Amardeep Singh takes charge as CEO of IPG Mediabrands India; Shashi Sinha appointed executive chairman
IPG Mediabrands India
has announced a
leadership transition
with
Shashi Sinha
being elevated to executive chairman. Simultaneously,
Amardeep Singh
, currently the CEO of
Interactive Avenues
, will take over as the new CEO of IPG Mediabrands India.
Sinha emphasised the long-term vision behind the move, stating, "We wanted a unique succession plan, prioritising the institution's longevity. Rather than focusing on individuals, the institution should endure.' This dual leadership structure, with Sinha and Singh jointly at the helm for the next three years, is a unique move in the Indian advertising sector.
Highlighting the strategic rationale, Sinha pointed to the appointment of Singh as the new CEO of IPG Mediabrands India. 'Amar has the digital expertise crucial for the future, especially with our strong data product, Acxiom, gaining significant traction. In fact, Interactive Avenues boasts excellent capabilities across data, content, and influencer marketing, making this a perfect transition," Sinha explained.
He further added, "We have worked together for over 18 years and will continue to do so. It's not about demarcated roles but working together– truly two sides of the same coin.'
Sinha also noted the collaborative nature of their immediate future. 'We will continue working together and will assess the next steps in the coming months.'
In a related development, Shantanu Sriohi, previously a co-partner and COO at Interactive Avenues, will take over from Amardeep Singh as the CEO of the digital agency, ensuring a smooth transition within that division.
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