Latest news with #MaureenKelly
Yahoo
16-06-2025
- Entertainment
- Yahoo
tarte™ cosmetics and Dunkin'® Kick Off "Guava Girl Summer" With the Ultimate Lip Collection Inspired by Dunkin'® Refreshers
The new collab brings bold color and juicy flavor to the beauty aisle—available on @tartecosmetics TikTok Shop, and at Ulta Beauty NEW YORK, June 16, 2025 /PRNewswire/ -- It's official: Guava Girl Summer just got a refreshing glow-up. tarte™ cosmetics and Dunkin' are teaming up to drop the collab your lips have been craving—a limited-edition lineup of juicy lip must-haves inspired by the vibrant flavors of Dunkin' Refreshers. The collection fuses tarte™'s viral maracuja juicy® lip formulas—one of which sells every six seconds globally—with the bold, fruit-forward vibes of summer's most iconic drink: Dunkin' Refreshers. The result? A swipeable lineup of high-shine, high-impact lip essentials that taste as good as they look. But what really sets this drop apart? The accessories. Each lippie comes topped with a limited-edition collector's tarte™ x Dunkin' cap—a must-have for beauty lovers and brand collectors alike. And because no it-girl moment is complete without a little extra flair, free-with-purchase keychain charms bring the fun full-circle. Think: a mini Dunkin' cup keychain charm and donut keychain charm—designed to clip onto your keys, purse and more. NEW maracuja juicy® lip tint: A transfer-proof tint that gives the look of lip blushing in a click in two guava-inspired shades, lolli & ice pop maracuja juicy® shimmer glass lip plump in rosy mauve: High-gloss shimmer meets plumper-looking lips with a free mini Dunkin' cup keychain charm maracuja juicy® lip melt mask in icing: baby-pink daytime balm + overnight lip mask topped with a free mini Dunkin' donut keychain charm "I've always been a Dunkin' girl, so teaming up to bring that refreshingly juicy energy to your lips is an absolute dream come true," said Maureen Kelly, founder and CEO of tarte cosmetics. "What's better than a Dunkin' Refresher and a maracuja juicy lip to match!? I can't wait for you to try my newest obsessions." Dunkin' Refreshers are also making a splash this season with all medium flavors available for $3*. The lineup includes the new Pink Spritz – a fruit-forward blend of guava, orange and passion fruit flavors – along with other fan-favorites like Tropical Guava, Strawberry Dragonfruit and Mango Pineapple. With customizable bases like Green Tea, Lemonade, Sparkling Water, Water, Black Tea, or Oatmilk, there are more ways than ever to personalize a Refresher. Mix and match flavors, coordinate colors and get ready to gloss and sip all summer long with the juiciest collab of the season. To celebrate the launch, tarte™ and Dunkin' are hitting the road #trippinwithtarte style for a nationwide series of VIP launch parties, kicking off in NYC on Tuesday, June 24. The road trip will continue to Miami, Nashville, Dallas, and Los Angeles, with exclusive giveaways offering a few lucky fans in each city the chance to join the fun. Stay tuned to tarte™'s social channels for details and how to enter. The tarte™ x Dunkin' collection launches on June 16 on followed by June 22 on and will be available in Ulta Beauty stores starting June 29. Each product in the limited-edition lineup will retail for $27. To celebrate, exclusive TikTok Shop bundles will launch on June 16 as part of a limited-time buy one, get one FREE offer. Each bundle retails for $27 and features: A maracuja juicy lip tint & oil duo in your choice of lolli/rose or ice pop/honeysuckle A maracuja juicy lip plump & melt duo featuring rosy mauve shimmer glass with a Dunkin' coffee cup charm and icing with a donut charm *Participation may vary. Limited Time Offer. Available to All Guests through June 24, 2025. Exclusively Available to Dunkin' Rewards Members beginning June 25, 2025. Terms apply. About tarte cosmetics™tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. In 1999, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. tartelettes™ around the world – including beauty editors, makeup artists, content creators & celebrities alike – obsess over the full assortment of award-winning, highly-pigmented, & longwearing cosmetics. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan & proud to be the #1 concealer brand in the US. tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at shipping to over 50 countries worldwide! About Dunkin' Dunkin', founded in 1950, is the largest coffee and donuts brand in the United States, with more than 14,000 restaurants in nearly 40 global markets. Dunkin' is part of the Inspire Brands family of restaurants. For more information, visit and FOR MORE INFORMATION PLEASE CONTACT: Alison Brod Marketing + Communicationstarte@ View original content to download multimedia: SOURCE tarte™ cosmetics; Dunkin'®
USA Today
11-04-2025
- Entertainment
- USA Today
Make it a very cherry summer with Tarte's limited-edition Maracuja Cherry Crush Lip drop 🍒
Make it a very cherry summer with Tarte's limited-edition Maracuja Cherry Crush Lip drop 🍒 Shop the season's hottest beauty trend and add a few healthy snacks in there, too! There's a new trend in town and it has been dubbed the "cherry girl aesthetic." Yes, we're all about cherries right now and honestly, it feels like a sweet departure from the "unrecognizable makeup" trend that I could never wrap my head around. From red and maroon fashions to deep, rich beauty products, this trend is inspired by the juicy, colorful fruit! TikTok's favorite beauty brand, Tarte Cosmetics, has teamed up with Trü Frü to unveil the Maracuja Cherry Crush Lip Collection with a limited-edition package of Trü Frü Tarte Frozen Fresh Cherries in White and Dark Chocolate. This tasty partnership brings beauty and indulgence together, offering a feast for both your lips and taste buds! Dive into the details of this exciting launch and find out how to get these products delivered today. Tarte Cherry Crush Collection Tarte's Maracuja Cherry Crush Lip Collection is a game-changer in the world of cosmetics. Infused with maracuja oil sustainably sourced from an all-female cooperative in the Amazon, these lip products are not only nourishing but also come in a stunning new cherry crush shade and scent. Here's what you can shop today: Maracuja Juicy Lip Balm : Keep your lips soft and smooth with this balm that offers a subtle cherry tint. : Keep your lips soft and smooth with this balm that offers a subtle cherry tint. Maracuja Juicy Lip Plump : Get fuller, plumper lips with this hydrating formula that adds a touch of cherry crush. : Get fuller, plumper lips with this hydrating formula that adds a touch of cherry crush. Maracuja Juicy Lip Vinyl : For a high-shine finish, this lip vinyl delivers intense color and gloss. : For a high-shine finish, this lip vinyl delivers intense color and gloss. Maracuja Juicy Lip Shimmer Glass : Add a hint of sparkle to your lips with this shimmering gloss. : Add a hint of sparkle to your lips with this shimmering gloss. Maracuja Juicy Lip Melt Mask : Treat your lips to an overnight mask that deeply hydrates and rejuvenates. : Treat your lips to an overnight mask that deeply hydrates and rejuvenates. Maracuja Juicy Lip Oil: Perfect for everyday wear, this lip oil provides a natural cherry crush glow. New launch: Don't miss the adorable Cherry Crush Lip & Phone Sticker Duo! "2025 is officially cherry coded, and we're so excited to celebrate it with our first-ever food collaboration, because the intersection of food and beauty is just too delicious to ignore," says Maureen Kelly, founder and CEO of Tarte Cosmetics. The cherry vibes don't stop at cosmetics. Trü Frü has unveiled a delectable treat inspired by Tarte's new lip collection. The limited-edition Trü Frü Tarte Cherries are a better-for-you snack made with hyper-chilled tart cherries, coated in premium dark and white chocolate. Here's why people are loving them: Coming soon: Tarte Cherry Frozen Trü Frü drops in Target on Sunday, May 4! Real tart cherries : Enjoy the authentic taste of tart cherries, perfectly preserved through hyper-chilling. : Enjoy the authentic taste of tart cherries, perfectly preserved through hyper-chilling. Premium chocolate coating : Indulge in the rich flavors of dark and white chocolate that complement the cherries beautifully. : Indulge in the rich flavors of dark and white chocolate that complement the cherries beautifully. Limited availability: These exclusive treats are available in limited quantities, making them a must-have for any cherry lover. Struggling with spring allergies? DoorDash can deliver relief the same day the sniffles strike
Yahoo
03-04-2025
- Entertainment
- Yahoo
Trü Frü and tarte cosmetics™ Team Up to Unveil Limited-Edition "Tarte" Cherries
A groundbreaking first for both brands, this collaboration brings tarte™'s new Maracuja Cherry Crush Lip Collection to life in a deliciously edible form SALT LAKE CITY, April 3, 2025 /PRNewswire/ -- The "Cherry Girl Aesthetic" is poised to be the biggest trend of the season, infiltrating wardrobes, cosmetic cases and taste buds everywhere this spring. Trü Frü and tarte™ cosmetics are teaming up on an indulgent, limited-edition sweet treat inspired by tarte™'s new maracuja juicy lip cherry crush collection. Trü Frü x tarte™ Cherry is a better-for-you snack made with hyper-chilled "tarte" cherries, coated in premium dark and white chocolate. tarte™ and Trü Frü have come together to expertly combine the brand's shared values of nature and innovation in this delightfully "tarte" flavor mashup, bringing the cherry-coded trend to life in a bold way. Both brands believe in the power of good-for-you ingredients with products formulated with the best mother nature has to offer, whether its whole fruit immersed in decadent chocolate, or maracuja oil sustainably sourced from an all-female cooperative in the Amazon infused into maracuja juicy lips, there is never a compromise around quality, or taste. "2025 is officially cherry coded, and we're so excited to celebrate it with our first-ever food collaboration - because the intersection of food and beauty is just too delicious to ignore," says Maureen Kelly, founder and CEO of tarte™ cosmetics. "We infused our best-selling maracuja juicy lip formulas with a limited-edition cherry scent, shade and package for the first time ever - because your lips deserve to look and smell as good as they feel. Partnering with Trü Frü was a no-brainer: juicy, indulgent, and good-for-you ingredients- what more could you want!" "At Trü Frü, we believe fruit and chocolate are 'better together' by creating those small everyday moments of happiness we all deserve," says Harvey Millar, CEO of Trü Frü. "One of our best kept secrets is our Frozen Cherry, and with cherries having such a major moment in pop culture, we thought.. what could be 'better together' than teaming up with our friends at tarte cosmetics™ to collaborate on something bold, tarte and fun!" Trü Frü x tarte™ Cherry launches alongside tarte cosmetics™' limited-edition maracuja juicy lip cherry crush collection, featuring a new shade, flavor, and limited-edition cap design—serving as the inspiration for the sweet treat mashup. The collection includes all formulas from the viral maracuja juicy lips range—plump, balm, vinyl, shimmer glass, melt mask, and lip oil—with the cherry crush scent. This launch marks tarte™'s first-ever shade and flavor extension within its cult-favorite maracuja juicy lip franchise, a collection so beloved that one sells every six seconds globally. Made with clean and simple ingredients like cherries and premium chocolate, Trü Frü hyper-chills nature's finest fruit picked at peak ripeness to lock in natural taste and nutrients to preserve the true freshness in a way no other brand does. This partnership marks tarte™'s first-ever food collaboration and Trü Frü s debut brand collaboration, making this a milestone to savor for both beloved brands. HOW TO PURCHASE starting April 3: Get on the coveted PR list to purchase the "Trü Frü x tarte™ Cherry Bundle" – the same exclusive set of products that your favorite influencers and VIPs will be unboxing. Available for consumers to purchase starting April 11th at while supplies last, the bundle will include a bag of Trü Frü x tarte™ Cherry, an exclusive 'tarte™ cherry crush PR vault' with six maracuja juicy lips in limited-edition cherry crush shade & scent in best-selling formulas: plump, balm, vinyl, shimmer glass, melt mask, lip oil + phone case holder, and a custom Cherry Crush baseball hat. Price: $50 (a $200+ value—meaning consumers get all six maracuja juicy lips free!). starting April 11: The limited-edition maracuja juicy lip cherry crush collection will be available for purchase for consumers to shop. Target starting May 4: You can shop Trü Frü x tarte™ Cherry nationwide in Target stores beginning 5/4, while supplies last (note: maracuja juicy lip will not be available at Target, however each bag will include a QR code for a bounceback to to shop for 20% off – a "cherry" on top!) Price: $7.59. For more information visit and be sure to follow both brands on social @trufru @tartecosmetics. Media Contacts:Alison Brod Marketing + Communicationstrufru@ tarte@ About Trü FrüAt Trü Frü, we believe the best indulgence starts with the best ingredients—real, ripened-on-the-vine fruit, picked at its peak, flash-frozen to lock in freshness, and immersed in premium chocolate for a snack that's as wholesome as it is delicious. Every bite delivers the perfect balance of natural flavor and indulgence, satisfying cravings without compromise. Whether you need an on-the-go boost or a moment of pure indulgence, real fruit, real chocolate, and real flavor make Trü Frü a snacking experience like no other. Find us in major retailers, club stores, and online nationwide. For more information about Trü Frü, please visit or see what the buzz is all about firsthand at TruLuv. Join us on Instagram and TikTok. About tarte cosmetics™tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. In 1999, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. tartelettes around the world – including beauty editors, makeup artists, content creators & celebrities alike – obsess over the full assortment of award-winning, highly-pigmented, & longwearing cosmetics. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan & proud to be the #1 concealer brand in the US. tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at shipping to over 50 countries worldwide! View original content to download multimedia: SOURCE Tru Fru Sign in to access your portfolio
Forbes
03-04-2025
- Entertainment
- Forbes
Tarte And Tru Fru Collab On Limited Edition Cherry Crossover Launch
Tarte x tru fru Cherry Crush bundle Photo courtesy of Tarte Cosmetics Pucker up! Tarte Cosmetics is launching more maracuja... with a cherry on top. Yes, the beauty brand is tapping into the fruity, of-the-moment trend by partnering with popular fruity frozen snack brand Tru Fru for a first-of-its-kind launch. The limited edition Tarte x Tru Fru collab includes a bundle of six Maracuja Juicy Lips in an exclusive Cherry Crush shade and scent. Additionally, specialty branded frozen snacks will be available in the same flavor, with cherries dipped in dark and white chocolate. Declaring 2025 as 'officially cherry coded,' Maureen Kelly, founder & CEO of Tarte Cosmetics, calls the collab a no-brainer. 'The intersection of food and beauty is just too delicious to ignore,' she says. 'Your lips deserve to look and smell as good as they feel. Juicy, indulgent and good-for-you ingredients—what more could you want?" Kelly is definitely onto something, as 'cherry' has been hashtagged in 1.1 million TikTok videos, leaving the app flooded with bag charms, makeup looks and fragrances devoted to the 'cherry aesthetic.' And according to the 2025 Pinterest Palette report, 'cherry red' is among the five unique colors shaping the year, with searches for 'cherry vibe' increased by 325%, 'cherry martini' +80% and 'cherry outfit' +150%. The partnership announcement also dropped on the same day Fenty Beauty and Fenty Skin announced its Sweet Cherriez Collection launch—a limited-edition beauty selection for lips and cheeks in the cherry shade du jour. Tarte x Tru Fru Cherry Crush Tarte Cherries collab Photo courtesy of Tarte Cosmetics Tarte's limited, soft red-hued bundle includes each best-selling formula: plump, balm, vinyl, shimmer glass, melt mask and lip oil. Those who purchase from the presale link will also receive a phone case holder and custom Cherry Crush baseball hat. Not only is the limited drop only $50 (a $200 value), but to tack onto exclusivity, the partnering brands are offering an experiential component to the purchase. Consumers will receive the same PR box as their favorite influencers, giving fans an opportunity to create their own unique social media moment. The exclusive signup begins April 3. On April 11, Tarte's website will sell the new maracuja selection. Then, on May 4, fans can purchase 'Tarte cherries' from Tru Fru at Target while supplies last. The specialty lip product won't be available in store, but each Tru Fru bag will include a QR code for a bounceback to Tarte's website to shop for 20% off. 'At Tru Fru, we believe fruit and chocolate are 'better together' by creating those small everyday moments of happiness we all deserve,' says Tru Fru CEO Harvey Millar, of the Tarte x Tru Fru collab. 'One of our best kept secrets is our Frozen Cherry—and with cherries having such a major moment in pop culture, we thought, what could be 'better together' than teaming up with our friends at Tarte Cosmetics to collaborate on something bold, tarte and fun!'
