Amazon Fire TV Sticks fall up to 29% in surprise Bank Holiday sale

Daily Record

24-05-2025

Amazon has slashed the price of its flagship Fire TV Stick range, including the 4K and 4K Max models
Amazon has launched a surprise bank holiday sale across its tech range, with discounts on the entire Fire TV Stick series and the Echo Dot speaker. Bargain-hunting Brits can now snap up hefty savings on all Fire TV Stick models, from HD to 4K Max.
The most substantial discounts are on the Fire TV Stick 4K and 4K Max, both of which have been reduced by £20. There's also £30 off the Fire TV Cube, the 4K Ultra HD gadget that's down from £139.99 to £109.99, and £15 off the latest Echo Dot speaker that's down from £54.99 to £39.99.
But our favourite deal is on the 4K Max – touted as Amazon's 'most powerful' streaming stick – that's now available for £49.99, down from £69.99. It provides a wealth of entertainment on streaming apps like Netflix, Prime Video, Disney+ and Apple TV+, allowing users to stream with 'lifelike' picture and sound in 4K Ultra HD.
It also supports Dolby Vision, HDR10+ and immersive Dolby Atmos audio, and offers access to millions of songs on music streaming platforms like Amazon Music and Spotify, as well as gaming with Amazon Luna. The 4K Max boasts 16GB of storage – double that of other models – providing twice as much space for apps, games and software updates, reports the Mirror.
With Wi-Fi 6E support and a compatible router, the device allows for seamless 4K streaming even with multiple internet-connected devices. Other streaming options include Sky's revamped Essential TV bundle, which provides more than 100 channels including Sky Atlantic, alongside free Netflix and Discovery+ access for £15 each month.
However, neither Sky or Amazon's Fire TV Stick provide free access to other streamers like Prime Video or Disney+, which must be joined separately. The Fire TV Stick 4K Max has racked up more than 9,000 five-star reviews on Amazon, where customers have described it as a 'game-changer' and the provider of the 'best streaming experience'.
One satisfied shopper said: "This device is a game-changer for streaming enthusiasts. The setup was incredibly straightforward, and within minutes, I was immersed in a world of stunning 4K Ultra HD content. The picture quality is crystal clear, with vibrant colours and sharp details that make every viewing experience captivating.
"The Fire TV Stick 4K Max is also impressively responsive. Navigating through menus and apps is quick and smooth thanks to its powerful processor. Overall, the Amazon Fire TV Stick 4K Max is a must-have for anyone looking to elevate their home entertainment setup. Its superior performance, coupled with Wi-Fi 6E support, makes it an excellent investment for the best streaming experience."
Another said: "Great streaming stick with superb picture quality. This is great as it also does 4K as well, and the picture and sound are great. It's very compact, so it will fit most HDMI inputs on your TV. Very fast when it comes to operating the device, and selecting apps is smooth and trouble-free. Very happy with this purchase and even thinking about buying another one, even though they aren't the cheapest streaming stick on the market, they are well worth the money."
However, despite praising the gadget as 'brilliant', another customer noted a downside regarding the remote control, saying: "Brilliant Fire Stick. This was easy to set up, quickly ready to go and has been a dream. It is responsive, there's no lag time, the quality of the pictures are brilliant. Only (small) issue was that the remote is a bit flimsy and not particularly well made."