discipline. And the company is reengineering its business model to support it. 'It was one membership option for everyone. Now we have three membership options. We want to make sure that we are as customised and personalised to the needs of our members,' Muller explains. 'We have One, Peak and Life.' One gives you the fundamentals. It's targeted at those who want core performance data without the clinical detail. Peak offers more advanced performance insights, including recovery patterns, sleep cycles, and strain metrics. Life – the top tier – adds the hardware ridges that double as a 30-second heart screener. 'It's something that we found extremely important to include. And I'm actually wearing the top tier on this – you'll see these ridges here on the side. Effectively, what you do is you'll hold on to that for about 30 seconds when you have your WHOOP app open, and it'll give you your heart screener within that 30-second period.' It doesn't stop there. Blood pressure readings are now continuous, provided you calibrate with three cuff-based measurements. That level of constant, passive monitoring is what elevates WHOOP from a lifestyle device to a preventative health tool. 'It gives you your estimated blood pressure on a consistent basis,' says Muller. 'One important thing to note, though is that in order to get the most accurate insights possible, you do need to provide three readings with the cuff. At first, you upload those insights onto the WHOOP app, and then from that moment onwards, it can accurately read your blood pressure on ongoing basis.' In many ways, WHOOP reflects a broader shift in how people engage with healthcare: less reactive, more predictive. The platform isn't just used for peak performance anymore. It's targeting professionals, frequent travellers, parents – anyone whose life feels like an endurance sport. 'I think with our entry into healthspan and coming up with a medical-grade device, I think we're targeting a much broader audience. I think a lot more people are going to benefit from WHOOP that maybe weren't as attracted to it or as spoken to before.' Gulf leads in wellness innovation That broader audience is already emerging across the Gulf. From Saudi's AI hospitals to Dubai's biohacking clinics, the region is racing ahead of the global curve on health innovation. The UAE alone has announced multiple national strategies tied to well-being, digital health, and AI-enabled diagnostics. WHOOP fits seamlessly into this narrative. Not just because of its hardware, but because of the mindset it represents: one where individuals take responsibility for their biology. WHOOP is convinced that this mindset shift is permanent. And now, with a battery that lasts longer than ever, it's doubling down on that opportunity. 'It's a really exciting time for us. We also have a much longer battery life, which is something that might seem small for certain people, but if you're a WHOOP member at this point, it's something that's really exciting for a lot of people as well.' In a market focused on peak performance, WHOOP isn't just selling a wearable. It's offering a second chance at time. And for a region investing so heavily in longevity, prevention, and optimisation, it may be exactly the kind of device the future demands.
Toronto Sun
13-07-2025
- Health
- Toronto Sun
Early bird gets worm when it comes to regular exercise: Experts
Proper sleep can help improve exercise, but there's more to it than that. Photo by iStock / Getty Images Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page. What's that old saying about zzz best laid plans? This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Don't have an account? Create Account While night owls have been said to be more at risk for dementia, depression and diabetes, a new study suggests those who stay up late can also forget about early morning exercise. The study was published in the journal Proceedings of the National Academy of Sciences . Per the New York Post , researchers assessed the sleep habits and exercise levels of nearly 20,000 people who wore the health and fitness tracker WHOOP for one full year, taking into account how long they slept and when they went to bed. Researchers found that sleep duration was less important than those who went to bed earlier. Read More Your noon-hour look at what's happening in Toronto and beyond. By signing up you consent to receive the above newsletter from Postmedia Network Inc. Please try again This advertisement has not loaded yet, but your article continues below. People who went to bed around 9 p.m. did about 30 more minutes of moderate to vigorous physical activity the following day than those who hit the hay at 1 a.m. Those early risers performed 15 more workout minutes compared to those who went under the covers at 11 p.m. — the average bedtime for participants — even when the total sleep duration was the same. Experts believe that societal norms can put night owls at a disadvantage regarding mental and, as it turns out, physical health. 'Standard nine-to-five routines can clash with the natural sleep preferences of evening types, leading to social jetlag, poorer sleep quality and increased daytime sleepiness — which can all reduce motivation and opportunity for physical activity the next day,' Josh Leota, a research fellow at Monash University's School of Psychological Sciences, said in a statement. This advertisement has not loaded yet, but your article continues below. Sleep specialist Dr. Dylan Petkus previously told the New York Post that 'although early birds do better with societal norms like traditional nine-to-five jobs … both can be equally healthy as long as they get enough sleep and stick to a consistent schedule.' He noted that people who go to bed between 9 p.m. and 11 p.m. tend to have the best sleep quality. Leota believes the study's findings have 'meaningful implications for public health. 'Rather than just promoting sleep and physical activity independently, health campaigns could encourage earlier bedtimes to naturally foster more active lifestyles,' he said. 'A holistic approach that recognizes how these two essential behaviours interact may lead to better outcomes for individual and community health,' Leota added. For more health news and content around diseases, conditions, wellness, healthy living, drugs, treatments and more, head to – a member of the Postmedia Network. Toronto & GTA Golf Toronto Raptors Toronto & GTA Toronto & GTA
7NEWS
10-07-2025
- Health
- 7NEWS
‘Game-changing' WHOOP fitness device on sale at Amazon Australia: Personalised health insights, tracks sleep and more
Why not get a head start on your summer health kick now? WHOOP One is redefining the landscape of fitness wearables with powerful AI technology, personalised health insights, and a stylish design. Usually $299, WHOOP One is currently on sale on Amazon Australia for $269. But that's not all, the package includes the WHOOP 5.0 device, a CoreKnit band, a corded Basic Charger, and a full 12-month membership to WHOOP's advanced health tracking and coaching platform. Know the news with the 7NEWS app: Download today What separates WHOOP from the competition is its ability to deliver continuous, lab-grade monitoring across the metrics that matter most. This includes heart rate, heart rate variability, VO2 max, sleep cycles, and menstrual health, all tracked with precision 24/7. The data collected is more than just numbers — it's converted into actionable insights that help users make informed decisions about recovery, training, and overall wellness. WHOOP Coach, the platform's built-in AI, provides users with personalised, real-time guidance. Whether it's optimising sleep, balancing daily strain, or making performance adjustments, the Coach delivers tailored recommendations based on each individual's unique physiology. It also answers health and fitness questions directly, providing a virtual coach experience that evolves with the user. Through the WHOOP Journal, users can log over 160 daily lifestyle factors such as caffeine use, alcohol consumption, stress levels, training intensity, and nutrition habits. This information is then correlated with biometric data to reveal how specific behaviours are helping or hindering recovery and performance. It's a rare level of depth not found in most consumer fitness trackers, offering true behaviour-based feedback. With an impressive 14+ day battery life, the WHOOP One is built for endurance. The included corded Basic Charger powers the device quickly and efficiently, while users can also choose to purchase a waterproof wireless powerpack for charging without removal. 'I love it, it's so precise,' one impressed shopper wrote. 'Such an awesome fitness tracker, ' another person commented. 'This is a game-changer for health and recovery,' a third reviewer wrote.
Associated Press
07-07-2025
- Health
- Associated Press
Plait Debuts First Real‑Time AI Nutrition Coach for WHOOP® Users
- Turns live strain, sleep & recovery scores into instant, meal plans - PANAMA CITY, Panama, July 7, 2025 (SEND2PRESS NEWSWIRE) — Plait, the web platform that converts wearable metrics into precision nutrition (10,000+ meal plans generated to date), today introduced its AI Nutrition Coach, the first solution designed to adapt meal plans in real time to WHOOP® data. Core workout, strain and sleep metrics are pulled directly from WHOOP's API, while WHOOP webhooks push fresh recovery scores the moment they're available—triggering immediate adjustments so users always know what to eat next. 'Most fitness apps tell you what you did; Plait tells you what to eat – and especially what to eat next as your day unfolds,' said Adam Eisenman, founder of Plait. 'We finally connect exertion and recovery to actionable nutrition, eliminating guesswork and spreadsheets.' KEY FEATURES Meal‑logging and compliance tracking are in development and will let users record intake directly in Plait later this year. PRICING & AVAILABILITY Plait follows a freemium model: The company is raising a US $500,000 seed round to accelerate product and referrals. ABOUT PLAIT Founded in 2024, Plait makes precision nutrition effortless. Its proprietary AI fuses sports‑science principles with large‑language‑model reasoning to craft meal plans that evolve with every heartbeat. Learn more at MEDIA CONTACT: Adam Eisenman, Founder Plait [email protected] +507 366-4500 WHOOP® is a registered trademark of WHOOP, Inc. All other trademarks are the property of their respective owners. NEWS SOURCE: Plait Keywords: Fitness, Plait, fitness, nutrition, fitness wearables, whoop, AI, nutritionist, ai nutritionist, body age, longevity, PANAMA CITY, Panama This press release was issued on behalf of the news source (Plait) who is solely responsibile for its accuracy, by Send2Press® Newswire. Information is believed accurate but not guaranteed. Story ID: S2P127483 APNF0325A To view the original version, visit: © 2025 Send2Press® Newswire, a press release distribution service, Calif., USA. RIGHTS GRANTED FOR REPRODUCTION IN WHOLE OR IN PART BY ANY LEGITIMATE MEDIA OUTLET - SUCH AS NEWSPAPER, BROADCAST OR TRADE PERIODICAL. MAY NOT BE USED ON ANY NON-MEDIA WEBSITE PROMOTING PR OR MARKETING SERVICES OR CONTENT DEVELOPMENT. Disclaimer: This press release content was not created by nor issued by the Associated Press (AP). Content below is unrelated to this news story.
