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Economic Times
5 hours ago
- Economic Times
UFC fans push for changes as $7.7b Paramount deal promises end to PPV model
Synopsis UFC's $7.7 billion Paramount Plus deal will eliminate pay-per-view model and move from ESPN Plus. Combat sports journalist Damon Martin and fans criticize repetitive commercials during UFC 319, requesting Dana White make changes to advertising approach when transition occurs Getty Images UFC President Dana White at press conference discussing the $7.7 billion Paramount Plus deal that will move UFC events from ESPN Plus and eliminate the pay-per-view model for combat sports fans (Image Source: Getty) UFC fans and media personalities are calling for advertising reforms following the promotion's upcoming move from ESPN Plus to Paramount Plus under a new $7.7 billion deal that will eliminate the pay-per-view sports journalist Damon Martin voiced frustrations about repetitive commercials during UFC 319 coverage on ESPN Plus, highlighting viewer dissatisfaction with the current broadcast experience. Also read: The new distribution math: UFC's shift from PPV culture to Paramount+ bundling"I have one request under this new Paramount+ deal with UFC …. Can you PLEASE play more than 2 commercials during a 5 or 6 hour broadcast? I swear I see the same commercials over and over and over again. It's like Groundhog Day from hell," Martin wrote on fans responded to Martin's comments with additional suggestions for improving the viewing experience when the promotion transitions to Paramount Plus. Multiple viewers expressed desire for alternative content during commercial breaks. "Better yet, let us watch all the walkouts like we used to and do away with commercials!" one fan suggested, requesting return of fighter walkout coverage instead of advertisements. Other fans proposed showing arena atmosphere during breaks rather than commercial content. "Better yet, at the very least play the crowd noise or something not a commercial break screen," another viewer described the current UFC viewing experience on ESPN Plus as problematic, with one stating "It's awful." Several viewers suggested improvements similar to WWE's Netflix presentation approach."Also, play some music on the 'we'll be right back screen' I can't stand the silence," one fan requested, seeking audio improvements during broadcast viewers proposed compromise solutions regarding advertising. "I'd be good with a banner during the commercials," one fan stated, suggesting alternative advertisement placement methods. Also read: UFC -Paramount+ $7.7 Billion Deal in U.S.: What's included and will fans face higher costs for live sports Certain fans defended the UFC organization, explaining that commercial content varies based on geographic targeting systems. "It's not the app my man. It's geo based targeting," one viewer commented, attributing repetitive advertisements to regional broadcasting requests emerged for commentary options, with one fan stating: "Please also add a no-commentary feed option."The UFC's transition to Paramount Plus represents a significant shift in combat sports broadcasting, with the $7.7 billion deal promising to eliminate the traditional pay-per-view model that has defined UFC event distribution for years.


Time of India
5 hours ago
- Time of India
UFC fans push for changes as $7.7b Paramount deal promises end to PPV model
Fan requests for UFC Paramount Plus broadcasting Live Events Current ESPN Plus experience draws criticism Technical factors behind advertisement issues (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel UFC fans and media personalities are calling for advertising reforms following the promotion's upcoming move from ESPN Plus to Paramount Plus under a new $7.7 billion deal that will eliminate the pay-per-view model Combat sports journalist Damon Martin voiced frustrations about repetitive commercials during UFC 319 coverage on ESPN Plus, highlighting viewer dissatisfaction with the current broadcast read: The new distribution math: UFC's shift from PPV culture to Paramount+ bundling "I have one request under this new Paramount+ deal with UFC …. Can you PLEASE play more than 2 commercials during a 5 or 6 hour broadcast? I swear I see the same commercials over and over and over again. It's like Groundhog Day from hell," Martin wrote on fans responded to Martin's comments with additional suggestions for improving the viewing experience when the promotion transitions to Paramount Plus. Multiple viewers expressed desire for alternative content during commercial breaks."Better yet, let us watch all the walkouts like we used to and do away with commercials!" one fan suggested, requesting return of fighter walkout coverage instead of fans proposed showing arena atmosphere during breaks rather than commercial content. "Better yet, at the very least play the crowd noise or something not a commercial break screen," another viewer described the current UFC viewing experience on ESPN Plus as problematic, with one stating "It's awful." Several viewers suggested improvements similar to WWE's Netflix presentation approach."Also, play some music on the 'we'll be right back screen' I can't stand the silence," one fan requested, seeking audio improvements during broadcast viewers proposed compromise solutions regarding advertising. "I'd be good with a banner during the commercials," one fan stated, suggesting alternative advertisement placement read: UFC -Paramount+ $7.7 Billion Deal in U.S.: What's included and will fans face higher costs for live sports Certain fans defended the UFC organization, explaining that commercial content varies based on geographic targeting systems. "It's not the app my man. It's geo based targeting," one viewer commented, attributing repetitive advertisements to regional broadcasting requests emerged for commentary options, with one fan stating: "Please also add a no-commentary feed option."The UFC's transition to Paramount Plus represents a significant shift in combat sports broadcasting, with the $7.7 billion deal promising to eliminate the traditional pay-per-view model that has defined UFC event distribution for years.
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First Post
8 hours ago
- First Post
Irfan Pathan reveals epic comeback that shut Shahid Afridi up during a flight in Pakistan: 'He has eaten dog meat...'
Former India all-rounder Irfan Pathan also revealed how he had taken offence to Shahid Afridi's 'fake Pathan' jibe that was aimed at him during an interview with Harsha Bhogle, the comment ultimately inspiring him to dismiss the ex-Pakistan captain 11 times. Irfan Pathan has had quite the connection with Pakistan. As a player, it was against this very team that he had collected a Test hat-trick in Karachi in January 2006, becoming only the second Indian to achieve the feat. And since hanging up his playing boots and picking up the commentator's mic, the 40-year-old is known for his occasional jab at India's padosiyon on social media. Turns out, Pathan had quite the fierce rivalry with former Pakistan captain and all-rounder Shahid Afridi as well. It was, after all, a rivalry that was ignited by Afridi comment in an interview with eminent broadcaster Harsha Bhogle, in which he had labelled the left-arm pacer a 'fake Pathan'. STORY CONTINUES BELOW THIS AD The comment fired Pathan up to the extent that he made it a point to dismiss him every time the two came face to face on the cricket ground. The result? Pathan ended up dismissing Afridi 11 times during his nine-year international career. More from First Cricket News Pathan makes stunning U-turn after supporting Rohit during viral interview in Australia: 'If he was not captain...' How Pathan hit back at Afridi with 'dog meat' jibe It's not just the ball though that Pathan has done the talking with. In an interview on Lallantop, the cricketer-turned-commentator revealed how he had shut Afridi up while the two were on a flight during India's tour of Pakistan in 2006. 'During the 2006 tour, we were flying from Karachi to Lahore. Both teams were travelling together. Afridi came and put his hand on my head and messed up my hair. He asked me, 'How are you kid?'' Pathan revealed during the conversation. 'I thought since when did you become my father. He behaved like a child. I was neither talking to him nor saying anything. After this Afridi said some bad things to me. His seat was near mine. Also Read | Irfan Pathan reveals he was hit by nail during India vs Pakistan match in Peshawar Pathan then revealed how he clapped back at Afridi during a conversation with the latter's teammate Abdul Razzaq, who was sitting right next to him. 'Pakistan allrounder Abdul Razzaq was sitting with me then. I asked him what kind of meat is available here. He told me meat of different animals are available. After this I asked whether dog meat is available. Razzaq was surprised to hear me and said, 'Hey Irfan why are you saying this?' STORY CONTINUES BELOW THIS AD 'He (Afridi) has eaten dog meat, he has been barking for so long. After this Afridi could not say anything. If he said anything I would have said look he is barking more. After this he remained quiet for the entire flight. He understood from this incident that he would not be able to fight me verbally. That is why he never said anything to me again,' Irfan added. Also Read | Irfan Pathan gives befitting reply to Pak PM for trolling India after 2022 T20 World Cup exit It's not just Pathan Afridi has had run-ins with in the past when it comes to the Indian team, he also had a massive confrontation with former opener and current Men in Blue head coach Gautam Gambhir when Pakistan had visited India in 2007. The two would continue to trade barbs with one another long after the incident, even after their retirement, but have gradually mellowed in recent years. STORY CONTINUES BELOW THIS AD