Tarte And Tru Fru Collab On Limited Edition Cherry Crossover Launch
Photo courtesy of Tarte Cosmetics
Pucker up! Tarte Cosmetics is launching more maracuja... with a cherry on top. Yes, the beauty brand is tapping into the fruity, of-the-moment trend by partnering with popular fruity frozen snack brand Tru Fru for a first-of-its-kind launch. The limited edition Tarte x Tru Fru collab includes a bundle of six Maracuja Juicy Lips in an exclusive Cherry Crush shade and scent. Additionally, specialty branded frozen snacks will be available in the same flavor, with cherries dipped in dark and white chocolate.
Declaring 2025 as 'officially cherry coded,' Maureen Kelly, founder & CEO of Tarte Cosmetics, calls the collab a no-brainer.
'The intersection of food and beauty is just too delicious to ignore,' she says. 'Your lips deserve to look and smell as good as they feel. Juicy, indulgent and good-for-you ingredients—what more could you want?"
Kelly is definitely onto something, as 'cherry' has been hashtagged in 1.1 million TikTok videos, leaving the app flooded with bag charms, makeup looks and fragrances devoted to the 'cherry aesthetic.' And according to the 2025 Pinterest Palette report, 'cherry red' is among the five unique colors shaping the year, with searches for 'cherry vibe' increased by 325%, 'cherry martini' +80% and 'cherry outfit' +150%. The partnership announcement also dropped on the same day Fenty Beauty and Fenty Skin announced its Sweet Cherriez Collection launch—a limited-edition beauty selection for lips and cheeks in the cherry shade du jour.
Tarte x Tru Fru Cherry Crush Tarte Cherries collab
Photo courtesy of Tarte Cosmetics
Tarte's limited, soft red-hued bundle includes each best-selling formula: plump, balm, vinyl, shimmer glass, melt mask and lip oil. Those who purchase from the presale link will also receive a phone case holder and custom Cherry Crush baseball hat. Not only is the limited drop only $50 (a $200 value), but to tack onto exclusivity, the partnering brands are offering an experiential component to the purchase. Consumers will receive the same PR box as their favorite influencers, giving fans an opportunity to create their own unique social media moment. The exclusive signup begins April 3. On April 11, Tarte's website will sell the new maracuja selection.
Then, on May 4, fans can purchase 'Tarte cherries' from Tru Fru at Target while supplies last. The specialty lip product won't be available in store, but each Tru Fru bag will include a QR code for a bounceback to Tarte's website to shop for 20% off.
'At Tru Fru, we believe fruit and chocolate are 'better together' by creating those small everyday moments of happiness we all deserve,' says Tru Fru CEO Harvey Millar, of the Tarte x Tru Fru collab. 'One of our best kept secrets is our Frozen Cherry—and with cherries having such a major moment in pop culture, we thought, what could be 'better together' than teaming up with our friends at Tarte Cosmetics to collaborate on something bold, tarte and fun!'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Buzz Feed
01-08-2025
- Buzz Feed
11 Reviewer-Loved Beauty Products From TikTok Shop
Beauty of Joseon's Daily Tinted Fluid Sunscreen brings "What? Like it's hard?" energy to the tinted sunscreen game, offering broad-spectrum SPF 40 protection in a silky, lightweight finish that'll help even your skintone without leaving a ghostly white cast. And thanks to its oil-controlling properties, it'll keep you squarely in "glowy" territory instead of greasy and shiny. Tarte's Big Stick Energy duo — more like Big Savings Energy, amirite?? You'll get both the new Shape Tape Blur Concealer Stick, which was released earlier this year, and the concealer brush for the price of just one of them. And, ofc, reviewers rave that the new stick formula offers fantastic coverage without creasing or settling into fine lines. Belif's Aqua Bomb Eye Gel cools, depuffs, and comes with a stamp of approval from tired parents, so you know it's the real deal. Psst! Pop it in the fridge for an extra cooling treat. Kitsch's Warm Sugar hair perfume smells like ~cotton candy bliss~ — think warm vanilla, spun sugar, and pink grapefruit. Use it to refresh your hair between washes or tuck it in your bag for after a gym sesh. You can spray it directly on your hair, body, or pillowcase. Fenty Beauty's Gloss Bomb duo offers a high-shine finish that's almost as shiny as the coins you'll be saving by not buying them individually. You'll get two tubes for less than $40 (a single tube will set you back $22), so, yep, now is certainly the time to stock up on this always nourishing and never sticky lip gloss! ColorWow's Bombshell Hair Bundle comes with two of ColorWow's fan faves — Raise The Root and Xtra Large — and lives up to its name, granting your wish for va-va-va-volume you've only experienced with a salon blowout. Both products offer weightless, long-lasting volume and heat protection. Medicube's PDRN Pink Collagen Capsule Cream contains what looks like cute lil' boba pearls that you *pop* to release a cocktail of good-for-your-skin ingredients: collagen, hyaluronic acid, niacinamide, and PDRN (a molecule that can be found in salmon DNA and has reparative and anti-inflammatory properties). Prequel's Hand Wrap lotion creates a water-resistant film on your skin to prevent moisture loss even after washing your hands. Wow! And if you're famously a hand cream hater because they make your hands greasy and sticky, you'll be intrigued to know that many reviewers swear that it absorbs quickly, so you can do things like turn a doorknob. Do you hear that? I think that's your chronically dry skin sighing in relief as you add this to your cart! KimChi Chic's Puff Puff Pass powder sets makeup for, as KimChi says, "all-day slayage even when you cry." Love that! And reviewers love that it mattifies oily skin without looking cakey or creasing. Mixsoon's Bean Sunscreen makes it easy to stick to that resolution you set in January to wear sunscreen more often. It's airy and absorbs quickly, leaving behind a shield of broad-spectrum 50 SPF and no white cast. Oakcha's "Marshmallow Mist" perfume, according to one reviewer, smells like a clean marshmallow, and now I cannot get the image out of my mind of a freshly washed marshmallow emerging from the shower. Anyway, it contains notes of, yes, marshmallow, as well as cloudberry, vanilla, caramel, honeysuckle, and musk. Mmmmmmm!
Indianapolis Star
20-07-2025
- Indianapolis Star
Have you seen the TikTok-famous Tarte beauty book? QVC has it for 31% off
If your makeup bag is bursting at the seams or you're just ready to simplify your beauty routine, I found a TikTok-famous beauty steal at QVC. The Tarte Jewelry Box Full Face Beauty Book is a complete, full-face palette packed with best-sellers and new favorites, and it's currently on sale for less than $50 (originally $73) at QVC. This limited-edition set is basically a one-stop shop for complexion, eyes, lips and cheeks, all packaged in a compact, travel-friendly palette with a full-size mirror. Whether you're a dedicated Tarte lover or new to the brand, check out this top-selling offer below. Save 31% on this QVC-exclusive Tarte deal. Choose from three different color palettes to find your perfect shades. Save 31% at QVC All formulas are certified cruelty-free and made with Tarte's signature Amazonian clay for long-lasting wear and skin-loving benefits. Choose from three shade options: Tan/Deep, Medium/Tan or Fair/Light. More: Shh! The Béis secret sale has up to 50% off viral weekender bags and luggage 👀 New to Q? Get $20 off your first order of $40 or more with code WELCOME20. And shop more Tarte deals at QVC below.
USA Today
19-07-2025
- USA Today
A juicy new Kylie Cosmetics Lip Butter just dropped 🍑
Shop the new Peach Mango Lip Butter, plus limited-time bundle sets for summer 2025. Kylie Cosmetics is serving up summer sweetness with its latest launch: the Peach Mango Lip Butter, a silky, hydrating balm that's already making waves in the beauty world. If you're chasing that perfect pout with a hint of tropical glow, this new drop is going to be a go-to in your makeup bag this summer. Infused with nourishing ingredients and a glossy finish, the Peach Mango Lip Butter delivers hydration, shine and a subtle tint that's perfect for everyday wear. And the best part? Kylie's team has bundled it with other summer favorites to help you glow from lips to cheeks all season long. Check out the new drop below. Shop bundle offers available now Kylie Cosmetics is offering several limited-time bundles featuring the new Peach Mango Lip Butter: More: Have you seen the TikTok-famous Tarte beauty book? QVC has it for 31% off More: Hailey Bieber drops new Rhode lip tint, following Justin Bieber's 'iconic' shout-out You can grab the Peach Mango Lip Butter and its bundles exclusively at Shop Kylie Cosmetics
