Bosnia's mountain resorts pivot to summer tourism as climate changes
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Despite Bosnia's notoriously poor record-keeping, tourism officials in the mountainous Balkan country of 3.3 million say a clear trend is emerging.
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'We used to rely on snow, but there is no escaping the fact that snow is now likely to fall and accumulate at altitudes above 2,500 meters (8,000 feet) and our mountains are simply not that high,' said Haris Fazlagic, the Sarajevo tourism board president.
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Fazlagic believes that by expanding their summer offerings, mountain resorts can lure tourists away from the scorching heat and high costs of traditional seaside vacations along the Adriatic coast of Croatia and Montenegro. He said increasing the area's year-round appeal is 'the future of tourism,' but acknowledged it's a long-term strategy.
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In 2017, after several winters with little snow, the Jahorina and Bjelasnica mountains near Sarajevo began to expand their summer offerings. These mountains, which hosted the 1984 Winter Olympics, have elevations of 1,906 meters (6,253 feet) and 2,067 meters (6,781 feet), respectively.
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They now operate ski lifts year-round for scenic views and are steadily adding new hiking, biking and ATV trails and tours.
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'The weather here is fantastic — it's not hot at all,' said Dusko Kurtovic, a visitor from the Bosnian town of Doboj, while on a walk during a short vacation in Jahorina last week.
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Like other visitors exploring the forest trails and riding ski lifts around Sarajevo, Kurtovic was dressed for balmy summer weather. Temperatures here typically stay between 24 and 30 degrees Celsius.
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The weather is a welcome change for tourists, as coastal regions in Central and Eastern Europe have experienced increasingly frequent and prolonged heat waves, with daily temperatures often reaching 40 degrees Celsius in the past few years.
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Vasilije Knezevic, who leads quad tours of Jahorina's highest peaks, noted that while the ski season was 'bleak' because of the snow shortage, they are 'having a fabulous summer so far.'
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Business might be growing in the mountains of Sarajevo, but it remains far less profitable than seaside destinations in neighbouring Croatia, where tourism accounts for up to 20% of the country's gross domestic product.
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