Carpet bombing nostalgia
The collection also offers a window into Obeetee's ongoing commitment to community and craft. In Ladakh, they have trained 50 women in Tibetan knotting, reviving a fading craft while creating sustainable livelihoods. In Mirzapur, over 1,800 women have been upskilled, with nearly 900 now working professionally. 'Beyond weaving, the company's Project Mala has provided education, meals, and healthcare to over 8,000 children in 15 villages,' says Dhama.
The brand recently launched a line of cushions, echoing the same thoughtful design and material integrity as its rugs. 'We're also expanding our retail experience, with new flagship stores that integrate furniture, décor, and textiles into immersive lifestyle spaces,' says Dhama. For the brand it's all about heritage and home.
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