
'Nova' event in Ittin Plain boosts tourism during Khareef Dhofar Season
An event known as "Nova" event is being held at Ittin Plain in Salalah as part of the activities of Khareef Dhofar Season 2025. The event attracts visitors through a range of entertainment performances that will continue until 31 August 2025.
Youth entrepreneurship initiatives contribute to enriching Dhofar Governorate's tourism potential by offering innovative experiences that enhance the attractiveness of the tourism season and provide sustainable economic and social opportunities.
Such projects underscore the growing role of Omani youth in boosting tourism and enhancing the presence of entrepreneurship in the local landscape, in line with the Sultanate of Oman's comprehensive development aspirations.
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Observer
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Souqs, tourist spots thrive during khareef
SALALAH: Dhofar Governorate is experiencing a boom in commercial activity in traditional markets (souqs), shopping centres and tourism sites during the Khareef Dhofar Season. The business activity is driven by a large influx of visitors to the governorate who wish to enjoy the exceptional monsoon weather. It constitutes direct support to the national economy. Commercial activities range from shopping in traditional souqs and modern malls - with an observable rise in sales of handicrafts and local delicacies - to rising demand for restaurants, cafeterias, hotels, tourist sites and entertainment facilities. The owners of small and medium enterprises (SMEs) told Oman News Agency (ONA) that Khareef Dhofar Season provides a great opportunity for the growth of sales and the expansion of commercial activity. - ONA


Observer
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'very event is delivered straight from the heart'
Reema al Sajwani, a young Omani figure in the MICE (Meetings, Incentives, Conferences and Exhibitions) sector, which plays a significant role in the tourism industry, believes that every event that hosts people is delivered straight from the heart. The story of Reema, a leading female entrepreneur in the events industry, is an inspiring tale that showcases how courage, vision and clarity can lead to success. Her hard work and determination helped her overcome numerous challenges to become the successful woman she is today. Her name has become synonymous with the next wave of female entrepreneurs in the events industry after organising key events both in and outside of Oman in recent years. "No one knew who Reema al Sajwani was when I organised my first event, but I am grateful that I introduced myself through high-quality performance and achieved my goals," said Reema, the Founder and Chairperson of Reema Integrated Projects Company, a renowned event management firm. She has successfully organised fashion shows, events and exhibitions and is a member of the Oman Chamber of Commerce and Industry. "In today's competitive business environment, the events industry is an excellent career choice for women aspiring to be entrepreneurs. Role models like Reema show that success is achievable and may inspire the next generation of women to start their own event management companies," she affirmed. Reema has received numerous accolades and her organisation was recognise by the Ministry of Commerce, Industry and Investment Promotion for five consecutive years as the most supportive firm for managing events and conferences to aid SMEs. "The journey has never been smooth. There were turbulence and storms, but I overcame them all and sailed to success because I always believed that challenges are the secret to success. I believed in myself and my abilities to achieve my goals and I did," she smiled. According to Reema, SMEs are crucial for a nation's development as they are the primary engine of economic growth, job creation and social progress. They contribute to GDP, drive innovation and enhance economic competitiveness. Reema's efforts to empower SMEs are commendable. She has supported several SMEs with her exceptional leadership, event management skills and entrepreneurial expertise. Reema believes that effective leadership is essential for business growth and long-term success and her company, Reema Integrated Projects Company, has been expanding horizontally under her astute leadership. In addition to her strong educational background, Reema is a researcher in entrepreneurship innovation, holds a certificate in the exhibition industry, and has a diploma in fashion design. She has been recognised as one of the guiding stars among other Arab women leaders who have made significant contributions to the events industry recently.


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9 hours ago
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First local company specialising in health insurance claims management established in Oman
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