From Taboo To Trend: Why Gen Z Demands Period Inclusivity In Fitness And Fashion
Periods are no longer a hush-hush topic hidden in bathroom cabinets and whispered conversations. For Gen Z, menstruation is not a monthly inconvenience to endure quietly, it's a natural part of life that deserves to be acknowledged, accommodated, and even designed for. From the gym to the runway, young consumers are transforming period conversations, demanding fashion and fitness that supports their needs with comfort, confidence, and style.
'Menstruation was a taboo subject for a long time, hidden under layers of shame and discomfort. But the young people of today are changing that," says Dr. Nidhi Rajotia, Unit Head, Department of Obstetrics & Gynaecology, Artemis Hospitals. 'They want workout clothes and fashion that are good for their periods and don't make them feel uncomfortable or less confident. They also want it to be based on values like body positivity and inclusion."
Gen Z isn't asking brands to make accommodations, they're expecting it. They're not interested in products that require them to choose between functionality and fashion. Instead, they're embracing period-inclusive activewear that empowers them to show up for life, workouts, and wellness routines without compromise. This includes leakproof leggings, breathable fabrics, moisture-wicking technology, and designs that don't scream 'period gear."
Revaa's innovative range includes leakproof leggings, sleep shorts, and boy shorts, designed to offer 24/7 comfort during menstruation. The idea is simple: remove the friction between menstrual care and movement. 'We're excited to build for a generation that is re-inventing the rules with clarity, confidence, and zero compromise," Singh adds.
According to Dr. Rajotia, this shift is about more than just smart product design, it's about fairness, autonomy, and cultural change. 'They don't want to skip workouts, sports, or wear oversized clothes to hide their period anymore. Gen Z is not only asking for better design, but also normalizing public conversations about menstruation," she notes. 'What used to be unacceptable is now a big trend."
From TikTok rants to Instagram campaigns, this generation is vocal about their needs and brands are finally listening. Periods are no longer something to 'deal with." For Gen Z, they're something to live through powerfully, in gear that makes them feel seen, supported, and strong.
view comments
First Published:
July 21, 2025, 09:47 IST
Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
NDTV
an hour ago
- NDTV
Considering Freezing Your Eggs? Nutritionist Tells All You Need To Know
Egg freezing is a process where a woman's unfertilized eggs are retrieved and stored in liquid nitrogen for future use in an In Vitro Fertilization (IVF) procedure. Thinking about freezing your eggs? You're not alone. With more women delaying parenthood and prioritising their careers, egg freezing has become an increasingly popular option for those looking to preserve their fertility. But what exactly is egg freezing, and how does it work? Egg freezing, or oocyte cryopreservation, is a process where a woman's unfertilized eggs are retrieved, rapidly cooled, and stored in liquid nitrogen for future use in an In Vitro Fertilization (IVF) procedure. The process involves taking fertility hormones to stimulate the ovaries to produce multiple eggs, which are then surgically extracted and frozen using a technique called vitrification to preserve their viability for many years. Later, when a woman is ready to conceive, the eggs can be thawed, fertilized with sperm to create embryos, and then implanted into the uterus. According to nutritionist Rashi Chowdhary, egg freezing is one of the most empowering decisions you make for yourself and your future self. In a video shared on Instagram, she says, "It gives you options, time and a sense of control especially when you aren't ready for it just yet. It often takes more than one cycle so, it's an financial and emotional investment. The success rate will always vary depending on your age and your health." View this post on Instagram A post shared by Rashi Chowdhary (@rashichowdhary) Things you need to know 1. Timeline While timelines may differ somewhat, the full egg freezing procedure should take two to three weeks to finish. Most cycles take less than two weeks to complete. 2. Expense Medication and egg retrieval are included in the usual Rs 1.5 lakh to Rs 2 lakh cost of egg freezing. The annual storage fees are between Rs 30,000 and Rs 40,000. Other procedures, including injecting the sperm and embryo culture, come under embryo freezing. These might cost anything between Rs 2 lakh and Rs 2.5 lakh. 3. Right time to freeze your eggs Anytime under the age of 30 is the best time for freezing high-quality eggs with a high success rate. Between the ages of 30 to 35, there is still a strong window but the quality of the eggs starts to dip. You can also freeze your eggs after the age of 35, but it may require additional considerations. Disclaimer: This content including advice provides generic information only. It is in no way a substitute for a qualified medical opinion. Always consult a specialist or your doctor for more information. NDTV does not claim responsibility for this information.
Hindustan Times
an hour ago
- Hindustan Times
Fat loss coach shares 5 morning habits that support weight loss: Drinking lemon water, stretching and more
Is checking your phone your first instinct when you crack open your eyes? Snoozing alarm after alarm, maybe doomscrolling a bit in between, only to run late, guzzle down coffee, and grab whatever leftovers are in sight in the fridge for breakfast? And then later, you think your late evening gym session will make up for it? If your goal is fat loss, you need to prioritise how you start your day, not just how you end it. How you start your day sets the tone for everything that follows, making a disciplined morning routine essential if weight loss is your goal. Weight loss requires a disciplined start to the day.(Shutterstock) ALSO READ: Morning vs evening walk: Doctor shares which one is more efficient for weight loss Tegan Michelle, a Metabolic Fat Loss Coach who regularly shares weight loss tips on Instagram, shared 5 tips on how to structure your mornings to support fat loss better: Here are the 5 ways to begin the mornings: 1. Begin the day with lemon or apple cider vinegar water Lemon water has the added goodness of vitamin C.(Shutterstock) While coffee or tea is the go-to morning beverage, there are healthier drinks, as Tegan recommended, "Start Your Day with lemon or apple cider vinegar water. Before reaching for coffee, hydrate your body! Drinking warm lemon water or apple cider vinegar (ACV) water first thing in the morning helps.' Tegan listed out 3 benefits of drinking lemon or apple cider vinegar water: Stimulate digestion and wake up your gut Flush out toxins and reduce bloating Alkalize your body and support liver detox Stabilise blood sugar (which helps with cravings later in the day) 2. Sunlight exposure Sunlight is not just for your golden hour selfies at dusk. Getting sunlight exposure in the morning helps regulate your internal clock. 'Get Sunlight on your skin and in your eyes. Your circadian rhythm (aka your internal clock) plays a massive role in weight loss," Tegan noted. She revealed 4 benefits of getting sunlight within 30 minutes of waking up Regulates your metabolism Boosts serotonin (your 'feel-good' hormone) Helps balance cortisol (which prevents fat storage) Improves sleep quality (which is critical for fat loss) 3. Stretch and move body Stretch your arms when you get up in the morning. (Shutterstock) If you slept in an odd position, from flopping on your stomach to curling up like a croissant, a good stretch in the morning helps undo the tension and stiffness. Tehan added, "Your body has been still for 6-8 hours, get it moving- Gentle stretching, mobility work, or yoga in the morning." Here are the other benefits of stretching in the morning, as Tehan shared: Improves circulation and digestion Reduces stiffness and inflammation Lowers stress (which helps with stubborn fat storage) 4. Eat a protein-rich breakfast Grabbing coffee or leftovers from last night may seem convenient, especially when you are running late, but this can wreak havoc on your health, potentially acting as a setback too for your weight loss progress. This is why a protein-rich breakfast is important. The fat loss coach warned, 'If you're still starting your mornings with just coffee and a bagel, we need to talk. Skipping protein at breakfast can lead to blood sugar crashes, cravings, and overeating later in the day.' Benefits of a high-protein breakfast: Keeps you full and satisfied Stabilises blood sugar (bye-bye, mid-morning energy crash) Reduces unnecessary snacking and cravings 5. Breathe, meditate, or set your intentions Begin your day by meditating.(Shutterstock) Mindful beginnings set the tone for the day. Taking a few moments to practice yoga or meditation helps. She wrote,'Fat loss isn't just about what you eat or how you move—it's about how you manage stress. Chronic stress leads to cortisol spikes, which makes your body hold onto belly fat.' Tehran shared how starting your morning calmly and intentionally helps: Lower cortisol (so your body isn't in fat-storing mode) Improve digestion (stress shuts it down) Note to readers: This article is for informational purposes only and not a substitute for professional medical advice. Always seek the advice of your doctor with any questions about a medical condition.
News18
2 hours ago
- News18
Metropolis Healthcare net profit rises 19 pc in Apr-Jun
Agency: PTI Last Updated: New Delhi, Aug 7 (PTI) Metropolis Healthcare on Thursday said its consolidated net profit increased 19 per cent to Rs 45 crore for the June quarter. The diagnostics firm reported a net profit of Rs 38 crore in the April-June period of the last fiscal. Its revenue from operations rose to Rs 386 crore for the June quarter against Rs 313 crore in the year-ago period, Metropolis Healthcare said in a regulatory filing. Shares of the company ended 2.98 per cent down at Rs 1,994 apiece on BSE. PTI MSS MSS BAL BAL view comments Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
