Cécred launches US pop-up tour
The tour will officially kick off in Inglewood at SoFi Stadium on April 28 and will follow the Cowboy Carter Tour across the U.S., with stops in Chicago, NYC/New Jersey, Houston, Washington D.C., Atlanta, and Las Vegas.
In addition to stadium events, the Roadshow will visit select Ulta Beauty locations in major cities during the tour, including Los Angeles (May), Chicago (May), Houston (June), and Atlanta (July).
The Cécred Roadshow will offer a range of interactive experiences designed to educate, engage, and celebrate hair of all types and textures. Housed inside a custom chrome-wrapped trailer, the mobile experience features immersive displays, product demos, and a Cécred salon stage. Fans can take part in hands-on moments and photo ops, including the Cécred Fan Cam and larger-than-life product installations.
Guests will also receive exclusive Cécred samples and limited-edition merchandise available only at roadshow stops.
The tour marks the first multi-city pop-up tour and follows the success of Cécred's first pop-up in SoHo last fall, and most recently, a record-breaking retail debut at Ulta Beauty.
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