Is this the beginning of the end for price-matching policies?
Introduced in 2013, the policy previously allowed price matching with Target.com, Amazon, and Walmart; under the new rules, only Target.com prices will be matched.
Retail analysts suggest this change reflects Target's ongoing financial challenges and efforts to improve profitability and margins.
The company recently reported a 2.8 per cent drop in first-quarter sales, falling short of Wall Street's expectations.
Target has encountered various financial headwinds, including economic uncertainty from a previous administration's tariff regime, rising inflation, and consumer boycotts.
Here's why Target is ending its long-running 'price matching' policy this month
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