Lionsgate & DirecTV Launch Lionsgate Collection Premium Channel
EXCLUSIVE: Lionsgate and DirecTV are firing up Lionsgate Collection, a premium channel for the latter's subscribers which will draw upon the studio's 20,000-plus title film and TV library.
The channel will launch in the coming weeks providing DirecTV viewers access to such Lionsgate produced series as Weeds and Nurse Jackie in addition to movies like Now You See Me, The Expendables, and more. Lionsgate reported record annual library revenue of $956 million last month. It's these types of bespoke proprietary channels which allow the conglom to continue monetizing the library in new ways.
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'Lionsgate is a powerhouse of bold storytelling and unforgettable entertainment, and this is a unique opportunity to work together on an exclusive curated channel that highlights the best titles in their vast collection,' said Amy Leifer, chief advertising sales officer at DirecTV. 'Together we have an extraordinary opportunity to connect brands with premium storytelling and passionate viewers in powerful new ways.'
'We're pleased to join with DirecTV in a first-of-its-kind partnership to launch Lionsgate Collection, a proprietary channel drawing upon our vast film & television library to deliver premium content across DirecTV's entire suite of platforms,' said Jim Packer, President of Lionsgate's Worldwide Television Distribution Group. 'By combining world-class content with DirecTV's advertising expertise and market clout, this is an important step forward in executing our strategy of unlocking the full value of our library with bespoke offerings that touch every part of the media ecosystem.'
This collaboration with Lionsgate expands their relationship that started with launching a number of FAST channels like 50 Cent Action and MovieSphere. It also epitomizes DirecTV's FAST strategy of prioritizing quality, curation, and premium content that gives consumers access to unique entertainment programming and brands access to highly engaged audiences.
At more than 125 FAST channels and counting, MyFree DirecTV curates the greatest hits of the fast-evolving and often-overwhelming world of FAST, offering premium content at no extra cost since its debut last Nov. 15.
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