Kerala Tourism website: India's most visited travel portal
T'puram: The Kerala Tourism website received the highest number of visitors compared to websites of other state tourism departments in 2024-25. This surpasses the visitors to Union govt's Incredible India website.
Additionally, keralatourism.org is ranked second among travel and tourism sites in the global rankings.
The site also secured second place in the category of the tourism industry. Thailand tourism emerged first in all three global rankings, while Vietnam, Incredible India and Indonesia occupy the third, fourth and fifth positions, respectively.
According to Google analysis, six million users made 7.9 million visits to the Kerala Tourism website during 2024-25.
Together, they viewed more than 15 million web pages.
Tourism minister P A Mohamed Riyas stated that the website's achievement underscored Kerala's recognition as a global tourism destination. "Such is our acceptance among tourists," he noted. "On recognizing the importance of digital promotion in tourism development, Kerala Tourism is implementing innovative projects and products by catering to the changing tastes of travellers.
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The attractively designed website provides comprehensive information about tourism activities in the state," he added.
Around 5.8 million customers reached the Kerala Tourism site through search. More than one million people accessed the site by typing keralatourism.org, while nearly one million visitors arrived through advertisements. Apart from the home page, many visit pages such as accommodation facilities, tourist destinations, tour packages, heli-tourism, wedding destinations, festival calendar, Theyyam calendar and yoga.
The website which has over 1,00,000 pages, is designed and maintained by Invis Private Ltd, the official IT solution partner of Kerala Tourism.
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