Kasada Seeks 2026 Hotel Deal in Morocco
Rabat – Hospitality investment platform Kasada is eyeing a hotel deal in Morocco, Bloomberg reported today.
The company expects to make its entry into North Africa's tourism industry in the first half of 2026.
The same source added that the company has already started to take action, opening of an office in Casablanca to explore opportunities present in Morocco.
Kasada's managing partner and co-Chief Executive Officer, Olivier Granet, acknowledged the group's priority is North Africa, especially Morocco, which is now the number one tourism destination on the African continent.
'For us to be the leading platform, we have to become pan African,' Granet told Bloomberg.
Morocco has been breaking records on the continent, with millions of arrivals secured in all seasons.
Morocco welcomed 17.4 million tourists, with arrivals representing a 20% increase compared to 2023. The data is unprecedented in Morocco and has exceeded the target set by the country for 2026.
The number of arrivals also made Morocco the most-visited country in all of Africa.
'Over the five years, Morocco has averaged USD 3.5 billion in FDI annually across all sectors,' UN Tourism said recently, noting that $2.2 billion was allocated to the sector between 2014 and 2023.
Reports also stressed how Morocco is outpacing Egypt to become a regional leader in the industry.
Bloomberg joined the chorus emphasizing Morocco's tourism appeal, recalling the country's assets, alongside the upcoming international competition it is hosting, like the AFCON in 2025 and the FIFA World Cup 2030.
David Damiba, Kasada's managing partner and co-chief executive officer, echoed Granet's remarks, stressing how Africa presents enormous opportunities.
'We think that there's scope to increase the scale of what we've built already by a factor of two to three times fairly easily in these markets while being concentrated to take advantage of our scale in core cities,' he said.
Beyond its interest in Morocco, Kasada is ambitious to grow its business and presence across luxury hospitality in different areas in sub-Saharan Africa, Bloomberg added. Tags: 2019 tourismAfrican tourists
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Morocco World
19 hours ago
- Morocco World
Diplomacy: A New Bargaining Power Style
Rabat – It happens that viewers are mesmerized watching an epic scene that makes them whisper, smile, or feel outraged. A heated exchange between American President Donald Trump and South African President Cyril Ramaphosa on May 22, 2025, on the occasion of the latter's visit to Washington, can be included in this perspective. The visit of the South African head of state is highly anticipated as Pretoria is caught in the crossfire of the White House. Out of the blue, the American president gives the order to turn off the lights to broadcast images showing alleged persecutions of white farmers in South Africa. The American narrative about what is happening in South Africa is perceived in different ways by observers and experts in African affairs. Explanations are flying around. I'm going to mention a few of them for the purpose of getting the record straight. Some experts believe that the American president's behavior is an explicit response from the United States to the land expropriation law that the South African government adopted on January 23, 2025. This law directly targets white South African farmers who own 80% of the fertile lands. Elon Musk, of South African origin, would have pushed the new American administration to be merciless towards Pretoria. Other experts interpret the American president's behavior as a stigmatization of Pretoria's position towards Israel. Peoria initiated proceedings before the International Court of Justice, accusing Tel Aviv of genocide in the Gaza Strip in 2023. Moreover, a small handful of observers perceive the American president's attitude as a barely concealed grievance regarding South Africa's double-standard position within the BRICS and other international forums. Open-Air Diplomatic Bargaining Paradigm However, this paper aims at a different objective. It will assess what might be called the entrenchment of a new diplomatic style that President Donald Trump has been performing so far. This started during his first term in 2017-2021. A style that comes with a new diplomatic bargaining power that disregards the old diplomatic niceties. This style aims (and succeeds) to achieve the prospective results by playing on the nerves of the guest to the White House. Several heads of state and government have experienced the magnitude and electric atmosphere in the Oval Office. In the realm of smart diplomacy, the appropriate key is to achieve the desired objectives and to do so in a commendable manner. It is in this perspective that one should observe another style, more sober, more straightforward, and without any doublespeak. It is not given enough spotlight, but it achieves the targeted objectives: The style of King Mohammed VI of Morocco . This assumption is not about comparing between the two leaders in the academic sense of the term, but about reflecting on diplomatic styles that evolve according to the changes in the international system. In this case, these styles embody both adaptation and firmness, flexibility and determination. 'The style is the man,' This statement is particularly relevant in this case. Let's recall the main arguments to help understand the matter dealt with. It is worth reminding that, as mentioned earlier, what the South African President has endured is not the first in its kind. Observers recall the scene in whereby President Donald Trump presents to Saudi Crown Prince Mohammed bin Salman, on March 20, 2018, in front of cameras, large posters of the weapons sold to Saudi Arabia in 2017. He tries to persuade him to acquire more weapons. Far from the subtleties of a business deal for which the American President is known, the message is rather diplomatic and strategic. President Trump puts the conditions of the American security umbrella in favor of Saudi Arabia back on the table. This mechanism has been operational since the secret agreement in February 1945 between American President Franklin D. Roosevelt and King Abdulaziz bin Abdul Rahman Al Saud aboard the USS Quincy cruiser in the Suez Canal. According to unconfirmed reports, the United States would guarantee the military security of the Kingdom of Saudi Arabia in exchange for the latter's commitment to ensure the energy security of the United States and its Western allies. The impeccably staged performance by President Donald Trump in 2018 relied on two vectors of state interdependence paradigm: vulnerability and sensitivity. At the time, the internal situation in Saudi Arabia is hectic, and the reforms introduced by the Saudi Crown Prince are shaking up the regional political, security, and diplomatic landscape. It goes without saying that the purpose of Donald Trump's diplomatic exercise is to place his interlocutors in an uncomfortable position, pushing them either to rise to the challenge or to let the storm pass. The psychological dimension is crucial, as the American President enjoys making unpredictability his Trojan horse. The same scenario is implemented during the visit of Ukrainian President Volodymyr Zelensky in February 2025 to Washington. President Trump draws his guest's attention that he no longer has any cards to play for the sake of negotiating a better solution in the conflict between Ukraine and Russia ( H. Hami, L'Europe daltonienne et la phobie d'un Yalta 2, MEDIAS24, March 14, 2025) . The Ukrainian President tries to argue by challenging the American Vice President James Davis Vance who intervenes to support his President's argument during the meeting. In vain. What interpretation can we make of this new style of open-air negotiation? One: Setting the rules of the game and initiating a new timetable for the conduct of future negotiations. This is a technique aimed at turning the page on candid previous relationships to shake up the status quo and express the need to find different alternatives. Two: Prioritizing issues in asymmetrical relationships where the minor actor is summoned to reconsider his priorities and adapt them to those of the major actor. Otherwise, he is urged to look elsewhere while bearing the consequences of his choice. Three: Clarifying positions by bringing in the media, the involved parties, and the public as witnesses. The exercise is an eloquent demonstration of manipulation in broad daylight. It is indirectly accompanied by the demystification of the alleged charismatic image of certain leaders in the eyes of their own people. Four: Challenging media outlets known for their sensational scoops. They are caught off guard and, through unyielding reporters, seek to avoid being sidelined. The scene of the reporter asking President Trump a tricky question about the story of the Boeing 747-8i (an impressive version of the jumbo-jet) offered by Qatar, to defuse the chaotic situation in which the South African President finds himself, tells more about biased (and dichotomous) relationships between media and politicians. Sword of Damocles Hoovering President Trump doesn't back down and calls the reporter incompetent for trying to divert the audience's and the public's attention from the ordeal he is subjecting his South African guest to. He confirms that he has no problem accepting such an offer. For the record, two Boeing 747-200Bs have been in service for the American presidency since 1990. President Trump intends to replace them. Five: Delineating the scope of visits by foreign heads of state and government to the White House. Unless they prepare well and come with a clear agenda negotiated in advance and in the finest details, they are advised to stay at home. For those who want to see the American President pay visit to them in order to polish their image, they are requested to prepare their checks and pay up. No free rides and no closed eyes without consequences either. Six: Repeating protocol premediated mistakes. Here's a weapon that never misses its target. It destabilizes the guests and puts them at odds with their narratives about the excellence of bilateral relations and their promising prospects. The mistake is being corrected, but the sword of Damocles remains in the backdrop. One of the premeditated mistakes is the one involving flags or pennants. Displaying an old flag or mistaking it for that of another country with which the visiting head of state has a conflict is one of the diplomatic tricks that hits the mark. Besides the required destabilization of guests, it somehow poisons the atmosphere of official meetings and downsizes expected results. Similarly, the error on the geographical and political map is a strong signal regarding the host country's position in relation to a regional conflict in which the country of the head of state visiting is involved. Seven: Justifying a political and diplomatic decision that does not seem to have been well understood. This stance is aimed at the so-called traditional allied countries that are reluctant to admit that their privileged status is being challenged. A new breeze is in the air, favoring realism and pragmatism, and they have to get it or leave the stage. Most of the criteria mentioned above can be witnessed, to some extent, in the style of Mohammed VI, King of Morocco. One: The use of the media to convey messages is done through appropriate media. King Mohammed VI very seldom speaks directly to the media. He seems to prefer not to engage in the question-and-answer game, which can lead to misunderstandings and unnecessary subtleties. Two: Clarity in ideas and mastery in responding to urgent questions. The King uses a top-notch instrument, rational, clear, and straightforward: speeches. They are concise and get straight to the point. In terms of foreign policy, the speeches are clear, and the targeted actors are identified. Three: The deep care given to timing and context. The King makes it a cornerstone of the message he intends to deliver. This is a coherent approach in line with the outlined priorities. Four: The delineation of the scope of future negotiations with partners and other countries interested in serious relationships with Morocco. National interest comes first. No concessions regarding sovereignty in its political, diplomatic, economic, and security dimensions are accepted or imposed. Five: The accuracy and relevance of the political and strategic vision. In this respect, two speeches and messages are worth mentioning. Diplomacy: Transparency Means Business First, the speech delivered on April 20, 2016, on the occasion of the Morocco-Gulf Cooperation Council (GCC) Summit. King Mohammed VI draws attention to the dangers facing the Arab world, particularly the attempts to change regimes and fragment Arab states. He warns against the new alliances aimed at creating conditions of disorder that threaten stability in the region and the viability of sovereign states. A year later, a coalition of five countries (Saudi Arabia, United Arab Emirates, Bahrain, Yemen, and Egypt) rises against Qatar. Once again, King Mohammed VI stands out with his mastery and vision, breaking the economic blockade imposed on this country by sending emergency food and medical aid in June 2017, as a sign of solidarity with the Qatari people. Morocco nonetheless maintains friendly relations with the members of the coalition, despite a brief cooling period that was quickly overtaken. Morocco hardly pays attention to the statements from certain circles in Doha who claim, ignoring the symbolism of the King's gesture, that their country receives no aid from anyone and that it would have paid for what it has received accordingly. Secondly, the speech in which King Mohammed VI draws the red lines beyond which Morocco cannot accept to promote its relations with both partners and adversaries. The royal speech of August 20, 2022, on the prism through which Morocco views its international environment, is a striking illustration of the King's diplomatic perception. This prism is assessed based on the position of friendly countries and other countries regarding the issue of the Moroccan Sahara. Six: The promotion of the peaceful approach to resolving bilateral inter-state conflicts. King Mohammed VI emphasizes at least five dialogue techniques along with the rejection of belligerent means that Morocco's adversaries are fond of. One: The outstretched hand aimed at identifying the actors who have a grudge against Morocco. These are sovereign state actors, members of the United Nations Organization, eager for double talk and fervent adepts of bureaucratic jargon. Two: The invitation addressed to the international community to appreciate Morocco's goodwill in contrast to the bad faith of its adversaries, state actors in the Euro-Mediterranean and Arab-African spaces. Three: The distinction and complementarity between domestic and foreign policy choices. The link between the two (Linkage politics) is fluid. It is expressed in accordance with the current political and diplomatic swings without deviating from the fundamental principles governing the two arenas. Four: Pragmatism and adaptation. Both are part of the framework designed to neutralize opponents and maintain a line of contact through international bodies. Two striking examples. On one hand, the proposal of the Autonomy Plan in 2007 to resolve the issue of the regional conflict over the Moroccan Sahara. On the other hand, the return of Morocco to the African Union in 2017. Five: The junction between national and international priorities in the same speech subtly conveys the same message. It is up to the intranational and international actors to grasp it at its true value and interpret it appropriately. President Donald Trump's style, through the slogan 'America First,' which grates on the United States' rival nerves, allows him to break the iceberg of doubt among his allies and adversaries. During his recent tour of the Gulf region, he returned to Washington with promises of investments amounting to trillions of dollars. Enough to leave political and economic planners and military strategists disoriented, most of whom are still navigating the uncertainties of the Cold War or Third World literature. The style of King Mohammed VI is equally productive of positive results. Since the speech on August 20, 2022, the list of countries that publicly recognize Moroccan sovereignty over its southern provinces or endorse the autonomy plan proposed since 2007 has expanded. The latest endorsement to date is from the United Kingdom, on June 1, 2025. One could quibble over the terminology used or the choice of syntax, however, one thing is certain: now, three permanent member countries of the United Nations Security Council support Morocco. They are on the list of 117 countries around the world that adopt the same position: the resolution of the regional conflict over the Sahara cannot but within (and only in) the framework of Moroccan sovereignty. The various scenes reviewed above normally take place behind closed doors. They lead to legendary quarrels, some of which are recounted in the memoirs of heads of state or foreign ministers. They describe threats, intimidation, and diplomatic harsh cacophonic language. In short, diplomacy evolves at the pace of the changes in the structure of the international system and the processes that unfold within it. It goes without saying that all means intended for the implementation of foreign policy choices are equal as long as they are creative, preemptive, and reactive in serenity and calm. By the same token, it is worth noting that post-COVID diplomacy will be more surrealistic for some and more realistic for others. Nevertheless, as long as diplomacy works to clarify perceptions instead of stifling them, it will have achieved its objective. Negotiation between sovereign states is now in the spotlight, with styles that sometimes confuse observers. However, these styles do not resemble the classical model of l'État spectacle . Similarly, diplomacy no longer fits into the all-encompassing manipulation scheme. Although diplomacy still keeps the classic channels open for less urgent matters, it is more direct. It is now dealt with in the open, performing some sort of new bargaining power style . Tags: Africa diplomacyDonald Trump
Morocco World
a day ago
- Morocco World
Royal Air Maroc Sets Sights on 200-Strong Fleet by 2037
Rabat – Royal Air Maroc (RAM) is charting an ambitious course for growth, adding new aircraft and preparing for a major transformation of its global reach. The national carrier recently welcomed three Boeing 787 Dreamliners over just two days, on top of two new planes delivered earlier this year. This brings the total number of new aircraft for 2025 to five. Transport and Logistics Minister Abdessamad Kayouh shared the update during a parliamentary session on Tuesday, June 3. He said RAM plans to acquire ten more aircraft before the end of the year and another ten in 2026. Each new Dreamliner holds 302 passengers – a capacity that signals the airline's steady push to meet growing demand. But the airline's ambitions stretch far beyond short-term additions. A major call for tenders will soon be launched to purchase 188 additional aircraft. The move forms part of a long-term agreement between the Moroccan state and RAM, covering 2023 to 2037. By the end of this roadmap, the airline aims to expand its fleet from 50 to 200 planes. At the heart of this strategy lies a sharp increase in passenger numbers. RAM intends to move from transporting six million passengers annually to 31 million by 2037. The company also projects its revenue to rise from MAD 15.5 billion ($1.6 billion) to MAD 100 billion ($10.4 billion) within the same timeframe. To support this shift, the airline will broaden its international footprint. From 99 destinations in 2023, RAM looks to reach 130 cities in the coming years. The plan reflects a clear ambition to establish RAM as a serious player among global carriers. Kayouh also recalled a recent partnership with the Royal Moroccan Football Federation (FRMF). Under this agreement, RAM will serve as the official airline for the 2030 FIFA World Cup. Direct flights will connect continents, positioning Morocco as a gateway between Africa, Europe, and the Americas. Meanwhile, the government also wants to strengthen air travel inside the country. More domestic routes are set to open, in order to boost local tourism and make Morocco's regions more accessible to both residents and visitors. Tags: economyMorocco fleetplanesRAMRoyal Air Maroc
Morocco World
2 days ago
- Morocco World
Abuja Seeks Investors for $25 Billion Morocco-Nigeria Gas Pipeline Project
Doha – Nigeria's government is actively courting international investors for the $25 billion Nigeria-Morocco gas pipeline project, a key infrastructure initiative to supply natural gas to European markets. According to Nigerian media, Vice President Kashim Shettima met with representatives from Vitol Group, the world's largest independent energy trader based in Switzerland, at the Presidential Villa in Abuja on Monday. During the meeting, Shettima stressed President Bola Tinubu's commitment to economic reforms aimed at making Nigeria an attractive investment destination in the energy sector. The vice president noted the president's 'courage to take far-reaching decisions,' including the removal of fuel subsidies, unification of multiple exchange rates, and implementation of tax reforms. The ambitious pipeline project, which spans 5,660 kilometers, aims to deliver Nigerian gas through an undersea route along the West African coast to Morocco and eventually to European markets. The infrastructure is designed to supply energy to approximately 400 million people across 13 African countries with an annual gas capacity between 15 and 30 billion cubic meters. 'We are seriously exploring the option of taking our gas to Europe. It is an expensive venture requiring about $25 billion and, of course, the technical expertise,' Shettima stated during the meeting. He added that Nigeria values Vitol's technical expertise as much as potential financial investment. Shettima described Nigeria's gas sector as 'a beacon of stability and transparency' and noted the country possesses the eighth-largest gas reserves in the world. He urged Vitol to participate in Nigeria's energy transition program and leverage their dominance in the Liquefied Natural Gas (LNG) and Associated Petroleum Gas (APG) sub-sectors. The gas pipeline tops President Tinubu's priorities The project has been identified as a priority by President Tinubu's administration. Senator Jimoh Ibrahim announced this commitment during the executive session of the African Parliament Union in Casablanca last month. According to Ibrahim, the project is expected to create thousands of jobs, boost industrial and digital development, and contribute to a sustainable energy future for participating countries. Morocco's Energy Transition Minister Leila Benali confirmed in mid-May that feasibility and preliminary engineering studies have been completed and the optimal route determined. 'A special-purpose company is currently being established between Morocco and Nigeria to make the final investment decision by the end of the current year,' Benali told Morocco's Upper House. The project has attracted major international interest. The United Arab Emirates (UAE), European Investment Bank, Islamic Development Bank, and OPEC Fund have agreed to contribute funding. China's Jingye Steel Group has secured a contract to supply pipes for construction. The United States has also expressed interest in investing in the initiative, particularly given Nigeria's vast gas reserves. The pipeline project originated during King Mohammed VI's state visit to Nigeria in December 2016. Though the Final Investment Decision was initially planned for 2023, it has been postponed to 2025, reflecting the project's complexity and scale. Morocco will host 1,672 kilometers of the pipeline, which will pass through Nigeria, Benin, Togo, Ghana, Ivory Coast, Liberia, Sierra Leone, Guinea, Guinea-Bissau, Gambia, Senegal, and Mauritania before reaching Morocco. The North African country has already launched a tender to develop national natural gas infrastructure connecting Nador port to Kenitra and Mohammedia, extending to Dakhla to link with the Africa-Atlantic Gas Pipeline. Jeffrey Dellapina, Chief Financial Officer of Vitol Group, voiced his company's long-term commitment to Nigeria during the meeting with the vice president. 'This has been an incredibly close and important country for Vitol for a very long time,' Dellapina said, continuing that Vitol is 'committed to this country' and wants to 'evolve with you.' Read also: Kano, Nigeria Seeks to Attract Multi-Billion-Dollar Energy Investment from Morocco Tags: Morocco-Nigerian pipeline project
