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Apple Is Pushing AI Into More of Its Products—but Still Lacks a State-of-the-Art Model
Apple Is Pushing AI Into More of Its Products—but Still Lacks a State-of-the-Art Model

WIRED

time2 hours ago

  • Business
  • WIRED

Apple Is Pushing AI Into More of Its Products—but Still Lacks a State-of-the-Art Model

Jun 9, 2025 8:22 PM Apple took a measured approach to AI at WWDC. A new research paper suggests the company is skeptical about some recent AI advances, too. At WWDC25, Apple showed it was taking a more incremental approach to AI development. Courtesy of Apple Apple continued its slow-and-steady approach to integrating artificial intelligence into devices like the iPhone, Mac, and Apple Watch on Monday, announcing a raft of new features and upgrades at WWDC. The company also premiered the Foundation Models framework, a way for developers to write code that taps into Apple's AI models. Among the buzzier AI announcements at the event was Live Translation, a feature that translates phone and FaceTime calls from one language to another in real time. Apple also showed off Workout Buddy, an AI-powered voice helper designed to provide words of encouragement and useful updates during exercise. 'This is your second run this week,' Workout Buddy told a jogging woman in a demo video. 'You're crushing it.' Apple also announced an upgrade to Visual Intelligence, a tool that uses AI to interpret the world through a device's camera. The new version can also look at screenshots to do things like identify a product or summarize a webpage. Apple showcased upgrades to Genmoji and Image Playground, two tools that generate stylized images with AI. And it showed off ways of using AI to automate tasks, generate text, summarize emails, edit photos, and find video clips. The incremental announcements did little to dispel the notion that Apple is playing catch up on AI. The company does not yet have a model capable of competing with the best offerings of OpenAI, Meta, or Google, and still hands some challenging queries off to ChatGPT. Some analysts suggest that Apple's more incremental approach to AI development is warranted. 'The jury is still out on whether users are gravitating towards a particular phone for AI driven features,' says Paolo Pescatore, an analyst at PP Foresight. 'Apple needs to strike the fine balance of bringing something fresh and not frustrating its loyal core base of users,' Pescatore adds. 'It comes down to the bottom line, and whether AI is driving any revenue uplift.' Francisco Jeronimo, an analyst at IDC, says Apple making its AI models accessible to developers is important because of the company's vast reach with coders. '[It] brings Apple closer to the kind of AI tools that competitors such as OpenAI, Google and Meta have been offering for some time,' Jeronimo said in a statement. Apple's AI models, while not the most capable, run on a personal device, meaning they work without a network connection and don't incur the fees that come with accessing models from OpenAI and others. The company also touts a way for developers to use cloud models that keeps private data secure through what it calls Private Cloud Compute. But Apple may need to take bigger leaps with its use of AI in the future, given that its competitors are exploring how the technology might reinvent personal computing. Both Google and OpenAI have shown off futuristic AI helpers that can talk in real time and see the world through a device's camera. Last month OpenAI announced it would acquire a company started by the legendary Apple designer, Jony Ive, in order to develop new kinds of AI-infused hardware. Even if Apple still lags behind in terms of building advanced AI, the company is publishing AI research at a steady clip. A paper posted a few days before WWDC points to significant shortcomings with today's most advanced AI models—a convenient finding, perhaps, if you are still getting up to speed. The paper finds that the latest models from OpenAI and others, which use a simulated form of reasoning to solve difficult problems, tend to fail when problems reach a certain level of complexity. The Apple researchers asked various models to solve increasingly complex versions of a mathematical puzzle known as the Tower of Hanoi, and found that they succeeded up until a point, then failed dramatically. Subbarao Kambhampati, a professor at Arizona State University who previously published similar work on the limits of reasoning models, says Apple's research reinforces the idea that simulated reasoning approaches may need to be improved in order to tackle a wider range of problems. Reasoning models 'are very useful, but there are definitely important limits,' Kambhampati says. But even if the work suggests that a more cautious approach to AI is warranted, Kambhampati does not believe Apple is being complacent. 'If you know what's going on inside Apple, they're still pretty gung-ho about LLMs,' he says.

Apple boosts AI features but leaves Siri behind for now
Apple boosts AI features but leaves Siri behind for now

The Advertiser

time3 hours ago

  • Business
  • The Advertiser

Apple boosts AI features but leaves Siri behind for now

Artificial intelligence technology will be used to screen unknown phone calls, translate messages in real time, and guide runners through their workouts, but it is not yet ready to take Apple's voice assistant to the next level. The US tech giant revealed plans for future AI features at its Worldwide Developers Conference in California on Tuesday, unveiling a host of upcoming software additions for its smartphones, tablets and computers. But the company also revealed it would need "more time" to boost the capabilities of its voice assistant Siri using AI in a move that one analyst said would surprise the market. Despite the delay, artificial intelligence dominated software enhancements announced at the event, ranging from a major design change to the way devices handle messages and phone calls. Apple software engineering senior vice-president Craig Federighi said AI software would be key to changing the way people used personal technology. "Last year we took the first steps on a journey to bring users intelligence that's helpful, relevant, easy to use and right where users need it," he said. "Now the models that power Apple Intelligence are becoming more capable and efficient, and we're integrating features in even more places across each of our operating systems." AI features coming to Apple devices will include Call Screening that automatically answers and collects details from unknown callers, Live Translation that will work with foreign languages in messages and phone calls, and changes to let users search the web for images they see on screen. Exercise, including indoor and outdoor runs, will also get an AI boost with a feature called Workout Buddy that promises to use personal fitness history to tailor sessions, and future Apple software releases will feature a translucent design called Liquid Glass and be renamed for the year. Developers would also be given access to Apple's on-device AI model to create apps, Mr Federghi said, shortly after revealing the company was not yet ready to expand Siri's capabilities using AI. "We're continuing our work to deliver the features that make Siri even more personal," he told the audience. "This work needed more time to reach our high-quality bar and we look forward to sharing more about it in the coming year." The company's failure to boost its assistant with AI was a surprise, Creative Strategies technology analyst Carolina Milanesi told AAP, even though Apple had demonstrated a sweeping plan to integrate AI technology in its platforms. "I don't think what the analysts expected and what Apple delivered was the same," she said. "What Siri would deliver is a more personal experience but it doesn't mean that Apple doesn't have intelligence now." Other Apple software changes announced at the event included customisable app windows on iPads, a dedicated Games app, and the release of MacOS Tahoe that will be the last to support Intel-based computers. Apple's announcements come after rival Google unveiled a suite of AI changes at its annual software conference in May and weeks before Samsung is expected to launch AI features inside a new folding phone. *This AAP article was made possible with the support of Apple Artificial intelligence technology will be used to screen unknown phone calls, translate messages in real time, and guide runners through their workouts, but it is not yet ready to take Apple's voice assistant to the next level. The US tech giant revealed plans for future AI features at its Worldwide Developers Conference in California on Tuesday, unveiling a host of upcoming software additions for its smartphones, tablets and computers. But the company also revealed it would need "more time" to boost the capabilities of its voice assistant Siri using AI in a move that one analyst said would surprise the market. Despite the delay, artificial intelligence dominated software enhancements announced at the event, ranging from a major design change to the way devices handle messages and phone calls. Apple software engineering senior vice-president Craig Federighi said AI software would be key to changing the way people used personal technology. "Last year we took the first steps on a journey to bring users intelligence that's helpful, relevant, easy to use and right where users need it," he said. "Now the models that power Apple Intelligence are becoming more capable and efficient, and we're integrating features in even more places across each of our operating systems." AI features coming to Apple devices will include Call Screening that automatically answers and collects details from unknown callers, Live Translation that will work with foreign languages in messages and phone calls, and changes to let users search the web for images they see on screen. Exercise, including indoor and outdoor runs, will also get an AI boost with a feature called Workout Buddy that promises to use personal fitness history to tailor sessions, and future Apple software releases will feature a translucent design called Liquid Glass and be renamed for the year. Developers would also be given access to Apple's on-device AI model to create apps, Mr Federghi said, shortly after revealing the company was not yet ready to expand Siri's capabilities using AI. "We're continuing our work to deliver the features that make Siri even more personal," he told the audience. "This work needed more time to reach our high-quality bar and we look forward to sharing more about it in the coming year." The company's failure to boost its assistant with AI was a surprise, Creative Strategies technology analyst Carolina Milanesi told AAP, even though Apple had demonstrated a sweeping plan to integrate AI technology in its platforms. "I don't think what the analysts expected and what Apple delivered was the same," she said. "What Siri would deliver is a more personal experience but it doesn't mean that Apple doesn't have intelligence now." Other Apple software changes announced at the event included customisable app windows on iPads, a dedicated Games app, and the release of MacOS Tahoe that will be the last to support Intel-based computers. Apple's announcements come after rival Google unveiled a suite of AI changes at its annual software conference in May and weeks before Samsung is expected to launch AI features inside a new folding phone. *This AAP article was made possible with the support of Apple Artificial intelligence technology will be used to screen unknown phone calls, translate messages in real time, and guide runners through their workouts, but it is not yet ready to take Apple's voice assistant to the next level. The US tech giant revealed plans for future AI features at its Worldwide Developers Conference in California on Tuesday, unveiling a host of upcoming software additions for its smartphones, tablets and computers. But the company also revealed it would need "more time" to boost the capabilities of its voice assistant Siri using AI in a move that one analyst said would surprise the market. Despite the delay, artificial intelligence dominated software enhancements announced at the event, ranging from a major design change to the way devices handle messages and phone calls. Apple software engineering senior vice-president Craig Federighi said AI software would be key to changing the way people used personal technology. "Last year we took the first steps on a journey to bring users intelligence that's helpful, relevant, easy to use and right where users need it," he said. "Now the models that power Apple Intelligence are becoming more capable and efficient, and we're integrating features in even more places across each of our operating systems." AI features coming to Apple devices will include Call Screening that automatically answers and collects details from unknown callers, Live Translation that will work with foreign languages in messages and phone calls, and changes to let users search the web for images they see on screen. Exercise, including indoor and outdoor runs, will also get an AI boost with a feature called Workout Buddy that promises to use personal fitness history to tailor sessions, and future Apple software releases will feature a translucent design called Liquid Glass and be renamed for the year. Developers would also be given access to Apple's on-device AI model to create apps, Mr Federghi said, shortly after revealing the company was not yet ready to expand Siri's capabilities using AI. "We're continuing our work to deliver the features that make Siri even more personal," he told the audience. "This work needed more time to reach our high-quality bar and we look forward to sharing more about it in the coming year." The company's failure to boost its assistant with AI was a surprise, Creative Strategies technology analyst Carolina Milanesi told AAP, even though Apple had demonstrated a sweeping plan to integrate AI technology in its platforms. "I don't think what the analysts expected and what Apple delivered was the same," she said. "What Siri would deliver is a more personal experience but it doesn't mean that Apple doesn't have intelligence now." Other Apple software changes announced at the event included customisable app windows on iPads, a dedicated Games app, and the release of MacOS Tahoe that will be the last to support Intel-based computers. Apple's announcements come after rival Google unveiled a suite of AI changes at its annual software conference in May and weeks before Samsung is expected to launch AI features inside a new folding phone. *This AAP article was made possible with the support of Apple Artificial intelligence technology will be used to screen unknown phone calls, translate messages in real time, and guide runners through their workouts, but it is not yet ready to take Apple's voice assistant to the next level. The US tech giant revealed plans for future AI features at its Worldwide Developers Conference in California on Tuesday, unveiling a host of upcoming software additions for its smartphones, tablets and computers. But the company also revealed it would need "more time" to boost the capabilities of its voice assistant Siri using AI in a move that one analyst said would surprise the market. Despite the delay, artificial intelligence dominated software enhancements announced at the event, ranging from a major design change to the way devices handle messages and phone calls. Apple software engineering senior vice-president Craig Federighi said AI software would be key to changing the way people used personal technology. "Last year we took the first steps on a journey to bring users intelligence that's helpful, relevant, easy to use and right where users need it," he said. "Now the models that power Apple Intelligence are becoming more capable and efficient, and we're integrating features in even more places across each of our operating systems." AI features coming to Apple devices will include Call Screening that automatically answers and collects details from unknown callers, Live Translation that will work with foreign languages in messages and phone calls, and changes to let users search the web for images they see on screen. Exercise, including indoor and outdoor runs, will also get an AI boost with a feature called Workout Buddy that promises to use personal fitness history to tailor sessions, and future Apple software releases will feature a translucent design called Liquid Glass and be renamed for the year. Developers would also be given access to Apple's on-device AI model to create apps, Mr Federghi said, shortly after revealing the company was not yet ready to expand Siri's capabilities using AI. "We're continuing our work to deliver the features that make Siri even more personal," he told the audience. "This work needed more time to reach our high-quality bar and we look forward to sharing more about it in the coming year." The company's failure to boost its assistant with AI was a surprise, Creative Strategies technology analyst Carolina Milanesi told AAP, even though Apple had demonstrated a sweeping plan to integrate AI technology in its platforms. "I don't think what the analysts expected and what Apple delivered was the same," she said. "What Siri would deliver is a more personal experience but it doesn't mean that Apple doesn't have intelligence now." Other Apple software changes announced at the event included customisable app windows on iPads, a dedicated Games app, and the release of MacOS Tahoe that will be the last to support Intel-based computers. Apple's announcements come after rival Google unveiled a suite of AI changes at its annual software conference in May and weeks before Samsung is expected to launch AI features inside a new folding phone. *This AAP article was made possible with the support of Apple

Apple boosts AI features but leaves Siri behind for now
Apple boosts AI features but leaves Siri behind for now

West Australian

time5 hours ago

  • Business
  • West Australian

Apple boosts AI features but leaves Siri behind for now

Artificial intelligence technology will be used to screen unknown phone calls, translate messages in real time, and guide runners through their workouts, but it is not yet ready to take Apple's voice assistant to the next level. The US tech giant revealed plans for future AI features at its Worldwide Developers Conference in California on Tuesday, unveiling a host of upcoming software additions for its smartphones, tablets and computers. But the company also revealed it would need "more time" to boost the capabilities of its voice assistant Siri using AI in a move that one analyst said would surprise the market. Despite the delay, artificial intelligence dominated software enhancements announced at the event, ranging from a major design change to the way devices handle messages and phone calls. Apple software engineering senior vice-president Craig Federighi said AI software would be key to changing the way people used personal technology. "Last year we took the first steps on a journey to bring users intelligence that's helpful, relevant, easy to use and right where users need it," he said. "Now the models that power Apple Intelligence are becoming more capable and efficient, and we're integrating features in even more places across each of our operating systems." AI features coming to Apple devices will include Call Screening that automatically answers and collects details from unknown callers, Live Translation that will work with foreign languages in messages and phone calls, and changes to let users search the web for images they see on screen. Exercise including indoor and outdoor runs will also get an AI boost with a feature called Workout Buddy that promises to use personal fitness history to tailor sessions, and future Apple software releases will feature a translucent design called Liquid Glass and be renamed for the year. Developers would also be given access to Apple's on-device AI model to create apps, Mr Federghi said, shortly after revealing the company was not yet ready to expand Siri's capabilities using AI. "We're continuing our work to deliver the features that make Siri even more personal," he told the audience. "This work needed more time to reach our high-quality bar and we look forward to sharing more about it in the coming year." The company's failure to boost its assistant with AI was a surprise, Creative Strategies technology analyst Carolina Milanesi told AAP, even though Apple had demonstrated a sweeping plan to integrate AI technology in its platforms. "I don't think what the analysts expected and what Apple delivered was the same," she said. "What Siri would deliver is a more personal experience but it doesn't mean that Apple doesn't have intelligence now." Other Apple software changes announced at the event included customisable app windows on iPads, a dedicated Games app, and the release of MacOS Tahoe that will be the last to support Intel-based computers. Apple's announcements comes after rival Google unveiled a suite of AI changes at its annual software conference in May and weeks before Samsung is expected to launch AI features inside a new folding phone.

Apple boosts AI features but leaves Siri behind for now
Apple boosts AI features but leaves Siri behind for now

Perth Now

time5 hours ago

  • Business
  • Perth Now

Apple boosts AI features but leaves Siri behind for now

Artificial intelligence technology will be used to screen unknown phone calls, translate messages in real time, and guide runners through their workouts, but it is not yet ready to take Apple's voice assistant to the next level. The US tech giant revealed plans for future AI features at its Worldwide Developers Conference in California on Tuesday, unveiling a host of upcoming software additions for its smartphones, tablets and computers. But the company also revealed it would need "more time" to boost the capabilities of its voice assistant Siri using AI in a move that one analyst said would surprise the market. Despite the delay, artificial intelligence dominated software enhancements announced at the event, ranging from a major design change to the way devices handle messages and phone calls. Apple software engineering senior vice-president Craig Federighi said AI software would be key to changing the way people used personal technology. "Last year we took the first steps on a journey to bring users intelligence that's helpful, relevant, easy to use and right where users need it," he said. "Now the models that power Apple Intelligence are becoming more capable and efficient, and we're integrating features in even more places across each of our operating systems." AI features coming to Apple devices will include Call Screening that automatically answers and collects details from unknown callers, Live Translation that will work with foreign languages in messages and phone calls, and changes to let users search the web for images they see on screen. Exercise including indoor and outdoor runs will also get an AI boost with a feature called Workout Buddy that promises to use personal fitness history to tailor sessions, and future Apple software releases will feature a translucent design called Liquid Glass and be renamed for the year. Developers would also be given access to Apple's on-device AI model to create apps, Mr Federghi said, shortly after revealing the company was not yet ready to expand Siri's capabilities using AI. "We're continuing our work to deliver the features that make Siri even more personal," he told the audience. "This work needed more time to reach our high-quality bar and we look forward to sharing more about it in the coming year." The company's failure to boost its assistant with AI was a surprise, Creative Strategies technology analyst Carolina Milanesi told AAP, even though Apple had demonstrated a sweeping plan to integrate AI technology in its platforms. "I don't think what the analysts expected and what Apple delivered was the same," she said. "What Siri would deliver is a more personal experience but it doesn't mean that Apple doesn't have intelligence now." Other Apple software changes announced at the event included customisable app windows on iPads, a dedicated Games app, and the release of MacOS Tahoe that will be the last to support Intel-based computers. Apple's announcements comes after rival Google unveiled a suite of AI changes at its annual software conference in May and weeks before Samsung is expected to launch AI features inside a new folding phone.

WWDC2025|watchOS 26 新外觀,Workout Buddy 同你一齊訓練衝 PB
WWDC2025|watchOS 26 新外觀,Workout Buddy 同你一齊訓練衝 PB

Yahoo

time6 hours ago

  • Yahoo

WWDC2025|watchOS 26 新外觀,Workout Buddy 同你一齊訓練衝 PB

WWDC 2025 上公布的新版本 watchOS 跟其他系統一樣以「26」作尾,正名為 watchOS 26。有新名字之餘亦有新的外觀設計,除了貫徹 「Liquid Glass」新視覺設計之外,Workout app 作重新設計,四個角落加入了新按鈕,方便進行功能自訂,而且可以根據用家的運動類型及近期的聽歌記錄,自動挑選 Apple Music 播放清單。 watchOS 26 會與 Apple Intelligence 整合得更好, Smart Stack 令用戶可在錶面快速檢視重要資訊。透過改進預測演算法,會根據用戶的位置、時間和日常習慣來智能地疊放應用程式。例如早上去到 Gymroom 時,就會出現運動卡片的操作建議。 另一樣依靠 Apple Intelligence 的新功能就是「Workout Buddy」。這功能利用了用戶的Workout和Health歷史資料進行分析,在訓練時提供個人化的提示以及打氣語音鼓勵。Workout Buddy 亦會記錄用戶一些訓練的里程碑,以及總結訓練統計資料,彷彿真的有一個同伴在你身邊一同進行訓練。當然,要用到 Workout Buddy,就必需配合支援 Apple Intelligence 的 iPhone 使用(當然也要有藍牙耳機)。 除此之外,watchOS 26其他更新包括訊息 app具備 Live Translation功能,以及收到訊息進行分析後會產生建議回覆。新系統為手錶加入新的單手翻轉手腕手勢,讓用户輕鬆關閉通知,而且會加入備忘錄 app ,可直接在 Apple Watch 上面檢視或新增備忘錄。 更多內容: WWDC2025|iOS 26 領 Apple 全平台換上「Liquid Glass」設計,還有更簡化相機和更豐富聊天工具 WWDC2025|iPadOS 26 讓平板更像 Mac 電腦:可調視窗、PDF 預覽、更強檔案管理 WWDC2025|macOS Tahoe 26 主打 Spotlight 搜尋升級,還有「Liquid Glass」設計和全新電話 app 緊貼最新科技資訊、網購優惠,追隨 Yahoo Tech 各大社交平台! 🎉📱 Tech Facebook: 🎉📱 Tech Instagram: 🎉📱 Tech WhatsApp 社群: 🎉📱 Tech WhatsApp 頻道: 🎉📱 Tech Telegram 頻道:

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