Latest news with #boAt
Time of India
3 hours ago
- Business
- Time of India
From Stage to Strategy: Aman Gupta's Standout Session at Soonicorns 2024
From Stage to Strategy: Aman Gupta's Standout Session | ET Soonicorns Summit 2024At ET Soonicorns Summit 2024, Aman Gupta, Co-founder & CMO of boAt, delivered a session that was as entertaining as it was insightful. Blending his trademark charisma with deep business acumen, Aman walked the audience through his journey from brand-building to boardroom this high-energy talk, he shared candid lessons on navigating hype, scaling sustainably, and staying authentic in a crowded consumer market. From Shark Tank stories to real-world business pivots, this session offered unfiltered insights for founders and marketers alike. Show more Show less
Mint
2 days ago
- Entertainment
- Mint
Rakshabandhan gift guide for brothers: 5 thoughtful tech gifts that'll make you the favourite sibling
If your brother's always one step ahead when it comes to gadgets, this Rakshabandhan is your moment to impress. Skip the boring wallets and grooming kits. These five smart, stylish gifts cover everything from fitness and gaming to serious audio gear. Whether he's into working out, zoning out, or just geeking out, there's something here worth unwrapping. A perfect match for Android users, this watch brings timeless looks with modern muscle. The rotating bezel is back, and under the hood, it tracks everything like heart rate, stress, sleep, and now even BP and ECG. Great for health-conscious bros who want a smarter wrist without looking like they're wearing a fitness band. The smart ring trend has hit India, and boAt's latest model makes it accessible and sleek. With 24/7 health tracking (SpO2, HR, stress, skin temp) packed into a stylish stainless-steel ring, it's perfect for minimalist brothers who don't like wearing bulky watches. Bonus: 30-day battery life means zero charging anxiety. Arguably the best noise-cancelling headphones on the market. If your brother's always on work calls, flights, or just needs to block out the world, this is a serious upgrade. Crisp sound, strong mic, and up to 30 hours of battery life, he'll never take these off. Still the holy grail of gaming consoles. If your brother's been eyeing a PS5 but hasn't pulled the trigger, this is your chance to lock in 'sibling of the year' status. The slim edition saves space but packs all the same power, making it perfect for casual and competitive gamers alike. This is the kind of speaker that makes you stop mid-track and go 'Whoa.' With deep bass, smart assistant support (Alexa), and crisp stereo sound, the Sonos Era 100 is a gift that transforms how your brother listens to music, podcasts, or even news. Tech gifts always win, and these five prove you don't need to go generic to impress your brother this Rakhi. Thoughtful, fun, and built to last. Just like your bond.
Time of India
4 days ago
- Business
- Time of India
boAt launches in UAE: India's top homegrown audio brand marks its Gulf market debut
boAt launches full audio and wearable range in the UAE in July 2025, marking its first major Middle East expansion/Image: boAt TL;DR: boAt entered the UAE market in July 2025 as India's top audio wearables brand and the world's No. 3 per IDC rankings. The brand is offering its full range, including earbuds, headphones, speakers, and smartwatches via online platforms and select retail stores. Co-founder and CMO Aman Gupta has positioned the UAE launch as part of a broader GCC expansion , emphasizing localised storytelling, digital-first engagement, and community-driven campaigns. boAt now manufactures around 70% of its products in India, scaling production while balancing quality and local sourcing. In July 2025, boAt officially entered the UAE market, a milestone for a brand that needs no introduction back home in India. boAt is recognised as India's No. 1 and the world's No. 3 audio wearables brand (per IDC data) and is offering its line-up including true wireless earbuds, headphones, portable speakers, and smartwatches across online and offline sales channels. The debut marks its first step into the Middle East market with a full multi-channel strategy and tailored messaging to appeal to UAE audiences. Who Is Aman Gupta And Why It Matters Aman Gupta is the Co-founder and Chief Marketing Officer of boAt Lifestyle and a founding judge-investor on Shark Tank India. With prior careers at Citi, KPMG, and Harman, he launched boAt in 2014 with business partner Sameer Mehta. The brand grew rapidly to lead the Indian audio and wearables space, surpassing both local and global competition. boAt now records annual revenue of approximately ₹3,000 crore (USD 360M) and is among the top five wearable brands worldwide. At events like Fortune India's TheNext500, Gupta emphasised that boAt's international expansion, beginning with markets like the UAE and Bangladesh would ramp up from fiscal year 2025 onward. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 15 Most Beautiful Female Athletes in the World Click Here Undo His strategy involves controlled, brand-aligned growth rather than rapid global scale-up. Entry Strategy & Local Engagement boAt's UAE entry rests on three pillars: Product range : Offering its full catalog, including audio wearables and smartwatches, with competitive pricing and features tuned for Gen Z and millennial consumers. Retail strategy : Launching via omnichannel, official online presence and partnerships with offline stores. Brand positioning : A bold 'Don't Be a Fanboy' launch campaign conceptualised by Moonshot UAE tapped into boAt's playful yet disruptive spirit. According to Sameer Mehta (CEO, co-founder), the UAE, with its tech-savvy youth, high digital activity, and deep Indian diaspora, is an ideal market for boAt's expansion. As per Gulf Business, Gupta added: 'boAt is built around community, culture, and design… we see a gap between ultra-premium global players and low-cost generic products. That's where boAt fits.' He emphasised that local influencer collaborations and storytelling would drive awareness and affinity. Make in India: From Import to Local Manufacturing Aman Gupta has often spoken about boAt's shift from being a fully imported brand to gradually increasing local production. In 2023, he announced that 70% of boAt products are now manufactured in India, compared to nearly zero pre-COVID. In 2022, boAt became the first Indian wearable brand to produce over one crore (10 million) items in a year. A joint venture with Dixon Technologies and a 2.5 lakh sq ft facility in Noida support these efforts. Why the UAE Launch Is Timely in July 2025 As of late July 2025, boAt's UAE debut holds broader significance: Regional expansion : With GCC inflation stabilising and consumer tech demand rising, boAt is executing Aman Gupta's FY25+ global blueprint. Markets like Saudi Arabia, Qatar, and Oman are logical next steps. Lifestyle tech demand : UAE's high income levels and appetite for fitness, gaming, creator culture, and digital music align well with boAt's youth-focused product offering. Brand authenticity : boAt's price-to-performance positioning resonates among consumers seeking an alternative to premium global brands without compromising on style and functionality. Marketing resonance : The launch campaign's tone and storytelling style indicate boAt's intention to root itself in local cultural trends while capitalising on the Indian diaspora's influence. boAt's official launch in the UAE in July 2025 marks more than a geographic expansion. It reflects a strategic moment where India's top audio wearables brand aims to replicate its domestic success on global turf, through smart product curation, manufacturing localization, community-driven marketing, and measured scaling. With Aman Gupta at the creative helm, boAt's UAE debut presents a fresh case study in how evolving Indian tech brands can now approach global markets with clarity, cultural nuance, and authenticity
Gulf Business
22-07-2025
- Business
- Gulf Business
boAt, India's top audio wearables brand, debuts in the UAE
Image: Supplied IDC report ), has debuted in the UAE, marking a milestone in its international expansion journey. The brand will offer its portfolio of audio products and smart wearables, including TWS (true wireless stereo) earbuds, headphones, portable speakers, large audio, and smartwatches to customers in the UAE. These products will be available through an boAt launch aligns with the brand's expansion strategy This expansion is aligned with boAt's strategic vision to expand in a focused manner in select countries in the Middle East, that have a large Indian diaspora or population with similar tastes and preferences as India. The focus remains on young, digitally enabled consumers in such target international markets. Aman Gupta, co-founder and CMO of the brand, said: 'The UAE is a natural next step for boAt's international journey. With a large Indian diaspora, strong demand for wearable tech, and a digitally connected, youth-driven population, the market mirrors many of the conditions where we've seen success in India. Add to that the UAE's strategic location and pro-business environment, and it becomes an ideal springboard for our broader expansion across the GCC and MENA region.' Signalling its intent to disrupt, boAt kicked off its UAE presence with the 'Don't be a Fanboy' campaign, shot and conceptualised by Moonshot UAE. 'Our expansion into the UAE represents a defining step in boAt's mission to expand our distribution in select countries in the Middle East,' said Sameer Mehta, co-founder and CEO of boAt. 'These are dynamic markets with a large base of young, digitally enabled consumers who align with boAt's DNA of innovation. We are excited to introduce the boAt experience to the UAE.' Gupta adds: 'We're not trying to be another legacy electronics brand — boAt is built around community, culture, and design. We see a gap between ultra-premium global players and low-cost generic products. That's where boAt comes in, delivering premium experiences at accessible price points. In the UAE, our edge will be creating relevance through localised storytelling, influencer partnerships, and products that speak to the lifestyles of Gen Z and millennial consumers.'
India Today
19-07-2025
- Lifestyle
- India Today
Raksha Bandhan gift ideas under Rs 5000 for brothers and sisters
Raksha Bandhan is a heartfelt celebration that honours the unique and cherished bond between brothers and sisters. While the tradition of tying a rakhi is significant, adding a thoughtful gift can enhance the joy of this special occasion. Fortunately, you don't need to spend a lot to express your love and appreciation. With a budget of Rs 5000 or less, you have a wide range of delightful and stylish gift options to choose gifting the latest tech gadgets, such as wireless earbuds or a portable phone charger, which can be both practical and exciting. Alternatively, a luxurious skincare kit, complete with moisturisers and face masks, can show you care for their well-being and personal your sibling enjoys reading, a carefully chosen book from their favourite genre or a bestseller can provide hours of entertainment and knowledge. For those who appreciate a personal touch, customised items like engraved bracelets or personalised photo frames can evoke lasting memories and emotions. With this diverse range of meaningful gifts, you're sure to find something that speaks to your sibling's personality and interests, making this Raksha Bandhan truly are some Raksha Bandhan gift ideas that are easy on the pocket and big on emotion.1. Smart gadgets and accessoriesGift a smartwatch, wireless earbuds, or a fitness tracker to your tech-loving sibling. Brands like Realme, boAt, and Noise offer stylish gadgets under 5000 that look cool and are super useful.2. Skincare or self-care hampersHelp your sister relax with a luxury skincare kit or spa hamper. Many brands offer ready-to-gift boxes with face masks, creams, and oils under 5000.3. Personalised gifts with a personal touchCustom photo frames, mugs, keychains, or LED lamps with messages are always special. You can also create a memory scrapbook or order a custom calendar featuring your best moments together.4. Books, stationery, or hobby kitsFor a sibling who loves reading, a bestselling novel or a book box set is a great idea. You can also gift art supplies, journal kits, or DIY hobby boxes based on their interests.5. Fashion and accessoriesTrendy watches, wallets, sling bags, or jewellery can make a perfect Rakhi gift. Online stores often run Rakhi sales, so you can grab a fashionable item at a great price.A thoughtful gift doesn't need to be expensive. For under Rs 5000, you can pick something that matches your sibling's personality and brings a smile to their face. Whether it's something useful, meaningful, or just fun, the love behind the gift matters the most. This Raksha Bandhan, choose a present that says, 'I know you, and I care.'- Ends
