‘Indian School Of Bhakti': Internet Amused By ‘Digital Snan' Of ISB Students For Job Placements
The clip opens to the man holding a sheet of paper containing the photographs of students from ISB's B section.
Remember digital snan? The trend emerged earlier this year during the Maha Kumbh Mela. Devotees who were physically unable to visit Prayagraj, Uttar Pradesh and take a holy dip at Triveni Sangam offered their printed or digital photos to local priests or special volunteers who dipped them into the Ganga as a symbolic act. The activity soon grabbed attention, sparking widespread discussion. Now, this trend seems to have made a comeback.
A man recently posted a video on Instagram where he was seen performing a digital snan at the Sangam on behalf of some students at the Indian School of Business (ISB) in Hyderabad, with the hope that they secure good placements.
The clip opens to the man holding a sheet of paper containing the photographs of students from ISB's B section. The person explains that he will be dipping the sheet into the holy river so that the students can land in good jobs by the end of their curriculum. After that, the man executes the digital snan by submerging the sheet into the water. 'We are placements ready. Are you?" read the side note.
Only 'B Section' Blessed, Says Internet
Needless to mention, the post received multiple reactions. 'Love how many times it was clarified that only the B section is being blessed," pointed out a user cheekily. 'Well played, class. Well played," lauded another. One person called the institute 'Indian School of Bhakti". 'Requesting the YSB career services team to step in and neutralise the unfair strategic advantage that this section got over others," read a sarcastic remark.
'Is it also available for IIM students? Asking for my students," asked an individual. Someone else called the strategy 'Business 101". A user wondered 'how to get in touch" with the entrepreneur.
Digital Snan Entrepreneur Deepak Goyal Back in Spotlight
Well, guess what? It is not the first time that this man has made it to the headlines. Back in February, a user posted a video of this individual named Deepak Goyal, offering digital snan services at the Sangam.
In the video, Deepak Goyal revealed that he lives in Allahabad and frequently visits the Sangam. Devotees willing to enjoy the service should give him their photographs via WhatsApp, following which he would perform the virtual dip. He charges Rs 1,100 for the act.
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First Published:
July 25, 2025, 18:53 IST
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