Grok to launch text-to-video generation with Imagine feature powered by Aurora
Grok has confirmed the upcoming release of its Imagine feature, which will introduce video generation capabilities to the platform. The tool, powered by Aurora, allows users to create instant videos with sound from text prompts. The company announced that early access to the feature will be available starting in October.
The Imagine feature will be integrated into the standalone Grok app, which is now available for download. To access the feature, users must subscribe to the SuperGrok tier and join the waitlist. Once released, the tool is expected to offer rapid text-to-video conversion, enabling content creators to produce short videos for entertainment, education, marketing, and social media use.'Excited to confirm: Video generation is coming to Grok via our Imagine feature, powered by Aurora,' the company stated. 'Create instant videos with sound from text prompts. Download the standalone Grok app, subscribe to SuperGrok, and join the waitlist for early access in October. Let's make some viral content!'The launch is positioned as a move to bring text-to-video AI tools to a wider consumer audience. With sound-enabled generation capabilities, Grok aims to compete in the expanding generative media space, where platforms are offering multimodal outputs.
In addition to generating videos from simple prompts, Grok users may be able to customize video styles and formats once the feature is fully launched. No further details have been provided regarding specific resolution support, video duration limits, or available sound libraries.The company has not announced a final release date beyond early access in October. More updates are expected as the platform scales the rollout of the Imagine video generation feature.
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