Curves to contours: why the BBL reversal trend is shaping new beauty standards

IOL News

30-06-2025

Why are so many individuals opting to reverse one of the past decade's most sought-after cosmetic surgeries? There's increasing curiosity and urgency surrounding this phenomenon.
Image: Vidal Balielo Jr/ Pexels
If you spend any time on social media, you've probably noticed a shift. The same platforms that once glorified the 'BBL body', those dramatic, hourglass curves, are now buzzing with a different narrative: the 'BBL reversal'.
From TikTok confessions about 'BBL smell' to celebrities and influencers dissolving their fillers and slimming down, there's a growing curiosity (and urgency) around why so many are choosing to reverse one of the most popular cosmetic surgeries of the last decade.
As Professor Chrysis Sofianos, a consultant plastic surgeon, shared with "Independent Media Lifestyle", This isn't just a fleeting trend, it's a cultural moment that invites us all to rethink what body confidence really means.
'The exaggerated curves made famous by celebrities in the late 2010s are giving way to a more athletic, natural silhouette. Beauty standards are shifting, and so is what we value in our bodies.'
From BBL boom to BBL regret: What changed? Let's rewind. The Brazilian Butt Lift, or BBL, became a household name in the late 2010s, thanks to celebrities and influencers making the 'snatched waist, big booty' look aspirational.
According to the American Society of Plastic Surgeons, BBLs increased by over 90% between 2015 and 2020. But what felt empowering for some has, for others, evolved into regret. Why?
'The answer is layered. Beauty standards are always shifting. Right now, the pendulum is swinging toward a more athletic, natural shape. But more importantly, we're now seeing the long-term consequences of rushed or poorly performed BBLs.
"Many people feel physically uncomfortable, experience pain, or simply no longer recognise themselves in the mirror. Others feel stigmatised or out of step with changing social norms.'
Sofianos says, 'Some reversals are driven by regret. Others have realised the procedure didn't age well, or it's causing functional problems like chronic pain or trouble finding clothes that fit.'
What exactly is a BBL reversal?
To be clear, a BBL reversal isn't as simple as just 'removing fat'.
As Sofianos explains, 'While liposuction can reduce the volume of transferred fat, it's much more complex. The fat has integrated into your body's tissues, so removal must be precise, safe, and strategic.'
The process often involves dealing with stretched skin, uneven contours, or over-projection. Sometimes, skin tightening, fat redistribution, or even reconstructive contouring is needed. It's a bespoke procedure, tailored to each person.
So why are people reversing or removing their BBLs?
'Patients' reasons are as unique as their bodies. Many say they feel disproportionate or physically uncomfortable, think pain when sitting or sleeping. Others mention changing lifestyles or fashion choices that make a BBL feel impractical or even embarrassing.
"And then there's the emotional side: feeling self-conscious, struggling at work, or just not recognising yourself in the mirror anymore.'
What are the risks of removing one's BBL?
It's worth knowing that a reversal comes with its own set of challenges, warns Sofianos.
While it doesn't carry the same risk of fat embolism as the original BBL (which can be life-threatening if fat is injected incorrectly), complications still exist: contour irregularities, dimpling, fluid pockets, and asymmetry are all possible.
Plus, since the surgery often involves revising tissue that's already been operated on, healing can be unpredictable.
'In the hands of an experienced surgeon, it's generally safe,' Sofianos says, but it must be planned carefully with a clear understanding of your goals and expectations.'
What results can you expect?
The truth is that the full 'reversal' may not mean you'll look exactly like your pre-BBL self. Surgeons assess your skin's elasticity, fat distribution, and scar tissue to create a plan, which may involve staged procedures.
Scarring is usually minimal if only liposuction is needed, but more extensive work can leave visible scars, especially if skin removal is necessary. The main goal is restoring balance and comfort.
He adds, "Physically, most patients recover well when they have realistic expectations. But emotionally, it's a mixed bag: some feel immediate relief, while others grapple with sadness or frustration about their initial decision.
"It's common to need time to adjust to your new body image, so psychological support or at least honest conversations with your surgeon are vital."
A screenshot of Summer Walker's Instagram story, seemingly poking fun at Wandi Ndlovu's BBL and comparing it to chicken thighs.
Image: Instagram stories
If the idea of another operation is overwhelming, you're not alone. 'Start with a consultation, you're not committing to anything,' advises Sofianos.
Non-invasive treatments like radiofrequency or ultrasound skin tightening can help with mild contouring but won't remove fat.
But if discomfort or unhappiness persists, surgical intervention might be the most meaningful way forward, provided it's done safely, by a fully qualified professional.
Perhaps the most important takeaway is this: BBL reversals are not failures. 'This is an opportunity to reflect on where our body decisions come from,' says Sofianos.
Are we making changes for ourselves, or because we feel pressured by social trends? Cosmetic surgery can be empowering, but it should be guided by self-awareness and long-term thinking.
'Bodies change. Identities evolve. What matters most is that the choices we make, surgical or not, reflect who we are right now, not who we felt we had to be in the past.