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Amazon launches 10-minute delivery in Delhi, expands quick commerce play
Amazon takes on Blinkit, Instamart, and Zepto
With this move, Amazon enters direct competition with India's leading quick commerce players —Zomato-owned Blinkit, Swiggy's Instamart, and Zepto—who currently dominate the sub-15-minute delivery market. These platforms offer a wide range of essentials, from groceries and fresh produce to gadgets and cosmetics.
Traditionally known for same-day or next-day deliveries, Amazon's foray into 10-minute logistics reflects a larger pivot to meet shifting consumer expectations and tap into the growing demand for near-instant service among urban shoppers.
Service goes live in western Delhi, national rollout expected
The company officially launched Amazon Now in Bengaluru in June and is now expanding it to a large section of western Delhi. A full-scale launch across the capital is expected soon.
Amazon Now promises 10-minute delivery for a range of daily essentials, including groceries, snacks, meat, personal care products, and fresh produce—mirroring the offerings of its quick commerce rivals.
₹2,000 crore investment to expand dark store network
Amazon aims to operate up to 300 dark stores across Bengaluru, Delhi-NCR, and Mumbai by the end of 2025, according to The Economic Times. Rival Flipkart Minutes is targeting 800 such stores across India.
Quick commerce seen as key to India growth strategy
The launch of Amazon Now is part of the company's broader push in India, where it has already invested over $11 billion since 2013. In addition to its quick commerce efforts, Amazon recently opened five new fulfilment centres to support faster delivery in Tier-II and Tier-III cities.
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