LSU Baseball Player's NIL Deal With Crocs Turns Heads
Some athletes wear lucky socks. Jake Brown? He wears Crocs. And now, the LSU Tigers star has turned his off-field fashion statement into a full-fledged NIL win by partnering with Crocs in a move that has fans buzzing and teammates styling.
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The deal didn't start with an agent or a contract, it started with Brown's love for quirky, customized Crocs, from Star Wars-themed Jibbitz to Pizza Planet prints. After Brown mentioned his passion for the iconic slip-ons in an interview during the Tigers' 2025 College World Series run, Crocs came calling.
'They reached out and they said, 'Hey, we're looking forward to sending you a little bit of stuff. Just send us your address,'' Brown told Hurrdat Sports.
'They messaged back right away saying, 'We actually want to hook up all the guys… we can overnight ship them to the hotel.' I was like, 'Absolutely. Yes. Please do that.''
What followed was pure NIL magic. LSU's team strolled into Game 1 of the CWS final against Coastal Carolina decked out in fresh Crocs, with Brown at the center of it all. His message to the team group chat, 'Everyone send me your Croc size.'
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The Tigers went on to win 1-0, led by a dominant shutout from pitcher Kade Anderson, who struck out 10 across nine innings. Confidence? Style? Luck? Whatever it was, it worked.
'I didn't think they thought it was going to happen,' Anderson said. 'In about five minutes, the group chat just, boom, boom, boom. It was blowing up.'
A few days later, LSU clinched its second national title in three years with a 5-3 win in the Men's College World Series finals. Brown may not have thrown the final pitch, but his NIL savvy helped unify a locker room and earned him one of the most unique deals in college baseball.
The Crocs origin story? Even better.
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Brown used some of his NIL cash to grab themed pairs and design ideas for a custom LSU-inspired version.
'I have Pizza Planet-Toy Story Crocs that I bought with per diem money thanks to Champ Artigues, our baseball ops guy… I love my Crocs,' he said.
© Dylan Widger-Imagn Images
He even pitched Crocs a Louisiana-style collab: gator and pelican Jibbitz, purple and gold themes, and of course, a Tiger or two.
In a crowded NIL landscape where logos and car deals often dominate the headlines, Jake Brown's Crocs moment feels fresh, authentic, and fun. It's a reminder that NIL isn't just about the money. Sometimes, it's about the magic of being seen, being yourself, and sharing it with your team.
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So, what's next?
If Crocs and Brown roll out that LSU-themed pair, fans, and maybe future recruits will be lining up to walk in his shoes.
Related: Oregon QB Turns NIL Into Detroit Dreams
Related: NIL Struggles Far From Over After NCAA's House Settlement
This story was originally reported by Athlon Sports on Jun 23, 2025, where it first appeared.
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