Oman CX Forum & Awards 2025 to focus on customer experience
Muscat: Oman's growing commitment to customer-centric business models will take center stage at the Oman CX Forum 2025, set to take place on May 28 at the St. Regis Al Mouj Muscat Resort. Presented by Infoline and organised by Muscat Media Group — the publisher of Times of Oman and Shabiba — in collaboration with Gulf Leaders Circle, the forum will bring together over 250 industry leaders including C-level executives and customer experience (CX) professionals.
Backed by key partners including Tadoom (Strategic Partner), Bahwan Cybertek (Digital Transformation Partner) and Jindal Steel Sohar (Support Partner), the forum will explore how companies in Oman can transform and enhance their customer experience (CX) strategies in an increasingly digital and competitive marketplace.
Attendees from key sectors including banking, insurance, retail, telecom, automotive, utilities, FMCG, consumer electronics, food & beverages, tourism, manufacturing and real estate, etc. will gain knowledge from the expert talks by domain specialists representing Infoline, COPC Middle East, Bank Albilad Saudi Arabia, Novulis, Intella, Saatchi & Saatchi, Bank Dhofar, Al Mouj Muscat, Oman Data Park, Tadoom and Bahwan Cybertek, among others.
As customer expectations evolve rapidly, the forum will deliver timely insights on topics such as AI and automation in service delivery, personalised customer journeys, loyalty-building strategies, and using data to improve outcomes. Key discussions will also cover building a customer-first culture, empowering frontline teams, enhancing emotional engagement and delivering exceptional service experiences.
A major highlight of the day will be the Oman CX Awards 2025, which will honour top brands across 25 categories selected through nationwide consumer voting. Winners will receive the Times of Oman Best Brand in Customer Experience Award. In addition, exceptional professionals and organisations will be recognised for their role in advancing CX innovation in the Sultanate.
Ahmed bin Essa Al Zadjali, CEO of Muscat Media Group, underlined the importance of the forum: 'Customer experience is no longer just a support function—it's a core driver of brand value and business success. The Oman CX Forum 2025 will not only honour those leading the way but also provide a platform for transformative dialogue on engaging, serving and retaining customers more effectively.'
Designed to foster networking, knowledge-sharing and excellence, the Oman CX Forum 2025 is a must-attend for businesses aiming to lead in the customer experience space.
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