Perfect Moment opens new European distribution hub in the Netherlands
The strategically located facility in Holland replaces the brand's former warehouses in the UK and Hong Kong, which are set to close as part of a restructuring aimed at reducing costs and streamlining operations.
With the transition, Perfect Moment expects to cut logistics touchpoints from factory to customer by more than half, slashing the steps involved from 11 to just five.
'This marks a critical step forward in Perfect Moment's journey,' said Max Gottschalk, chairman of Perfect Moment.
'The new distribution facility is a cornerstone of our broader operational transformation, enabling us to streamline our supply chain, accelerate delivery timelines and significantly reduce complexity. By centralizing key functions and eliminating unnecessary handoffs, we're creating a more agile and efficient platform that we expect will unlock meaningful cost savings and allow us to reinvest in areas that fuel long-term growth – whether that's product innovation, customer experience or international expansion.'
Perfect Moment has also restructured its corporate operations to better align with the flow of goods and its commercial priorities across key markets. The company anticipates that these efforts will contribute to long-term improvements in gross margins, although gains will build gradually.
Under the leadership of COO and CFO Chath Weerasinghe, the brand has already seen early results, including shipping Fall/Winter 2025 deliveries two months ahead of last year's schedule.
'This transformation allows us to build a supply chain discipline that not only reduces cost but also enhances delivery performance and customer satisfaction,' said Weerasinghe.
'We're building a modern, agile supply chain that will support our long-term growth ambitions. These improvements position Perfect Moment with greater operational strength and agility as we head into the important fall and winter seasons, where demand for our brand is at its highest. We're confident this foundation will drive meaningful value for both our customers and shareholders.'
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